The evening world. Newspaper, December 14, 1911, Page 20

_THE EVENING WORLD, THURSDAY, DEO Important Facts Every great business enterprise has its basic fun- damental principles. One of our controlling prin- ciples is to undersell our competitors. In order to do this we have to conduct the affairs of Macy's different from the methods of the average store. Among other th ings we do not sell on credit, and we do not R14, 191f" R. H. Macy & Co.'s Attractions Are Their Low Prices. S, Broadway, 34th to 35th St, R. H. Macy & Co.'s Attractions Are Their Low Prices. » Herald Square, CN ae WOMEN’S MOTORING COATS of Leopard Skin Three qualities. Nicely selected beautifully marked shins. t iloer finish, with turn-bach Herald Square Herald Square, Broadway, 34th to 38th St. MILLIONS OF TOYS A dE ial nia walle ead give discounts or commissions. The savings thus made help deopwrrd cuffs: lined throughout with fancy bocad’., $IMO%, 1 Us to sell goods on a than those merchants who have | OUT Entire Sixth Floor Devoted to the Greatest to bear the losses and expense of carrying charge accounts, "FSMODEL, | and who favor certain classes of customers with commissions and dis- HANDSOME BEAVER COLLAR AND Cl Exposition in the History of Santa Claus, finad with broca 214.0), counts at the ex f ott lasses of customers 7 an ~ > WINS. Doo Shin, Calf Ski Nts pense of other classes of customers. ft WE WAVE COATS OF ALL SKIN S, ih men, “ Skin, | We think we are safe in saying that all the other stores do one ousan S 0 uare ee 0 ace. \e fadural Pony, acC0ON, Ge ne al and Beaver, ai or the other to a greater or less extent. All the toys to please all the children in New York. Room for everybody to i rang ing doton to as low as $24.74 Motoring Veta ib Move about in comfort. Room for everybody to see every toy; and all the When the book price question arose we found that we could realize our usual profit. hy selling hooks for 107, less than the stipulated price of the American Book Publishers’ Association. time to breathe fresh air. No crushing, no pushing, no crowding, no jostling, no bad temper. Everybody bright and happy. Salespersons enough to serve you as quickly as you like, OUR SPECIAL 98c. JOINTED DOLLS tt ¥) @' LE OF \ ~ FUR SETS, FOR YOUNG PEOPLE IABIGS ; f 2 up the important Miss of 20 0 Higa ‘ts inane Infant of ab it th M4 we are about Furs _ A gentleman representing the association told us flatly that we This Doll ts f the Biggest Value i New York F for wonien. That is to say. we den hat the Furs shall be | did charge 107% less than their price, they would cut off our supply—and this J igus Hol Is full 24 Inehes tong and] perfectly proportioned, which 's import. hed lin the skins so as to insure that uniformity of texture | they proceeded to do. People wanted books; as merchants we } ‘sacrifice of contour and good form. These oils ‘te 4a ball Jointed; U rt eS neh iimakes all the difference. between good Furs, | Had to. provide books for them. This forced us to secure the | have pretty face, with pouting lips, long eyelashes and long curly. wig. with e and CO nee and Furs of the ordinary kind whiclr wear dull | books in circuitous ways from indirect sources at theexpenditure | bang or side-parting elfect. They are dressed in a lace-edged chemise and rd inecenty i perish fol’ txecana'Fioor | Of Much time and at considerable cost. have shoes and stockings. 