The Seattle Star Newspaper, August 23, 1922, Page 6

PAGE 6 f Published Dally by The Star Publishing Oo. Phone Main 0600 Boterprise Association and United Press Service @ montha 92.7% Newspaper Efficiency in Advertising The supremacy of the newspaper, in comparison with the magazine, as a national advertising medium is being demonstrated in many quarters and being widely com- mented upon, The Seattle Chamber of Commerce, for instance, in oy up the results of its vigorous tourist campaign, that, dollar for dollar, the money it spent in the Newspapers was far more productive of results than was the money spent in magazines. _ The cost per inquiry from Saturday Evening Post, Lit- gd Digest and Outlook advertising averaged $2.21. In ‘ case of other magazines the cost ran up to $5 and ; On the other hand, a Chicago newspaper brought direct at a cost of $2.05 each, and itself answered many er inquiries thru its own tourist bureau. A Los les newspaper’s record was $1.91 per inquiry. Along this line, the current number of Newspaperdom, _ journalistic trade publication, comments: Ing experiences so far this year. In the first six monthe of 1922 tically all of the “big bugs” in the magazine field lost varying : mes of advertising as compared with the first six months of 1921 ‘hese losses varied all the way from 15,000 agate lines to 60,000 lines. Upon first thought tt might occur that the losses are trivial in compart Son with total volume printed, but we must not forget that the average Magazine rate ts decidedly high, and that a loas of 40,000 lines may mt a definite financial loss of from $40,000 to $50,000. When Ge tors is divided into six months, tt Is then ween that the matter ts @onsidered very seftousty by the publishers of the monthiles and na- weeklies, In the meantime, the dally newspapers all over the try are reporting a continuous growth in foreign and local adver . There is a story back of magazine losses and newspaper gaine-~ that story, if written in a few words, would read something like “The newspapers cover every class of consumer market, all the “time and everywhere, while the magazines cover consumer markets Part of the time and never everywhere.” An@ seck the peace of the city whither I have caused you to be away captives, and pray unto the Lord for It: for in the peace shall ye have peace.—Jefemiah xxir Les Angeles pugilist takes his ninth wile. the movie stars do. When in Los Angeles do Poverty, Ignorance and Babies Dr. Hornel Hart of the University of Iowa's child wel- research bureau, presents some startling facts re- ding Iowa's declining birth rate, after a careful survey each of her 99 counties. The index used was the number of children under five irs per 1,000 women, between the ages of 21 and 44. Among the facts developed were the following: 1. The number of children per 1,000 women of child- ing age dropped exactly 40 per cent in Iowa between 0 and 1915. Roughly speaking, there are about twice as many children per 1,000 women of child-bearing age in rural districts as in cities. Rural counties with the largest percentage of farm incy show py oop fecundity than counties with re of owners. Tike Gates contrast appears when the education of an where the opposite conditions exist. notable point the Iowa results run counter to prevalent opinion. This is where they show the th rate among foreign lation is no higher than of native-born population having the same economic educational status. In other words, poor and ignor- natives, just like poor and ignorant foreigners, have Iowa study fully supports similar studies in other showing the birth rate is inversely related to finan- al and educational status—the poorer and more ignorant ing the most children. parenthood among the more prosperous and ent would seem the only way of correcting this one 'y ‘“Becret of long life is work,” says an Llinols centenarian and blasts ® hope ‘The German republic is three years old and sticks everything it gets {ts mouth, Si candidate named Corn lost. It went against the grain. : Barbarous Mexico ‘There’s no doubt that Mexico, that barbarous country, ing to the devil with twenty-league boots. "s the legislature of Chihuahua passing a law that one individual may hold more than 2,300 acres of livable land. If you have more than that, the sur- must be sold, under state supervision, to such little '$ as want to farm but have no land. That probably ins farm hands. The law gives them 20 years to pay. _ About 200 Americans will have to reduce to a measly 300 ga or about four square miles. What’s the world ‘Take 2 tat man on your picnic. He will watch the eats, y things happen. A Philadelphia cop shot a robber. friend in need keeps the dog while you are sway on 8 trip. When D’Annunzio Tumbled D’Annunzio, melodramatic Italian poet, is seriously i d in the head by falling only seven feet out Of & ae ‘ou recall how he repeatedly risked his life in airplane battle, only to come to disaster by a simple fall. and u think, “This shows the power of chance—luck.” There is no chance or luck about it. In danger, D’An- was cautious. He meets his accident when off his Personal caution is the best Safety First. Acci- come when it is laid aside, We saw s girl without rouge. She didn’t look so bad. Eg arrested because she missed her husband. She ‘woman shot; Alabama a it with a Stillman After Lonely Isle From New Orleans comes a rumor that James A. Still- tee vee sede d + amaged lonely spot four long. Rumor Is nm. ma; tire im- to think it over. 2h ana dress If true, you understand him. In joy, man wants com- y: In sorrow, he wants to be alone. The old saying, loves company,” is nine-tenths wrong. é —_—__—_- White crow with pink eyes is found in Wiscons: crow, not Old Crow. im Shey 7 e's arin } Fecent elections severul “scions” became “solonga.” "The Seattle Star} The so-called popular magazines have been golng thru some heart: res yrsersenargrecene estonia ove IT MADE HER FURIOUS— OH, YES, INDEED! Miss de Lyme received the Contest Editor in her luxurious boudoir, On her dressing table stood autographed Photos of the Prince Regent of How: | nia, the Duke of Senegambia, an ex boy, By the way, I am to do grand opera next season, Mr. GattiCas sata said only last week—" But the Contest Mdltor didn't walt for what Mr. Gatt!Cassaza sald, Editor The Star: Ihave sojourned at Beatties people tended. But providence, they say, protects our drunkards, kids and weaker sex; so while she stood and had a« fit, she heard, “Hey, lady——walt a bitr A breathless man said, “Here you are—you Gropped it getting off the car.” here to thank the man, and say she's glad she met a guy whose honest kindness ranks #0 high. ie k beasts it included. “The lot have feet.” TAKE THE TRIANGLE TRIP The Scenic Sound Route with the and Service afforded by Princess ‘Ray and Hrpst Bam Leas foun Colamca Pod, oot of Merten Seoel 9:00 A BL Daily fer Vieterie ond Vancouver 1:20 P. M. Dally for Vancouver Direct. Vancouver, B. C., Exhibition oft, F—tung. vent, Telegbece, MAta the end of WANTED For Shops and Roundhouse Mechanics and helpers are allowed time Worked in excess of eight hours per day, god cuchelt ‘ter time APPLY ROOM 3028 ARCADE BUILDING SEATTLE Arriving in your city Aug. 16 we entered your tourist camp at Wood- land park and proceeded to make fers more interesting things for the latrangers. I begin to feel that I am coming bome, when I enter Beattie, and I truly enjoy every moment which I spend within her gates. I —— LEARN A WORD] EVERY DAY Tt means—false, counterfelt, pre- It comes from—e Greek word meaning lying, false. It's used like this—"Official eestt- mates place the proportion of pseudo in réality controlled by! bootlegging interests, at 70 per cont) of the entire number of so-called | drug stores in Greater New York.” ‘The