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pe il A | eal a lt mit. be ‘ ‘ , ri EMRE ed ‘ i ta Sawt om | Sporting. Sporting. | | Sporting! ; ESTABLISHED Two TmARS. - } , , ‘ 928 Canal St., New Orleans, La. WE ARE THE R WINNING. ALL KINDS MONEY AT NEW ORLEANS. A $30 Daily Investment Netted $805 in 15 Days.. _Our New Orleans proposition this Winter, like last Winter, proves itself to be more remunerative than Standard Oil stock and safer than an tnvestraagete Hl Three-horse wire wins big money. One-horse wire has lost a little. ee in Government DO THIS MORNING, THREE THOUSAND CLIENTS, EACH PAYING US A WEEKLY FEE OF §10 FOR OUR INFORMATION, MAKES OUR GROSS INCOME $30,000 PER WEEK. DO YOU KNOW, OR DID YOU EVER HEAR OF A SINGLE INDIVIDUAL PLUNGER WHO HAD A FUND OF THAT MAGNITUDE WITH WHICH TO CONDUCT A WINNING CAMPAIGN ON THE TURF, OR ONE THAT WAS WILLING TO SPEND THAT AMOUNT? ALLOWING FOR OUR ADVERTISING BILLS WE HAVE A FUND OF OVER $4,000 PER DAY TO § 7. * DRAW FROM TO SPEND WITH OWNERS AND TRAINERS, AND TO EMPLOY THE MOST SKILLED CORPS OF CLOCKERS EVER CORRALLED IN THE HISTORY OF THE TURF, AND WE SPEND VERY NEARLY ALL OF IT TO ACCOMPLISH OUR AIMS, * e THE STOCKHOLDERS OF THE MAXIM & GAY COMPANY ARE WILLING THAT THE MAXIMUM PHOFITS OF THE ARITHMETIC WILL SHOW YOU THAT UNDER THESE CONDITIONS WE ARE STILL ABLE TO SPEND $3,800 PER DAY FOR INFORMATION. THINK IT OVER. EXAMINE THE RESULTS WE GET, AS SHOWN IN THE TABLE OF WINNINGS AND LOSINGS si a PRESENTED BELOW, AND ASK YOURSELF WHETHER OUR PROPOSITION ISN'T THE GREATEST THING YOU EVER STRUCK SINCE YOU JOINED THE HUMAN RACE. WE WERE THE TURF SENSATION OF 1901 AT SHEEPSHEAD AND SARATOGA, u» > WE WERE THE TURF SENSATION OF 1902 AT NEW ORLEANS, BRIGHTON AND SARATOGA. WE ARE ALREADY THE TURF SENSATION OF 1903 AT NEW ORLEANS. J Mi phoee OUR THREE-HORSE-PER-DAY PLAY AT NEW ORLEANS. nner, and the showing is made of the result of a $30 daily play, divided into bets of $10 each on our three daily selections, 7 | RESULT OF A $10 FLAT SET: 3 Every loser is. accounted for here as well as every. Horse. Betting, Finish. Won.Lost. Date. Horse, Betting. Finish, Won.Lost. Date. ri Horse. <a Botting: Finish + SCOTCH PLAID.. oe WON $14 WEDNESDAY, Dec. 24.... ++. CRITERION +. 8to 56 LOST 10 TUESDAY, Dec. 30.... ++ 8 to GD WON 7 fo oo 7to 1 WON 17 do 3to 1 WON i RAG oy eae Lost fe $10 do ae 6to § WON 12 do 6to 1 WON 60 / f RBDAY, Deo, WON as THURSDAY, Dee. 25.. 4to 1 LosT 10 Ij ea eeD an Lec-ith iol won we do 20 to 1 3d 10 do 5 2d 10 ac 1t 3 WON 86 7 << RE : FRIDAY, Dec, 19. 1to 2 WON 65 ao 1 LOST 10 11) eURBDAY. gan. Tt 5 ba o } sy a : site WON 8 FRIDAY, Dee. 26. 5 24 10 aoe te 0 to 1 WON 108 : aa ‘ SATURDAY, Dee. 5 do : 1 WON 60 do ato 1 WON 20 £ “ , Dec, 2 1to 8 WON 3 a0 mond f om do 50 to 1 384 10 a WON" “16 FRIDAY, Jan. 2 8to 9 Loser Bh f i - ao Tto 5 2d 10 | SATURDAY, Dee. 2 5 3a 10 do aed: oe oie ‘ ; MONDAY, Dec, 22. 