The evening world. Newspaper, October 21, 1903, Page 5

Ohe Ohe Grard. Overture. SGIEING pre-eminently the grandest and most. artistic piano i! in the world, it is no wonder that M. Paderewski, the Erard"’ :—"| play only the Hrard wherever obtainable. The Erard represents the very highest achievement in piano con- struction, and that the Siegel Cooper Store should be made the American y <<. agent of this exquisite instrument is oe a tribute to the sagacity of the man- ufacturer. The first Hrard piano was con- structed in 1777 and met with tre- mendous favor at ihe brilliant soirees of the Comtesse de Villeroy in Paris. All Paris was soon singing the praises of the new pianoforte, and the fame of Sebastien Erard was assured. Since then the Erard hasbeen recognized world-wide as embody- g ing all that is wisest, most advanced and best in piano construction. No piano is made to-day that is fot in accord with the principle of the Erard and without its practical application. The Erards invented the action in the piano, the striking mechanism known as the Erard action, which is to be found in every great instrument in every country. That is to say, the Erard principle of the action, the final scientific adjustment between the keys and the strings, has a leverage that enables the performer with the. least effort and with the least expenditure of 5 energy to produce the most beautiful effects through touching the keyboard. It is the touch that caused Mozart to write to his mother with eloquent en- thusiasm, “I have found it at last.” He meant the new means of ex- pression, for the Hrard is a direct descendant of the discoverer of the P-piano, the great Cristofori, whose tablet is in the pantheon of talian geniuses at the Church of Santa Croce, in Florence, where Galileo, Michael Angelo and others are ate As Cristofori first invented the hammer which was covered at that time with leather, so the Erards in pursuance of their principle followed this up, and covered their hammers with buckskin and felt, thus enabling them to evolVe out of their instru- ment and its Erard action the most exquisite and purest tones known to the piano-playing world. These are the instruments in Uprights and Grands which are now displayed for the first time in America. ieencent instruments! Nothing. else like them in this as true asa picture in their various designs, representing the dif- ferent periods in French history, As already stated, in tone the Erard has no equal. The bass isa revelation. It is sonorous, richly: vibrant and powerful in a wonderful degree. Strike the keys ) and the room is flooded with melody. Under the fingers of an artist the trebie reveals the sweetest sounds that can delight .the human ear in the way of me- chanical invention. Picture to yourself this sumptuous assembly of splendid pianos. ‘ Lake this Louis XV. Erard for instance. It isin gold ground Vernis-Martin of a rich color, with carved panels and legs and exquisite paintings, the interior being ornamented to match the exterior. It is a piano such as you would expect to see in the fash- ionable salons of London, Paris and other great cities. Its in the royal homes of England. { The Louis X11. Erard is another fine specimen of artistic workmanship, and may also be seen in our display rooms. This piano is in p!um-pudding mahogany, with ormolu decorations, hand- chased and mercurially gilded. Then there is The Sheraton in rich figured mahogany, in'aid in choice woods of most artistic agen. Among the Uprights there are ebeautiful 4.rards in rich dark mahogany cr wexed walnut wood, Matzogany in'atd with satin weod, inlaid wih marqueterie and richly chased. Further ornamented by , giided metal mounts. be Such are some of the Jir- gi ards in this display. They are high: priced, of course, from the viewpoint of some, but they’ are not so when enya by others. They cost more than other pianos because more money ts spent upon their construction. ~ Pevsons desiring to inspect these pianos may do so at their PB Neasure, «Those desiring-to purchase Sek be esecaied in Me: ; } ke S angthe terms: (ct a aE Lack tS 2 coed a EE UES EE lr nen Soa SoS eC Ven ey Art Pi o Store begins its second year. Pe eR TRE SS ERG SERRE AEDT: a Rae USE SS Near Lh ey tt ponents I LPR "Sega RE Pee Deane Cees Cee ga ea a eee esearne are! (EEN RL UMNIRRE ETT Nf cy; ; = y ued ene ‘ 4s fi wk. andi men i a la famed virtuoso, pays this splendid tribute to “ The, Ghe Siegel Goer Beeey C Oakes iy mn Formally Introducing “Erard’”’ Piano to the American Music-Loving Public. Supplementary Recitals Introducing Ghe “Grard’’ Sano, In the Auditorium of the Stegel Cooper Store, Wednesday, Ohursday and Friday Afternoons, at 3 o’ Clock. Wednesday, Oct. 21, 1903. AT 3 P. M. ARTISTS ¢ a “Emil Schenck. Violoncello Mis A. Doris Ward at the Piano Program 1. Guartette, Op. 06, in F major (a) Allegro Ba non {oppo ( ‘ (o) Lets CUNREUTHER QUARTETTE. 3. Aria (Le Sg & Wm arin... L) Me te Mi 1A 0) Meme NEO 4. Protogo (I’ Paglince!) 5. ‘Theme and Variations (Death and the Maiden) | DANNREUTHER QUARTETTE. roe o ca) Pout Ingenacht fr Wupaersch - n © ih Thursday, Oct. 22, 1903. AT 3 P.M. ARTISTS Mme, Peole-King, Contralto, Mr. Aya iar Harpst. Basso Mine nog Deyo, Piano Whitelaw, Violin wet Violoncello Tis A. Doris Ward at the Piano Program 1. Invitation to the Dan: 2. Trahtson.. 8 Warrtor's Foreboding. 