The Seattle Star Newspaper, April 30, 1923, Page 4

s 4 : . é 2, Ce ee ee ee ee > —-~ The margin falls away as you cut the goods, “Nothing could be more accurate, easier to follow; nothing could-be more sure than your faultless patterns” (7 8 lyons man who can make any woman famous—Paul Poiret—the master of French designers — praises McCall Printed Patterns, Poiret is an artist—an artist of line and style and fabric. No one knows better than he how difficult it is to seize an in- spiration and turn it intoagown—sleeves, hem, blouse, hooks, eyes, buttons — all complete. That is why he praises the McCall Printed Pattern! “Your printed patterns”’ he says, “excel anything I have known for giving women the latest style information and the ideal working plan for carrying it out.” Every Woman Can Use the New McCall Printed Pattern! , Not the old-fashioned puzzling perforated ‘pattern—a thing of signs, symbols and hieroglyphics—but a new pattern, one in which every necessary step is printed on each piece of the pattern. Printed arrows - show the straight of the goods. Numbered THE RHODES cs. - PRINTED PATTERN The biggest news to women since the invention of the Sewing Machine THE SEATTLE STAR The McCall Margin preserves accurately the master-designer’s original line, notches show where to join the pieces. The margin of accuracy reproduces exactly the lines of the original model. Not a pattern some women can use, but a pattern every woman can use, With the aid of the McCall Printed Pattern you can make your own clothes —smart clothes, pretty clothes. You can have twodresses for the usual price of one. Hundreds of new Printed Pattern styles are shown in McCall’s Magazine—Pari- sian frocks, some designed by Poiret him- self! They were meant for you and now is the time to make them! The Summer Quarterly Is Now on Sale ! All the newest of new styles just from ‘Paris are offered in the Summer Quarter- ly. Pages of fascinating garments, many in colors, are reproduced to show new ma- terials as well as new fashions. In the Mc- call Summer Quarterly, just off the press, 25c. Paul Poiret— master French designer —the man who determines Fashion for the best dressed women of Europe and America — an artist to whom correct line and faultless detail are matters of extreme importance, I have been greatly interested in examining the new McCall Patterns which you sent me and I feel that I must compliment you on your achievement. : Your printed patterns excel anything I have known before for giving to the woman who makes her own clothes as well as to dressmakers the latest style information and the ideal working plan for carrying it out. Nothing could be more accurate, easier to follow; nothing could be more sure than your faultless patterns. It is with the greatest pleasure thatIsend you some of my latest creations to be reproduced and published in “New McCall Patterns.” I am convinced that the American ladies, to whom I especially dedicate them, will be able to reproduce them true to the original with the help of your excellent patterns. Very truly yours,