The Seattle Star Newspaper, January 3, 1914, Page 4

3 ‘THE STAR ATURDAY, JANUARY 3, 1914, THe RCRICGS NORTHWEST MBEH OF ~~ nq arens. Seles Telcarerh News LEAGUE OF N Bervice of the Potered at the postottics, clase matter, Published by Company every evening excevt Beattie, Wash, a¢ The Star poviohing funday. s without knowing What he Is saying.—N. D, Cochran, | The True Basis of Trust Busting! HERE are two things which the plain folks want from | ‘9 trusts. They | a) and fairer treatment of the workers; and| | (2) Better public a trust busting program delivers these results, | the so-called are 1) Better pay service at lower rates ; Unless i and that rather quickly, we fancy there are many Americans | { who might, in despair of legal methods, want to adopt : Pancho V illa’s remedy for monopoly in land. You remem i ber that, of course. He just took the land and divided it! | His act shocked the legalists, but it showed what is the i matter in Mexico; and it ought to be near and plain enough i to serve us as a warning od In the boasted telephone trust “surrender” there isn’t a/ | thing which insures either higher pay to the workers or lower fates to the public Privilege gets away with all its “fat,” : cost of simply promising no longer to defy the law A few more such “victories” and the Wilson administra- tion, if deceived into halting at such. impotent conclusions, will be undone | The way to raise pay and improve service is to cut out inflation and operate for public instead of private good. When an administration at Washington gets THAT done it will get done something that will STAY done and something which will indefinitely postpone the possibility of our ever) having to fall back on the Pancho Villa way and at the easy The Happiest Couple ERE is a wife and mother for you: “Have borne 10 children,” she writes to have never given the danger a thought healthy, have a happy home and a good husband who thinks the world of me. We aren’t wealthy and have no desire to be. RICHES CANNOT COMPARE WITH A BABY.” They aren't wealthy, did she say? Why, bless her good, kind soul, there isn’t a wealthier| couple in all the land. Rockefeller is a pauper and Morgan} a starveling in comparison. For Rockefeller has only money and Morgan only money | and power, whereas these twain have HAPPIN S, The Star, “and hk Am strong and He (after a lengthy pause)—We the|I really must be going home, It's jgetting dreadfully late. most precious value in the world She—Oh, are you really going Happiness and love and the inspiring care of children, | a. the way, didn’t you propose to who are at once the most interesting, amusing and uplifting) He (startled) —Why, yes—of influences on earth. tag y Gino) Gee But isn’t it rare and refreshing, though, to meet a per-/ moe, did I you? son who sincerely doesn’t want to be money-rich? Who rn sealed ‘ really doesn’t hunger to be surrounded by luxuries, weak ae ened by indulgences or warped adulation? We can get love and happiness, too, as easily as we can get gold—when we try with equal diligence. | | on the table tn the restaurant in place of a tip. | “Ah, well,” philosophized | But unlike gold, happiness can’t be cornered. | the waiter, “everything come: | to him who waits CERTAIN WORMS, upon losing their heads, grow new ones, Tho| | World Planarian, a fresh-water worm, grows both head and tal! anew. Essai Ie i | eee REPORTED THAT Bryan wants @ Spanish ship to lead the pro-| aig Voteleigh (coming home at cession through the Panama canal. Might make up a crew of survivors of the Maine, too. MOORE THEATRE $1 Popular Matinee "2257 Sunday $1 ice Llo And Her Entire Company including Frank Fogarty and 60 Others —IN THE— Kaleidoscope Dance Revue of All Nations Dance Mad X-RAY DANCE—COWBOY MINSTREL 10 OTHER BIG ACTS CABARET ORCHESTRA Sunday $1 ar children all rt 11)—-Are the ¢ | heirs. os Alice—I'd like to know {f Fred has any bad he Pearl—Why you |to tell you the things he to swear off on the New Year ask him is going | The grocer hadn't waited on a cus tomer for #0 long that he waa grumpy, else this wouldn't have happened. A maiden lady camo in and asked for a penny's worth of soap. The grocer struggled with hi« feelings, then he said Cer tainly. I suppose you'll be washing the canary this afternoon? owe he win @ woman's love when he wears such