The Seattle Star Newspaper, May 10, 1919, Page 9

Sound Advice for Those Location, Equipment, Competi ion, Advertising, and Esprit! de Corps Are But a Few of the Points to Be Considered Before Attempting to Establish a Paying Highway) Transport Business. (The Subject of “ win be Treated by Capt, Bullock in ngine Troubles” His Next Article, Appearing Saturday, May 17.) | Behind It, and Man Selling It BY WARREN B. BULLOCK of the, business is the problem of| When a business man buys a (Formerty Captain, Motor Trans-|advertising, How to dev . U 8. A) eamenass welenae te a: bree | motor truck he ought to figure (Specid® to The Star.) ject, and involves a multitude of that he ts. buying something more Zz In a Western city a corporation details, but the advertising prob- | than a motor and four wheel Ie i with milltons to spend decided to|!em@ is among the most important. ought to figure that he ts buying] 1 change its scope of operations,|TH® best advertisement {8 AIWaYS) 4. tasting faithful employe sel : putting some of its excess capital|® Feputation for delivery of the sf . geen yen , eet tanto dividends, but tato real] @ecds, or the giving of service. Hut|to make sure that ho is’ getting , estate Investment, The far-sight-|this ts not enough. There must be) this, he should consider the organi . ed head of the business decided | s¥stematic development of the ter=| gation behind the truck as well as : that before spending a cent in|Fitory to be served. and the use of! the truck itself. > Purchases of down-town frontage, | the truck itself as an attractive) “jg a great many motorists 4 in which he proposed to invest his | Tolling advertisement has In previ- | have learned by bitter experte ° } company’s money, he would de- | US articles been referred to 8 4N| sayy A. S. Eldridge, of the Eld . termine the trend of traffic, Men | {portant feature ridge Bulck company, local deal- . ‘were sent out to study the route) Advertising Yourself ers for GMC trucks, “there ts By which people from the residence} a.. advertisement feature can Nothing than to be the own ®ections of the city reached the jer of an an autor . Ly Gtirntowa retalt ‘district, Tabula. |0° Carried out in many ways, both) om MO fae ogg Oy = oth t 0 e route of |'#* . - Hons were made to lear which | Pavel. cr yp gions Kea inet [OFPhaN truck, The difficulty of god nacton ag the most practical | of the truck in the cities on the getting replacements end be ob ag eeceveln sa. ho pe-|fauite. The vital phase of the [taining even minor parts for an OL acme creme atone the| Mihway trangport system is not orphan sutomobdile is stupendous : ol ps ing up corners ge »* | alone the development of the big]!® & truck it fs much worwe be Foute of maximum travel. Lower /SO0) cr heavy traffic along the [S#US® every minute lost means ; Prices were pald for sites of 1088) ute put also the development of | MONCY lost to the owner : Popular routing, but before spend ji. Lackage freight oF «| “Moreover, it i# discouraging to ; img any amount of money, this far- |) rir Tnig carries ab feel t there no organization, ; sighted business man studied the} : - =| no person even to whom one ahd ts all, or nearty all, “velvet trend of traffic * can turn for advice and ansistar . Thi: tong way from | The small parcel proportionately |° Beas: eoece a tong way {fom | can readily be made to carry a There is nothing to back up an y the problem of mote ic bigger charge than the volume of | OTPHaN truck in Its service. Wh th- Sgeantry roads This problem of nenxy shipments, a eat being |@F & {Fuck owner ever hax n Righway transport ia essentially ©} si, in this respect from the|t? turn to the ymker or ler for "problem of distance and country) ook oe the ratiroads, help, the knowledge that there in fravel. From this standpoint, the | - ep & responsible party avaliable is problem of the real estate purchas- iaiog deel tea aeek worth a kk and the prospective highway | nod of circularizing the pros-| “Right 1 I betie the motor 7 [ransport operator are = identi- truck industry is passing thra a th pective customer pled with so- | uc 4 The real estate man wanted || big