Subscribers enjoy higher page view limit, downloads, and exclusive features.
¥ | (WOMEN SHEDDING CLOTHES TO OBEY LS OF FASHION Tights Take the Place of Petti- beset 2238 GETTING GRAY? USE SAGE TEA 10 Was one too many, then took to tights Now every sensible woman who makes an effort to be In style and wear a narrow skirt, wears tights under it and nothing else. “Another reason for the suppres- Says Sage and Sulphur Dark- ens Hair Beautifully and Ends Dandruff. Hair that loses ite color and 1 RESTORE NATURAL COLOR OF HAIR. “during the last two or three seasons millinery has been affected by the @ coats, Dress Lining and eral movement toward elimination simplification. Fi dress hate, Phar- Lingerie. aded down with \. dmother made up a ingle large plume | mixture of § and Sulphur to BACK TO Fai lithe it § Fifth avenue establishment and edits @ prominent fashion magasine EXCITING PROPHECY OF A MAN EE? she if ‘ rh HH iit i ; Nae i Tania “The collariets was introduced about five and made a tremendous en who were tired colara in the Shirtwaist and Hobble Revolu- tionize Garments of the it ath or @ wreath of flowers. Many hata Jast made up without wire, er lining. And the lat- keep her lock id beautiful, and even today this le preparation has no equal. Millions of women and men that even color, that dark shade of hair which is 0 | col use only Sage Tea and Sul- 6 ful brings, back the gives it an appearance of y strand at a ti ime. By hair disappears; ter another 1813 STYLE. winter is the mali hat, untrimmed aave for a single cocknde in front. “Two years ago the very general adoption of the habit skirt did away with the leather or rilk belt. Laat summer Parisian women with slight figures left off thelr corsets.”? Ew ss hur. P'Nowadays we are not, bothered with the task of gathering ¢ leaves and the mu mixing at home. Simply ir Sex. tion or two it is restored to its natural jor. ‘What delights the !edies with Wyeth’s and Su hur is that besides beauti- darkente the hair they say it gloss and lustre and abundance. the season. we will include.a sweater with the purchase. SPECIAL! 1602. fine wale Blue Serge. ———— than $25. 1 am taking orders. Suit: to order . These goods would sell regularly for $20 and up. My price, including $5 Coat Sweater free .... have been sold by me at a price of $25 since season, which I am putting in at a price of, including $5 Sweater free, to order.... Mitchell: THE TAILOR at Sweater Free! On account of retiring from the Gents’ Furnishing business in my Boston store, 1 was compelled to,take twenty dozen sweaters which were ordered earli€r in 1 am sending these to my New York store, and to each customer ordering sult or overcoat not be bought in this city for less A thousand styles of Worsteds, Cheviots and fine Tweed suitings, to order, in all the popular shades. Genuine Johnson's Kerseys, one of the best tack ker- seys in the market, le up any style overcoat, with be or without velvet collar, inchuding $5 Coat $10 Sweater free. Overcoats to order.......++++ \ Ihave 125 s of Wanskuk black and blue clay di- aeotai Pivese goods are as staple as wheat, and be&n in business; but | have a great quantity at this 1431 Broadway Corner 40th Street OPEN EVENINGS UNTIL 9 O’CLOCK—SATURDAYS 10 O’CLOCK Can- 10 $10 I have $15 353 Block 8th Av.36¢ OPEN SATURDAY EVENINGS UNTIL 10 O°CLOCK Newark, N. J., Store, 49 and 51 Market Street Ce Oc ee OUR PRICES ARE ALWAYS THE 4 Bs zene seeomnt Sy 3 qiki ver; 1 long draw- er, 2 cabinets, ANOTHER WEEK OF OUR GENEROUS STAMP OFFER DOUBLE 24 TRADINGST AMPS ‘g§ ON ALL PURCHASES MADE THIS WEEK DOUBLE 44 TRADING STAMPS N ALL PAYMENTS MADE ON ACCOUNTS DURING THIS WEEK. ¥ dou! om your first payment om opening an ace: future payme DOES NOT APPLY TO MAI IGHEST $5 Continuoys Post Steel Bed, |$8 Continuous Post Steel Bed, |) REMITTANCES, a Metaiito Beds in the World. or Dutch neck 1 daytime, They w: eomed the blouse with the low, flat collar attached, or with no collar at all, ana stopped buying ribbons or linen stocks and celluloid or whalebone collar supports. Wreats uneo could copy do feats ano, pica ay gion, suppre: “we, the hobble akirt came in, thi the w if ‘ie esa aa WORLD WANTS WORK WONDE At first the collarless blouse ring hot weather, but used to leaving their found that they so during