proprietor of a menagerie was asked how many birds and how many | How many of ench were there? — | ‘esterday’s solution: L—arch. A—' i . About. Y—ours. E—rase, 9 T—aunt. The initials, as will bo seen, give the word LAFAYETTE. RADIO PRIMER emitted by an an For flat top aeriais thin is —RADIO PRIME! August 19—26, Fundamental W Length of wav SEATTLE to VANCOUVER and Return $8.25 tena when no added inductance or Dane of Sein Aegest M2 Bt FE ond MA Reewn Lime. Aqguot BG SEL capacity ts inserted in the antenna CITY TICKET OFFICE, 606 SECOND AVENUE ciroett, ‘0807 RP. L Omrdes, about four times LO ourselves at home. ‘This te the third trip we have made through Seattle during the |throughout the city, the prem lant three years, and each year We/bor, whips, docks, and FE - away Woodland | I was surprised and delighted at }the greatly improved the auto camp and the splendid wel leome which it extends as a gift from condition of to the visiting He replied 26 heads and 100) T—case E-) Length— the length of the radio apparatus to GFE psy LETTERS EDITOR know of no city tn the country which (Bobbe-Merriii ¢ LLOW ES WHITCOMB RILEY The, winds have talked with him confidingly; The trees have whispered to him; and the night Hath held him gently as a mother might, And taught him all sad tones of melody: | The mountains have bowed to him; and the sea, In clamorous waves, and murmurs exquisite, Hath told him all their sorrow and delight— Her legends fair—her darkest mystery. His verse blooms like a flower, night and day; Bees cluster round his rhymes; and twitterings Of lark and swallow, in an endless May, Are mingling with the tender songs he sings. Nor shall he cease to sing—in every lay Of Nature’s voice he sings—and will alway. WEDNESDAY, AUGUST 23, 1922. MODERN. DENTISTR Effective ; Treat ment Seen in New Gland Discovery DR. EDWIN J. Botentiate of international promt-| pRowN, D.D. 4 nence declare that the vital glands 106 Columbia St. of young animals have remarkable _ power for renewing vitality, toning For more than 20 years ; ' SEATTLE'S up the entire system and building LEADING up nerve force. DENTIST By @ new discovery theve glands are now scientifically prepared in|1® making high class, modern work, artificial teeth, brig tablet form for internal use. ‘This | preparation is known as Glandogen, | #°!4 #04 porcelain crowns, goig People who have taken Glando.|Cement or alloy fillings, also an @ By . gon only a few days have written | pert in extracting teeth without Take letters telling of resulta that seem | Chloroform and gas are unnec nate elt astonixbing. Glandogen can be pro: | for painless extraction of teeth at — panic #! cured et the Bartell Drug Stores, ’ ' uven B Seattle —Advertinement. Dr. Brown’s Dental C! aoe UNION PACIFIC SYSTEM SHOPMEN WANTED other te roices FOR RAILROAD SERVICE AND AT ty he i i WAGES AS FOLLOWS: either. Justice to Lawton Soldiers would f Editor The Star; be mentioned in some way. But | Engine House Laborers. -38 cents per hour Pett e MISS CHLORINE DE LYME pumpin | Ses tae Rosas aapeeiede inaeahe’ nied Boilermakers . «+ «+71 cents per hour sang The Grahma's candidate for the|king of a mall but dividend.paying| iret, they did everything they |%4 !% But once aguin they were | Blacksmiths .. .....70 cents per hour HN getnin crown jowels of Great Britain has at | continental kingdom, and other HOt | coud toward making @ success ot fae tater cake ohana Sheet Metal and oth tine. om m “Pp, : . agree last covly stepped forward, attended | "oq, yam a Beattie gtr” said the |The Wayfarer, by being there at ev: |the Fort Lawton soldiers | workers in this line. . ..70 cents per hour ped j only by a manager and six high-pow- | say in her low, well-modulated votce, | TY performance (even eating meals) Now, we are just humas beings, | HH rers cents per hour who | | ered prose agenta, My petgie have lived here since—" | ®t the stadium, brought to them tn /and are trying to do our best every | Freight car repai +++ 63 ts h the p The lady's name ts Miss Chiorine| Here we stopped the lady and head a Neapeery gn ir foo the job day in all ways to uphold the tenets Car inspectors ......