The Seattle Star Newspaper, April 19, 1919, Page 11

SET yee oot photographed on Capito! sales manager of the randwhalfahead albbaked finish plendid weather which accompanied a number of the exhib: rent parts of the country ADVOCATES EARLY DATE Dert Distributer Thinks That Shows Held in January Bayer and Seller of Autos “TLL SAY SO,” SAYS EDDIE Man Who Sells a Used Car Bvery iq the Year low He Does It Are Better for has its biggest dw little later this | OS® are too often the days when th car shows we ing used cars is ydar than in former seasons played | f@ny part in making them thé biggest fn point of actual sates in the bistory of the industry cussion among motor car men t ranging for a delivery at « later date. An automobile If motorists w bursts of sunshine and warmth, department of the Mitchell Motor An average of a car In the opinion of A Hawkinson, | °F. ye wo much te the first apring ws to the general | stimulus was not ¢ time of the exhit and generaily spring days that do this, txts loss of pleasure.” ATTENTION TO TIRES MAKES LONGER LIFE of carefulness » seem #0 tremend the mild weather, Id like to me the| Gates of the m former times, shown this year nge of dates, @ifference in Was dependent upon ch: and 1 do feel thet both dealer and his vehicle was continued tn the because | gree when he drives a tr momies would result When 4 driver before | horse's hoof had pick weason| he never the jand-going o Raving the shows as soon after ume of busin first of January ef the time that is given to look over | the new movels and the general fea- tures of various motor 0 Weather conditions this year ‘gether with the large increase in the umber of potential automobile buy due to the «plendid prosperity of} and @ consequent loam to himeaecif. year and the war-time tne ds largely responsibt of floor sales at the Meet someone whe haw bought This is sure stones as ar and I'm boow ing you to my with each revolution of the wheel at the people je and the surrounding coun y know me by my pet phrase. want ail the folks to know that this slang means are consider ing the purchase of « iw Insurance that when I As represented every claim made Another thing I'd like to get off SPECIAL 1917 1-ton Republic; new tires and paint; with delivery body 11-ton Federal; new paint, fu body and top ¥4-ton Vim, nt of a used car wale at the Motor & Ser $875 me. 91,290 and bring home fact that when a sale to yourself the in advertined, prices are made meney to the used car prospect Be Your Own Boss—We Will Help You In fitting a new carburetor be sure that there is no looseness to cause ken flange will be the inevitable re If vibration is present Used Truck Department Mitchell Motor & Service Co, 501 East Pine at Summit from a nut on the engine frame to the instrument ing the strain off the intake pipes Phone East 8413 REPLACING F Broken flywheel teeth can be re placed by drilling and tapping a hole | where the tooth has been lost and pening a short steel peg, aa hard as can be filed The hole must be deep enough to in WHEREVER YOU LOOK which im then filed off to the contour as the other teeth MOTOR TRUCKS OVERTOPPING ALL OTHERS FOR SERVICE AND EFFICIENCY All units in its construction are the best to be found; are over sized for strength and capacity. Twenty-five years of KLEIBER_experi- ence built in this Motor Truck. these Trucks in 1, 11/4, 2, 24, 31% and 5 ton. For Value—The BIG-SIX . Where can you find another Seven-Passen- ger Six within the means of the average in- vestor, equipped with Shock Absorbers, Cord Tires, 60 H. P. motor, Silver Faced Clock, Magnetic Speedometer, Leather Top with Oval Plate Glass Windows? The New Studebaker BIG-SIX is the only ear at its price with Cord Tire Equipment, and it weighs but 3125 pounds, The LIGHT-SIX The BIG-SIX $1,585 + $1,985 All Prices 7.0.0. THERE’S A GUARANTEE The LIGHT-FOUR 904 East Pike St. East 558 THE SEATTLE STAR—SATURDAY, APRIL 19, 1919 f The True Story of the Half. Mijlion-Dollar Motor’s Origin AMERICAN WHO WENT TO PRANCE AND) | BUILT MOTOR CAR TELLS STORY OF | HIS WORK IN HIS OWN WORDS BY BENJAMIN BRISCOE T is safe to say that down in their hearts, everybody ha a desire to own a real motor car—fully equipped and with every possible built-in refinement. They want beauty! of line, genuine efficiency, and sturdy lasting qualities. a ve . , They want a car that can be run economically, and that can) Lexington owners keep smiling because they own a Lightweight be kept out of the repair shop. They want this car to carry -Cylinder Car with unified non-rattle frame, Moore Multiple Ex- pride of ownership, happiness of possession, The chief h 5 a ith I fuel: fi reason that people of moderate means don't own this kind aust System, giving greater power with le uel; one-linger emergency of a car is because they haven't been able to buy one at a. brake, oil-less bushings, non-metallic universal joints. price the average person can pay. Yor a number of years, it hax Qmany times we met for conféren been my desire to give the men/in the your that It todk to design und = women, the famille of the the half-million-dolla® motor, There United tes, Ju uch a car a#| Were no many of them that I neve thi I wanted *o car! tried to keep traek of them well, to make It 80 * After t ar of careful thought trong, Yet Hight, so powerful and so 4nd patient labor, the final blur . conomical of upkeep that ev prints were ready, We arranged é b n the way of motor| with one of tt ery few large car enjoyment of the great army French factories to produce five of over- | the new y were finished they were delive > us| + accomplishment of this pur-|1m the little shop we had rented] rob: | Just outwide Paris, Here we built an poop would ea lif A ca presented a tremendous em to me, but this prob mh hee Ived When I started, I) -ehanging bere and = improving} would not have believed that the|there until we had the cars com-} around @ balf-million-dollar mote Then the offictal test by the To carry out my plan I must Hve] French government ne, and | work in an atmosphere of leis-| Was approved after every concetva ble kind of trial The real tent irely thoroness, There was only| suit my re|came then, and the five | | ve ace that wo ments, That place was Parts.| had built werg “put out on the So, in the «pring of 19 © «and driven all over France in by a number of my former! every kind of weather, on highway | tom, | nailed for the French | and byway, under every con | condition the story of the half-mil-| We exhibited at the Parts Shields livengoodillotorCo} Not only did 1 with to w =a NATIONAL - LIBERTY- LEXINGTON ous in slows nd pesaied reasines Ul Gre still In serviog and Sivine | eattle ‘AANDARD TRUCK 1 wanted to | satiet fic knowledge v4 show luction “ne h RUCCOME Wan Te - ‘ M peate . und public allke} wal ma should unhesltatingly motorize his| AUTOMOBILE INSPEC/ORS easy ¢ ght " he stan c ” a v he t nd { HOT SHO [s | delivers psa scaeed Haan oe The Mitchell factory at R « the bent untere truck is undoubtedly | detail of Mitchell const suction, manufactured, | Track Sales Manager Takes Public | the most economical and efficient. | well ax conduct all tests at the you will have as much] Imte Confidence on Methods of Probably the two tggest advan- | tery: In (ose as we have had] selling Trucks tages of trucks over horse delivery vote | are the incre’ s any firn | REMOVING DUST FROM realize b the wider! A painter's brush that ts thick of operation and the speeding | soft will be found beater than p of the order-filling, shipping and | for removing dust from the eceiving departments. Motor truck | ‘There are so many ‘small p w pgp and life into] that waste is genérally q cate ‘bad language and little else, Discarding old Dobbin and estab shing motor truck haulage is “ INDUSTRY [wert serious iberaion There S| RUNS AWAY |i meenon or manana n such instances the first man wtep y puts n uny shipping department Austin Opines That an Kra of Un-|\iecnen according to Carl Lipsks Li SORE J « | usual Prosperity Is Ahead—Aw ruck sales manager of the Mitchell = + Be Peale | g| Business Prospers in Consequens or and Service company, distrib and started our task. M The porsibi in the motor car| “Une Faas Genet ins, Seo Frank and I early! industry thie year are #o great and| oC.” ' ait the shops before we start-| tar reaching that ther Git any | clave econ cavubactunun oat ed to design the heart of our car|aistributers who have not awakened | 2Uves of & sunutacturers a6 the motor. We “nosed aroundlto the tact that the industry in leap-|)i*, ‘he Prospective truck tus Hel rbowser’ Beers ne would with to be advised. He ‘ tg gp tho ei pon Per gy ei ayd es ro ten taken a live] scaiises full well that if, in his en-| great many n We found that |” “phe : thusiagm to land a sale, he sells a The factories are all working ax ta Prep bee didn't butld for) fast as they can build enough cars great power; they bullt for economy | to All the orders they have on hand,” of gasoline consumption. That was/ says Hafry Austin, vice president 4 lennon for us If we were tol manager of.the Washington Oakland make a car for the man of limited man « truck or trucks which will) ot effectively and efficiently replace | lhis horse-drawn delivery system he | as destroyed his chance of ever welling that prospect additional trucks and has probably injured his ompany's standing and reputation community, Most truck have fortified themselves aprehensive and accurate in rding deliv THE - UNIVERD SS CAR company & natural demand for | inherently exemplified, | Ford cars are important servants everywhere. They help the family en- joy life, bring the pleasures and ad- vantages of the town within reach of the farmer and give practical service | there |the future of the @utomobile indus | jtry. The outlook points to big buni- igners at work, We naw| be no question about t Frank and I watched the French motor d formation and data r ery systems ness ahead. Today the industry how caret th worked out their! ranks near the top of America’s list . " t | - " ‘There is no set rule for deter very . problems scomomny by the care |of prosperous and important manu EP Beant nO ae es aeakae every day in country and town. They require a minimum of attention; any one can run the Ford and care for it, but it is better to have repairs and re- placements taken care of by those who are familiar with the work and have the tools, the genuine materials, and skilled men to do the work promptly. We pledge Ford owners the reliable Ford service with real Ford parts and stand- ard Ford prices. wetoring institutions, Its business 1! principles are sound and as its mis sion is one to fill the need, there is every reason to believe that the