The Seattle Star Newspaper, May 19, 1919, Page 6

She Seattle Star 1, out of city, 60e per month; 3 months, | | @ months, $2 y 6.00, in the of Washi Je the state, F month, $ or $9.00 per year, Lye por woek. There are economists of standing who say that advertis- ‘ing is the cause for the increased cost of goods. This is not true. Advertising actually reduces the cost of goods. To dispense with advertising in order to reduce the cost of aoeds would be like going back to the floor and flail ‘Im threshing in order to reduce the cost of grain, Advertising is the time and effort saving device in the gale of goods the same as power and machinery in the production of goods. é All Seeds including new and unknown goods, would sell ‘themselves if given time enough—one satisfied customer “might tell another. : But time is an important factor in the cost of goods, -earrying charges in the way of interest and rent, from the ‘time of production to final sale. : 2 The speed with which goods are sold determines their “price, and in another larger way than reducing the carrying * S. 4 e faster a stock of goods is sold the smaller, the lower _ ithe margin of profit the manufacturer or merchant is com- to charge the consumer. The profit from doing business is not in the large profit ‘on each sale, but rather the number of profits from many "Many small profits from each sale make one large profit This principle is technically known as “turnover,” and the number of times a merchant sells his complete stock in year—turns the stock into money. Say for instance, a candy store makes 4 per cent net fit only on a dollar of sales. But say it “turns,” sells the stock completely once a week, ’62 times a year, is not this merchant making 52 times 4 cent, equalling 208 per cent annual profit? It seems paradoxical that a customer should pay only c&nt profit on 10 cents worth of candy to enable a x ‘ New Management After July 1. epee art epee er ee ne era ee an merchant to make 208 per cent, but it will be understood | f in considering the fact that the investment is in one week's) upply only. q the sale of goods—increase the “turnover.” pA If they are able to sell at less individual profit they are s able to reduce the price—increase the market by making goods in the price range of more persons. Advertising is the speed lever, the high gear of sales. It is not only an educational factor to more and better but-at a lower price to the consumer by enabling the duct and merchant to live and prosper at a lower margin individual profit. Now, with congress in session again, we are per- mitted once more to indulge in the vain hope that there will be a policy of conservation in conversation. : tg ear i} _ How World Looks to Pessimist When the ist arises in the morning he feels sure ‘advance that he is going to nick his face in shaving or k some tooth paste in his eye or something like that. "He feels convinced that at breakfast his coffee will be and the eggs not cooked to suit him. Because he feels this way he does just exactly what he} to do, he cuts out a nice meaty hunk from his chin, he declares the coffee is cold—tho it is warm enough | all the others in the house—and he calls down the cook as usual. With this bad start the pessimist feels, as customary,! it it is going to be an unlucky day for him. He declares gloomily to himself that before t r he will get a call down from the boss, will lose a couple | customers and fall down stairs and break his neck, or ‘Consequently he is in just the right mood to get the boss | a condition where a call down is inevitable. He loses a couple of customers because he has told him-| : If it is inevitable that he will lose them. . And he does fall down and nearly breaks his neck but— just hag critical moment—a smiling optimist steps up and ves him. Which leads us to a consideration of the way the world to the optimist. The optimist arises in the morning with a tune on his| lips and a gladsome smile upon his countenance. He knows he is going to enjoy his breakfast and— because he feels that he is going to like it—it seems one of the best breakfasts he ever ate. He knows he is going to be praised by the boss and new sales records during the day, and all that and— use he has this attitude toward his business—the gets | that he expects. And he feels that before the day is over, he wiil help some poor sufferer who, as stated above, turns out to be the end essimism and optimism are 90 per cent states of mind. How does the world look to YOU? Which are You? The average man knows that people are fighti: from the Gulf of Finland to the Crimea, but he yrds pa