The Seattle Star Newspaper, December 16, 1921, Page 24

THE SEATTLE STAR “‘Fahey-Brockman Clothes Are Better Clothes”’ You Want to Save Money: If you’re a millionaire, or a careless spender, Fahey-Brockman Advertising MAY NOT interest you. But—if you’ve got to keep tab on your Dollars this advertise- ment will interest you MIGHTILY. Because—when you buy good, bad or indiffer- ent clothes—YOU PAY for a lot of unseen things that go with them. STOP AND THINK! The suit or overcoat you want was likely made in New York, Chicago or some other Eastern city. Naturally the manufacturer exacts a fair profit at least. And if he sends first-class salesmen out here to sell the clothes to the trade—you pay their salaries and expenses. It’s a cinch he doesn’t. SAVING NUMBER 2 may be classified as “Fixture” Overhead Saving. Compare the modest utilities of any F-B Store with the often costly fixtures of ground-floor competition! Sure you do. All right. Let’s get down to brass tacks on the question of Clothes! | SAVING NUMBER 3 may be fairly described as Concentrated and Scientific Buying. Eastern Manufacturers say that Mr. Fahey is the shrewdest of all Western Buyers. We do know that he is always in a position to contract for Quality Clothes, in any quantities at the right moment, at the fac- tory. Spot Cash spells amazing economy, as you know. SO FAR, SO GOOD. When the suit or overcoat gets here—into the retail merchant’s hands—what happens? That all de- pends. Most good merchants are compelled to pay an ex- orbitant rent. They cannot help that. Ground floor area is limited in the shopping zone of any city. There's brisk competition for the best locations. Hence rents are abnor- mal—space considered. SAVING NUMBER 4 is insured by Fahey-Brockman Volume. | Three stores and quick turnover combine to tell the story. b at PLAINLY, the retail merchant must tack on transportation charges when the suit or overcoat reaches his store. Then his cost of doing business must be tacked on, too. This in- cludes rent, taxes, cost of fixtures—modest or extravagant as the case may be—wages, interest on his eapital invested in merchandise—his own salary plus a net profit on the goods. In plain language you pay for these things when you buy a suit or overcoat and it’s only perfectly fair and just that you should. The merchant is in business to make money and you must pay for the service he renders. Also the way he renders it. SAVING NUMBER 5: The F-B Cash Plan of doing business , eliminates all credit losses. We do not rob Peter to pay for Paul’s shortcomings. \ SAVING NUMBER 6: We sell first-quality merchandise at a consistently low figure, thereby eliminating the losses that sales involve. Sales are proof positive of poor merchandis- ing. And when the public does not pay for errors in mer- NOW, HERE’S OUR POINT, definitely stated in simple words: chandising, the merchant goes broke. : ahey-Brockman Clothes are positively the best values in ‘ the Northwest today at our prevailing prices. We know that these prices insure a ten dollar saving to you. Here are the reasons why: YES! THE F-B SYSTEM of retailing clothes for men and young men certainly does insure-the greatest clothing values in the Northwest. “F-B Clothes are Better Clothes’—tailored to fit any and all types—by leading American Makers. When we i say that we save you $10 the suit or overcoat we . t know that the figure is conservative. Come on in and let’s show you! ‘ e Super Values in Overcoats’ THE FAHEY-BROCKMAN STORES are all upstairs stores—really and truly upstairs stores. — Visit any F-B store and observe that it is all up- stairs, excepting the stairs— See that every single foot of our space is upstairs —That we have no space downstairs, or in the , basement— Also note that one and all of the F-B chain is housed in space not too readily rented. Right now we have unmatchable values in Overcoats at $25, $30 and $35, making the average saving to you very much higher than $10. These Overcaats are the best offered by America’s leading craftsmen. Get one yourself and tell your neighbor about them. <P ENT I aE THERE YOU HAVE the first of the F-B Savings: Competent valuators figure our rental savings at $50,000 a year on our three stores. But—that is only one of the six basic savings of the Fahey- Brockman system of merchandising. ESAT dj Belton Model yy Fahey-Brockman Building, Third and Pike Also Arcade Building (Over Rhodes’), Second Avenue