-.. 63 cents per hour wom de Lyme, inte ingenue with “Petting | ed her in again. at all times and up til) 24. m. And for which we fought, and we would / cra r cents per hour ¢ all, | Patricia. * till later leading woman} “Oh, the contest! My attorneys |4!4 anyone ever see one word in| appreciate just a line now and then | Helpers, all fts.......47 ts h ps [ei “Ineniticn of 1921 by big are necking ‘the person whe had the sn them for, any: ine iF oa wept “ay ryan '@ These men are wanted to take the place of men who | house ' pufleld extravaganza, and now | audacity to bring my name forward. | nanking you in advance for your iking agai i Ini ig te | | “resting” at ber luxurious Seattle You poo fink. the Bae Mog that all this I refrained for mentioning any-| kindness, I remain, sincerely, Fat oe mate at gr * Hd aie States bso home, with a platoon of footmen| publicity ix extremely odious to me. | thing about them until now, in the| CORPORAL C. C. CAMPBELI, Railroad rr , and their status, and FULL Bevis busily engaged in fighting off hordes Our lives, I may aay, are our own. hope that the next time they would Company L, 4th Infantry, PROTECTION GUARANTEED. S tigures [of managers who storm the Giltmore| “Hut now that I am in, I do not ee, ma! m Well Apartments with contracts for the hesitate to say that Hig Highness Gi : STEADY EMPLOYMENT, SENIORITY RIGHTS, REGARDLESS 4] ecrap | agertastte hostage fo par tat “Sie Miphens uest reciates Auto Camp OF ANY STRIKE ae teeed moke’ owns such an uptodate camping Apply W. H. OLIN } Soyer eround for tourists, and which of-| oa ee = m6 Gentead Building a. - night-weer. WILLIAM CARRUTHERS ores me The beautiful boulevaggd system 106 10th Se PPR Ssh bg er: cs South ciga’ a Tacoma, Wash. Tacoma, Wash. cigars }are wonderful in educational vaby bad to the visitor—Seattle truly in ro} OMNES bidet in her hospitality and a great city in } bs every way. Here's wishing her con | og tinued prosperity and growth—and, | men believe me, I shall be a “busy| can § booster” for her at every ppportun-| sae ity. Cordially yours, bird v EDITH LEIGH SLOUGH, ; i ‘ bei Peorta, ties | ot i + car i her F per sou isi I No BY THE te Som they isn't Dr men Oregon Short Line RAILROAD COMPANY Boilermakers, Machinists, Blacksmiths, Car Repairers and Car Inspectors. For Employment at NAMPA, Idaho POCATELLO, Idaho MONTPELIER, Idaho TNTVERS SALT LAKE CITY, Utah to At wages and under conditions established by the rs PIPELESS FURNACE United States Railroad Labor Board. A ty —no payment in Au strike now exists at these points. 2 — mo quired to pay one cent until 0 MAKE YOUR FIRST PAYMENT IN SEPTEMBER —and, furthermore, we Free transportation and expenses paid to place of employment, also steady employment guaranteed and seniority rights protected for qualified men regardless any strike settlement. AT ON ¥ the first of Septembe: balance we year in whic § to pay. MEN The Northern Pacific WANTED will employ men at rates prescribed by the United States Labor Board, as follows: Machinists ......sce0e 70c Per Hour Blacksmiths 70c Per Hour Sheet Metal 70c Per Hour 70c Per Hour Stationary Engineers Various Rates Stationary Firemen Various Rates Boilermakers 70e to 70%c Per Hour Passenger Car Men 70¢ Per Hour Freight Car Men ....000 63c Per Hour Helpers, All Classes ............ 47e Per Hour Mechanics and helpers are allowed time and one-half for time worked in excess of eight hours per day. Young men who desire to learn these trades will be employed and given an opportunity to do so, A strike now exists on the Northern Pacific Raflway, Apply to any roundhouse or shop or superintendent. NORTHERN PACIFIC RAILWAY