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4 not foolish. buy-at-home subject. Northwest jobs. | There is not much peril and still of mystery in the French ‘erinis as The Star sees it, Aristide Briand, retiring prime “minister, is » sane statesman. te given France some excellent and, taken by and large, Opposed to Briand, doggediy try- tag to throw a monkey-wrench Inte the machinery, however, was the numerically small but indi- ’ powerful militaristic clique by Former President Ship Policy Is Question to Be Met BY AMATEUR ECONOMIST ‘The great war has been his- tory for three years, and we seem to be as far from having settled on a policy for our mer- chant marine as we were the day the armistice was signed. ‘The first cost ot our ships, forme thousands of millions of @oliars, has been increased by many hundreds of millions of deficits in operating expenses, and still we don't know where we are going. A certain amount of fneffi- ciency and waste during the war was tp be expected, but the war fs past, long past, and we want to know what we are getting out of the money that we are «pend- ing now on the merchant marine. ‘There are two reasons why the United States should have a mer- chant fleet. One of them is that in case of war the navy would have to have transports, and the Other is that if we did not have ships of our own, our commerce might find itself at a disadvan tage on certain trade routes where other ships did not offer us decent service. If we were assured protection along these two lines, we oértain- ly wouldn't tax ourselves to keep American ships on unprofit- fable routes, How many of us would dig down in our pockets to pay a subsidy to a ship car- rying mutton from Australia to England? As an offhand estimate, let us @ay that our navy in time of war would need 100 12,000-ton ships ay transports. Let us that there are 10 trade routes where we need a better service than other eations will give us, and that we would need 10 ships on each of these routes. Then 100 ships would supply both those needs Let us find out just what our actual needs are, and then sup ply these needs witn the best of ships, subdivided enough so they can give the service we need, and welling or junking all the rest of our 17,000,000 tons, The fact is that we might have to build a jot of new ships, for we are told that most of the ones that we have are not the kind that we could operate successfully. In an approximation of the above policy what we will finally come to? Are we going to waste Another billion before we will face the facts? It probably is not an The public here is remarkably well educated on this The public Northwest products pay Northwest taxes and furnish The public rapidly understand that there is an amazing list of Northwest ucts whose price and quality are as good as, or tter than, those of outside goods. But the average manufacturer is not alert to the understands that is coming to Next month is the mon days’ rent for 28 days. The man who waits for things to turn up finds his toes do it first. “More Turkish Atrocities” —headline. Towels or cigarets? attle Sta month; # mentha, #1.6¢er¢ months, $8.18; roan C Seattle Manufacturers Have a Great Deal to Learn Seattle manufacturers have a good deal to learn be- fore the Northwest Products movement functions 100 per cent or anything like it. exaggeration to say that the average Seattle consumer understands better the importance of the whole sub- ject than does the average Northwest manufacturer. That may sound like a foolish statement, but it is THE SEATTLE STAR situation, at least not so alert. The average local dise their product direct to the retailers when they products, They must be and will be. That, however, manufacturer is a manufacturer in a small way, He ought to be selling it only thru jobbers. These notably again shows lack of salesmanship on the part of the + is making only a few products and these few in only are cases where only a few types of goods, whose unit manufacturers, . : ® small volume. In most cases he is a journeyman me- price is small, are made. To build up a sales force to And in that other branch of salesmanship which is chanic or a technical man of some sort whose energy handle such a line is a top-heavy undertaking often so important-—advertising-—the Northwest manufac- and ability have graduated him from a work bench doomed to failure. In some cases the manufacturer turer yet has much to learn. It will not do for him or laboratory into a proprietor’s office chair. is trying to carry water on both shoulders, trying to to weakly bewail because the housewife calls for some This typical Northwest manufacturer is a capable induce the jobbers to sell his goods in piaces where product that is made in the East, a product which she production man. He knows how to turn out the selling is difficult and costly and reserving to himself has used for years and