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ew se i ee —- * The Housewtves’ = TS Tk HOUSEMINES FIRST MARKET DAY AGREAT $ SUCCESS : Pleased With th the Bargains . and Appreciative of the Attention Received. SPLENDID, SAYS MAYOR. Arrangeinents to Have a Regu- lar “Purchasing Day” Once F; a Week. Merguerite Mooers Marshall. League of New York has hold its first Market Day. Three thousand women, baskets on thelr arms, their heads a jumble of Pure food rulings, fair weights and measures and retail prices reports, de- seended upon Washington Market and saw, bought, bere away. And besides the resulting three thousand dinners to- | day—which would probably have been | jeeeked and eaten somehow, tn any) event—just exactly what has been ac- complished by the marketing demon- stration? ‘That 1s what I asked Mrs. Jullan Heath, President of the Housewives’ League. And this is Mra Heath's “We showed the market to the “We attracted the attention of ‘wondered a little aout the first re- wult Mmted, but Mrs, Heath quickly ex- “I think,” she declared, “that I have had at toast five @undred tele- Phone cajis in the last week from ‘Wemen who wanted to know where ‘Washington Market was! They posi- tively didn't know whether to go to Marlem or the Battery or Greenwich And when I sot down to the (market myself I could eco that soores @f the women were making their first visit and that they were utterly amazed at what they saw. I fancy a good many of them thought of the place as counter or two covered with chops Hi that they would be able to practically every demand in ‘their larder without leaving the shelter @f one roof. It was a splendid object iit PERGONAL MARKETING NOT A WASTE OF TIME. “an@ just here I want to meet that of the Brill Twenty tinue the values w FIVE CONVENIENT 279 Broauway, near Broadwey at 4% 125th Street at Third Avenue 47 Cortlandt St., near Union Squzre, 14th St., They certainly had not}. belted Spring Overcoats are this vanced pespls, of time. On the face of it, Washing- {ton Market feems.a long distance off, But we don't realize shop In our own neigh- vat from plilar ir meat in one shop, of us. ist trot abe | ern department store, You simply walk from one stall to the next. And there is such wonderful vari- ety of choice that really two trips a week, on Wednesday and fiaturdey, will be snffictent to id transporte arly every part no more time In| iy than tn going one's own neigh+ oink down town “Lam very proud of the relations between the League and the market- men, The men simply couldn't have been kinder or more cordial in their greetings. The band, the gay decora- tions of the stalis, the baskets pro- vided, the !mmaculate dress of the merchants—aimost every one had a flower in his buttonhole—the warmth of the welcoming committee, all these ef- forts showed their desire to co-oper with us. President Koelsch of Washington Market Merchants’ Asso: elation himself proposed to me that Jovery Wednesday after this be known Housewives’ League Day, and 1 was The Newest Style This new whipcord cloth- top Button Boot is the latest style which the high-class boot makers of London are showing. It will appeal to those desiring a smart and tow ‘exclusive novelty, Broagway, corner 3108 Bt. corner 1095 Broadway, near 234! from London In Brooklyn at wore Fulton Sireet You Can Save Money on Your Easter Clothes at Brills’ | A Remarkable Assortment and | More Than Remarkable Values | The Brill Special Suits and Spring Toncoats at Tn Suits the best of this season's new styles in the most popular colors; grays and blues, both plain and mixtures, among them the new 1912 | Quaker grays; also brown and other smart new mixtures and stripes. | In Overcoats, blacks and Oxfords, silk lined and silk faced, and a large assortment of smart fancy mixtures—820 wouldn't be too much to ask for them, but we make them Brill Specials at $15. The Brill Twenty Suits and Spring Overcoats at Your ehoice of styles, quality and values second to none. Mi has been built on value ordinarily be marked #25, $28 and $30, we mark Twenty just to con- the Brill T hich have made STORES jambers St. h St. “Get the Greenwich near B'way THE EVENING WORLD, argument, put forward by certain ad-/enty too glad to assent to ft. I sever bop reat that personal market- ing by the wife and mother is a waste before was connected with any move- ment where such complete harmony among ail the workers prevailed. PRICES LOWER AND QUALITY OF WARES BETTER. “The prices on many articles wi certainly lower than in th tered shops uptown, but, m two plocks down ant lthan that, the quality In Washington |o oes aa ae aie aed Market {s unquestionably superior. One lock® up and one across. thing I happened to notice in particu- [lar because it is one of the hobbies of {the league. An old woman had dried beans and peas in the bu Hooked perfectly delicious. we think that a great saving effected the hous priced packages, where you must pay for the fancy wrapper and get less in weight.” } “And y |intere » which You know can be nd and avoiding the higher feel that your market day ” 1 asked, “Inder: Mrs. Heath. \orhe 3 f-past 12, and jmade the rounds of the market and saw how We had turned out. Nendid thing for women to here and buy food them- he told me. ‘Splenaia I believe that they save 60 per cont. every time they do it, en4 I wish @ lot more of ‘em would take it up. 2% shall certainly @peak to Mrs. Gaynor about it.’ QET MORE MARKETS, ." continued Mra, Heath, “ going to reach the city government and nore markets, I don’ should be any object ren't asking for philanthr could build markets one every tw it market ou be made a model of ita Rind qt “a. PEOPLE USE need @ few improvements, Then, ze COST OF LIVING It ts brought to the highest degree INTERNAL BATH teen a sind ie popular i iar PROBE FAVORED. The record of its cures and benefits ind considers her work done, Bhe re-| ay ordered @ favorable report on the alies that it {s her work, even if it is | Crawford bill, appro being accomplished elsewhere than in| which the United St her own kitchen, and she feels her re-|in @ world-wide !n aponsiblilty for it. “Suppose she does time by telephoning butcher, Instead of going to the shop, the conference to in aying more bulk goods for herself. Ste may spend the hour at the effect and possibl bridge table, and what good does that do? She h h a "7 an : i THURSDAY, APRIL 4, 1912. from the merchants, just as/band has to give Atrections to! now the case in the Washington a ofMce and then play poker. ket. our market day taught that 200,000 Te i] lessen. a button WASHINGTON, April 4.—The Senate readslike a revelation to those [rane telephone Committee on Foreign Relations yester- et 0 good housewife presi gives an order over t! by m of the J. L. ut the ment, scientific ‘appliance for this Mae R book has been published on this subject entitled “ Why Is Only 60% Efficient.’ be handed to you if you wile Spc iendn heat Ker Hoge: man Drug Stores in New York an Brooklyn, where the Internal Bath is on exhibition. $20,000 with 'Y participate ito the high SAYS THE LEAGUE !8 GOING TO. We Give and Redeem Surety Stamps Established 44 Years QNEILI-ADAMS Sixth Ave., 20th, 21st and 22d Sts. Handsome Laster Suits, Stylish Becoming Leghorns at O’Neill’s No need to be extravagant about that Easter Hat—moder- ale prices rule here Becomingness Is the Keynote of O'Neill's Easter Millinery What shall it it a Stylish Top Coats, — | romen(,ge* fhe Reieht of Evening Dress Suits, {°° # combine abe. Smart Tuxedo Suits, comin pe Re i bg $ cially suitable for y our Pe 12. 5 0 stature, features and com- plexion. THE HAT ILLUSTRATED @ very new Leghorn Rollin, ery attractive wreath of The two ae ~~? in the ac- ts companying sketch were drawn exa light 9 yous eoare +4 from life. Yours will look just as h me in. Yellow bund around cfown tim. Yellow band around crown, one, Fancy white ostrich feather on the THE TOP COATS are as lect as [fut bet for the SUITS, and every thread of material Nera: $24.50 side of the crown. A beauti- in both is fresh, new, stylishly patterned|, Ready now with all and ALL WOOL. kinds of stunning These garments leave nothing to be desired. models at $5.00, 97,00, We guarantee a perfect fit, and there is no extra | $9.00, up to $40.00. charge for alterations. The very newest styles O'Neill Main Store—Second Floor. in both the SUITS and TOP COATS are repre- a GGL oat, Hanan & Son Siz Broadway Stores euson’s most distinctive innovations, They're included among Brill Twenties, and of course, silk lined and silk faced blacks and Oxfords and a host of fancy mixtures. A Special Easter Sale Suits and Topcoats at Smart, handsome suits worth $15 and $18, specially attractive to eco- nomical men and young men, for they mean a saving of about 50%, » The topcoats, fancy mixtures, plainblacks and Oxfords,sold at very much higher prices and are some of the best bargains you have ever seen, Bug Hark Su oO Ei Union Square’ Store ‘Open Saturday Evening Whipeord cloth-top Button Boot, with patent leather vamp peceawey. so, Face Ss vate alt $15 $20 The fame ny suits which would The wenty famous. $10 Habit."’ Go to an P| Infants’ and Children’s Long and Short Dresses of Nainsook and Lawn Square or round, y. apy ttle Aa Chi Chen 'e Whit sented here. ALL SIZES, including perfect fitting models for stout or thin men. Remember, if ycu are the kind of a map who does not abuse such a dees you can get a vew Easter SUIT or T on our deferred payment plan. (That was the privilege granted us by the manufacturer whose entire factory output of 16,191 NEW garments is TI + involved in this sale.) $12.50 infants, if checks Sizes 6 months to6 Don’t Forget HOSIERY ! Timely Special Purchases for Men. and fomen Ready at O’Neill’s To-Morrew Women's 50c Lisle Stock-|Men's 75c and $1.00 ings at 39- Thread Silk Socks at 6 pairs for $2.00 50- Fine gauge lisle stockings, black and Fine #oues WAGe and oclers: tan; reinforced. Children's Stockings, | MEN'S 35c Silk Socks at 25¢ 25¢ 6 pairs, $1.40 Fine gauge, black and tan; good Fine ribbed cotton; white, black and] wearing lines. I. O'Neill Main Store—First Floor. “ Corset Clearance The same per for all—including Evening Dress Suits Debi DOROOOB Es edie sieve sc teicie es $ 97 5 Tailored SUITS of Serges and Tweed Mixtures. This splendid special assortment contains about 85 stunning suits. You can select from several, styles und shadings. Not i the lot values range up to jometuraishing Stere—Firet Floor elt Ve for Womens’ Silk Lined Laster Suits and pag » $4. 98 Summer Wash Dresses, Lingeric, etal Muslin, Lawn, Gingham-- an unusual assortment! Many styles. In white and the st new shades. The combinations and the laces and embroideries are the choicest. Regularly $8.50; Fri- $5. 0 0 Nobby Easter Coats Also at $9.75 — We have precisely 75 nobby Serge and Tweed Coats to “‘scll at a price.” There are overall atyles in plain tailored and fancy collar models. We call your as 25 0 personal attention to the quality and make of these coats. They are $9. 75\"' Sink ais es 50. Here Bride: ONLY. owes e eee ee eens wonderful values at 8 S70. youl. rogulasly He O'Nel You Need | ‘# New Veils! One Now. Lone Shetland Veiling, in white; 29cw79e Marabou Feather Neckwear Black and Natural Stoles, 174 5 $2.75 lole Stoles, in Lady” an . “ popular models; regular $1.50 lines; Fri- lay at.. $1.00 ample. line of Brassieres, in- cluding H. & W., B. & J, De Bevoise, trimmed with e imbroidery om 48 ‘Meta Moree Fleer, Brilliant Faster WAIST Sale 50c ‘Sleeveless Mark “O'’Neill’s Waists” - at Guimpes at 39c the Very Top of Your Friday Sleeveless Guimpes in white fancy Shopping List — and Come ork laser, dots, Straight Here. Values Like These will not Stay with UsLong LINGERIE WAISTS—A choice assort- n hi " and a noose a | clean, ¢ : pected value $1 At the special Friday price of... . 75C TAILORED MADRAS WAISTS, in plain and fancy materials; plain shirt or pleated model; French collar and cuffs, ry practical waist. Regularly 98¢ i rds long ly $5.00; ack, Nat strands; 24 y rery larly $5.50 etl Main $1. Ri) values; Friday at YNeill Main Store—Third Floor. ‘Grocery Specials for Friday We reserve the right to limit quantities. C| . "Phese 5700 Chelsea. O'Neill Main Store—Basement, Mail Orders Filled, Salt |Ham & Bacon | Women’s Grane Sacques Make Acceptable tt Easter Cifts areas F \[Avaoc.Vatue soc] "|| Be Be "Si.soleeds’ $iéolee with a small black figure; small collar edged \ Housecleaning Helps Starch Ammonias with black, finished with belt at waist. White At 0c, Value 75c rad eds Burety—6-1b, wooden bo: Lawn with satlor collar ‘or aquare neck, & pretty assortment of patterns. [Speciatatssc] ay msi ‘hgh [Special ate] sis ht sleoves, caesg for elder: min séllor colli oguare ‘4 are neck OF a 1 In ‘Jott ted wiss or fine qui ‘O'Neill Main Store—Third Floor, 25c Embroidered Byron Collars, -1214c {Antler 100 dozen Byron Collars, lered in a variety of designs, and scalloped edges, Neill Main Store—Firet Sy tins Ris . cartons. Price’s Cold Water—10c, Washing Powder DAINTY L) laces or embroider sleeves; regularly #2, 50: WB aaa irai aie s rary D'Nelil Main Store—Third Floor. Silk Sale! Crepe Satin Meteor, in beautiful al Parisian colors, 44 inches wide; regularly $3.00; per pee yest . $1.59 a Check Wool Dre: rics regularly 39¢c $1.29 GERIE WAISTS, beautifully trimmed with fine igh or low necks long or short $1.49 ceca Soaps pla Diack Broadcloth, 5 ahrunk; regularly $2. 00; 00: per yar yard Down Go Prices On Odd Lines of Undermuslins! Broken asso:tment of Go Corset Covers, Drawers, Ski Combinations, in nainsook, trim- med with lace and em- broidery; special vee Gowns, of nainsoo! . square or "neck, trimmed with torchon lace and embroidery; ali sizes; four styles; special... 69¢ Truly Great Offering of Pretty Tub Goods Friday 29c Bordered Mercerized Novelty, 12'%c Yd. In navy or Alice blue. With its nobby white borders makes up smartly into sailor suits. 12}4c for such goods is so little— the manufacturer loses the difference. 25c Silk-and-Cotton |Easter feb or “Chick’ Goods, 14c Yd. Blankets, 50c Dotted ood, the woven silk-] For baby's Easter, i pink or. blue; | Silk Messaline Petticoats, and-cotton isin w variety of colors. |cradle size. Larger size, 5c. in greer, white, black, ope fast Color Dress Ging-|$1.50 White Easter Coun- bp ge and Americar Beauty; hams, 6}4c Yd. terpanes, $1.10 - _| with deep flounce ‘of, accordion In checks, stripes and plain color} Large tise ie double beds, besutiful | pleati special chambraya. crochet a: jarscilles » Deneres new | at. 1+ 01.69 Corn Queen Olives | Fancy Spanteb | Queem gation crock, @1105 + pint jare QNEILL-ADAMS Co Sith Avenue, 90th to Sd Bt.