whiskers? | He—He raised them as a forlorn hope, after seeing the way she foad |led her Syke terrier eee It has been estimated by a dis tinguished G nan scientist that |we get complete new outfit of brains about every two months |The duration of a nerve's life ia about 60 ) days Every cell ia de Tia 419 PIKE St Wo change program T y, Thurs day a lay each week Always 5 Cents FREE—FREE medy Arne Head for and Stomach r Today and $1 Popular Matinee and Chronic. Headache Ask your Dr BAMPLIO Arnold’s Catarrh Remedy 078 ARCAD! LG, LAST TIME SUNDAY NIGHT SHAT Some one had left a button | | | | surprised? |1 haven't set eyes on them ce | | morning ' | Her Husband—Huh! You 0 about airing your views; better jyou'd stay at home and St r Press. She—How can he ever hope to) \ He doesn’t know what he le talking about, though he meane < THE LATEST _NEWS FROM NOAH’S ARK ] what he says. Any man Ie in @ bad fix when he means what he 1 Khow DONT GET Too CLose. OR | WORT BRING YOU AGAINE ecting with all RATES %,gr""%;, 22117; en9 month tm nAvance, 2805 $1.80; one 7 mon., By carrer, in elt7, tbe = wm NEW YORK Eel TER ~» i's da, BIG CONT EST FOR LITTLE FOLKS LOTS OF TOYS HAPPY NEW YEAR!” “HOWDY, FOLKS! when they come in off the wine de The crew of the tank steamer Cymbeline, fr instance, which ar rived from Bordeaux after & battle! The Circle club's next contest will eline with northwest gales, Cym was wallowing around off the coast of Neva Scotia when she sightod the schooner Stanley, flying the Pritis#h ensign, upside down be devoted to the little folks who The Star occasion an read In order to make the auspicious one Uncle Jack will make an elaborate Brave lads from the Cymbeline| prize offer and nearly every little boarded the Stanley, whowe canvas tot will have an easy chan win. had been blown from her masts.| ‘phe Circle club is going to give) had sprung ® leak, but it had)ig each boy and girl, under # n patched up, The crew Cf) years of securing € nt had been without food for @| iembers » toy tm week before the Cymbeline raulioy is the latest wrinkle in wh cress them And what do You! carts and one of the finest bits think they had done? amusement for the little ones on Ate a monkey the the ag compete market today y boy or girl in Seattle within mit given ts eligible to The age Iimit for Circle embership in 16 The Cir cle 1s prepared to give, 108 tote the movle so the first 108 letters will be the prize winners competing must obtalr members, which should the na adc and age Th winners manner in which distributed will be Address care w Iittle monkey that belonged of the sailors. Killed hin and made him Into chops and cut lets and soup. Whoo! Could you fane the boys on the Stanley wrapped themselves around it and clamored for more At least, no sald the Cymbellne to one toys, Those three include the satiors of #choo! and = the @ toys are to t announced nex letters to one . Automo’ rides at 6 cents a ride are to be offered to the peo of New York a# soon as the be rd of estimate acts on the application Gnma of # company which wants to run! ‘ ry noon at % o'clock motor busses over 23 routes, eee o The most 1 log show New KEEP TRYING York has ev 2 Was the on ° day on bit Pekingese canines! “If at first you don’t succeed, try at th hotel The P #6 is about ax big as ld tamilt a Brussels sprout, and can bark has be as loud as a flea can purr.| club, ts sple © Were w 400 of the Sor numerous Cir our and a half to wade through the mass of contribu- ges baskets, som 1 hey don't succeed. * debated half an hour longer than that to decide oa — . uses, trimmed with s trying just the # hud which artist to bestow the honors, I'm glad it's over. 2 Nearly all had nests of satin alik eventually. a prize is won. Uncle Jack has stated on several previous occasions that drawing e 3 and velvet Most of the owners There is one little girl, a mem ts are the most popular form of competition the Circle conducts, ~ were w rich women, natural ber of the ( who cow 4 he now wants to repeat it. ee EE ly Many of the dogs w valued succes weeks wit The rules and regulations, as set down in last week's Circle Corner, 00 to $2,000. prize Finally she suc-| were abided by, and few boys and girls eliminated themselves from a and renewed every two - © she kept right on | chance for the prize by carelessness. months, #0 we each get alx brand: | @ ° r a The winner, Pauline Becker, 13-year-old member of the Circle club, new brains a year | a big 15-pound turkey. 