the winter women with rou Exactly Ye-inet heavy fill-| This beautiful ena explained the mort ad Bick, new detien. tnuous posts with jon of all, that of » ook Thea G0 ‘enaniel nt ot ‘ acc i . le as Without Any Extra Charge of Any Kind, GRADE ENAMEL STEEL BEDS are youre now at « saving RS THE EVENING WORLD, WEDNESDAY, JANUARY 18, 1918." RIKER AND HEGEMAN DRUG STORES ‘The Secret of Popularity The really - interesting thing about <g> much-sought J after young m women is their ability to make the best of their own charms. To know just when and how to and creams and _ toilet accessories d is a fine art. i, To know of a surety the pte best kinds to use —that is the secret of the power to attract. : First of all, the tint of the owder should blend_per-, fectly with your own flesh tones. . Powder that is too dark or too light is plainly noticeable. Riker’s Dres- den Face Powder is fine, clinging, perfectly tinted, invisible, and is made in six tints to suit every com- plexion. Just asa good face powder isa necessity in making the careful toilet, so a good cold cream is needed before the pow der is used and afterward to thoroughly remove all traces of it when the day is over. A small quantity of Riker's Cold Cream spread lightly over face and neck vill make the powder adhere more ouly and give a softer effect. It will also serve to protect the skin from exposure to the weather, . At the end of the day the powder must be removed from all the little pores, if vou would preserve your skin’s beauty. At best soap and water can only cleanse the surface of the skin. Riker’s Improved Cold Cream, lightly massaged into the skin, gets way down deep into the pores, Then rubbed off with a towel or wash-cloth it brings with it the last vestige of powder as well as the impurities gathered through the day. Thus you may be sure your skin is safeguarded. After exposure to cold, wind or sun the skin should always be cleansed with Riker’s Improved Cold Cream before soap and water are used. Riker’s Dresden Fage Powder is recommended to you because it 5° generously fills all the requirements of a perfect face powder. Made in six tints, it offers You opportunity to exactly match your own flesh tones. These tints are white, flesh, | Hiker's’ V pink, dark pink, brunette and eve- CUS MT a tree Te 50c Rikers’ Improved Cold Cream is the purest of cleansers —always sweet, no matter how long it is kept. Always effective, making tlfe skin scientifically clean and delightfully soft. Made from purest ingredients oaly. Tube, 15; Jur, 25c. 50c, 75c. ning. It is very delicately and pleas” antly scented. Riker’s Dresden Face Powder, . .28¢ Riker's Violet Excelsis Face Powder is the ultra-desirable among powders. It has the fragrance of the true out-of-doors violet. in flesh, brunette, pi: The Pleasure of Individual Service —s0 rare in most shops—is delightfully revealed in our Beout Parlors, at 6th avenue and 23d atigets. This personal jie would seem essential in the care of your hands, of your hair, the details of mussage. Yet evidently it is unusua:. Our ‘patrons claim they would come any distance just to get this * individual treatment” we give them. your very first visit to our Beauty ‘arlors your individual needs are care- fully considered and you are then treated accordingly. When you come back-—as most every one does for years and years after—you are recognized und your special requirements are remembered and catered 0, ,, Our manicurists, hairdressers, chiropo- dists, masseuses, each one is an expert with years of experic :ce. The rooms themselves are so bright and cheery, every bit of work by daylight. And each department is provided with every modern sanitary appliance and every comfort and convenience. Our Prices Are Reasonable. Manicuring, 35¢ Hair Dressing, 75¢ / Shampoo, 5¢c and 75c au Mi Special aay Gray Switch (all shades), 3 stems, 20 ( inches long, ul 12, Values $7.98 Beauty Parlors at Riker & Hegeman Drug Store, 23rd St. & 6th Avenue. Hair department also at 15 W>st 34th Quick, Simple Relief | Johann Hoff’s Malt Extract for colds, bron-] * @ An ideal cou Mea shaas, food in cases pa or's throat, me ot impaired tarrh, ete., afforded digestion and faulty nutrition. It supplies many essentials needed for the sustenance of the body, giv- ing strength, renewing vigor, instant. relief, stimulating the They slip into cially is it vahte tor ne tbe ut As allayed. nursing mothers...... 