128.00 and $30.00 Silk Trimmed Raglan Overcoats MISSES, ERAINE pisin sar and CHILDS ERMINE, SET, pli scat] Notwithstanding the fact that we have gregter This Is Just the Biggest Thing | $25.00 d $28.00 Double Breasted Gist Ov muft toma teh, $42.24, with crochet, button pillow muff |» .c7 4 ; ; 00 an A jouble Breaste er Overcoats. pe re SON SET” animal scart; | _to match, difficulty than other stores in obtaining our books, of Its Kind That Ever Happened $25.00 and $28.00 Convertible Collar Overcoats large muff finjshind with | CHILDS AUSTRALIAN fvanih Stl | we undersell other stores 10% on current fiction ——__—_——_—__ : \ i s Y Men’ dBack 2 CHILD'S CHINCHILLA SET, plain and 15% to 25% on Library Sets and Standard Here are some of the interesting little things | |}$25-00 and $28.00 Young Men’s Belted Back Overcoats. collar wf eit tant hs SAB ge | works. proved Santa Claus has assembled for his interesting | {$22.00 and $25.00 Chesterfield Overcoats. MISSES’ WHITE THIBET SET, pain ae muff finished | For ten years we have offered you books for at least 10% less ittle friends: All the Models Illustrated Are In This Lot. alice collar: { ‘ "| cHILI'S NATURAL OPOSSUM SET, scarf | than any other store, and we can think of no circumstance or ] |} These overcoats are the manufacturer’s concession to us, MISSES’ ECRU § finshed with satin bows, muff to | condition that will prevent us from continuing to do so. LOTHING | as his ane customer. This ee by the way, : CHILD'S THIBET SET, plain scarf; muff When your saving on articles like Books, that we have ° ;|tailors the best overcoats we sell. hose included £] eats $296, oe saUIRREL difficulty in obtaining, i 10%, how much de you suppose The Kind Which is Made to Look Well and Last Long | [this sale are made in the same way, in the same ICELAND FOX SET,| SET, plain scarf with crochet button; you can save by buying at Macy’s articles that we have _ The unusual wearing qualities of Boys’ Clothing at Macy's shop, in fact, they are identical with the overcoats scart Wiig suilor collar; large shaped ian shaped muff with cord bow, t coatllys even greater facilities than other stores for aie ik Ge insisting on all wool materials (as to which | we formerly sold at much higher prices. es Ravn sauna guns me. coma stp | Se Weal oth stares word mes but subject the |] The pattems and colorings inclule Cambrige gray, Ox- scarf and muff to match, scarf: fancy muff with gong bow and | For instance, how much do you suppose you can save i i ' y ‘ we ford b it tri id di 1 eff ISSES "AUSTRALIAN. OPOSSUM SET, | _ small purse at the top, $449. buying fine China made in our own Gerrpan and French | parts which are subjected to strain. Boys’ clothes from Macy's ord grays, browns, mixtures, stripes and diagonal effects, lain scarf and mutftomatch, 913.74. | CHILD'S IN. CONEY ‘SET, fancy | ZUyIng. are best appreciated by mothers who before coming here were gray herringbone, black and gray stripes, gray diagonal apd MISSES’ IMITATION ERMINE SET, scarf {, finished with braid ornament; | Potteries, Oriental Rugs which we buy through our own | in the habit of having to buy clothes almost every other week atl ‘elet H og 34 ‘ollar and large shaped i) nuff finished with satin bow apeaty in Won esdina dd le; Mraionan which our buyer vite BLUE SUITS—S A 1 y PRA st every other week. pencil striped prilerns. All sizes from to 46. and small purse, $1.24. in Amsterdam low much do you suppose you can save mm | HT rrticles de luxe at Ma wire y y pecial Values CTICAL XMAS GIFTS Prices on our finest Overcoats have now been reduced ie pean whe da wocmerly se acy rare milftary collar: 84 te Vicunas, in Oxford, black and brown; that were $38 50 Reductions Almost One-Half ————_e mp omnormened sume ciple TT ustens” shade. of Ir Fricses, and ‘English @ yay rit 11 ‘ rted repp; 49. S, Practically all the Hats in our Second Floor Trimmed Millinery a SE SEE ROUGH RIDER SUITS made of tan khaki Cheviots, that were formerly $38.50, now....... $32.50 Parlors have been greatly redutéd, —(Kecond Moor, Millioery Parlor M ACY’'S REINFORCED HOSE cloth, trimmed with red or blue; | RAGLAN AND GUARD COATS, made of English . Some French models at tess than half the Cin fo land them. MOUNT s Tiare long and Sete wood, that \were formerly $32.50, 2 4 7 5 Some other