4 Threa Ingian Love Lyrica (a) Ths Temple Helle) Qo Lene Than Dus +.Amy Woodforde-Finden to) itr Awaxe MR. HARPER. © (a) Romance .... ) Sur Guitarre. : GRIGNAUER TRIO! L'Esclay ui a Wioreniiea |. Caprice de Caner MR. WHITELAW ° 5. (a) Yotsinage fe PS Friday, Oct. 23, 1903. AT 3 P. M. ARTISTS ‘The Van den Hende Trio Miss Maud Reese-Davies. Soprano Mile, Flavie van den Hende, Violoncelle Miss Ida Simmons, Piano Mr. George Devoll, Tenor Mr, Edwin Isham, Baritone Miss A. Doris Ward a1 the Piano Program minor... ‘MISS 5) (n) Margoton (16th Century) (uy 8pring Fantaste, T ++-Chopin O14, English Henschel (by Long Ago in Aicain +. Messager MR. ISHAM. Duet (Len Pocheurs ¢ MR DEVOL! Tilo (Berceuse). . VAN DEN What Sreat Artists Say of Ohe “Grard.’’ WAGNER to LiszT: “Get an ERARD on the ninety-nine years’ system—or any other system.” LISZT said: “Those fine ERARD Pianos says: that Marlborough Street make #0 well,” MENDELSSOHN, writing from Germany, said: “The difference between your which is 30 great—it is like hearing a full orchestra near a small piano. GABRILOWITCH “Glorious in tone, perfect in “ RUBINSTEIN said: Instruments and those are manufactured here MARK HAMBOURG says: “But there is only one Piano —the ERARD; as to the others they are but imitations.” “T consider your Pianofortes the finest’ instruments in the world, both as regards beauty of tone and touch.” HAROLD BAUER says: “The peculiar sensitiveness of the ERARD makes it unique among Pianos. The inmost characteristics of the player are consequently realized as in no other Pianoforte.”” MLLE, CHAMINADE says: “Without rival in quality of tone, clearness and distinctness. Rubinstein truly said “The ERARD is the aristocrat among pianos. Foam Wo. 8 MESSAGE. ——+— inconporateo ROBERT C. CLOWRY, President and Ge CABLE: THE WESTERN UNION TELEGRAPH COMPANY. TWO AMERICAN CABLES.FROM NEW YORK TO GREAT BRITAIN, CONNECTS | (ed witt FIVE ANGLO-AMERICAN 4xo ONE DIRECT U.S. ATLANTIC CABLES. ECT CASLE COMMUNICATION WITH CERMANY AND FRANCE. CAGLE conNeeT ION with CUBA, WEST INDIES, MEXICO Ano CENTRAL 4n> SOUTH AMERICA. SAT TO, AND RECEIVED FROM, ALL PARTS OF THE WORLD, _ MESSAGES. 8: OFPFICHS IN AMER: Ida. opi ore hiyae! of the Western Union Telegraph Company and Its Connections. tomeen: "ee or~wrzone ray ape fee aoe 4 Street, W. Oo, ‘ ei ire ‘Btret. eo Eee" ete SENT BY | BECDDY | No.OF WORDS FRO. = 87 NY RK wy 20 | London RECEIVEDn RFA Broadway, ocT 1571 Siegcoop, y.Y. (Siegel-Cooper Company, ' é6th.ave, and 1éth.street Just received instructions from Paderewski to prepare concert grands for his forthcoming tour Australia, China, India, etc. S. and P. Erard Ohe Yew Piano Store Is One Year Old. A WWAHEN the hands of the clock shall have encircled the W dial in their course to-day and marked off the last i of the 24 hours. the New Piano Store on the 5th Floor will have ended its first year. As the second year dawns there is ample cause for sincere congratulation. Looking backward, we view twelve months of eminently satisfactory progress. There are many accomplishments to be proud vv, for by investing this branch 8f our business with the same energy and attention that we devote to the others, we have lifted it to a plane that not only gives it singular distinction, but an individuality which makes it a factor of unconquer- { able force. Go Develop Yewer and Higher Ideals In the face of tens of years of stubborn piano traditions, to sweep aside the fogyisms that have blurred public judg- ment to a large degree for many, years, and to introduce a ws policy such as we are following was no child’s play. ‘ It demanded long and serious consideration. Money alone cannot rear a noble piano business. It , requires an intimate knowledge of the piano world,,a. thorough understanding of all the possibilities, and of a masterful ability to establish a creative force, in the sense of being competent to go right in and build a big trade on logi- cal grounds, 1 We had to begin inghe right way, and that is precisely how westarted. We engaged men who knew their business. “Let no barrier prove insurmountable,” we said. More than that. We said: “We want the finest piano salesrooms in the wora 4 We do not want to show choice pianos in other than the ; best salesrooms. And, besides the finest salesrooms in the wor'd, we want a thoroughly representative assortment of Af pianos. They must exhibit every phase of superiority.” j Furthermore, Ie Determined 1,—To build a piano business that will endure; that will be an object les- son for the student of judicious economy and rightly directed effort to follow. 2.—To offer the public pianos beau- tiful in appearance, artistic in construc- tion and eminently advanced in point of tonal qualities, at moderate prices. 3.—To sell these pianos upon the same broadly liberal basis, and sound business policy that is such a strong factor here. Toafford purchasers every possible advantage in arranging terms.’ And so we gathered in the various luxurious display rooms a splendid variety of pianos. What Has Been the Result? We sold a vast number of pianos the first year the New Piano Store was opened. We gave to the piano business in New York a stimulus such as it had not known in years. Public interest was aroused. Lovers of fine music began to flock to the weekly Recitals in the Auditerium. Afterwards the audiences filtered through the sales- rooms. Experts are always present to play upon any piano you may like to hear and to demonstrate the various points of superiority of each, There has been no abatement in the excellent piano business since the store started. On the contrary, there has been a steady enlargemeni, and this is satisfactory evidence of the Store’s progress. If you purchase a piano at ihe Siegel Cooper Store No long delays, no waiting until your We always have plenty § you get it quickly. order can be sent to the factory. of each line in reserve. And such are the conditions under which the: