The Seattle Star Newspaper, March 24, 1924, Page 13

RDAY, MARCH 22, 1924 THE SEATTLE STAR /TOMOBIL HARRY W. 150 Dealers Attend | MODERN-DAY ORDEAL BY FLAMES AND ACIDS \\Seattle Ford District Luncheon for Willys | Leads National Contest , Automotive Manager |Jack Conner High Salesman in Whole United States; Three Firsts Are Won | Salesmanship and Advertising Cam-| paigns Are Themes of Talks | 150 Overland and Willys auto jof a modern and tnviting service de of Washington and bankers|partment as well as a completely | representatives dined at the | stocked parts department. Washington with President) Ward M. Canady, president of the jon Ne Willys. automobile manu-/ United States Advertising cc , Friday afternoon, at one of |tion, director of the Willys-0 the DIEBSS' ffairs of its kind tn the | advertising program, explained the| ptory of the automotive industry | proposed Willys-Overland pub! fp sattle, campaign which will tnclude nation, ‘the speaking session of the lunch-jal, farming, newspaper, billboard! » gen was opened BY ‘Three out of northern half Pully A Seattle Ford salesman untry in the 10th division, uttle’s population places Marry Hays, Man- | and direct-by-mail advertising. The to- of the Willys Overland Co., of /tal budget will ran well over $4,000 wer as chairman. Hays spoke on}000 in 1924, he declared fion with deaters and advised| 1, G, primer to “put thelr shoulders |of the WillysOverland org fg the wheel to maxe the big-|made a stirring sales talk, es year” in thelr experienc every angie of the automot t Culver of the WI jand Pacitic Co., spoke on technical gudject of service and st departments, showing the tm! : a ee that 1924 will be | breaker for his cor 4 ale ‘ ; e ” ; | “Wittys-Overland plans to é " 4 ; om ng ‘ D t T k |hearers, “We have mado a splendic fi é A € c D Ch I start. During January we b hey , Bin . t . Ford factory ances 048 cars, more than doubling o4 » f i j branch, was Di of Before the spring season f= : ‘ y, have your batt jord of January we produced al 4 ‘ ’ “ 4 put in A-1 con~ we produced | § , id * 4 z Dy experts. 13,000 tn Febru : i famous Factory Owner Sees | To provide for sed pr ine ¢ ” ¥ 4 i‘ partment heads and made ig seat oe Piscl Sales Conditions | tion $1,600,000 1 Hl Duos sete teat “as is a teat.” It was performed Thursday on Seattle streets with an Oakland finished in the new extra efforts in the balance of the| f ioo,. Usslses Rega tho: a nev r t uco satin vehicle covering. Demonstrators used fire appli cations to the finish without serious injury and then poured | campaign. Dealers’ meetings on the | nt fern. and danger ulphuric, muriatic and ammonia acids on the body with the same success, it is claimed. |W lke those on the East ¥ stalled ons toney, ~ DINED BY AUTO MEN |- ma tle — _ — —— eats ae pales z _| side last week, were scheduled. | The Wm, 0, McKay organization, makes batteries and are main : ee ee a | cae fc) Sk : ; ‘ ; helping solve the practicallieading the Tenth division, was the \itors and service sta- of onents of Now » \ SATIN FINISH IS problems connected with this satiniscene’of much rejoicing. Moka on f ' i of Poets of N NEW BATTERY SERVICE STATION Sa hE hae, Sa No | “The painting of automobile bod-| ganization had been conducted with- : -- = : ia af es Sart aot 7 SUCCESS fes took too long," he decla “Welout any assistance of home sales, | Here to survey local sales condi- acai - | t $ ' got the paint manufacturers to-|and that Conners had attained the | | tens and to Oe a aietrtot " & i ‘ a At gether and they were finally able to) high honor entirely thru his own BATTERIES 4 tives in the § . . . See * lout down the_ time of drying of) efforts, . Joing ofa! t- john N. Willys, president of the 5 : in =e Research Found Substitute paint to one day. Finally there was| “Conners has been our second es ee) tale nee Laem riand factories, with Mra. “ie yet ,. 