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DURE DS Es esate CHE SHALTLE STAR Pact ‘@ all Facts | jf About Taxes on | & Cigarettes , ; PF-AO the general public, we} ; believe it will be surpris-| ing to learn that nearly half of| what they pay for cigarettes goes 3 costs you six} tin of one hun- y the heaviest i ie tax on an e of daily and Bi universal consumption. The Tobacco Industry and Taxes i The aggregate tax paid by i the tobacco business is with i one exception, income taxes, the largest item of internal revenue the federal government re e @ = ceives. Last (fiscal) year it + amounted to $309,014,050.84, V2 Of this enormous amount of é money the cigarette industry paid $182,715,735.93, or nearly e > two-thirds of the total tax paid B Ste by the entire tobacco business. C r l S c 4 We believe you will appreci- - A® |ate that when nearly fifty; cents of every dollar paid os you for cigarettes goes to i government, you must Ez A in cigarettes a value in for your money that is rarely given in any commodity. That the public appreciates this great value is shown by the We invite every smoker in this city to take advantage of this startling offer. We've fee ee ee told you about Lucky Strike superiority. Your friends have told you. Now know for men onet ene yourself the value of the toasting process! We make this proposition to win more friends: | | Our reasons for this tax free offer We know this offer induces The regular price of a tin of 100 Lucky Strikes is 75¢ ied os You pay the dealer only 45¢ FE) 14 ff | "Wins More Friends quainted with Lucky Strikes We pay the Government Tax of 30¢ poeagrehy Act Quickly as the dealer’s allotment 4 This fax't hflanthropy Al ’ ‘ 3 at this price is limited. propaganda—just good ness, as you'll agree. We know that a large pers centage of those who get ac only one to Get one tin [ Ripenice | for home or for office. The offer islimited. We. not afford to keep it up. + _ will be in effect when the dealer’s . aE ars The regular price supply on this offer is sold. H ewig cae a te Smoke these 100 Lucky Strikes. Then you'll know how the 45- ME | otic aan we produce such an aristocratic. minute toasting process adds to the flavor and improves the taste. SELES | Gosretts os Lucky Beka a such a democratic price. Guaranteed by i Its quality is supreme be- y, * 4) } cause it has that costly extra a i process, toasting, which im- INCORPORATED # | proves the flavor and adds to the taste of even the finest : tobaccos that are used in Lucky: Strikes. i Cleanliness and Care : in Manufacture Every Lucky Strike factory isa modelof sanitation. Read how Alfred W. McCann, the noted food expert, describes one of our factories: ‘White | walls and ceilings, floors as m@|clean as freshly chiseled marble, cutting machines and wrapping machines that take away fromthe human hand all detail and heave nothing to the human @ |supervision but the watch- fulness of trained eyes.” of @ @ © We know a trial will make you a permanent customer of ours. s\ TOASTED