The Seattle Star Newspaper, April 4, 1924, Page 15

. ne = ¢ | | [:SECTION Two ]| The Seattle Star SEATTLE, WASH., FRIDAY '| PAGES.15.T0.28 APRIL 4, 1924 the Fahey-Brockman Platform Its a Money Saver for You. “There’s no mystery about the Fahey-Brockman Merchandising Platform. It’s simple and straight-forward. It was carefully thought out to meet the consumer’s desires and needs. Strict adherence to it has built up the greatest clothing business in the Northwest for men and young men in a few short years. Study it plank by plank and know exactly how we are able to guar- antee a $10 saving at least on every garment we sell. (1) Always own the goods for less money— That’s the first logical move in retailing “better clothes for less money.” We pay less for the goods. It costs the manufacturer a lot’of money to sell clothes in small quantities to small dealers on credit. It doesn’t cost him a nickel to sell Fahey-Brockman. We buy in large quantities at the factory for cash. Our great vol- ume gives us a big advantage. But—when we pool our buying with that of the greatest retailer of men’s clothes in America—then that advantage become liter- ally enormous. (2) Cut down the cost of doing business— The cost of doing business is a nightmare to the average clothier. Soaring “Ground Level” rentals ac- count for that. Costly fixtures, seasonal selling and slow-moving stocks cut a big wedge out of the clothing dollar of many men. But—not at Fahey-Brockman’s. Because we save $50,000 annually by our Upstairs plan of doing business. We've no costly fixtures. Every business day in the year is a good selling day for us. There’s no lost motion in any Fahey-Brockman store. We surely have cut the cost of doing business to a mini- mum, (3) Smash high prices forever— Thousands of satisfied customers tell the world that we’ve smashed high prices. Note the stampede of competition towards Fahey-Brockman Prices. But— there has been no stampede towards F-B Values. That's important. Why buy anybody’s “cheapest” clothes at $25, $30 or $35—when you can buy top-notch clothes, made by America’s leading makers, and sold by Fahey- Brockman at these same prices? We challenge any and all competitors to guarantee F-B Values at F-B Prices, | PLAYING FAIR Every garment you see on our stair- | ways represents scores of exactly sim- | ilar garments in stock. 4 THE PRICE IS FIXED | AT THE LOWEST POINT and plainly marked. We play square with everybody. (4) Maintain Lew fixed prices the year round— Standardized prices are the order of the day. Che price-juggler must yo: Because you are entitled to a square deal, Your neighbor should not be able to buy a suit or an overcoat exactly similar to yours for less money later on, And by the same token you should not pay a premium today on the garment you want in order that any clothier may wheedle tardy customers into his store in July or August with a “mark-down.” That isn’t fair—to you. Fahey-Brockman have never “marked up” a garment—never juggled a price. Our permanent low price policy is just and square to everybody. (5) Render a definite service to every customer— You wouldn’t buy a motor car without a guar- antee of definite service. Why buy anything without the same guarantee?-Fahey-Brockman Clothes are guar- anteed clothes. But—we’re not contented with that. We also guarantee free service—positively guarantee “Sponging, Pressing and Minor Repairs during the life of the garment.” And we do this‘as much for our own sake as for yours. Our free service to you gives us a def- inite “check up” on the wearing qualities of the goods. (6) Guarantee style, fit, quality and wear and a saving of $10 per garment— Your good. American dollars are worth 100 cents apiece. You are therefore entitled to 100% values—in every respect. You want style, fit, quality and wear. Hence we guarantee these points specifically. On top of all that we guarantee a saving of $10 at least on every suit and overcoat we sell. And to make sure the custom- er won’t forget, we write to him two weeks after the pur- chase, reminding him of our readiness to make good. That’s fair and square trading, and 50,000 customers like it. So will you. Buy up-stairs : |Raey: Our Standardized Price Policy Protects the Early Buyer Robbing Peter to pay Paul never sounded like good business to us. Yet that’s exactly what the Price Juggler does. He “marks up” at the be- ginning of the season to cover a “mark-down” later on. In plain language he soaks the early buyer in order that he may pay tardy customers to trade with him towards the end of the season. Fahey-Brockman’s Standardized Price Policy protects all men—buy when they may. That policy insures steady trade—quick turnover—new styles and fresh stocks month after month, the year ’round. It also means the lowest possible price—a square deal for all customers. Fahey-Brockman’s great variety of Spring Styles will delight you. We have the garment you want in your favorite fabric, tailored by masters, and the last word in style. We guarantee absolute satisfaction as well as a $10 saving. FREE SERVICE | The buyer of a Fahey-Brockman gar- | ment is entitled to the following free | service— | | Sponging, Pressing | and Minor Repairs | during the life of the garment. | L ?