The Seattle Star Newspaper, July 1, 1925, Page 11

SECTION TWO | DIA The Seattle Star Sales Volume No coal has grown so fast in universal popularity as Diamond Briquets. During the last three years their consumption in the Pa- cific Northwest has _ increased 200%. Today Diamond Briquets are the largest selling lump coal in the Pacific Northwest. More than a million Diamond Briquets are consumed every day. This sales supremacy has been won through the unapproached heat value of Diamond Briquets. Every ton during the last three years has been sold with the dis- tinct understanding that if it does Heat Value A commercial delivery of each of the six principal lump coals on this market containing over 12,500 heat units per pound, recently was ordered and analyzed by Falken- burg & Co., one of Seattle’s oldest and most reliable analytical chem- ists. Falkenburg & Co. did not know these tests were for us. None of the dealers from whom the coals were purchased knew that they were to be tested. The findings of this analysis, therefore, can be taken as a fair representation of these coals’ values. The prices quoted in the following table are today’s prices: EATTLE, WASH., WEDNESDAY, JULY 1, 1925. MOND BRIQUETS are FIRST in— Accessibility Effective today, July 1st, Dia- mond Briquets are delivered promptly and courteously by the largest list of dealers handling any single coal in the entire Pacific Northwest. Practically every Se- attle coal dealer of consequence is able to supply you with Diamond Briquets, a fact which is im- portant to you not only from a service viewpoint, but because it is a direct indication of coal deal- ers’ estimation of Diamond Briquets’ worth. No other coal on this market is accorded such widespread and hearty dealers’ endorsement as Diamond Briquets. Those who are not acquainted with the nature of Diamond Briquets will be interested in the following facts: Diamond Briquets consist of PAGES 11 TO 18) not prove en- 47% Black tirely satis- y i : mond oa 47% factory, we Coal Heat Units Bunker Heat Units per Dollar South Prairie cheer fully per Pound Price per Ton will remove the remain- der of the buyer’s _ or- der from his bin and promptly re- fund his en- Coal and Diamond Briquets 13,188 10.40 2,536,154 6% asphalt Black Diamond Lump 13,395 11.65 ~—-2,299,571 praca a 13,241 11.65 2,273,133 12,985 11.65 2,229,185 12,923 11.65 2,218,541 13,641 13.40 2,033,433 itively no in- ferior coal, no coal sub- stitute, or any other i n gredients enter into Ladysmith Lump Cassidy Lump Naniamo Lump Utah Lump tire purchase price. Such a policy would be suicidal were not Diamond Briquets all we claimed them to be—the most sat- isfactory lump coal for all house- hold fires. This sweeping guaran- tee applies to every load of Dia- mond Briquets delivered by our- selves or any of the dealers listed on this page. This table reflects the true worth of these coals. Price alone means nothing. Heat units alone mean nothing. But price in relation to heat units shows heat units per dollar. thing. This means every- Diamond Br iquets. Ash content is guaranteed to be less than 10%. Heat units are guaranteed to be over 13,000 per pound. Because of the high quality of Diamond Briquets, their universal popular- ity and the sweeping guarantee of satisfaction placed behind them by us, Diamond Briquets have at- tracted the following list of deal- ers—almost a complete roster of all the yard dealers of Seattle. Pacific Order your entire winter supply of Diamond Briquets while the low summer price prevails. Every load of Diamond Briquets delivered by the following dealers is guaranteed to be entirely satisfactory in your own home and according to your own personal judgment or the remainder of your order will be cheerfully removed from your bin and your entire purchase price will be promptly returned. Arms & Scott, ELiot-0295; SUnset-5566 Arrow Coal Co., CApitl-5000 Ballard Transfer Co., SUnset-0027 Bayles Bros., MElrse-0277 Will Blair Fuel Yard, CApitl-0816 Blossom Provine Lbr. Co., SUnset- 1930 Breene & Peabody Coal Co., Inc., CApitl-1212; ELiot-0474; MAin-1515 Canal Coal Co., MElIrse-0846 Emil Carl, RAnier-0122 J. A. Carstens, GArfld-1885 Cascade Coal Co., MElIrse-0141 City Ice & Cold Storage Co., SUnset-6750 Clark Fuel Co., MElrse-2887 A. G. Clark & Son Fuel Co., BEacn-0102 Cornwall Fuel Co., MElIrse-0019 Domestic Coal & Coke Co., ELiot- 6545 Dudley & Sons, RAnier-0020 Edgewater Fuel'Co., MElrse-0662 Coast P. J. Emt & Co., GArfld-0338 Eighty-fifth St. Fuel & Feed Co., SUnset-1155 Fairmount Fuel Co., MEIrse-0483 Freeman & Lambdin Coal Co., CApitl-3300 Fremont Fuel Co., MElIrse-0017 Garfield Fuel Co., GArfid-0544 Genessee Fuel Co., RAnier-1545 Glen W. Granger, PRospct-1924 Green Lake Fuel Co., KEnwd-3090° Green Lake Coal & Wood Co., KEnwd-0841 Hay Fuel Co., RAnier-0021 Henry Heckmann, ELiot-8033; BEacn-0032 Hill Fuel Co., BEacn-2920 Hocking Coal Co., SUnset-0150 Holmes Lumber Co., MElrse-0082 E. B. Holmes Co., SUnset-0507 Imeson & Son, GArfld-6298 Interbay Transfer & Fuel Co., GArfld-0314 Interlake Fuel Co., MEIrse-0908 Keating Fuel Co., CApitl-0016 King Fuel Co., GArfld-5900 Lee Fuel Co., RAnier-0770 Lincoln Fuel Co., ELiot-8575 Metropolitan Coal Co., GArfld- 5928 McFarlane Bros., KEnwd-0128 McMullen & Co., MElrse-0028 McNamee Coal Co., ELiot-0103 McNaughton Coal Co., ELiot-3212 Monks & Miller, ELiot-6700. Nelson Coal Co., EAst-0087 Occidental Fuel Co., MElrse-0325; MElIrse-4000 Pacific Coast Coal Co., MAin-5080 Pacific Coast Coal Co., GLendle-0465 Pacific Shipping & Fuel Co., MAin-1079; GLendle-0161 Parks Frederick Fuel Co., MElrse- 1000 Peck Wood & Coal Co., GArfld- 1315 Phoenix Lbr. & Fuel Co., GArfld- 0753 Coal Co., soso Puget Sound Fuel Co., WEst-0190 Ravenna Lumber Co., KEnwd- 1614 Riverside Wood & Coal Co., WEst-1307 Seattle Coal & Fuel Co., MElrse- 0141 Smith Bros. Fuel Co., SUnset-6041 Spring Hill Fuel Co., WEst-1650 Stevens Fuel Co., KEnwd-2485 Sunnyside Coal & Wood Co., ME lIrse-0428 United Fuel Co., ELiot-0474; MAin-1515; CApitl-1212 Victor Fuel Co., BEacn-1068 Valley Fuel Co., RAnier-0058 J. S. Vining, GArfld-0093 Wainwright & McLeod, MAin- 1218 Washington Coal & Wood Co., ELiot-5158 Watson Hall Fuel Co., SUnset- 0068 Western Coal Co., MElrse-0549 MAin