The Seattle Star Newspaper, March 26, 1915, Page 1

Nee A BUSINESS EDITORIAL The Seattle Star sl By Editor of The Star The Only Paper in Seattle That Dares to Print the News HIS is a plain-talk editorial about The Star’s business. It is especial- VOLUME 18 NO. 26. SEATTLE, WASH., FRIDAY, MARCH 26, 1915 ONE CENT Q§ tHyiss Any ly for Star advertisers, but we want Star subscribers, every one of our OEE fifty-seven thousand, to “sit in’ with us. For what is Star business is, in fact, the business of every Star reader. This is the first time we have ever used big page one space to discuss this subject, and there's a big reason for it now. The Star, during the last two years, has made the biggest gains in its history. Our advertising business has shown a healthy growth, This growth has been made at a time when most papers were doing well to merely hold their own. Clearly, The Star has made its remarkable gains on its merits. It deserved to win despite the handicap of dull business conditions else it would not have won. Today The Star's daily circulation is close to the sixty thousand mark, and every bit of that circulation is right here at home—in Seattle AND IN THE SEATTLE TRADE ZONE. BURG. -~ IDAY The Star advertiser gets the benefit of this tremendous circulation at ELLENSBU » March , yoo cally the same rates that he paid when our circulation was forty re report reached here Local Man Billy Sunday Preaches SEWARD iS thousand afternoon that a tem-| We men of Ihe Star believe this is the biggest advertising bargain that will ” government dam at, ever be offered to Seattle merchants. We know it is better than any ever offered Keechelus, 50 miles) in ea e vex eek in the past from Ellensburg, has burst, The purpose of this plain talk is to impress this fact upon our advertisers: The and that a wall of water is Star is not a hog. It doesn’t propose to boost its rates except when sound busi- . : i It , rushing down the Yakima | Following the positive an- ness policy compels it. The Star wants clean, legiimate business. wants it as the anevite, river valley toward this | Despite the “business situation,” we propose to keep The Star growing. We city. | | propose to make this year’s growth even more remarkable than last Residents along the river We want the assistance of our readers in this. We ask you frankly, bank have been warned right out in public, to join us; we ask you just as freely as you are en- ‘and are fleeing from their Pee titled to ask us to help you. homes. | _ WASHINGTON, March 26.— | nouncement from Washington 4 "4 y , » " » < advertisi : For the first time in history, made exciusively in ir ; We want our great army of readers to follow Star advertising a It is not believed here) Dauhe Ganse nae ni | ee eee ident tae little more closely; we want you to patronize Star advertisers whenever that the damage will be! probably iost a submarin Seward had been chosen as they offer you the best bargains, and you'll usually find the best bar- great. The F-4, missing sinc oe eroment raliroad ta: Aaa gains offered in Seattle any week, advertised in The Star. About 300 families will be tem.| ‘eeday. now lies in 30 fathe a throng of eager ticket pur of water at the ince of Honolulu hasbor, according to reports to the navy department this afternoon. Nineteen men, mostly train- @d warrant officers, and Lieut. chasers appeared at the doors 4 of the Pacific Alaska Naviga- a tion company this morning, 3 seeking passage North on the 4a steamer Admiral Evans, which due to sail at 4:30 Friday ernoon. | The rush continued through- We cannot ask for greater loyalty from our readers. No paper has porarily driven out of their homes ever been blessed with a more sincerely loyal host of supporters. That has been demonstrated time and again. All we ask now is that our readers give this particular subject a little Government