hha it is the force of circumstance or force 0 it. In other words, Seattle’s acting mayor declines to be a sea-Lane for that air flight to Victoria. Dr. Matthews’ sermon Sunday was “The Flickeri Light.” Reminding the apartment house operators to keep the home fires burning? The chap who does the inspecting of the trac- tion equipment of the municipal system is Noth Also, not bone, let us hope. ferme licg & Senator Moses urges the nomination of Leonar Wood for the presidency, and we suppose j Say ‘i pilot him thru the political wilderness. PA’S HEAD BY EDMUND VANCE COOK One day last summer, pa said, he said, “By George, but the baby has got my head! The shape of the brow and the back-head, too Length, breadth and thickness, he's me all, thru!" “The length and the breadth,” says ma, “is clear, But let us hope not the thickness, dear,” ” : “All jokin’ aside,” says pa, “just see! ‘That line from bis chin to his crown is met His features are yours,” pa said, he said, Fut you got to admit that he's got my head.” ‘es, yen,” says ma, in her quiet way; “A chip off the old block, like you say!" “There's 4 use,” says pa, “for a head like that!” “Well, you use yours for to carry a hat,” bec bal ma, and aad got # crimson red “You can say what you like,” pa said, he “But I make my way with my head,” evataa. “Yes, dear, and so does a goat,” says ma, Copyright, N..E. A, 1919) | But the manufacturer and merchant use advertising to} WHEN A SPELLING TEACHER DOES AN EDMUNDVANCECOOKE Menageries where sleuthhounds carocole, Where jaguar phalanx and phlegmatic gnu Fright ptarmigan and westrals cheek by jowl With peewit and precocious cockatoa, Gaunt senaschals, tn crotchety cackades, With seine net trawl for porpoise in lagoons; While s@ullions gauge erratic escapades Of madrepores in waterlogged galloons, } as with coqhettia bream, with grotesque chagrin, reckless fr atic gargoy! (if you can spell balf of ‘em come round to the loffice and tell us how a fellow can get to be that LECTURE SEASON ENDS JULY 1 Cop (to homing clubman)—Where are you going lat this time of night? Clubman—I'm—bic—gotn- Transcript. he day is to a . ROU STUFF Tom—Wasn't she annoyed when you called on her with a fourday beard on your face? | Dick—Yes | News. . . Al Right says when you hear a feflow telling you |that what the country needs most ts better ros | you may be sure he has just bought an automobile. SUCHISLIFE IN WINCHESTER WINCHESTER, Mass.—Mra, Mary Anna Hutchin son, who died at Mer home here, aged 90 years ir used a telephone, rode in an automobile or attended a moving picture show. For 68 years she never left this village. (Maybe that's another way to live long.) oe ee you FEEL UKE JUBIL JUBILEE OVER BUTTE sl HISLAFE IN OREGON An Oregon jubilee in celebration for fat production which has you ; CAN , For IF SALEM, Ore. the world’s record butter during the latter part of May tend over four or five days. eee ANOTHER WAY IN WHICH TO ACHTEVE THE RIPE OLD AGE There are some 900 hermits living the solitary life in Italian mountains. Among there recluses there are 16 who are over 95 years of age, and three have passed the century mark, while all the others are 50 or better. In these gladsome spring days the youth but sel- dom remembers that Dr. Henry Gibbons said is “the anatomical juxtaposition of two orb! oris muscles iff a state of contraction.” . . train trytpg to run thru another on the same track, and of Red riots, and eye , and things like that, but have you stopped to think wh fearful commotion would re. sult if Mr. Vankin. of Madison, Wis., we koummountouregeotopoulou: aris You've heard about one meet Mr. Pappatheodore- of Chicago, Ill? ad TON GAG "hPa ON Be | POISON GAS MAKERS ON j | HUN PEACE DELEGATION | »—— ; ann * PARIS.—Allied missions are wondering just what brand of potson gas the German delegates bring with them, inasmuch as two of the German delegates are said to have been the principal pro- ducers of gas used by the enemy during the war % mn en —* || THE OLD GARDENER SAYS: That some gardeners are so fond of beet greens that they plant a few rows of beets just for the ltops. If you are among those who have a fine taste for beet tops try growing some sugar beets for greens this season. The chances are that you will continue doing #0 each season hereafter. Don't, how ever, attempt to grow sugar beets for the sugar that ix in them. las gardeners who made learned, and the syrup ob the experiment last season ned is certainly not worth the effort required to pri ce it. Use the tops for greens and grow Detroit Dark Red beets for table use, them when young, cen what you do not eat, It is @ better plan than storing mboyant triptychs groined with gherkins green, | | rnish the gruesome nightmare of my dream! | the condition of the eggs, altho they have been cooked} lecture.