5 She | for Auto Paint | developed a material that dried and/best salesman on the blackboard,” Official Service Stat Witys, visited here over Friday, was " | | flew away in small particles, even|said McKay, “but ever since this : Gael at the New w aon iia = . : » ae eae | before 1t could be sprayed on thejrace was started he has outstripped American Bosch a speech, looked over the town, ’ sat i | “We have not solved the final] automobile. everyone. i [ato conference with local distribu- + $ |problema in any lige of the auto ‘Then our problem was to get the} When the contest was an Gray & Davis tor and then “shoved off” for Port. oie Pa ee rs: : tnotive Industry. int not to. ary. so y—awing-|nounced, we told our men, at a See US Today ‘jana, Ore., and California. i : li | C. FW Kettering, president of the tng . . another, |Salesman’s meeting, that it was en- DRIVE IN “In goubling our output,” he de- 3 7 * J my General Motors Research Labora-| sy prc P p to them, ‘They jumped dared, “we enabled to hold the Ri 3 i : tories, #0 the gathering of 60 fir fi jaway and soon set a ternfio pace, cast of produ: nd we have i : : at thelr recent Z 4|and one reason we have had si a wonderful value to offer the public t r eating at Chicago, ao- much com tion among our me! © and with 44,000 cars turned out from ~ ats is i to word recelved by Harry }has been that so many of them ar lite our factory during last January and ‘J | in, manager of the Northwest] athletes; and 92 per we February, we expect to even surpass a oi | |Oakland Co, 1000 Pike st. Last year the Overland auto fac- | ¢ nave a war record.” bet in March.” ~ In the course of his remarks he) tory almost 40,000,000 fee ly 10 days more to go, in- ‘Mr. Willys ts a good roads fan if said : eee - |told how Duco was developed and/iumber tn teres y ata white heat among ‘rer there was one, and is one of the Mi ‘sim =e m ie wu io |how On wiginal founders of the now famous} Here's the new headquarters of the Harpe r-Meggee battery service station at Fourth Unooln highway. With 430,000 miles) 7 Blanchard. It was taken over March 10 as the latest addition to new automotive) 3 6 oe nice et one halt | industry structures in Seattle. Harper-Meggee has combined the present Third ave. and| n miles yet unimproved—“and | Blanchard st. station and the old main station at 817 E. Pike st. in this brick building. me tell you," continued this dy- a anna | is now used on all Oakland 3 are simply wondcerful—the East MILLION AUTOS | TRAVELERS oa . : mr well afford to take lessons In SABBRE AEA TRAC IG ‘rel construction from you. tne California Registrations Are] FE’ OR TRIP ON DESERT Mounting to Records | HE number of registered motor cars in Mosul dur- | ing 1923 was 200, or less, but recently several §: | FFICIAL HERE css saned the mi new cars have appeared, Consul John Randolph re- ¥ lion mark in registrations. Up to|| ports from Bagdad. These cars, which were bought ht 3 aceahate |noon on March 5 approximately 1.-/! in Syria, were filled by passengers, who are said to “Dodge Auto Salss Manager 031,000 license plates had been 8% 1) have paid from $80 to $100 each for the ride across signed to Golden State motorists by | § Visits in Seattle all branches of the division of motor|| the desert to Mosul. Such cars pay duty both in {vehicles and branch offices of the| Syria and in the Iraq custom house, but the passenger ee: Wrichols oe eee i crv oo. to aiui|| fares more than compensate for this double charge. F N » general sales wemet | . “manager for the Dodge Brothers |check of 1924 registrations duting | Cars reaching Mosul thru Basrah and Bagdad pay no | Automobile Co., waa in Seattle dur. |the renewal period made by Will H.| customs duty to Syria. the past week on a general in-|Marsh, chief of the division. | ‘ection tour of sales offices on the| Of the 1,031,000 licenses Lesued | coast, departing Wednesday | 912,500, or 88.5 per cent, were for | a — recowreraraety ‘ening, after conferring with the | Private passenger cer fel haa yay a 4 istrict representative's office, at| “We are now over the 1,000, € t T b d "100 Securities building. at) ark and have 11 months to go,"| 0 Yy ] ses axtcaos an Nichols {sa former Seattlette,|said Marsh. “All this business has) | . ° having first come here in 1909 to|been handled tn @ little more than S M T t “Feeuperate, after a breakdown as atx weeks. We had previously ext | aves oney in axa ton| Mewmaper executive in New York. | MAted a total registration of 1,300,000 He was in