development pert nd there # Hettation of the business of heavy | Bete tearn where business Was best. ii ore The home town newspa-|#fe bound to be the same results ‘ | before investing. . @ as in ev other business, There } Whe highway transport business |Pere however, in every city along) t , Sicas first. cf all discover where |{2° Toute must not be overlooke are bo to be ne, Sommpanin are titer peat rec fit may Rot require a heavy ex- that will be forced: out of business oe rawwd b¢ “lpenditure, but the fact that a|%¥ competition, Thy gpeorns .. so if the business to be) ansport system is in operation|W!ll leave behind them a @xt of 3 & small problem at the}. "hau: ordinary business, property [Orphan trucks and the owners will] i. ‘ie is, if property conceived. | savertised, will bring a huge vol-|>* the losers. tg pega ott py ab ume of business which might othere| “There Isn't any need. either, of 2 wise be lost. It is possible in this|"#king such a happening 7 b aa in other phases of the business, | Motor truck industry i» old en Seeking = Field }to go to extremes, but the trans- |!" Years to bave est ablished From that basis, therefore, the| port lines must not allow the fact|*fuck companies which are built first essential is to seck the field /of their service to be overlooked, |UPOR such a firm foundation of ‘where there is business to develop. |If you do not advertixe your bust- |KO! business and ucces The next is to develop the bust-|ness, the bigger companies will|™4king that they will always be Mines which will|take what you might have, and|!% business, The record of the territory to be/|the railroad and electric line in al- |Past Is & guarantee of the future, ghed. The presumption is that|}ways a competitor for the country |4n¢ 8 better guarantee than Prospective operator ts propos-| business in greater or lesser meas- haga agreement possibly to so establish his business | ure. he will win and hold the . “Moreover, such concerne—and m and respect of his possible! Euterprine Wooted the General Motors Truck congpany ‘That means first of alt} Th¢ Clement of competition|is typical of this class—market Sper service. Proper service wilt|Com¢® In here in the transport | their motor trucks upon a b ot fring its own reward. The race | °*! and to establish a trans-|sound, unvarying quality. A well to get into the field first with port line paralicling a highly de jes ablished business, oo matter) highway transport systems has in) Toteped electric railway express | what kind, does not bulld or sell) nmece been such thaw operat. |*78tem is to invite the bankruptcy |on « basis of price It doean't court to att on te corpse of a de-/have to, because it knows to a dot failed thru failure to prop) nt business. Conservatiam of in equipment must be coupled with purchase enterprise. “The Lord loves the man who takes @ chance,” a soldier once said, but there can be a reckless chance-taking in business as well as in any other line of hu- man endeavor. Esprit de corps In the transport organization, in the driver of every truck, can be made to pay huge returns, by assisting in giv- ing service. In general, if you want to make success of a truck business, do ot overlook these elements Study your market for Cultivate your clients along Toute by the best of service. | Operator would be guilty ot error, but it has been done, thousands sunk in ventures not only wrecked the oper- ae financially, but put highway ras into ill-repute in the lo- ty to be served. ‘The first requisite is the survey ‘the ground to be covered, to de- the nature and volume of available, both immediate traffic. the - De- erly. Study your operating sys- | tem, to cut down the cont of opera- tion by proper loading, avoidan: of waste in haulage and material | Use the most complete shipping jmethods in all business transac- wi successful @e-| tions, and operate the truck fleet conten Meee transportation |on the general lines of efficient, prompt, reasonably cheap freight service, as a traffic engineering task, not on the method of an |overgrown country drayage busi- | ness. | (Copyright, least important phase 1919, by Warren B. Bullock.) MOTORCYCLISTS TO GET MEDALS The driver of a truck or converter | toreycle and Allied Trades associa, | thon has decided to present motorcycle rider with a bendeome medal who makes @ pleasure tour | this season of 1,000 miles or more. There will be three classes of medals. One will be given to riders making a | | tour of 1,000 miles or more, but not exceeding 2,000 miles. Another medal will be given those making a tour WE WILL PAY SPOT CASH Or Will Sell Your Car at YOUR OWN PRICE No” Commission or Storage WE GET QUICK ACTION ‘The Largest Used Car Estab- lishment on Coast. ] AUTO BARGAIN MARKET 701 EAST PINE STREET Phone East 340 to riders making the complete trans- continental trip. All motorcyclists contemplating an extensive tour are ‘invited to write to W. H. Parsons, |chairman of the touring committee, 450 Fourth ave, New York City, |for particulars governing the award: | ing of the medals, ‘The man who is well thought of at home ought to stay there and take | no chances with a cold, unsympa- thetic world. GET A GOOD ONE WHEN YOU'RE | 4 AT IT Surely Reliability is the first consideration in choosing a Motor Cycle, especially if you are going to take a lady along once in-a while. In the HENDERSON AND THE EXCELSIOR you will find the utmost in reliability in addition to every other desirable feature. Let us show you the Fine New Models. Orders are now being booked in strict rotation. TERMS OF PAYMENT TO SUIT | EXCELSIOR MOTORCYCLE QUICK REPAIRS AND BICYCLE CO. BICYCLES eee «| “The Cycle Shop for Service” liver the freight quickly, and prop- | of 2,000 miles or more, and a third | Planning to Enter Motor Freight Business ELDRIDGE _ GIVES TIPS : Points Out Advisability of Choosing | ‘Truck With View to Factory just how large each year's should be and also just dispose of that output at a price that is fair in proportion to what ia offered.” SERVICE IS BIG PO Owners Are | Liberty Assured of | All Their Needs, BY V. A. COLE Sales Manager Shields Livengood Motor Co, Any dealer can fell @ car, but g00d performance alone will keep it sold. Loss of the ase of his car) }is @ prompt cause of dissatisfaction, but on the other hand, a ready cor lrection of hie troubles is a sure |way to keep an owner smiling | ‘Their service policy shows that this fact {# no more appreciated by any Motor car manufacturer than the Liberty Motor Car company of Detroit They recognize that while it is |neceseary that dealers give good fervice to owners, it is also vital }that dealers be given good service by the factory so that their service }to owners may be the very best And knowing this brought its service organization up INT), and Accurate Attention to! the company has) THE SEATTLE 'WHO USES THE BIKES on Percentage of Bi fferent Lites In Taken | ree Novel Cen cycles in er to determine the per f bicycles used purely for and transportation pur 8, thereby establishing the claims commercial of the bicycle a an essential war ume industry and its importance | in the industrial world, a large bl-| jeyele manufacturer recently put thru a simple but effective plan for determining the various uses of bi cycles, aa described in the following report we have ran Je | As bicycle dealers know in our files atthe factory a gy tee card for practically every bie Among other informati found on cards age | and occupation of the urchaners. | ‘This gives a very dependable basis for determining for what the bicycles | are used. For instance, a man years old who ts a skilled mechanic | uses hin bicycle almont entirely an a means of transportation | from his work—men of this age very there are the and “To insure a fair proportion, we shuffled the cards returned to us| during 1917 and the early part of 1918, and from the lot drew at ran: | dom 500 cards, We then classed each purchaser according to his oc cupation and age, “Of these 500 bicycle riders Jor 55 per cent used them as a means |of transportation to and from their work, All of these men except 20, who gave their ocoupation as clerks, ete., were doing work classified un der the ‘Work or Fight’ rule as necessary productive labor, the ma jority of whom were skilled mechan lies and