The Seattle Star Newspaper, September 9, 1924, Page 16

THE SEATTLE STAR ‘ piercer ee coffee-money travels just so far. Buy cheap coffee and you get poor “mileage.” You rob yourself of the very enjoyment you buy coffee for. Buy M-J-B Coffee [extra-rich in body and strength] and you get more “mile- age” for your money. M-J-B goes far- ther—that’s why! To prove that, try this: use a little less of M-J-B to the cup. You'll still MJB “The coffee that goes farther” have a better cup of coffee than any “cheap” coffee could hope to give you; and it will cost less in the long run. The economy of M-J- Bis as simple as A-B-C. More body, more strength, more flavor to the pound means more cups to the can. More than that, the economy of M.-J-B is sealed in— thanks to our own vacuum process. Every bit of the extra-strength that makes M-J-B truly economical is locked in the airtight tin until you are ready to openit. . Remember that incoffee, asin every- thing else, you get just what you pay for. There is only one road to coffee economy and coffee contentment; and there are no detours. Simply use a cof- fee so rich in strength and flavor that it goes farther and costs less. In short— P.S.—Tree Tea Orange Pekoe [ Black} or Japan {Green} : gives you more tea-value for your money, too!