Alfred L. Ede tmachhaned thought. We men of The Star want to make it a BIGGER and a BET- that the | Yakim in the steel hulk of the, war ri about six feet. They do not believe raft, which will probably TER paper. That will make it a more powerful paper ‘to serve you and it will go higher, aedaieaie tae, | out the morning. For to serve Seattle. We ask you to be as much interested in us for a while The dam that burst was known| "Among the crew ls Harley mage Cnciath,. buctioee,. a . as the crib dam, at the head of the Colwell, who shi hi as we are in you. We shall never ask more, expect more, or deserve more. Yakima river. ” ipped ae chief The report of Commander E WANT Seattle advertisers, for their own benefit as well as ours, to Smith that oi! had come to the | study the present circulation-advertising situation. We ask you to lay covteee, ‘ner, the airance. af aside old precedents, to get out of the old beaten paths. We believe The | sobeoquent: mecsagee trem the Star, on its merits, is entitled to make even greater growth in advertising commander as the day pro- than it has. We believe that this growth would come quickly if we a Souity femttatn ane takeres could but succeed in showing you business men the remarkable % 1 Seen: oummarition. se Adeairet tunity now open to you BECAUSE OF THE STAR’S RAPID electrician from Seattle. be interests in Alaska. announcement that Alaskans would be. given preference in all railroad work in the North this sum- | mer will discourage an influx of men intending to go Norah to get. jobs. When The Star announced that |Seward was to be the terminal hight, our offices were closed the da: said Passenger Agent Lavier this morning. “We anticipated the rush this morn- ing, however, and were prepared for it. Taylor of rd bureau of con- IN OF TWENTY THOUSAND SUBSCRIBERS IN LESS | etc mughe neste that the THAN TWO YEARS. ; AC the same time, tne. pres: Today, Mr. Advertiser, you must MAKE EVERY DOLLAR COUNT. preigghens) + NB pcan gr thedtor sed YOU MUST GET THE MAXIMUM... There is no margin for waste. the: piel ootenvetinn to beave Today you can place your advertisements through The Star at a very reasonable rate INTO NEARLY SIXTY THOUSAND HOMES. Think of that a moment. Get interested. Carries Capacity Load the craft endeavoring to save Indications early her. The failure of the tender and @ — freight. 3 ober submarines to locate the F-4 route .from Seward weal ‘ has caused such a stir cllpaiate the Coppee. 8 River rail. — the proposed. Ms . Pie en terny eter roo, es ; meg re nf ‘ ms in ttle t River road is en gy ine lor: is The marker buoy fs on the outatde| week. gan-Guggenheims, who have made APPROPRIA’ Hi 42 yea 4 | \ ) ‘TIONS. DON’T PAY FOR WASTE CIRCULATION, for turvived by x widow and a 6 {Of the bul! and can be released from Billy Sunday will preach them, not from a pulpit, but in|every effort, to sell the line. to circulation that goes out of your trade zone. i year-old son who live at 6847 |{he ‘aside by moraly turning eo newspaper—exclusively in The Star. The first sermon on |the age ysis Pa Seward Don’t say that you don’t expect to get any better results. Figure iby Bs. ba Ee SS tl dkoat'ik ine wortaee, seobe pre-|next Monday will be entitled: “If Jesus Came to Seattle.” | Valdez Gs a probable senport nae over just what a dollar in advertising is getting you. Figure what per- Feet ives uit; | cisely the position of the verse! On Sunday announcements of the remarkable feature |the line. 3 @ seven years he lived a | i ly Week be fi Th It edicted th : 5 S centage of that dollar merely duplicates, what percentage goes to pay for practiced. law in Wes Built ta Sonttlp ffor: Holy Wesk:to be found tT Altar, will be rade from/ IC 16 predicted the, Hine ih = ¢ 4 ‘it & " ee ae | seldom without a | Had not ® grave mishap occur}/100 pulpits in the city. Seattle ministers