25c by Simplex Inhaler. Invaluable inthe nursery. Price 35c, $1.50 up. | Easy Feet are possible to any one who will | es) properly care” for them, George’s Corn and Bunion Shields give place and all Price iP. We ship goods by Parcel Post > tee use powders - You Are Safe When You Buy At Folks ; The little folks’ love of candy is a perfectly natural appetite, and pure candy, in reasonable Candy That Is Gone for Litfle Folks—and quantities, they most assuredly should have. All unconsciously, too, they have established for 1 « standard in candy-making. , One unfailing test of the fitthe ood candy is folks. Candy that is good for them you can be sire is of a quality that will please you. Riker's Perfect Chocolates are “perfect” for the children. Tes Riker’s Perfect Chocolates ‘pres: candy-making, pure, wholesome, delicious an ly: riced, A most uncommon assortment of the widest variety. Many flavors that are old favorites, with many new flavors added. To those who know Riker’s Perfect Chocolates they have be- come @ habit. To new ac uaintances they are a new delight. Best of all, we can guar antee to their absolute rity. We now new in —by Guth af Baltimore and we w take each one - of our cus- tomers through the F Guth fi u if we could, That would be the surest way to convince you that Riker's Perfect Chocolates are the kind you will thoroughly approve at the price. Only by buying them can you know. Riker’s Perfect Chocolates, 60c value—the pound, 39c. SATURDAY ONLY— 40c Worth of Candy for 29c Take a Box Home for Sunday Anywhere else you can think of you would pay 40 cents for the box of chocolates which we offer you, Saturday only, for 29 cents the pound. So unusual is the value in this candy, and so small is the margin of profit thal we cannot afford to make this offer mere than one day a week. Take al least a pound home for Sunday, SATURDAY ONLY—40c Chocolates; 2 the pound 9 Protect Yourself from the cold, biting, winter night winds, A little extra caution will shicld you from colds which may lead to grippe, pneu- ia, etc. Paper vests, mufflers, lung protectors, chamois hese are health insurers in this weather. We have a manufactured hygienically from the best ma- aterials are selecteg by experts—every piece is : hey are manufactu¥ed under our direction aad supervision, and we know them to be made right. Best of all, for you, they are sold direct, with only a small percentage profit above cost. Only at Riker and Hegeman Drug Stores can you buy Cold Weather Garments of such quality and excellence for such low prices. Paper Vests—-; Lung Protect- light in weight,Jo r s — Recom- easy io wear. ii Make the body|mended in the warm and com A pulmonary weak fortable. All sizes. nie aa Varina Usual price 7c. styles and designs. Epeciat In wool, fe | t, price,.... 39c chamois, etc. ? ham oi s/qy Vests — Made of Hy 23¢ a Felt, Vests — best quality im- ported — chamois An extraordinary value in these skins. Very warm and comfortable. widely used gfr- ments. A sure protection t tra quality felt, warm in sudden expos ure to cold and damp. All sizes}and serviceable. for women, men,| Special values as girls jonesas they and $ las boys. 1.97 up From 1.87. up Warm Feet Cure Your Cold at once, be- fore it has a chance to be- come worse, There is one kB surc way tof do it and a simple one. Begin ing Riker's Ex- ectorant. No matter what kind the cough is—the hoarse, peal the tight, hard one; the errifying, croupy gough of a child—Riker's ‘Expectorant will relieve it. Trial size, 25c. are essential to perfect health in Cold Weather. If you would keep we'll in these try- ing morths, sure your feet ure dry. Insoles p the fect warm, So con- structed that they act as, walls for the soles of the feet, keeping in the body heat and prevent- ing its absorption by the cold shoe soles. : As a protection against wet and dampness, insoles have many advantages, They are convenient, not cumbersome, do not draw the feet, do not overheat them. Hair Insoles.. .» Se the pair Cloth and nsolcs,10c “* ** Cork ahd Hair Insoles, 10c ** ** Family size, 60c. IKER AND HEGEMAN DRuG STORES ! Telephone your orders to the nearest Riker-Hegeman store.