The evening world. Newspaper, February 4, 1913, Page 9

—— a sshieteie s+. \incy & Co.'s Attractions Are Their Low Prives € Herald Square, Broadway. 34thto 35thSt. SMART SUITS Newest Spring Models Women will delight in the Russian Blouse effects which in the new season's Tailored Suits are shown in so many clever modifications. A Suit of Bedford cord at $49.75 has a short blouse coat, belted with soft suede in matching color and fastening with many buttons and elongated piped buttonholes. The skirt of this model is in the straight lines so favored, Bedford cord in a finer ribbed effect is used for a Cutaway Suit at $49.75; in this model a distinguishing feature is a pretty vest of floral-figured white crepe and the jaunty coat has the short front and long curving cutaway effect. The skirt has the new apron draped tunic in crossover effect. second Floor—Brosaway, Wool Poplin Suits, $36.75 Advance Spring siyle : A fine corded poplin in black or navy blue is employed for this Suit, which is a copy of a Paris model in which are com- bined the prettiest features of both blouse and cutaway effects. A folded satin beit with figured sash defines the high waist tine, and the biack satin collar is in the new wide effect— rh dtd Veritees at the shouiders. Crochet ornaments and large ball buttons fasten the graceful coat, which is peau de ¢ygne lined and has satin covered shields. The skirt draped at the side has the curved fold at the foot of the panel front and is gathered at the back withthe new half belt. Bedford Cord Suits, $26.75 New Cutaway Model A:very smart Spring Suit of wide-ribbed Bedford cord or serge, in wood brown, navy, black and white. The waistless cutaway coat has the flaring sides and deep pointed back, trimmed with novelty buttons and satin piped buttonholes, Notched collar, long French revers and slashed breast pocket. The skirt has the corselet top, with half belt at back and inverted pleat down the centre front. : KID GLOVES Spring Shipments Just Received ‘ens Made especially for Macy’s by the leading Grenoble (France) manufacturers. “Alwyn,” “Beryl” and “Rosemary” Gloves are dis- tinguished by the superior quality of the kid skins from which they are fashioned and by their excellent finish. Macy's Gloves never vary —for year after year they are made by the same manufacturers, ac- cording to specifications which are strictly followed in every tiny detail. At $5.44 there are Glace Kid Gloves in twenty-four and twenty-six button lenglhs—made of a single selected “ National" Shkin~-the finest kid skins that Frace produces, and stamped with the French Government's guarantee of quality. “Marigold” Gloves, $1.44 a Upee Tan, black, champagne, taupe and white. Macy’s “Marigold” Gloves are made of flexible, real kid from France, in the popular glace finish, All seams are closely and fine- ly “oversewn” and the backs have broad or narrow embroidery, as preferred. Two pearl clasps fasten the wrists. “Rosemary” Glcves, $1.69 a pai While, black and new tan shades. Macy’s “Rosemary” Gloves are made of selected kid skin from France, glace finished. Three pearl clasp fastenings finish the wrists, and the backs are prettily embroidered in novel stitches. The seams are firmly oversewn to insure durability. “Alwyn” Gloves, $1.09 a pair Black, light tan colorings and while. Macy’s “Alwyn” Gloves are made of fine, real kid skin, the seams lapped and pique sewn—with close, fine stitches. The backs are heavily embroidered in fd stitches with silk—the tan in self color embroidery, the white with black embroidery, the black with white embroidery. Two pearl clasps fasten the wrists, which have rounded corners. “Beryl” Suede Gloves: Macy’s “Beryl” Gloves are fashioned of flexible, fine quality Suede finished skins, and in the popular lengths. Three buttons at wrist and embroidery backs are features of these Gloves, which are of Mousquetaire style. “Beryl” 16-button length Gloves—white, tan, pink, Se pagne and ciel blue, i “4 $1.79 ery!” 20-button length Gloves—black, white, pinl Beryl oak th black and whi pipe ery!” 24-button len, Gloves—black and white only, $2.69 Newest Spring Good Inventory is over and the new goods which we have avoided taking in up to the present are pouring into every