The Seattle Star Newspaper, March 25, 1922, Page 14

THE SEATTLE STAR | Whalis Jorosberity? Our Delivery Service is prompt and efficient, both in Seattle and out-of-town. Our own clean motor cars bring your purchases to your very door —twice a day to the residence dis- tricts, hourly to downtown points, and once'a day in the suburbs. Prepaid Parcel Post Service brings your purchases to your door, if you live out-of-town, as quickly as the mail man delivers your letters. Personal Shopping Service under the expert supervision of Betty Lee, gives out-of-town cus- tomers and “shut-ins” of the city, the same shopping advantages they would enjoy were they to come to the store in person. Our Charge Account * Service not only is a convenience in shop- ping, but it also keeps one in closer touch with the store. A Charge Account with such a well-estab- lished firm gives a customer a good standing in the community. Our Customers receive absolutely accurate monthly statements of their Charge Accounts. This is possible because of our Electrical Bookkeeping machines, the most efficient of any department store on the Pacific Coast. They com- pute figures in a super-human manner. Quality Is Emphasized throughout the entire store. It is our constant endeavor to obtain good merchandise to sell at lowest prices. But though we do carry much inexpensive merchandice, it is never cheap nor shoddy. Cus- tomers can depend upon Mac- Dougall-Southwick merchandse. Nationally Known Merchandise that has proven its superiority is featured. We exclusively carry Mintons China, Trefousse Gloves and Vogue Patterns. Correct Style Information is continually imparted through our various departments. Authen- tic news of advance Fashions is rushed to us by our New York rep- resentatives. Our customers are able to buy here the latest Fifth Avenue novelties shortly after they appear in New York. Our semi-annual Fashion Shows prove an unequaled source of Style information to the women of Seat- tle and environs in the planning of their season's wardrobe. Our windows—on both Second Avenue and Pike Street, daily show the new things and the specially priced merchandise which are the features of the day. Complete Satisfaction is assured in every transaction. Not only do we insist upon your entire happiness in the purchase of cer- tain merchandise, but we want you to be satisfied, absolutely, with the courteous, prompt, helpful and thoroughly efficient service. Your Helpful Suggestions as to any way in which our service may be improved for your particu- lar benefit, will be greatly appre- ciated. A Cordial Atmosphere Is Inviting making shopping more pleasant, regardless of the errand of the cus- tomer. We are as glad to show merchandise to casual visitors as we are to make big sales to regular customers. Prosperity Is Gain in Anything Good— The Attainment of the Object Desired HIS YEAR—1922—MacDougall-Southwick will do the biggest year’s business in the history of the store. This will be done in spite of the so-called “business depression.” It will be done because we know that it can be done. Our organization is in perfect working order; our plans and preparations are not merely for today and tomorrow, but reach far into the future. Our sales for 1921 showed substantial increase over 1920. Notwith- standing the somewhat general disturbance of business and the fact that merchandise had to be sold on a declining market, our records show that we served many thousands more customers last year than we served the year before. Fifty per cent more new accounts were opened with us than were opened in any previous year. In addition to the factors of quality merchandise and intelligent, courteous service—factors always present in our store—the record of 1921 was due to the fact that MacDougall-Southwick took the unavoidable losses of 1920 without hesitation or delay. We were instantly ready to meet every market condition. Consistently, and without interruption, we kept passing on to our customers all the benefits of obtaining merchandise of merit at prices as low as prevailed in any city in the United States. MacDougall-Southwick is a public service institution; not in the political sense, but because of our constant and careful study of the public demands and our unfailing readiness to supply these demands at the lowest possible prices—prices that the public is able and willing to pay. Our organization has practically un- limited buying power. This store and its connections sell more than $50,000,- 000 worth of merchandise every year. Our New York office alone employs more than fifty persons, every one of them an expert. They are continually searching the markets for the most desirable merchandise at the lowest prices for