8to 5 WON 6 ~ do 10 WON 7 do f to 1 WON J do ; 2to 1 WON 80 do 1 WON 40 SATURDAY, Jan. 3 +1t0 1 WON 10 do +4 6to 1 24 do +16 to 1 WON 160 TUESDAY, Dec, 23 1to 5 WON 2 MONDAY, Dec. 29 2 rs Bto 1 WON 60 do * 8to 1 WON 80 do 1 —_—— do +138 to 5 2d 10 do 10 Total...ccresccesessececrscevsrvrocccsecves socoveeces OB $ITO 4 NET PROFIT IN 15 DAYS ON TOTAL DAILY, $805. : OUR ONE-HORSE-PER-DAY PLAY & Every loser 1g given here as well as every winner, and a showing is made of what a $30 play dally accomplished. “ RESULT Finis, WON i : BDNi — a THURSD SATURDAY, qu Joy : OUR SYSTEM AND PROSPECTS. ‘ ee , ‘The three horse wire is the thing, Because of a desire to act very conservatively our one horse wire has not G realized our expectations to date, We intend this week, however, to steer away from the old policy of conservatism on ’ the one horse daily selection and to give a couple of selections weekly with long priced horses that have a good chance a to win, and in all probability this week’s showing of the one horse wire will euaql, if not excel, that of the three horse wire. Horse. JAY, DEC, 17-—SOOTOH PLAID... ‘Y, “DBC. ‘The one horse wire represents, as you probably already know, the surest probable winner of the day, while the three horse wire represents the three best bets from the double standpoint of sureness of winning and juiciness of odds, We ghall endeavor this week to pick horses for both wires from the double standpoint, and look forward to a record of unusual brilliancy in both departments. =| g : ‘Another thing—track conditions have improved at New Orleans within a day. The “Path” has been ob- literated by the engineer, and it will no more be a case of the first horse getting to the path being returned the win- ner, but the best horse, With an even break wo have the game beaten to a etandstill, and that’s what every horse will get at New Orleans from now on, : SOL. LICHTENSTEIN IS OUR COMMISSIONER. Bince the Maxim & Gay Oo. scored its first sensational euccess, it has been handicapped in obtaining the best resulte for its clients by the fact that its selections became public property before the races were on. In the East © throughout the year it has been the experience of every one that once a horse was known to be tipped by Maxim & Gay to win a race that horse became a mark for the bookmakers in the betting., If the horse we tipped was a nat- ural 5 to 1 shot, bookmakers to whom the infermation was just as accessible as it was to anybody elaé who paid the price, chalked up 2 to 1, more or less, knowing that the play was sure to come, Asa result clients got the worst of it, ‘We have provided against this at New Orleans, Our information is not on eale before the races are run, and is not even transmitted by telegraph, either in code or otherwise, Even a code would be futile, because there could be nothing to stop any bookmaker or set of bookmakers from subscribing for the information, obtaining the code and having the transerfbed measage re-telegraphed them. To enable bettors to place their money on the horses to the very best advantage the services of Mr. Sol Lichtenstein, the noted Eastern bookmaker, have been secured by the Maxim & Gay Co. Mr. Lichtenstein has a national tation as a bookmaker and is far famed as a “ring general.” He charges 5 per cent. of the weekly rofits for handling the money, and he makes upward of $10,000 per week sure profit by the transaction, The in- ‘ormation in the hands of Mr. Lichtenstein, to be used solely for the benefit of our clients, proves of an advantage which oan hardly be-overestimated. The higher the odds the larger Mr. Lichtenstein’s commission is, You can easily be convinced, therefore, that Mr., Lichtenstein more than endeavors to use those tactics at New Orleans which . have r famous on the Eastern tracks to secure an inflated price against those horses on which he intends to ‘ THE WORLD: MONDAY EVENING, JANUARY 5, 1903. CAPITAL, $50,000. 