workmen in manufacturing linetitutions, workers in shipyards. carpenters, railroad men and execu The United Cycle Trade Director ate estimates that there are 4,000,000 bieyele rh sin the Un Btater Applying this percentage, there art 2 00 men who performing work necessary to the winning of the war who rely upon their bieyclen as thelr means of transportation The fact that t ee nmment has interceded in manufacturing centers atreet car strikes have oo | curred in evidence of the importance that in attributed to the transports \tion of workmen from thelr homes to the factories “Twenty of the 500 bicycles were 200 are where purchaned for delivery vehicles |This means that there are 160, |000 bicycles in this country that are taking the places of motor ve- hicles for the delivery of merchan- dixe. Think of the economy in gasoline that this makes possible “Thirty-seven of 7.4 per of the 500 bieyclen were purchased) by and othe that in the Western Union rs. This me the United States 296,000 bicycles are conserving either gasoline or manpower to an extent worthy of serious consideration in the ¢ of telegrams alone “These three classes of ‘tusinens Dieyeles’ include a total of (4 per cent of the 500 bicycles. Again applying this classification to the four million bicycles it gives the very accurate estimate that there are 2,576,000 that are being used mainly for necessary tion Pleasure Bicycles—One- Third me hundred and sixty-elght, or per cent, signified that their cecupation was ‘going to school.’ jit takes but one glance at the bi ery jcycles standing in the school yards }to give evidence that a majority jof the boys and girls who have \deycles ride them to school, In thin relieves the street car |congestion to a considerable extent |In the rural districts it saves either [the automobile, ‘Old Dobbin’ or the lboys’ time—all of which count these days also remember that a }iarge number of these boys use | their bicyoles for carrying newspa- pers or other work after school hours, So we will have to may that 22.6 per cent of the bicycles ows a divided allegiance to pleasure and business “A very caréful census that was announced in the trade papers re- cently atated that only 14 per cent of the bicycles were used solely for | pleasure.” = | to a standard that challenges criti | 1 cia and affords little excuse for an|’ YOur Battery } owner being without the une of his - - Jear for a longer period than can be|{ BY OTTO KRANK } javoided. \ |e x | Liberty factory service work bey |been thoroly systematized. A A storage battery is a much |markable method of checking makes | abused plece of furniture. long it almost impossible to send wrong las it does ite duty the auto driver |parts or an incorrect quantity.|'* Spt to remember it about as may be filled in the very vible time. almort every parts are shipped within 24 hours after receipt of the order | ‘Thus the dealers are to keep their owner's car in com mission almost without interruption Liberty cars are known for their singular freedom from the common |mechanical trouble and annoyance, |but this perfected service makes |their owners still less liable to suf-| \fer the inconvenience of doing with out their cars for any length of| time. PITTMON SELLS IN RECORD TIME It doesn't sound reasonable, simply goes to show that t pos In but it the is way beyond par, and Manager Pittmon of the gain market is on the job with a stock of used cars that suits the fancy of a good portion of Seattle's motorists, both present and pros- pective. The thing that doesn't sound rea- sonable is the proud boast of Pitt- mon that he sold 56—count ‘em—56 that used cars in one week. And he has the records to back up his statement, and the cash in bank to 4urther prove his words, Every make of car that is worth a tinker’s darn is on display at the attractive outdoor salesroom of the Auto Bargain market, and prices must be low, for the big volume of sal accounted for in no other way except perhaps that Pittmon'’s business methods are ab- solutely legitimate, and his treat~ ment of purchasers fair in the ex- treme. New records may be set any week in the matter of high sales, and