high-priced hats cut just as radically. Tet . o now reduced to...... RANA eae tan en pene The lower priced hats are put into three groups. “‘Irontex”’ Hose, for Men, Women and Children Min taney designs; vorcar'coler | 'su77s—om aesmumew comple ar cl oor ane 7 - ith borders; si ur asse fhe ¢ ai a rices jrom e uy Hats marked $9.99, now $5.94 the Longest-Wearing Hose on the Market . Decor ae ‘lo $38.50. At each price the regular May Saving, as come Hats marked $10.89 to $12.89, ROW $6.89 “Trontex" Hose combines the ted wee BATH ROBES of heavy domet in plain bared with the other houses that handle similar high qualities, { Hats marked $14.89 to $16.89, BOW 8.89 i softness of fine cotton, the wear- formerly || colors with fancy figures such as | ing qualities of linen and the BE24 qt S|] chickens, cats and teddy bears: MEN'S MOTORING GARMENTS FOR GIRLS Bosc atie hon Fedueed || ale eghph Sw soit Te sg an 5) 5 The soles, heels and toes are re- $5.54, ; Lerand friends ( : As Big Values for Them as for Their Mothers rMorged wih npored Tesh crores punso( rey domet: | |WINTER once GIFTS INTER ide range of models and materials, includ- — ae Linen yarn. NECKWEAR of fine silk in pl. CLOCKS FOR DASHBOARD in eight-day: . res ee uation’ earaples which are marked at less This is where ‘‘Irontex’’ differs from Hose sold elsewhere orstriped; also knitted Gatfec ners GLOVES [Slate Riser) | movement, $4.19, $6.74, $8.74. than cost price, and many from our own stock reduced from J under a guarantee against holes, as that Hose is reinforced with | “The popularity of Blue Serge is like Fow, reversible or wide—and four- $1.89 IMPORTED CAPE, in tan, fully} LUNCHEON KITS for two persons, $7.49 $2.00 to $6.00 a garment. The models include the popular polo, | cotton, and as everybody knows cotton is about a quarter | the Blue Serge itself at Macy's—it will that we couldn teri ee cece lined with seamless wool upto $17.74. reversible, plain man-tailored. Also the dressy coats with the | the strength of linen, never fade. Even the Blue its which] tach packed Iniseparatetoiy Cae: $2.44 MocHA BUCK, in gray and tan, For three persons, $IL74 to $39.74, various fancy collar effects shown this season. Materials of When you buy Reinforced Hose at Macy’s you pay what the Saran yore ortineae fone Bde and Ae. ; : soasnlos Uning of extra quality woe! Onel For four persons, $13.74 upto $89.75. ; broadcloth, cheviots, mannish mixtures, double-faced cloths, | Hose is yer hen you Buy, reinforced Hose elsewhere you | erly dyed, For those who prefer somes SWEATER COATS FOR BOY: $2.74" ENGLISH CAPE LEATHER, in] F0r Six persons, $14.74 up to $124.00. in all the wanted colors as well as in blagk. Sizes 6 to 14 | pay what the Hose is worth plus about as much again fora | thing diff rent from the solid serge, Ss AND tan, kined with lamb’s wool. One clasp, For twelve s, $68.75. waints 10.74, $12.74, $13.74. privilege that you may or may not exercise. o Got but who still wish to retain the blue, CHILDREN $2.94 BUCK, in gray and EEN DRESSES in black and navy; clever kimono model, For Women For Men el Ay fering come equal y. fine oh booted es Giay and with round neck and three-quarter sleeves; finished with real ] Cotton, black and tan Gattars Hoses Blas Gite area, worstedsstandard, meee iaieinee from $1.29 to $3.96 earn : Irish crochet collar and cutfs; additional trimming of black (ety ieee cadet and Mavy....ccccceceeeseee "2c for thelr long wearing qualities, and $4.24 ENGLISH papa ull Le silk ornaments and crushed satin girdle complete—a dressy | Sheet Gauze, silk’ lisie, black, For Children Handard., Specials. in Sew? sins cut thumb. cakes et simple, girlish mode’ zes 8 to 14 years. WHEE EAT dass csanecssatacests ayy Cotton Hose, black and tan...... 2c | from 7 up to 18 years. Made of $4.74 ENGLISH MOCHA BUCK, in gray] j rice $13.74; special