charge of the Franklin |Cars for this year, but I thnik we | [set Deige Brothers cars here for |= 244 200009 to that and make «| Pittsburg Has But Two Official Automobiles; | ) . oo |to order additional plates to take ant Economy Readily Shown | a ea port \of the Increase. patie About 17,000 tons of coal are say- ed each year at the WillysOverland | PITTSBURG, Pa., March 22 —A | Ipalty owned pleasure cara for the| e Suto factory by burning the shavings | Willys-Overiand has the largest |dividend to the taxpayers of Pitts. |Conduct of official business. J $4 chips from the plant's wood mill, | forge shop in tho auto Industry, with |burg of more than $66,000, resulted | This fact is revealed in the tabu- ae D which generates 2,500 horsepower per|83 steam hammers and 67 forging |from the use of public taxicab ser-|!ated report submitted to Mayor hour. ‘and up-setting machines. vice during 1923 in place of munic- Tees Sed erect ey Ais : sree G = chie junta he atec! . ols. Tho saving represents a re duction of 1-10 of one mill in taxes, according to Accountant Slippy. Until you see it, you cannot adequately § And how necessary and desirable, in a “Today the city owns and oper . ‘ ‘ tea only | picture the distinctive beauty nor fully fast Sport Car such as this, are Oak- two passenger cars for passenger automoblie service,” Chief appreciate the mechanical goodness of _land’s safe and practical four-wheel . e lAccountant Slippy states. “One of . these cars ts assigned to the divs.) Ff this five-passenger Sport Touring. And — brakes—and its large steering wheel on ion of detectives a to the city A j a f ff savihaatee publle™ taxicisd :. Delhi the gratifying fact is that both itsappear- | whichare mounted the driving controls. Wf 4 iL Mf |employed for the transportation of | ance and performance—endure! all other city officials and em: | Then, too, it has a Fisher body with ployes. The cost of taxicab al j Its finish—a striking Oakland Blue— Spanish Leather upholstery, permanent vice for 1923 was $19,421.07, which should be added $3,600.00 as | fad ig - : GUARANTEED SATISFACTION Thi CARHEEDG ‘nnd. oaltitecaice| cost! cannot fade nor check because it isan top, bumpers, motometer, windshield of the two cars mentioned above, entirely new substance—Duco—which | wings, visor, disc wheels—every- deme see | retains its original beauty indefinitely. thing that insures completeness and tation in 1923, $23,021.07, “Compared with expenditures in| ‘ : 1921 and 1922 the anvings were $85,-| The Oakland engine and chassis, be- full value. 576.78 and $65,374.73 respectively, use ‘ A : . ‘ |thene figures being equivalent to's cause of theircorrectdesignandadvanced There is genuine satisfaction in owning That’s what we give you when you buy a new Chevrolet lie Sat or Father, Pit" for: each | construction, are ideal for a real a car as distinctive and able as this. from us. year.” sport car because they assure snappy _—Be sure to drive it before you buy What more does the dirver of an automobile desire? We | IN FOREIGN LANDS getaway, as well as sustained high speeds. any car this spring. are satisfied only when we have made the owning of a | goventy-cight distributors in 35 let a pleasure |countries outside of the United 4 wf ge : | it Dui it Mi 4 Over 300 customers are thoroughly satisfied with our |fnot with Argentine Nolding the lead Northwest Oakland Co service. They are pleased with Westlake Chevrolets. We lies scasetnnvinu*estutsies: ars ales 1000 Pike Street at iotinss know you will be, | bright spots in the export field, while at Terry Avenue EL {ot-1238 | Senegal, in South Africa, has devel- Some Good Dealer Territory Open SEE US FIRST | eeatat Sooa'terset sat even the lisiand of Cyprus has applied for a | Locomobile franchise. Immediate delivery on $e ecochaeriaara ae Coupe for Four. . $1395 Four-P. Coupe —a ite « SHAS ae a ONE DIED EVERY 4 : ; Cen TEAT HALF HOUR THRU % | id pet ray hp deg bao COMPANY 1923 ON ROADS! ‘ Every 28 minutes in 1923, a person was killed on the high. ways of the United States. i Highway adcidents in the Phone EL iot-4501 United States claimed 15,000 lives g 7 |] In 1923, or 13.6 deaths for every i 100,000 of population.