department, eapecully the women’s wearing apparel department. Specially Priced During February —To acquaint a yet greater number of persons with the best Cold Cream on the market. Jar ( 2 0z.), 13c. Macy's usual price is 19¢. Tin ( 8 oz.), 24c. Macy's usual price is 36. Jar (16 o2.),42c. Macy's usual price is 59c. fms) OLD CREAM (Macy) Many Cold Creams on the | is prepared in the market to-day contain as re - | Macy Laboratories theirchief ingredient inferior wAacys) at $17 to 527 West mineral oils, which are not 35th Street. It is made ac- as soothing and healing as the genuine sweet almond oil, and therefore are not almond oil being the chief as efficacious in keeping the ingredient. | skin in a perfect condition. Cold Cream (Macy), made with sweet almond oil, costs you LESS than other Cold Creams of questionable quality. The Macy Laboratories also produce for theatrical purposes a saje iced at 39c the pound. This Col ream is made according same freee as most of the ordinary Cold Creams on the market to-day. That is, it lacks the healing, soothing qualities of Cold Cream (Macy), but is efficient Jor removing theatrical make-up. cording to the most expen- sive and best formula, sweet Fifty running feet of glass cases on Macy's Main Floor are devcted to Imported Soaps, Creams and Toilet Products repre- senting the products of the leading manufacturers of England, Germany, France, Russia, Italy, Spain, Turkey and Austria. 5 ‘ Main Floor, Coatre, NEW MODELS IN DAINTY seas CREPE KIMONOS Advance ‘ing styles In Negligees inc! hide many charm- Ing Empire models in lingerie effects, Fine Swiss, voiles and lumetis are combined with alenciennes and shadow laces id shown in many prety 94, $12.59, $14.89, 1.89, $25.50 and $29.50. Kimonos, 99¢: Sold elsewhere for $1.50 Goidered crepe Kimonos with hy tl sléeves and satin pipings. igured Crepe Kimonos, with Empire back and front; stitched collar and cuffs with satin pipings. Sizes 34 to 44, Crepe Kimonos, $1.49 Huma elsewhere for Soe peat crepe, in ‘two models; Empire effect, with ere sleeve trimmed an ' Styles at 321 satin collar and si to match, The other with puffed rib- bon trimmings. Sizes 34 to 44. Crepe Kimonos, $1.98 Roiered crepe, thee very ed crepe, in three effective styles. One model wi large sailor collar and cuffs of satin. Another Empire effect, with inted collar and cuffs, tassel immed. Another with large collar and cuffs of white and col- ored satin combined. Sizes 34 to 44. —Crepe Kimonos, $2.69-——, From Japan. Imported through our own headquarters at 7) Yamashita Cho. Yokohama. Japanese style, in Japanese cotton crepe, hand-er» broidered in typical Oriental de signs and trimmed with white crepe border. Sizes 34 to 44. In light blue, pink, rose, lavender and navy blue. ered and entirely hand-made—4s of exquisitely dainty style. SILK PETTICOATS IN NEWEST STRAIGHT LINE MODELS *sxz- Cut to conform to the sheath-like skirts and clinging draperies of the, new modes are Petticoats of softest silk fabrics. Petticoats of Messaline and Taffeta $1.89 (Sold elsewhere for $3.50.) These are in black, the new Spring shades and the dark staple colorings. The Messa- line Petticoats have sectional pleated flounces, finished with fine pleated ruffle with silk underlay. The Taffeta Petticoats have sectional flounces in triple effect. Petticoats of “Pompadour” Silk $2.59 (80¥4 elsewhere for $4.00) Very pretty floral patterned silk, in dark and light color- ings. Fitted model, the pleated flounce finished with narrow pleated ruffle; Silk foot-ruffle. Petticoats of Peau de Cygne $3.96 (Sold elsewhere for $5.00) Black and the favored street and evening shades, in an ex- cellent quality of peau de cygne, The deep accordion pleated flounce is finished with small pleated ruffles. Petticoats of Crepe de Chine $5.94 In eight pretty styles—and In pink, blue or white are trimmed with shadow lace and ribbons-in flat or flounced effects. At $19.89 an exquisite copy of a Paria novelty Pet- ticoat is of white silk Jer. sey, the deep flounces of shadow lace outlined with garlands of chiffon rosea, Main Floor, NAINSOOK = ssxze.., AND LONG CLOTH SPECIALLY’ PRICED So'd by the 12-yard piece only A manufacturer's pree inventory clean-up of his entire slock at savings to you % one-fifth to one-third, 7—Yard-wide “Englis! Windsor” Long Cloth One thousand pieces of this unusually soft finished and full bleached fabric, Macy's price d “yd. piece $2.49 $1.84 Vad. plete “Windsor” Nainsook,pc.