— Boston | she eaid she felt it very much—Dallas | . | good man—a saint.” been made by Oregon cows will be held in this state | ‘This jubliee will ex: | kine ever | ssteinhousenboughenklatzer | p will | Getting this sugar out ts a difficult task, | ‘| mankind || makers | children Features | & On the Issue of Americanism There Can Be No Compromise ECCE QUAM BONUM BY DK. FRANK CRANE (Copyright, 1919, How difficult it is, just to get along with people! Every one of us is such a bundle of sensitiveness, with so many sharp corners of prejudice and opinion, such clamorous and undisciplined desires and headstrong tastes, that it is a wonder we can live to- gether at “all. Honestly now, is there any human being in all the world, with whom you have had any degree of intimacy, and with whom you have not at times jarred and jangled? Even love cannot remove all the little repellancies, nor can the utmost loyalty ob- viate the many small hurts and scratches that two souls must needs inflict upon each | other. There is no mortal man nor woman with | whom you do not have to exercise. a cer- tain self-restraint, if your intercourse is to | be peaceful. Brothers and sisters clash, parents and have their clouds of misunder- standing, husband and wife must continually |be on their guard against the ever-recurring ‘points of anger and difference, and how often are you out of patignce with your best friend! With how few can you indulge in perfect self-expression, be glad or mad, gay or jgloomy, as your mood may be, and know that you are so well loyally loved that no offense will be taken! Of course, cultured folk do not use loud | language nor come to blows, but my lord and lady have as many real soul-clashes as the cab-driver and his wife, who strike jand scream. I do not wonder at war. is ever at peac are so numerous, The mischief- michief-making '\18 so cheap and easy, and we all lend so STAND BY WILSON Editor The Star: Some time age I read a plece tn The Indepetiéent by the editor, Mr. Hamilton Holt, en- titled “Stand by the President,” In which he says that Woodrow Wilson is more than the president of the United States, he is the leader of the liberals of all nations, We know this i so, and America as @ nation, should stand by him. We, as individuals, should be very careful about the personal criticism we make concerning him and his work. ‘This ie a most critica! period and if we but just stop and fealize the im) portance of backing bim in his work what a greater) influence he would have in helping to shape the destiny | ef nations. It seems to me just as important to stand rolidly by him now as it was during the war, expecially if we wish to ree American ideals and principles vic torious and I believe it the earnest desire of every true American to #ee our noble principles prevail, not only | in America, but thruout the world. As Mr. Holt has truthfully stated, this is no time for personal «pl! | and partizan politics to come into play. He says the president in carrying the American flag into for | should have the }eien lands into the future. Hoe Stand by the united backing of the United States. president. | A SUBSCRIBER | WILSON—THAT'S ALL Editor The Star: I waa greatly pleased by an ar le in The Star, written by Isabelle Rush of your “Burleson Not the Man.” She made a plain | statement of facts. They call W. W. “a great and He is great in one thing— reversing himeeif. If he is a good man—a saint, why does he not sympathize with the Belgians and French in their affliction? It is plain to every one, | his worshippers, that his sympathies are with Huns. We will admit that he i» righteous, seifrighteous, egotistical and pharisaical a redblooded American lke y Ieabelle Rush, Whatever he ¢ ft is to make revenue for W. W. It is amusing to read in. the papers about our peace delegates in Paris, We have | and he is selfappointed. As for the league of nations, “good Lord deliver us.” I do not see | why any red-blooded American should want in it Poindexter and Borah are right. WM. CLINE, Port Orchard, Wash. the that Is, He is not correspondent— only one Tomorrow On the twentieth of May, | bus died at Valladolid, Spain, at the age of 70. His whole life had been devoted to exploration and dis | covery for the aggrandizement of Spain, yet his Inst | years were embittered by the ingratitude shown him | by the nation. | In 1588 on the 20th o fMay the great Spanish | Armada, intended for