will be in confer- ae waste circulation, so far as your store or your business is concerned. | hands. Often he red, It was deemed certain the crow|ence Monday, when the question of bringing Billy Sunday |st me cmame and (as the jroute renege ; r i ” . ; , . of the Alaska Northern would w Dig into this situation, go right to the bottom of it. COME UP TO melee te ah IP Se SON somnaing Waller welll here in person in the latter part of the year will be discussed. |coutted!y: be. through the’ Seattna THE STAR OFFICE ANY TIME, LOOK INTO OUR CIRCULATION | "And always he fought -fer On her trial trip, immediately aft- | Sunday's wonderful achievement of six sermons will make the next | Talley, it ie Bot, Ukely, it. is ; ral 2 BUSINESS FROM THE INSIDE. SEND UP AN EXPERT TO INVESTI- goed government aod the un- |r teing constructed tn Gentile, by |i, : membered in’ Seattle, 2 “7 *,"*'|the other terminal of the govern ri 5 t } GATE FOR YOU. THE STAR HAS THE GOODS TO DELIVER. rT hao von Co., in 1912, the F-4 remained | nearly 50,000 In 11 weeks,| The following are the texts: as ig nebo p FS A good many Seattle merchants have already done this very thing. Meade was a native of Philadel-| submerged for 24 hours {in pe eee leentiot ae lin Com: ghortet’ OF: ta RR H he Shae? vertich ae hee renter’ nile phia, where he practic aw e } | That explains why The Star's advertising has been growing, while that contracted tuberculoeia,-and camel. Harley Colwell ie 23° years old,| If, arrangements can’ be made, “pouttive - Vereuel ro) Soweramenne ‘a area of other papers has been decreasing. West in search of health. Not! and the son of Mr. and Mra. James| Sunday will be invited here by the EDNESDAY — “The inn desirous of gaining access to the : - : ; finding it In Texas, he came to Se-| Colwell, who live on 45th ave, near Ministerial association. | ball | sk 1 fi But there are a lot more of you men who are overlooking a big reve Pai | ‘olwe | ware a eet eee ae ; you ! attle seven years ago. Meridian. Colwell until a few) Call it slang, or baseball dialect.) THURSDAY—“Who Was Je- coal for the United States navy. opportunity. WE KNOW IT. That's why we have taken this rather un- tte knew he had not teng to live.| months ago wis manager of Ye sus?” It is believed the government + Sai je told a few of his intimat, ut College inn, at the unfversity GOOD FRIDAY— ntends to build th usual method of trying to impress the fact upon you. he didnot tell hie enem| A Young Colwell had by en In the| d ‘by everybody. He) SATURDAY (EASTER) — “Hie|the same sinner as the ronald 7 F : , casual acquaintance once re-|navy about two years and was at powerful way of driv. H * 1 was built, EMEMBER this, when you want to reach nearly sixty thousand |marked: “Meade's always running| tioned at Hremerton before joining |i hi points. 7 Hundreds | “A Susll_ Se Celle Wonderet- a reeutmuct, with aie tiene i homes right here at home, you can do it through The Star at a mini- on the high g' rrew of the F-4 |knew Bill Sunday when he played| Club women from various Wash-| gineering commission, headed by vs Je He was; but only hi inched here Jan.|big league ball. Tens upon ington cities will meet next Wed-/Col. W. C. Edes, in full cha mum cost. friends knew why he “ | er with the F.g,| tens of thou now know Billy|nesday at the Good Eats cafe- 9 ae rp MAXIMUM high"—BECAUSE THERE WAS) by Mrs. M. F.| Sunday, the great evangelist. jterla for an all-day get-together Steamer Admiral Evans sails Fri. RESULTS AT MINIMUM COST SPELLS BUSINESS 80 MUCH TO DO AND SO LIT.'Rackus, wife of the president of| Each sermon will be a big jconference. Between 2 nd 300; day for ports in Southeastern and SUCCESS. —THE EDITOR OF. THE STAR. | TLE TIME TO DO IT. the National Bank of Commerce, ‘ture in itself. The combined series|women are expected to attend, ‘Southwestern Alaska, i H . | 66 99 A One-Act Playlet Based on the Meeting at 2 P. M. Today in the : ' Central Building, When Auto-less Citizens Demand Music, Too } | = =e SCENE: Office of Park Board. HO!