The evening world. Newspaper, October 15, 1912, Page 5

MH NV/ANN | | i | f ~~. The Néw Aéolian HailisO ee hay DEDICATION This great building, which, in the sheer magnitude of its proportions, in its beauty and its completeness, surpasses any structure of its kind in the world, was made possible by the patronage and loyal support of the musical public of New York. It 1s, therefore, to the music-lovers of this great city that it is fittingly and respectfully, dedicated. UCCESS in New York is hard to win. This city—with its opera and art treasures, its great museums and libraries, its vast buildings and commercial enterprises, its magnificent hotels, and the great ships coming to its doors—sets the standards for the world, There are no commercial processes whatever by which a business can win large success in New York—can become the leading house in its line—except these:, ds goods must be the best, its methods must reflect honesty and fair dealing, its prices must represent true economy. _ b Loyally have the people of New York supported the Aeolian Company in its enterprise. In the growth of this business, from the modest first floor and basement at 13th Street and Broad- way, a few years ago, to this present magnificent establishment, is reflected an unprecedented measure of public approval. ‘ As a partial return for this support, as an acknowledgment of the obligation we feel we owe, we have erected this new building. In its every detail, we have attempted to create a structure in harmony with the highest ideals of musical art—an edifice of which New York could be justly proud, and which would reflect this city’s cultured taste. ! With all its imposing dignity and beauty, it is not, however, what the New Aeolian Hall is, but what it stands for, that has direct personal interest for the wy le of New York. Here is an establishment such as this city has always needed and never had, A great music house, , ; 7 a | centrally located, perfectly appointed and containing all the standard musical instruments HUATAE | wae y demonstrated to be the best the world provides. BU ee I Oi bel Lhe Bd poet TG Wore Proves: : RE IF Here are modern instruments—the celebrated group of genuine Pianola Player-pianas, CHhiiew cmt seit ate Ml At oaavhictceare fee ahe -¢ seancterce-rewotertiomized-the-music-mdustry=~ Here are famous on ii ~~~ iit {| struments—honorea for generations—the magnificent Weber and the Steck Pianos, or the later iJ iff! Whreeleck,-Stuyvesant-and the wonderful-Streud. .“Here-is -a-Mietor-hea 5 “WUT PABS..£ ‘ IT TOLMAN TEs AMC HON MOTE ACT RC CNTR sm ~ instrument... wishin eit: aap Here are musical instruments for every need and for every purse. From the su ap emetic rety oremeeHionche pian to the inerdeit price! Steoucs frem the-elaborate Acotian Pi Organ to the lowest-priced Victor Talking Machine, the best of every type and every grade is here. someerctnce A here T he Agotiitr Company: ptedyes itself to perpetnate thbte principles pon whiel- its vast business has been reared —principles which are the foundation stones of its marvelous__ S, One price to all--the Jowest. Onc quality threughout—the best. Aeolian prices, represent the truest economy, the greatest value for the money Aeolian methods, reflect honesty, liberality and fair dealing— Aeolian service, stands for promptness, courtesy, and complete sati:taction. AN INVITATION The New Aeolian Tlall is in the nature of a public building. Ttis dedicated to the public and, in a sense, belongs to the public. * Its architectural features, its decorations, its color plans, ave original and impressive, unlike anything hitherto seen in this country. It 4s an edifice to attract nation-wide attention. From the moment its doors oper. at 8.30 Monday morning, October 14th, tt will thenceforth be free to all, You are cordially invited to avail yourself of the special arrangements made during this week, to entertain visitors. This invitation is not extended alone to possible or intending purchasers. Everyone will be made welcome. THE AEOLIAN COMPANY West 42nd Street, Bet. 5th and 6th Avenues