$1.39: Macy's price would be $1.79 Width 40 inches. A very soft finished and evenly woven material, especially desirable for making into underwear and dresses. THE EVENING WORLD, TUESDAY, FEBRUARY 4, 1018, > | EVERY WINTER APPAREL REQUIREMENT Macy’s Greatest Mid-Winter Furniture Sale Opened at 8:30 A. M. Monday This is the Most Important—to You— Furniture Sale that Macy’s has ever held, owing to the vastly increased floor space, the variet of assortment, the wide range of prices, and the compelling interest of the savings Macy's stockis complete--| Macy's means quality which means that whether you re| throughout thts Sale; there Is not quire Furniture for a tiny flat or &| one single piece on ali the huge sumptuous apartment, for a home or} Macy Sixth ‘loor that {s aot ster- for a hotel, you wif find it in this Great sale @ prices unapproached elsewhere, Ning tn design and construction, and that will ot give thoroughly satis- factory service. Specimen Values in Leather Chairs Macy's offers yousavings that are not only unmatched by, but are actually beyond the reach of, the the stores that are hampered by trading stamps, tnstallment plans, freak advertising and eredit systems. Macy’s sells, as it buys, for cash only, and Rockers We have Selected these more or less at random to illustrate what opportunities months of painstaking preparation have enabled us to place before you. Leather Arm Rockers at $16.49 (Macy's price was $24.49) have a deep, luxurious seat and comfort- able shaped back. The seats (under which are springs of finely tem- pered steel) and the backs and arms are upholstered In “Spanish” leath. er of the best quality colored a deep rich mottled brown, This chair ie Mustrated. Leather Arm Chairs at $16.49 Exactly match the Arm Rockers memtioneé above The Chaire are In mahogany finish ham rubbed te » high polish and they ere so cul thas whee one site the chair balances to perfection. the Macy store. The Macy policy of “ money back if not satisfied ” applies to every in this immense Sale, as it has always applied to every place ef marchandion ty Leather Arm Chairs,$24.74 (Macy's price was $32.50) are fitted with the loose cushions that are $0 easy to clean Cushions made on this plan mean much increased com- fort fot you can pich then om of the chatr and shake the silt floss filing into softness like » pilow, They are uphoistered witt Amer- {can “Morocco” leather of the best ary, ia @ rich red a fim digni- fled dark green of a rick warm ba PL. Mae a rounded co ably I and the sea comfortably don Leather Arm Rockers at iy saat exactly j¢ Arm Chairs, and are made with polished mabceaay finish runners so nicely balanced that they neither throw you for- ward on your feet while sitting, nor do they swing you back too far. of Furniture MACY’S OWN Sterilized |KINDEL MATTRESSES Made Under I deal Conditions; Do Not Become Lumpy with Age. Gizth Floor. Our mattresses We have biack are made of White Hair hair and white South American and Bleck hair. However, horsehair clip- we sell this pure ped from semi- - white hair for wild Itving| what lt ts—bleached. We do not claim horses. that it comes from white horses, We carry twelve of horsehair} One can best see in white hair the care In stock. These differ somewhat in| taken by Macy's to have all the hair But where all hair absolutely clean. same to free is subjected to the t it from all dirt, white hair, with its obvious cleanliness, is of less import- ance than where there ls a doubt as to the cleanliness of the factory. At Macy's white hair and black halr are alike perfectly clean. uality, although we do not carry an; quality that is not desirable. They dif- fee more particularly in that some are the long tail hairs of which the hard mattresses are made, some are mixed short tail and mane hairs of which the softer mattresses are made, and some are the mane hairs only, of which the very soft mattresses are The halr comes The hair is ster-|| From Raw Mate-| to us tightly Cleanliness | ilized Deters tial to Finished