-POLLOI (bursting into tear sion that it would be nice to have 14 of them conducted by profes-| His name I've now forgotten— TIME: Friday afternoon. { sionals in Volunteer park, on Capito! hill, while 20 other concerts A-playing on a cornet, and, DRAMATIS PERSONAE: | Oh, please do not misjudge to! could be held int ir musicians fur- Oh, gosh, but it was rotten! . | We're rough, unlettered folks, we know; nishing the programs. f and amazement we learn that Members of park board. | Simple, uncouth, primitive. some dissatisfaction with this plan has been expressed. (Loud cheers from Dad Wagner's band. Some of the amateurs sob aud- Hi Gill. d E . Me shy Plgph perl Sg ie (Murmurs from the hol-pollol.) ibly. Others utter angry cries. One of them addressed the mayor): prvteesere, extenehiton, srictooratay etpeltel ‘end peers é : ‘ : CHAIRMAN—Our humble quarters are honored by the presence of our| A oot nate cea yeu are. ‘ | CHAIRMAN | chief executive, the Honorable im C. Gill 1 am sure we would = is Against a jitney that | can | h hii iT his fe Tut, tut! They ‘thought’! Such foolish chaps! | SH te 89. Kear hie: ewe'en Syn sumject, Blow a horn with any man— houg ss ! 7 angry passions rend your breast, LA ee | (Hi sings softly, but in a voice vibrant with sternly repressed emotion.) And we shall eee who quite! ur be | pray you gaze on me; | | Or, if you like, I'll play some tunes “And please be orgeriyi peer) Seren Seek Kc Rranabssinn ‘oan | You've known alnos you were bern} egg paver danosd she Taxhes, Why? | And | will play the tunes so well Because | don’t know how. Y | That you can nearly always tell waver ain an aimee oem, What tune comes from my horn. 4 GHAIRMAN—The meeting will please come to order. (Sings.) AUTOMOBILISTS—To hoi-polloi— SNOBS—Just so! For we can do the thinkin’. - CHAIRMAN—The purpose of this meeting, which, | am glad to see, | Don’t think that you can throw a scare And found It filled with pearls, In euch Ricnbrewe as we. Gives every indication of being an orderly one, is to discuss the 1 never found it fun to kiss comaruc ants the Igtrumont to his lips, but is set upon and beaten You'd better mind your p's and q’s— question of band concerte in the public parks, We have given this The hoity-toity girls. boat ull panic is averted. The chairman calls frantically And 80, be orderly! | question profound consideration, and we have come to the conclu-| But once | heard an amateur— or ofder. . ah oe GILL (primly)— Virtue is its own reward, “a GUESS IF THEY'RE MARRIED ane i range Be And it will get you yet. WHY DOESN'T IT START TOM? | plead with you, misguided man, To leave your sinful way. Don't bet, or drink, or beat your wife— And throw that horn away! 'D RATHER \ IA oy YOU WouLD ITS RIGHT BEHIND THAT ARISTOCRATS, AUTOMOBILISTS AND SNOBS—We're sure he plays : re rs IRST >; 4 quite nicely. £ ) a | PEW Times | ) = --- 4 FN CHAIRMAN—Come, come, gentlemen! We are wasting time. is objection to our plan—though why there should be | | derstand—and inasmuch as His Honor regards the o! | JUST A MINUTE ign ~ 2 \JvsT A MINUTE # As there and persons Say automobile owner living near Volunteer park favored by the calling for pro- fessional music at Volunteer park, and that jons living near Leschi, Woodland, Alki and other parks are discriminated against. On the other hand, we have just heard the aristocrats, automo. bile owners and snobs from Capito! hill dect siasm that at least one amateur musician plays quite nicely. We therefore conclude that everybody will be pleasec if we order professional music at the other parks and amateur music at Vol— ARISTOCRATS, AUTOMOBILE OWNERS AND SNOBS voice)--THIS 18 A DAMNABLE OUTRAGEI (with ene 4