the annihilation of the Eng | lish nation, sailed on its disastrous voyage to Eng | land. On the 20th of May in 1618 King Jamen issued | proclamation that nullified the strict attituc | church towards Sunday diversions, He pr his pleasure “that after the end of divine service, t be letted from any lawful recrea dancing, archery, vaulting, Morris dancing, and other 1506, Christopher Colum: | sports herewith u: In 1774 on the war for independence an act ordering that be transferred to ngland for trial, On the 20th of May, in 1789, the French clergy | renounced all of their privileges | John Clare, the “Northamptonshire Peasant Poet,” died on the 20th of May in 1864, Clare was the son of @ poor laborer. His poems, chiefly on rural topics, attracted considerable notice during his lifetime. | On the 20th of May in 1881 the revised version of | the New Testament was published simultaneously in | England, America and Australia, On the first | 20th o th fay, the year before our British parliament passed American prisoners should its issue more than one million copies were sold D OUT TO REGAIN | Se ITS LEAD IN LEARNING | - — ed POSEN.—Poland is out to regain its old position as of learning. Refore the war Lemberg and Cr vy had the only two Polish universities. During the war the Poles established universities in Warsaw and Lubin nd on April 1 a fifth was opened at Posen, in the buildings of the former German acad | POLA old beets in vel ee politician ever poses as a reformer while in except | | day willing an ear to hates and slights and plots that any peace at all which lasts a decade is a triumph of civilization. Have |you not noticed that peace is never popular, while the call to war rouses a nation quick- ‘ly and strangely unifies a people? When the slogan was to fight Germany, the whole jcame to making peace straightway we fell into bitterest contention! understodd and so | I wonder that | pack of us started off at full cry and not! a dissenting note among us; but when it | by Frank Crane) “Of how many dwellings,” writes George | Glassing, “can it be said that no word of | anger is ever heard beneath its roof, and that no unkindly feeling ever exists be- tween the inmates? Most men’s experience would seem to justify them in declarii that, thruout the inhabited world, no # house exists. JI, knowing at all events off one, admit the possibility that there may be more; yet I feel that it is to hazard a conjectu I cannot point with certa any other instance, nor in all my secular life (I speak as one who has quitted the worl | could I have named a single example.” This is not' bitterness. Indeed, it to me that, cantankerous as we are | nature, the marvel is that we get along wi one another and have such long and stretches of love and comradeship as we do. Well and heartily let us sing: “Eece quam bonum quamque jucundum habitare fratres in unum!” Behold how good and how pleasant a thing it is for brethren to , dwell together in unity! “WHY IT ISN'T HARD LUCK TO BE BORN POOR »——_ BY THE REV. CHARLES STELZLE Most of the people in this world who have made good in # big way have done so because they cap ried extra burdens—the burdens served to steady them when the storms of life raged. Responsibility sobers a man. That's why rich men who made their way up to places of power try to have their sons begin at the bottom—and 01 they send them away from home #o that they'll have to shift for themseives. Most of the big men today were once poor they easily outdistanced their more “fortun wealthy competitotrs. It isn't “hard luck” to be born poor—it’s hard luck to be born rich and have everything done for you, Other things being equal, the poor boy has @ bet ter chance to get to the top than the rich boy—for, among other things the rich man's son has to over come the cynicism of the world which gives his rich and powerful father credit for whatever capability he may poswess, ‘ If you're poor you will at least recetve credit for everything you put across, Furthermore, if you are way low down, it shouldn't be as much of an effort to get a little bit hij and as you used to sing in the Sunday school victory will help you, some other to win.” A woman always has the last word—and ft ally about 90 per cent of the preceding con i ¥ SSSSSSSS SSS SEITE VRIGLEYS ICY FRUIT DRONA SSSSSSOONSS sda uusdeg yyggae S 4 flow else can you set so much lasting benefit, much real satisfac- tion for your sweet tooth at so small a price? Be SURE to get in the sealed pack- age: air-tight and impurity - proof. The reputation of the largest chew, ‘ ing gum manoface turers In the world) is back of it.'