far be it from a mere reporter to prognosticate the mit of this man Pittmon's selling ability. |Stocks are so arranged that ae made able demand for automobiles in Seattle | Auto Bar- | much as he does his beating heart When It fails to turn the engine dark morning and he lie in @ hurry, he damng It Once q week the battery should havaapurh distilled water, that has not come tn contact with metal. In |the service stations they keep it |in a porcelain or gh receptacte | When the battery gets Ite week ly drink a hydrometer reading [should be taken before the water is put in, This shows the specific gravity of the fluid and is th of the strength of your battery. Fach cell of the battery must be tested each time Always put the test | electrolyte—the | | ia | jcome. bring it above this le el. MAKES GOOD FOOT REST A satisfactory foot rest or acceler: ator extension may an ordinary strap hinge, One-half of the hinge is fastened to the floor board, while the other rests on the accelerator, All that Is necessary to operate the accelerator is a slight pressure on any part of the free [ait of the hinge rarely buy bicycles for pleasure. | | cent) transporta- DiLTLTITLTLTL: SATURDAY, MAY 10, 1919. a THI duty trucks. 0-P 505 East Pine St. at Summ aT tT oT TF S MEANS YOU Today and All Next Week We must dispose of every rebuilt truck during this sale to make room for One 314-ton Peerless chassis. . $1,550.00 One 2-ton Kelly .. 1,250.00 One 1',-ton Federal with body and top, for ‘ « 1,250.00 One 1¥,-ton Federal chassis. . . 975.00 One 1- ton Republic with body and new tires ........... 900.00 | One 1-ton Ford, chain drive, ‘with body and top . ses. 600.00 One 114-ton Wichita chassis. . ese 675.00 One 1-ton Ford, chain drive, with | body and top ............ 500.00 One 1-ton *yord, chain drive, hese | body, for ........... 575.00 | LIBERAL USED CAR DEPARTMENT MITCHELL MOTOR & SERVICE CO. J. M. OSMOND, | Some Doings for the Kids on Bike Picnic Tomorrow Hoo. ing. be cont bile Briscoe was a in marine aviation, and Mr. Heutenant, \a above lin the club. distributed all week by the recog nized bicycle dealers of the city. The cont tn Just plain QEMBERSHIP CARD Chis Certifies That__ | is a member of YOO HOO SKIN-NAY BIKE CLUB At served able prizes, all sorts will fill a day im of the delights of childhood, The membership card reproduced is the badge of membership Benjamin Motor corporation, a director of the largest manufacturing com: | factories of an area of three square panies of Paris, France, commission to design a moderate-priced automo | tions. for French manufacture along|/mean that Mr, Briscoe has severed French lines, but of American parts|his connections with the Briscoe to a large extent, has opened offices|Motor corporation, of which he is) good standing until 199VE0 OY Is one of these i Seattle Bicycle association, the Yoo- Skinnay, run to Seward park tomorrow, leav ing Times Square at 10 in the morn Bike club will make a the park a free feed will and bike races for valu- games and contests of full to the and these have been “nothing,” and ie Pi | | | n your pocket tonight? | Marking the first activity of the}overy kid who rides a bike is entitled | |to membership, Late comers can | still be supplied by the dealers, and as this bike picnic is but the fore-| runner of many other gala days, the | rush for admittance to the club bas overwhelming, ders will act as captains and, two rest stops will on the rid be made on both going and coming. No speeding or rough riding will be | jallowed, so that parents will have| no cause for worry. | | Come on, boys and girls, and get | in on the big free treat. All your! friends will be there. All you need | is a bike and your parents’ consent BRISCOE TO alD FI FRENCH Is Appointed Director in Big Auto Company of France to Assist in| Designing Moderate-Priced Motor | of the Briscoe has been electe: one Briscoe of Bellanger Freres, and under from that company jat 820 and 821 Book building, De- alas the Battery troit. Mr, Briscoe has associated in this work Rodolphe fluid—back in the cell afte with him lag. There te! an se esitad fevet {[Btahl, an engineer who has been