ae In wy H receive it. ir ral is Is Our First Aim | risttress factory Pro aiaete lumpy is on the elev- and solid, enth floor and is} When we receive an order for a mat- tress the hair is taken from its original bag by a man who puts it through the so-called “teasing” machine. This ma- chine Bulle the hair apart where it is matted and at the same time through a force blower removes all dust. TI open on one side to the roof, being a sort of extension above the other floors of our building. No mattresses are taken by us to be cleaned or repaired. This is purely a sanitary measure, for cleanliness the first consideration in our mattress factory. For the same reason we carry no mattresses in stock to ac- cumulate dirt. Every order is filled when it is received, and this causes no objectionable delay, as the work takes only twenty-four hours. hair comes out of the machine soft and Huy. ‘This clean, fluffy hair is then built into the ticking—not by machine but by hand. the mattresses against becoming, —an insurance that is impossil @ machine-made tnattress, lum, ie wi Mixed Hair Mattresses Mattresses of No. 1 Black (Made of equal quantities of mane “Drawings” and tat hairs). (Long tail hair), 3ft. 6in. 4ft st ft. a eft Ai. $8.70 $10.06 $1184 SING | gigs se25d sus $28.49 Mattresses of Soft Hair | Mattresses of Super Extra Black (Two-thirds tail hair to one-third “Drawings” mane). (Specially selected tail hairs). $13.82 $16.83 $18.85 $21.02 gh $2493 $27.56 $30.25 South American Hair Mat-|Mattresses of Super “X” White tresses “Drawings” (Selected mane hairs of good|(Carefully selected white bleached quality), tail hair.) $16.49 $20.19 48 $25.27 $22.74 $27.78 $31.14 $35.19 BED SPRINGS—$1.49 Full-size Springs of Woven Wire and with Tubular Frames If bought in the regular way Macy's price would be $1.89 These Wire Springs fit a 4 ft. 6 in, bed, and are reinforced with This insures | @ DAVENPORT-BEDS The LOWEST PRICES for these DAVENPORT. BEDS in New York. Whether of regulation Da style or the more compact cfd ette” models, the “Kindel” Beds are notable for their correct “Somer- bel Principles of the imple adjustment, thelr excellent Turkish spring upholstery, thelr com- fort and durability, ven, tee de ds Nfoe Mia Winter Furnit top alas iad Davenport Beds, $33.75, Farid siewtene for $37.50), fi holstered. ine Bian gees Levine » a Davenport Bed, $39.50, ne diswiece Faas $44.50). med oak finis! frames, y holstered i brown heal Spanish leathe™ Imitat — Davenport Beds, $40.75, ane erome Jor $46.50), olden oak finished fi - in dark green Imitation ‘eaten Davenport Bede, $42.50, (Sold elsewhere jor 951.50), finished — frames, hoberet nbrous imitation "Spanish leather, ——— Davenport Beds, $52.50, + (Sold elsewhere for $60.50), minthouany finished, highly polished, nen ded upholstered in green Davenport Beds, $67.25, yn asewhere jor $77.50). ‘ery heavy frame in fu: finish; upholstered in brown uf be leather of excellent durable quality, Davenport Beds, $71.25, (Sold elsewhere for $82.25), Handsome frame in polishe - hogany finish. Dark green ee leather upholstering; fine tuft mole ry ufting and “Kindel” Divanettes, Occupying only Me feet of wall space, these are easily transforn into a full size comfortable bag Davenette Sofa Beds, $29.50, (Sold elsewhere for $34.50), Frames of polished mahogany finish, diagonal steel bands connected with four spiral springs in the | 8c? 4 leather upholstery, centre and four at the corners. They are absolutely rigid and will not “buckle” under strain. ‘firth Fleer, ° Springs at $7.89 are closely- Box Springs range in price woven blend steel with the de- sirable “wit-edge"—an edge that from $6.89 to $15.24 for full or, turns like a ip and both in fact, any size beds. Those keeps the spring from sagging hav and keeps he “bed “clothes In at 4649 have wood frames and place. At each end, insuring springs of tempered steel, and are covered in the best grade of tick- ing. Those at $15.24 have a frame wholly of iron, and are fitted with springs of the finest tem- pered steel, Covering of the best grade of ticking. perfect resilience and luxurious softness, are 25 helical s springs. The frame is tul and very strong and rigid. full-size beds, The range of prices on Wire Springs, from $1.49 to $7.89, contains ten intermediate prices, all “Lowest in the City.” el lar For Davenettes With Fumed Oak Frames, $33.25, (Sold elsewhere for $37.25), aay pholstered in brown “Spanish” art leather. Davenettes With Golden Oak Frames, $33.75, (Sold elsewhere for $37.50), Green art leather upholstered, Davenettes, $36.50, (Sold elsewhere for $41.50), With mahogany finished frames, brown “Spanish” leather upholstered: MX H. Macy & Co.'s Attractions Are Their Herald Square Broadway. 