whose name and merits she goods. He knows how to regulate his manufacturing the market where it is easy and accessible. That is sees exploited daily in newspaper and magazine display costs and how to keep his quality high. Along these neither fair nor effective. space. If his product is as good or better and sells g lines he excels. The Northwest is proud of him. True, some manufacturers report that they have at as low a price, he cannot expect her to find it out - And yet he is not a full-fledged success. Why? given jobbers every opportunity to merchandise their unless he tells her as emphatically, as cleverly and as 4 Because he is not a salesman and he does not under- stand many of the first principles of marketing his output. Many of our Detty mer Rad Pevitenes ‘The oy biiening 'pnove Male e000. te per mente, th in which you pay 30 Moving the Ocean Inland The plan for the St. Lawrence canal, which would make ecean ports of Great Lakes cities, is sub- mitted to congress. The cost would be $315,000,000, which seems a lot, tho it would vanish like snow on a hot stove in a few days of modern war. Im another century, America will have = network of such canals, linked up with thousands of giant dams. Our greatest natural resource is water, running back to the sea, seeking its own level. That power will not forever be allowed to go to waste. Health hint: When you oct a girl de careful whose girl you get. The nert war ought te be fought Wh dbootieg boose Trwth ts stranger te friction. ——+ vin To do the right thing at the right time, in the right wey; to do some things better than they were ever done before; to eliminate errors; to know doth sides of the question; to be courteous; to be an example ; to work for the love of the work to anticipate requirements: to velop resources; to recogni impediments; to master otrowm- stances; te act from reason rather than rule; to be satisfied with nothing short of perfection._John G. Shedd. To love someone more dearly every day, To heip a wandering chad to find the way, To ponder oer @ noble decd and prey, Agd smile when evening comer— This is my task | Maud Luise Ray. I wilt be glad and rejoice in Thy mercy: for Thou hast considered my trouble; Thew hast known my soul in adveratty.-Paalm gert :7. Whosoever shall seek to save Ma Nfe shall lose it, end whosoever shall lore his life shall preserve i, —Lake xvii. 23. Editor The Star: ‘The letter appearing In your tare of January 21, pertaining to firemen riding free of charge while off duty, shows either an utter lack of know! edge of the subject by the author of the article or @ deliberate intention to tell a malicious le. The rules of the fire department require & man riding on his badge to be in full regulation uniform, and conductors of the municipal railway are instructed to collect fares unless such rules are couiplied with. Fire Our Street Car Heaters Editor The Star: In your issue of January 19, 1 noticed with pleasure that D. W. Henderson, our superintendent of transportation, has ordered heaters for our street cars, but that same are delayed because transcontinentul railways are unable to deliver them; therefore the dear public have to ride in refrigerating care I think it a poor excuse for not having heat in street cars, but I presume Mr. Henderson must think &@ poor excuse much better than Bone. I have to ask our superintendent of transportation, what is the mat }ter with our home industry? Isn't there anybody in a big city Ike Seattle who could manufacture | those heaters right here at home and have them delivered at our door? And why order eame during ithe winter, instead of during the summer? In my opinion, that ts very poor management We hear so much nowadays about practicing economy, but I enn't see where ¢conomy comes in to order supplies elsewhere, Editor The Star | In reply to questions concerning |the American Legion asked by Da- vid E. Wallbom in your paper dated January 19, 1922, I wish to say that this man evidently is a former ex- a grudge against the fellow who waa at one time an officer in the army. There are several things he would like to know, so will answer him in jthis way: If he will go to 333 Burke | building, Second and Marion, with $6 and his discharge (which must t the good kind), he will be accept la member of American Legion post No. 1, Seattle, Wash. Then he can go to all the meetings and find out janything his heart desires about the American Legion, Yurther than that, If he will call on me at my home, I shall be glad to talk with him; [ YWESTERDAY'S ANSWER. ART —T + 1 + ZONE —E + AARIZONA LETTERS TO EDITOR When Firemen Ride Free Offers Legion Information service man who surely still carries | GEOGRAPHIC PUZZLE} | men as a rule are not in the habit of attending parties in uniform and he surely must have that if he ex-| pects to ride free of charge. + = | We appreciate your “public col umn” very much, for we