which it can be bought. And every price-advantage in the buying is promptly passed along in reduction of prices to our customers. Selling only merchandise of merit— full value and usually more for every dollar received—we are prepared at all times to meet the last requirements of the most exacting taste as to quality and style. But MacDougall-Southwick is also pre-eminent in the Northwest for offerings of medium and popular grades of merchandise at the lowest prices. And back of everything that this store sells, whether the price be much or little, stands the unassailable MacDougall - Southwick reputation. The customer must be satisfied, wheth- er the purchase be large or small. With increased facilities and perfect organization, MacDougall - Southwick is in position to seek and secure fur- ther increase in the volume of busi- ness. To our purpose and to their own opportunity, we today invite the atten- tion of all the readers of the 75,000 cir- culation of The Star. In this newspa- per, as well as in others, and by other means of advertising, we shall be giv- ing almost daily news of our excep- tional merchandise offerings. To you, the readers of The Star, let us say now that it will be to your personal and direct benefit to follow our advertising consistently. Beginning next Monday, March 27, we are starting our Prosperity Sale. Prosperity isn’t a one-sided condition —it must be mutual. We shall prosper by your patronage to the exact extent that you prosper in your dealings with us. You make the test of this mutual prosperity; we furnish the proof. Ad- vertising of this Prosperity Sale will appear daily in The Star, on Page 4. Circulars are being distributed to every home in the city. Our store is located conveniently for all lines of transportation. Within, it is a compact store where shopping is not wearisome, though amply spacious for attractive display and the deliber- ate inspection of everything offered for sale. Our selling staff, competent, courteous and alert, help to make shop- ping a real pleasure. Advantageous buying, quick selling, satisfied customers, a successful past and an assured future provide the method and the inspiration to make 1922 the busiest year in the history of MacDougall-Southwick. For your own benefit and self-interest you will be with us in this forward movement. Don’t miss anything that we shall have to say to you through The Star. MecDougall-/outhwick Second Avenue at Pike See Our Advertisement on Page 4 of Tonight’s Paper Our Convenient Location and closely related departments make shopping a pleasure.and not a burden. All Lines of Transportation are easily accessible—strect cars, interurbans, buses, boats, trains. Second and Pike—the Busiest Corner in Seattle, is the hub of the we ping district. _MacDougall-Sou wick is on the right side of the street. Entrances from Both Streets make it convenient whether you approach in an automobile, from the street car or on foot. A Short Distance to the Elevators expedites your shopping and avoids weariness in getting from one de- partment to another. The Waiting Room, Telephones, Directories and Appointment Register are conveniently located on the Balcony, just inside the Pike Street entrance. The Check Desk and Will Call Desk are just inside the Pike Street en- trance and down a few steps. The Branch Postoffice is just inside the Pike Street en- trance and down a few steps. Our Men’s shop—Just Inside Either Door gives the men the same freedom in shopping as in a strictly Men's Store. The Individual Selling Rooms in the Apparel and Millinery De- partments, enable customers to shop by themselves and try on gar- ments and hats to their entire satisfaction. Our Baby Shop Is ina Secluded Nook on the Third Floor, beyond the Girls’ Section. Four Leading Patterns Vogue (sold in Seattle exclusively by us), Pictorial Review Patterns. McCall (printed) Patterns, Ladies’ Home Journal Patterns —offer the most complete pattern service of any store in Seattle. Our New, Enlarged Gray Linen Shop on the Lower Floor presents one of the most interest- ing sections to the homekeeper of any department in the entire store. Here Linens, Domestics, Bedding and Wash Goods are convenently grouped, with our enlarged Pat- tern Section right at hand to sup- ply ideas for home sewing. Our Writing Room and Rest Room on the Fifth Floor, is easily reached —immediately to the left of the elevator. Our Bargain Square located in the center of the Street Floor, presents in plain view, to every customer who visits the main floor, the special bargain of the day. Merchandise, at a lower price than can be bought elsewhere in the city, appears for one day's selling on this Bargain Square. Different items are featured daily. | | | |