au gine, we must couple this efficient! tomobile industry will In time be see French principle to the high power to none Practically 6,000,000 red on American re We! vehicles were in use in the must employ the ald of French en-| nited States by the first of the year. gincers Thin, in itaelf, is a strong indication I knew the great Sizaire, the cre the national economic importance ator of the long stroke, small bore! of the automobile and shows the pos motor, I was only able to employ | sibilities that He ahead for motor car him after protracted negotiations. | manufacturers. There was aleo a famous Fran Swiss engineor, S. Gerster, an manufacturer should change from |horse to motor delivery. The various [phases of each individual — case should be seanned carefully. There ia no disputing the fact that the truck will carry many tines the load nd travel at several Umes the speed jof a horredrawn outfit But, before changing to trucks, the prospective |buyer should weigh his delivery jproblems and decide whether trucks would carry less than their capacity load and stand idle part of the tm | Business Is Unusual It is safe to say that every man thority on motors and motor de-| “Business now is exceptionally /employing over two horses for deliv sign, We secured him to make|#00d. The New York and Chicago |¢ry purposes should consider’ Motor the drawings for the Briscoe on. | shows, and in fact all the auto: j ting his Dusiness. gine, Our total force of experts| bile shows, were pronounced suc The many advantages of motor and 1 don't. know how |cesses, Record crowds attended them | trucks are quickly apparent. First - i and « gratifying number of sales |#Teater speed and greater carrying | were made. This all goes to prove|capacity are assured Trucks con |there is still that eager demand for|sume about one-eighth the space in \ cars garages that horses and w ns do | “According to authentic statistics |in stables, and a horse becomes sick there should have been produced |from overwork, while a truck at 100,000 vehicles during the year|tins its maximum efficiency when 1918, Because of the war only 1,100,-| Worked at capacity | 000 vehicles. were manufactured.| “Anyone having long deliveries | -———— Just what does this mean to the ~ \present business outlook? It cer! |tainly signifies the increased poten: | jal demand. The used car market |has been virtually bought up. For | |more than a year used cars have jbeen selling at a premium—at a/ higher price than that for which they were taken in trade Consider Replacements And another thing we must con sider is replacements. Authorities |agree and records haye proved that| |the average life of a motor car is |fve years. With this information before us we have only to consider the replacements necessary upon which to base future prosperity. Re: placements alone mean more than 1,000,000 vehicles a year to keep the present number of automobiles in use constant | “These, then, are some of the rea- | sons for predicting a big business | ahead for the automobile industry The automobile has simply hastened jan evolution, whereby it is bound to become an absolute necessity to. our growing nation the same as the railroads, telephone, and other utili |tles have in the past. The most tm: portant quality of the automobile is its saving of time, ‘Time is the big |gest factor to success, and we all |realize that. ‘The demand for auto: | mobiles is already here. Manufac- | turers know that, and far-reaching | plans are being made to meet this constantly growing automobile cli entele. We, for one, are figuring on| expansion all round.’ Newspapers | almost daily contain items stating | expansions by other automobile in stitutions, America’s prosperity shall not cease, and in this vortex of business the automobile industry will be evident Here was the principle that long been seeking. To get we were after in a wocessful en ree Alfred G. Ayerst, Inc., 1830 Broadway. Central Agency, Inc., 952 F. Seneca St. Clark Baker Co., 3808 Ferdinand St. Cline & Carpenter, Inc., 1102 E. 435th St. Huggins & Matthews, 4763 Ballard Ave. Myers & Baird, Inc., Fourth Ave. and James St. was Passing the Buck— Study your truck troubles from the driv- er’s seat, We offer a selection of used trucks in excellent] mechanical condition at a great saving in price to the purchaser. If you have a job in sight that requires a truck] of any description, a talk with us will be worth’ many good, hard dollars to you. Here is a partial list: Packard, 2-ton. Packard, 3-ton. Packard, 4-ton. Mack, 5-ton. 1917 Garford, 11/2-ton. 1916 Lippard-Stewart, 11/2-ton. 1917 Service, 2-ton. ery truck in this group is ready for the road, Some already have hydraulic hoist bodies, Some are chassis, All are worth looking over. Come in or write for detailed description of a truck that will meet your requirements, Pierce-Arrow Tenth Ave. and E. Pike St., Seattle, Wn. Phone East 1442 Nine times out of ten the truck troubles you blamed on the driver are caused by the wrong tire equipment. Frequently we are able to make sugges- tions which increase mileage and reduce op- eration expen John S. Baisden, Inc. Technical Tire Engineers 824 Union St. Elliott 2441. 1406 Tenth Ave. East 770. Goodyear Service Station Distributors Goodyear Truck Tires Detroit | 0 a When you think of advertising, i} think of The Star, Wren