believe ft does meet, to » certain extent, the} need for which it is intended, but | this form of malicious attack or ignorance should be investigated by yourself, and the true facts aacer-| tained before it in given publicity. Respectfully you WALTER F. MEYER, ' Engine Ca 34. I am speaking as a shivering street car customer, but as an in- | dignant taxpayer weil. Our civic and social bodies are clamoring and shouting from house- |tops “Buy at home!" If you can’t| buy in our fair city of Seattle what you want then go to Tacoma. If you can't find it in Tacoma, go jt Portland; but by all means buy | near home. And then see our own | officials who draw their salary from every Tom, Dick and Harry who pays taxes, order their supplies back | East! What @ joke! The taxpayers, they are erying| | for lower taxation, but we never will get them any lower at that rate, when our tax money has to | be spent somewhere else. A tnem- | ber of the municipal street railway | | told me with a solemn face, “You! |have to understand that our rtreet | |cars are not run for service but for profit.” Me for our home indastry—first, }last and all the time. WILLIAM FE. LIL®, 902 Kast 70th. he does not live very far from me. | Yours truly, HARRY WEINGARTEN, Former Serat. 65th CAC. | | 8632 12th Ave. N. W. } LEARN A WORD EVERY DAY Today's word ts DECRY, It i¢ pronounced—de-kry, with ac cent on the last syllable, It means—to blame, | to condemn. It comes from — Old French “deacrier,” to ery out against. It is used like this—The whole | world decried the action of the Ger |man emperor in plunging Hurope into war,” | to censure, factories are endeavoring to merchan* of interest or because they il | 4 Siigwshoe.Ira é vs yy ae 40 we | | s certain nonchalance, an indifference, | xXXVLL gave prestige to his schemes. The same rifle shots that brought | truth was, however, that Harold « to Till had a much| wes seared by inner and raging meaning for Joe Robin: | fires. He had just spent the most son and Pete the Breed, the two [n-|biack and bitter night of his life dians that were occupying Harold's| The hatred thdt had been amoider cabin, The wind bore toward them jing « time in hin breast had at from Harold's new abode, the rifle! last burst into a searing fame. (Continued From Yesterday) na the eound| There was one quality, at least came clear and unmistakable thru/that he shared with the breeds; the stillness, They looked from one hatred was an old lesson soon to the other, jlearned and never forgotten. He “Four shots.” Pete said at last./ had hated Bill from the first mo “Lounabury’s signal.” * |ment, not only for what he wan and stood very stil, ae if Pete thought. in} what he stood for—so opposite to “Didnt come heap too! Harold in everything—but also for he observed. “One ay |that first mortifying meeting In his 4 me been gone down! own cabin. He felt no gratitude t fter supplies.” }him for reseutng bim from hin 4 “Yea—but can't go now." Joe's! generate life. ‘The fact that I face grew crafty. The woifieh char-| agency, and Bill's alone, had brought acter of his eyes was for the mo-! Virginia to his arms was no softens ment all the more pronounced.|ing factor in his malice. Eve There was a hint of excitement in| day since, it seemed to him, he had his swarthy, unclean face had further cause for hatred, ti “That meane—big doin'’s,” he pro-| now it stung and burned him like nounced gravely. “We go” strong drink, like live hot steam Pete agreed, and they made awift he Preparations for their departure. Some of these preparations would have been an amasement to the| him white woodamen of the region—for | nen instance, the slow cleaning and oil- , th absolute fairness with which ing of their weapons, The red race ithe woodeman had always treated —et least such representatives of (him brought no remorse. Rill had ft as lived in Clearwater—was not! found the mine for which he greatly given to cleanliness in any |eought, to whieh, by the degenerate form. It was noticnabie that Jos |code by which he lived, he felt he looked well to see if hiv pistol was|had ancestral right loaded, and Pete slapped once at) Ever since he had gone down Into the long, cruel blade that he wore | that darkened treasure house he had in hin belt. Then they put on their | known in his own soul, late or soon, snowshoes and mushed away. |his future course. The gold alone ‘There was no nervous waiting at was worth the crime he planned the appointed meeting place—a And as @ crowning touch came the spring a half-mile from Bill's eabin. events of the day and night just Harold Lounsbury was already | passed. there. The look on his face con-| He Lad no desire for Bill to re firmed Joe's predictions very nicely.