to which the electrolyte net laasociated with him in his com: Don't add water enough to|Dantes for the last nine years. Mr utenant-commander Stahl, associated who was lwith his commander as chief engt {ner of the assembly and repair di. be made from! | vision | Aviation ters, the of the United States Naval operating in foreign wa. section of the work abroad which was in charge of Mr, Briscoe lieutenant-commander, ‘Their work with the navy in charge of up keep of all naval automobiles, as well ax seaplanes, put them in! close touch with the French auto: | mobile requirements. ‘They are now! negotiating for a small factory to be used as @ mechanical laboratory. | The Bellanger, Freres company jwas one of the smaller automobile | lcompanies of Paris before the war, | but due to the fact that it was one of the companies selected by the) French government for large ex pansion has, by virtue of its war |work, become one of the largest engineering works in France, with | blocks at Nuilly, a section of Paris of the old fortiftea- connection does not outside This | Just one of the principal stockholders, a | director and member of the execu: |tive committee. In addition to the |Briseoe and Bellanger companies, | |Mr. Briscoe is also a large owner of |the Ajax Tire company, a director | jof the Jackson Metal Products com pany, International Metal Products | company of Canada, Briscoe Motor company of Canada, and has reoent-| jly been elected a director of the |Titten Products company of New York. Sales Manager Shenberg, of the |Mitchel! Motor & Service company, | local Briscoe distributors, reports an unprecedented demand for Briscoes, jand sales are breaking all previous records. 43. M. OSMOND, Pres. and Mgr. THIS IS HOUSECLEANING WEEK Prices have been sacrificed in order to move our stock QUICK. Anyone desirous of starting in the trucking business on a small investment can secure a truck during this sale at prices unheard of before in Seattle. We are experts in our line and can advise you how to make the right start. Be an independent business man—WORK FOR YOURSELF. During These Four Days—State License With Each Truck FREE Look the List Over—Make Your Choice Now Our stock consists of all makes and sizes, from light _—— to heavy WN E-V-E-N-LN-G-S U-N-T-L-L 9 OCL0-C-K our incoming shipments. One 1-ton Ford, Hudford attach- ment, cab seat, new.......$ 875.00 One 1-ton Ford, chain — cab seat, new ........ seveeee 475.00 One 1 ton Reo, complete......... 850.00 One +4-ton Republic,-with new cord ‘tires, OS eee er ee One 1;-ton Studebaker, body and top L. & S........ ++. 600.00 One ¥,-ton Vim, with body 575.00 One %-ton Willys-Overland Uti . ity, complete ............. 600.00 One ¥;-ton Overland Delivery, body and top .........eeeeeee08 375,00 TERMS Pres. and Mgr. Phone East 8413 Yoo-Hoo, Skinnay, Goin’ to the Bike Picnic? An Invitation From the Seattle Bicycle Association Every boy and girl in Seattle who rides a bicycle is invited to be the guest of the Seattle Bicycle As- sociation tomorrow, May 11, on the first bicycle run and picnic of the Yoo-Hoo, Skinnay, Bike Club, If you have not already done so, get a member- ship ‘card in the club, free of charge, from the dealer listed below who is in your neighborhood. He is the man who is doing his part in making the Yoo-Hoo, Skjnnay, Bike Club possible. The start of the run will be from Times Square at 9:30 o’clock tomorrow. The destinatign is Seward Park, and skilled riders will set the pace and mark the spots for the two rest periods which will be al- lowed all riders. At Seward Park lunch will be served free to all—and then bike races, games and fun of all sorts will be provided. EVERYTHING WILL BE WITHOUT CHARGE Join the bunch tomorrow and have the time of your life. WM. H. CHARLES 723 East Pike St. ELLIS CYCLE CO. 1111 Pike St. ISHII CYCLE CO. 803 Weller St. RUDY LINDGREN 504 Stewart St. MERCER CYCLE CO. 1112 Pike St. MOTOR SUPPLY CO. 1311 East 45th St. S. P. DIXON 113 Cherry St. J. N. HARDY 111 Marion St. EXCELSIOR M. & B. CO. 801 East Pine St. HIRSCH CYCLE CO. 303 East Pike St. PIPER & TAFT 1107-09 Second Ave. CHAS. ROCKWOOD 3430 6th Ave. W.