280 Broadway, New York, N..Y. *h EIGNING TURF SENSATION! WE ARE LITERALLY COINING MONEY FOR OUR THREE-HORSE-PER-DAY CLIENTS AT NEW ORLEANS THIS WINTER. OUR THREE-HORSE WIRE IS GETTING THE MONEY AND GETTING IT IN CHUNKS, OUR POLICY OF 6PENDING money’ “IN EVERY POSSIBLE DIRECTION WITH AN OPEN HAND TO SECURE THE VERY BEST RESULTS FOR OUR CLIENTS IS AGAIN VINDICATED, AND WE ARE PROUD OF OUR ABILITY TO MAKE SUGH A GLORIOUS SHOWING AS-WE ARE ENABLED TO - Sporting. Sporting. Sporting. | REFERENCE: State National Bank, New Orleans. « i? OF ‘ \ CORPORATION SHOULD BE ANNUALLY 100 PER CENT. ON THEIR $50,000 INVESTMENT. (THEY ARE NOT HOGS.) A LITTG® 4 $30 FLAT BET: Date. SATURDAY, MONDAY, TUBBDAY, — Die, WEDNESDAY, DEO, THURSDAY, ‘JAN, 1—800} > FRIDAY, SATURDAY, OTM sire rtngastagesaee ovis, ; JAN, JAN, : apg elellitsit OUR INFORMATION IS EXCLUSIVE. Nothing is communicated over the wire before the races to other subscribers. ‘As a symbol- however, the day’s selections are placed in a sealed envelope, addressed to each subscriber, and put in the mail at New Orleans General Post-Office at 1 P. M. daily. We guarantee that no horse will be played for any;olient except the name of that horse has been mailed to him in an envelope bearing the New Orleans postmark not later than 9, B alteccsitf i P. M. of ‘the day the races are run. After the races are run New Orleans clients can learn et our New Orleans office the names of the horses Mr. Lichtenstein has been instructed to play. New York clients can learn at our New, York office, and out of town clients will receive the news by telegraph, if they so order—all telegrams at cost .of subscriber, In addition, wé uidertake to place in the hands of the Editor of the New Orleans ITEM before the races the selections the money will be played on, and also to advertise next morning the names of the -horees in- the New York DAILY AMERICA, which is the recognized racing authority of the country. For the security of persons to whom our fame and financial standing are unknown, and who wish-tefllow um at New Orleans, the Maxim & Gay Oo. refers to the State National Bank of New Orleans and turfmen generally. TERMS AND CONDITIONS. The feo for our one horse wire and for our three horse wire is $10 weekly for each. Mr. Sol Lichtenstefa’s charges for placing your money at the track are 5 per cent. of the net weekly winnings. Statements are mailed yeu weekly, with check for profits. Accoun» accepted subject to withdrawal by you on telegraphic notice to that effect. Official closing odds, as published in the New York DAILY AMERIOA, the recognized racing authority of the Hast, are guaranteed, The following are the minimum sums that are accepted for betting: For a $10 dally’ pisy on each horse— $650, For @ §20 dally play on each horse—$100. For @ $30 datly play on each horse—§1650. For a $50 daily play on each horse—§250, For a $100 daily play on each horse—$500, For larger sums in proportion, Remit direct to the Maxim & Gay Co., 928 Canal street, New Orleans, In snoring ste bet oom be eure whether you want us to play the one horse wire for you daily or the three wire, daily. Al ecpgunte resem by the Maxim é& Guy Oo. will be by Mr. Sol Licht & Co,, and the Mase & Gay Oo, will maki i Co, assumes ® proper exeeut AS COURS 01 piper tas Herat Ay TY aoe