|turn to the cabin alive. It would There would, it seemed, be big | have barn a simple way out of hin doings, and very soon. difficulties for the woodsman to fal! | in hin bras Tn his inner soul knew that Bill had endured testa tr which he had failed, and he hated the worse for it. He had 4 Bill's contempt for him, and A stranger to this and die in the snow wastes of have thought that Clearwater. For him to le so still drunk. Unfamiliar little fires glit|and impotent in the drifts would tered and glowed in his eyes, his| features were drawn, his word of greeting was heavy and strained. Hin bands, however, were quite steady as he rolled hin cigaret. For all that the North had failed to teach him #o many of its lessons Harold knew how to deal with In- dians. It was never wise to appear too eager; and he had learned thata compensate for many things, and in| euch a case he would never have opportunity to record the finding of his mine. The only imperfection, in this event, was that it deprived Harold of his personal vengeance, and magnanimously he waa willing to ‘forego that. It wouldn't be his pleasure to wee the final agony, the last shudder of the frame—but ret APetter from AIWRIDGE MANN. Dear Folks: At times I cannot help but think it's tough to be a working gink, and have to slave from day to day to draw a meager bit of pay, when all around me I can see so many things I'd like to be For Instance, I would Ike to choose the job of fitting Indies shoes; for that's a job that's mighty slick, it soothes the eyes, and bas a kick; aod I can bet Id oever shirk from keeping ankle deep tn work. And then, I think I'd like to be my native country’s P.M. G. For in @ month or two, perhaps, a bunch of moving picture chaps would come and hand me, free and clear, a bundred thousand bucks a year. I'd like to be a diplomat, and simply eit around and chat; I'd make @ bunch of super-laws, and never have a care, because, no matter what I'd do or say, I'd get a panning, anyway | I'd like to be a mayor, too, for ali I'd really have to do is mail across the balmy seas and live a life of joy and ease, and simply murmur, now and then, “Here, boy, go set ‘em up again!” It does no good to moan or cry, for they are they and T am 1; but there are times, I murt admit, I envy them a little bit, and find it hard to be a dub who has to labor for his grub, line and that the jobbers have failed either thru lack from an Eastern-made opposition. h west jobbers aren't 100 per cent “sold” on Northwest everlasting] does his Eastern competitor. Better inship, more aggressive advertising pro- motion—these are necessary to put the Northwest Products campaign across in a big way. saw bigger profits coming ° Probably the North- t least he might eee such rem nants as would be left when the snow tad meited in «pring. Every event of the day had potnt- leap upon him, tn his helplessness, | son. and drive hie bunting knife thru| This wae a Innd of mvage and his heart! Primitive passions, and he felt no It wouldn't, however, have been @/nelfarazement that he should be 4 to @ successful trip, from Har-| wise course to pursue. He didn't| planning @ murderous and an itm old's point of view, He had known | want to lose Virginia. He flattered | human crime. He had learned com that Bill couldn't make it thru to| himself that he had been cunning |tain lessons of crueity from the his Twenty-three Mile cabin after | and nelfanastered. He had watched | wilderness; the savage breeds with the Chinook wind had softened the| Virginia's tender services to the| whom be had mingled bad had theip snow, The bitter night that fol-| woodsman, and once he bad seen a/| influence too. Bill, born and livi lowed would have likely claimed luster in her eyen that had seemed |in @ land of beasts, had kept tha auickiy any one that tried to siegp, | to shatter his reason. And he knew | glory of manhood; Harold, coming without blankets, unsheltered in| that the time had come to strike. |from a land of men, had fallen to the mnow fields. And when Virginia| He felt no remorse, The North | the beasts’ own level. And even the had gone out to eave him and had/bad stripped him of all the masks | savage wolf does not slay the pack brought back the blind and reeling | with which civilization had Segeinsd | Sri that frees him from a trapl man, his first impulse had been to’ him, and he was simply his father’s (Turn to Page 11, Column 1) TPP TE -puy TIRES ar: ESTERN AUTO =— > =Why?= BECAUSE you get more for . your money. You get only Tires of proven quality, fully guaranteed. You get fresh stock always. Among the sev- Ta a eae ee ee eee ee ee The fact that we have sold so many carloads of these tires in the last year, with practically no adjustments, is evi- dence of the high quality and rugged construction of NEBRASKA Tires. Strictly first quality—6000 mile guar- aatee, backed by Western Auto. TAX PAIO From Love Songs (MacMiNan Ce.) WILD ASTERS BY SARA TEASDALE In the spring I asked the daisies If his words were true, And the clever, clear-cyed daisies Always knew. 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