now at $10.74, Other brands of Hose in great variety up to Women’s at $5.94; worsted yarn and tan, half lined with squirrel One : pgs three quarter sleeves; daintily trimmed with Valenciennes FROCK made of w jhite marquisette with round neck, Men's $2.97; Children’s, $1.69. Other suits in regular stock up to $14.74, in all geod and $5.75. clasp. LEATHER CASES, to hold bottles, from lace and tucks and light blue or pink satin ribbon around the |" pap everem eutggnam Bm BMGEEDIe Etre eho ous gat ded YE e-apmente aia fa ACT 91.89 for one pint to $7.94 for four waist. Sizes 6 to 14 years, $5.94. CRA Fane MACY $ SEWING MACH INES As recently as a month ago we were The Boys’ eed with syenvel. One clasp. auarts. : LV R BAGS Sailing these suits a ee same price Sweater Coats ’ alive to aes om vaer|11 SALE OF MEN'S SHOES, $2.97 GERMAN $ MESH w/ Pract ical resent to Practical Housewives ihe tat ti macau a wn $396 ae 1 Poe en you buy a Sewin; achine at Macy's yor | Ing rea * Spring and give jand- finished H A Sale at Less Than Wholesale Prices the price charged by stores which sell on the iustalment and J Ysthejcendlt of this cleanup off GAIAM | treniue Four Different Kinds Our $2.97 kinds now $2,14 Our $4.24 kinds now $2.97 Our $5.49 kinds now $3.64 Handsomely decorated, chased, etcned pierced or plain frames, shi small and medium size ring mesh, lined with good quality kid, with change pocket. A limitec number to sellat these MEN’S SILK UMBRELLAS A Best WOMEN’S SILK UMBRELLAS Pure FRUIT A shipment of extra fine quality Glaced | different kinds. * or Candied Fruits that were grown picked and candied this year. Beware we are charging for guaranteed 1911 Quality, Packed in wood boxes, con- taining ebout five pounds, $1.79, . [Mala Fiooe | rices. SALE Expensive handles in DESK A complete assortment on our Main Floor, Rear, in: four (1)— Onyx Finish & Brass. (2)--Leather. brass, bright, dull, hand- hammered, chaste, plain and fancy, club plans, an country, in every walk of life, use the Macy Sewing Machine in preference to \ This Machine widely advertised makes, soldat inflat 1 width hems, shirring blades, and the extra foot for attaching to sew lace to D S which for that reason have to include in their selling prices the losses caused by bad debts. Thousands.of women all over the BOYS’ LONG OVERCOATS; popular vertible model; double” $19.74 Oubrcoayngs: spertert fits ; ’ 4 oning close neck; prices—they use Macy machines not ¥ simply because of the saving in money; but also because they prefer these machines. However little you pay at Macy’s, your money sg the newest models, replete with all the additional time- saving devices, including rufflers, tuck- ers, hemmers to make five different in all the popular colgrings, even the lowest priced, bromely well tailored. ears. Prices gou to $16.49, with ple of interm pockets. GROWING FEET DEMAND kind of stocking, may be obtained at an additional cost of 69c. $19.89—Automatic Drop Head—4drawers, Cabinet hand- somely finis hed. $29.89_Parlor Cabinet Drop Head; highly polished. MACY'S SPECIAL MACHINES - isses and Children $21,895 drawers; automatic drop head. e against foot trou! if thopedist of exhau: experience, guide the feet a ural lines curing their growth. ais ample spread for the toes to HAND MACHINES, $6.74 _ Different from and better than the ordinary Hand Ma- eal swith Gy ch most persons are familiar. Instead of having fo be screwed ti It may be placed and*operated anywhere, It also sews with a lock stitch instead of with the less satisfactory chain stitch lo be found on so many other Hand Machines, jocs cost grace shoes, rents that “Right jes the tie ee ir children alike le expla their woolens. Sizes 6 to 18 years er ey of full lined trousers, i breasted ; made of extra heavy, single length; a “Right Shape” Shoes for cons but-] had ex- Sizes 8 to| Boys’ Coats at $3.96 as one of the highest class > lowest pri fate prices to suit all] $5.00; they can be had with either [Beccad Wloor.) | V-shaped nec or with auto collar. lent; bles 16 Imported Brace Hire Sets. stive nat- ere sides | revt A ble t ‘i i front; the arch sits comfortably of stale glaced fruit on sale through-} (3)-—Nickel & Glass. ‘ .@ lable or bench, this machine has a sub- ences bridge: heels are held in snugty. out the City at much about the vrices] (4)—All kinds. of solid) | ‘i? ntial iron ba ich makes it indispensable of other support, Rate toes savant dg aly even andl tm The Children's Sweater Coats can be Boys’ Coats tan Special reference is made to the so that the most critical observer can- not but admire. Tile Coasters, with nickel rim: in white, red, gray or navy; the in navy, red, gray or arments made; the charged elsewhere is the market. Made of the finest quality gun metal Calf Skin with strong oak tapned leather soles and warranted to keep round toe, lace, lace, with snug fitting instep that holds the arch of the foot in place, making a man whg is on his fee in quality and workmanship to any $4.00 shoe on shape. STYLE No. 1. Medium blucher cut, lenty of room for comfort, yet sha STYLE No. 3. Medium toe lace shoe with invisible eyelets for the man who admires a custom made style. This is a particularly dressy shoe. STYLE No. 4, Also a but- ton shoe, on narrow dressy, lines, with soft uppers that fit snugly around the ankle. STYLE No. 2. Broad toe, a comfortable shoe for the reat de: Exceptionally good silk, the edge of the hem while the hem is being made. rr Slates wir $4.96 aa big Hm Stocking darners that will fit any machine, and will mend any COMFORT- | belt An Enormous Natlety—a te $5.84 sae sea +2le te 59¢ Auger Bits tn ects of 6, 5, 18,$1.66 wt Hghte, $4,940 24 lan Fitiic ee $7.92 Covered Card Tables. lection Ol) Heaters Many of our best values are the store and not in the paper. MACY’S CIGARS, ETC. clase rolling. for Umbrellas that] se. Caps, hes MACY'S “RED STAR” ‘ ; Thousands of other reminders and Splendid Opportunity for Gift-Givers | en roe Clee oy le! (Mela “Biser $14.89—Automatic Drop Head—S drawers. ABLE SHOES Reet are |aurt (or tho whe: come iia: Fo finest im imported into America. In boxes of 50—$4,96, $5.94, $6.49, $8.49 In boxes of 25—$4.49, $6.49 : , Also ROMEO AND JULIET and PARTAGAS varieties at prices lower than elsewhere. HOYO DE MONTEREY PERFECTOS, elsewhere $5.25 for 25; our SESE Y BMDET ESN PSR Oe BY UE PO BN APPT PL S37) PY 2 OY ST Be 4 Martin’s Celebrated London Silk Umbrellas $13.74—3 drawers; box top. ‘Adults whose feet give them dis- 9 price, $4.74 oy bought at Macy's afford a saving of at least $2.00} — $14.89—7 drawers; box top. comfort and pain can doubtless trace ww ue HOGAR CLEAR HAVANAS FINE MANILA CIGARS ag t ( q as compared with any other house. Our prices} — $17.89—5 drawers; hand drop head. rr shoes worn in childhood: ie ere 7 Tal eOH8s BOK OE ats: yh Bevaliec BON. tts: , $9.89 and $12.89. MACY'S “NEW EMPIRE” Ane Rresent generation | Toot Handles with assorted tootadle © $147 Hee CIES bee Sak ASAT ich Lire ox oe, 3198 { Perfectos Selectos, box of 25. $2.49 | Panatelas, box of 50.. Sirenas, box of 25...........45 Regalia Bouquet, box of 25. Club House, box of 25........$1.98 | Rothschild, box of 25, INEXPENSIVE DOMESTIC CIGARS Puritano$, box of] Supremacy Club House, box of $1.29] Puritanos Chico. box of S0...$2.24 $1.54 |Rothschild, box of 50. {| ba rie Mg a Ee rere ROTARY Savana haahimes ites Set Pe wa CR ed eyes ifts, ect! the foot withou uf ear ‘ana Cigar GLACED . NOVELTIES " $26.496 drawers; automatic drop head. Sara 7a] interfering with its Mild Domestic Cigars Bouquet, box of 25......ss0+ H : ' Supremacy meerschaums, priced from 19e to $16.49. HUMIDORS, from $2.24 to $49.49 SMOKERS’ SETS, from $3.96 up to $34.49