34th to 38th St. SALE of MEN’S Fine Worsted TROUSERS for Wear With a Frock or Cut-away Coat. The Custom Tailors ask $10.00 and the $7.00 and $8.00 for Trousers so well cut and tailored a excellent fabrics as these. Materials Specially Purchased at Savings to You. in 1 is of such An advantageous purchase of ends of fine materials from a leading manufacturer who was changing his location and had to reduce stock gives you these Trousers at 1-3 less than Macy’s would ordinarily have to charge if bought In the regular wa The high-grade pure worsted fabrics are of the right “ake and are patterned in medium and dark gray stripes and also in and-white hairline patterns, The sizes are from 31 to 44 waist measure, and Trousers is as refined in shading a Jous care in cut and finish as any where for 1-3 to 1-2 more, pale of ind effect and evidences as Trousers that are obtainable Fitth Flees, was. MEN’S SHIRTS— A Special Purchase That Saves You About ¥ Such Shirts else- where are priced $1.50 and more. These Shirts are of percale of high count and extra quality, and come in all sizes and half sizes, from 14 to 18, They are cut full and generously pro- portioned, They are well-laundered and ready-lo-wear —a point that is not shared by a great many special shirt offerings else. where. If bought in the egular way Macy’s pricewould be$1.24 The cuffs are “hand-turned, and are of the “attached” kind. The models are pleated and plain, and every Shirt is finished with ocean pearl buttons. The Shirts with white grounds show single, double, cluster haireline stri in lavender, Othe Skint with dork pounti rh y are in delicate blue and lavender, with narrow and medium two- pg a ©. Rear. Men’s Silk HANDKERCHIEFS —Clean-Up Made of All- Pure Silk, and 21 inches square. ‘Main Flee, Cantina Price ts Only 3 of That Asked by the Specialty Stores. 1S collection represents the “clean-up” of a Handkerghiefs, manufacturer of his most are perfect, although here fection, ‘olors are white and cream with les of green, Some have the popular pin-stripes and wide effects in delicate shad and orange. woven through the fabric. desirable Silk and there is one with a slight im- iavenden bias in “Russian cord” Some are in delicate “self” tones of gray, lavender, thus and There are only those who come ear! e 3,000 In this offering, and & ts obvious ly will find the cholcest selection, a BOYS’ CLOTHING Reduced to $2.97 Macy’s Knickerbocker Suits, $2.97 Of cheviots and cassimeres, in yoke Norfolk and double-breasted models. Colors are warm gray and brown mix- tures. Some have two pairs of trous- ers, and the sizes run from $ to 17 years. A Norfolk model is illustrated om the extreme left. School Overcoats and Reefers, $2.97 Of heavy woolen overcoatings, in pry, tan and brown mixtures. Full length, with convertible or “auto” (high-buttoning) collars, 17_ years. right. Sizes 8 to MMustrated on the extreme Boys’ Overcoats rices were $3.96 to $5.94 A broken size-range, but every s ize in one or more models. [Russian Overcoats, $2.97 | Of fine quality cheviot, in blue. \Also in brown and heather mixtures, Wool-lined and with “self” or velvet \collar, Sizes 234 to 10 years. /Uus- trated om the right, centre, pels pelt (Sailor and Russian Blous | Suits, $2.97 | Of fancy cheviots, in gray and tan mixtures, Sailor and military collars, braided and embroidered. Sizes 234 to 10 years. A Russian Blouse swii |s illustrated om the left, contre, Special at $1.98 Only 150 of these Coats, in broken sizes and styles for boys of 21% to 9 years, oy Second Macy's also have Overcoats for boys at was $6.49) and at $6.49 (Macy's prices were $7.49, $9.74). from 214 to 17 years, Among them are styles suitable for boys $2596 (Macy's price $3.54°and of all ages