The Seattle Star Newspaper, October 31, 1922, Page 4

THE SEATTLE STAR TUESDAY, OCTOBER 21, 1990, Startling Good News ‘| for Phonograph Owners! Columbia discovers a process which produces records free from objectionable Surface Noise! S a phonograph owner you have always been annoyed by the swish and grinding and scratching noises of records. This “surface noise” has been considered impos- sible to remove. After years of experiment, the Columbia Graphophone Company to-day presents to the world a record that is virtually noiseless. This record has been made possible hy the discovery, in Columbia labore tories, of a process by which we are able to produce a surface material so frme in texture, so marvelously emooth, so free from friction that the phono- graph needle travels over it almost inaudibly and with imperceptible wear. The rec- No other record can be like New Process ocd by the Columbia Graphophone Co— Columbia Records. No one can produce ed a on eae for it them, for they is the genius-creation of Columbia anything resembling Seeccion of the caipanally, weed dies 2020.0thar CN ee ne one, pure, mmsic, for the simple With New Process Columfia Recoris reason that alone the get aff the teal beasty of veice; ail a which, you of secret of em- the exquisite, delicate tones of the cello ployed as a for rec- and the violin! You get melody uncon- rds, obliterates obnoxious intrusive taminated by objectionsble surface noise § surface sounds. considered ible This new substance does not hush loud surface noises. They are never created. Surface noise is merely friction, the point of the needle grinding on microscopic roughness and multiplied by the sensitive . In New Process rocess immediately preferable. Oy i ee pet Note the smoothness and fullness of Columbia tone! Note the beanty of expression! Note the seeming presence of the actual voice or instrument! GO hear these records to-day. COLUMBIA GRAPHOPHONE CO, New York ag selections by other makers! Each com- pepe ey nerves netyph yee, b 2) parison masicel inetrument of the and purest a a type bes, booume 6 reality! Cobembia's mew Put These New Process You will be thrilled by the Colnmbia tion! Regredustion of music has sow entered Columbia Records to the reproduction of every note, every inflec- graph with the New Preeses Golubic Hardest Comparison Tests!