80 you see) who Ives at 4002 Brooklyn av. N, E., well deserves the prize. Het oe . was amply rewarded work represents one of the finest drawings ever received by this club. “My father talked me into taking ait this an d girls who fall to| The prize awaits her at The Star office. a course in domesntic actence. Rill Jones nen wae atruck by b contented to win | ——————__—— rs na he 10 you like domestic| |! in the weat end oe on the honor roll fo € am °, Seite eye ee Da spat oa sg ‘plhwren dhs tdlgeg el ta, For example, ‘Uncle Jack | pontiac A etna e ATTENTION, vduaies a t like kitet eporter—Why, that’s | | haw received r one Cir-|@ ~ = ‘ e othe es me. If my suspicions| | the side the sun sets on hae whe . ‘ats , cag 1 fuan't Dest Users tees. tee ee Unele Jaok 16 in soseigt ct « re confirmed, I shall drop tha|| Big vente nan} |Cirele every Saturday night, and) | Jeter from Herbert Dunn ate wopnrmen, Feast drop tis Oe ae ea eu | |am so taken up with it that I wish| | whose address is R. F. D. Route sustee a4 make fath no al mn " " ae thal Wen x antet ie atte: te Join, I am going to start with) | 6, but regrets to say that the “ aig ay Seiten that watch!” demanded all. Tas ; this week's yy IE YH 1 wot | drawings mentioned did not ar- | the crook not @ very good artist, jove to! | rive. Herbe: Mr. Green—No, my dear, | willl «1 would, old fellow,” replied the Piles Cored | 14 Daye | draw, and hope to see it mentioned | | drawings pen on 9 ae } }not tell you what I'm going to give you for Christmas, Why can't you! women be contest to walt and a Mra. GreenOh, tel! me now! you keep your word I'll be eurpris {je enough. Our Daily Animal Story Camels Carry Fat in Humps 1 | No, it is not water; {t is fat. The! common bellef that water is stored In the ca base v4! without | it o Should Read Advertisin desert. In tw # it is physto-| logically for work. on the| By JAMES A. WOOD. des. are we ved 4 expansive so that it travels easily 66\\V HO SHOULD READ ADVERTISING?" is the question I have been asked pecan Prag a ‘ Poeun = _ Wy to discuss, The discussion might be cut short by dropping one word from | ch oft the question and giving, in one other word, the obvious answer, thus: vagsaag “Who Should Read?” disagreeable, quar: | “Everybody!” omplaining and vin and h imp. ary two humps has only one NAVY YARD ROUTE Steamers I nnedy, Tourtet and| ke ‘ 10:20 2:00 (except Sunday, Sunda pom. Saturday, 11:48 p.m Time T ject to change without joa m.. 1:28. 2:20), Leave eo Main S101. Fare 6 Trip. DANCING HIPPODROME Fitth and Unive lece Union Oreh ing Truahe ty € Tenohers decayed That easily are badly can be repaired with little or no discomfort to the patient if you come to our offices for your dental work. First-class materials, in the hands of a first-class dentist, will insure | you a bona fide guarantee of your work Ours Is Better Dentistry | Eastern Painless Dental | Offices Cor. Fourth Av. and Pike St, 1505 Fourth Av. Office Hours 8 A. M. to 8 P.M, Sundays 8 A. M. to 4 P, M, \WE ADMINISTER GAS ono victim, “h the time eally n . PAZO Ointment | t, really, I can't spare} Oi cure itching. Wind. Mieeding er | Some __Protroting Pilea. let application relieves. 500 the rest—Dorothy Reed, 11623 Fitth av. W. — f Adiorials, I ¢ But to the word “advertising” would be to eliminate what is really the sub- ject of the n so—letting the question stand as originally propounded— : the answer, no less ¢ pus than in the other case, is that advertising should be read | = by everybody who wants anything Everybody wants something. Some get what they want; others do not. Of the latter class it would be interesting to know just how many fail to get what they | want t so much for lack of means as for lack of knowing where and how to get it. Of the former class it is safe to assume that those who get what they want in this | ee world are fairly consistent readers of advertising, for it is and must always be through | adver that they gain knowledge of how and where their wants may best be = supplie¢ 5 The primary purpose of advertising is to bring business to the advertiser. But be- r- { this purpose there must be the thought that business will not be brought to the S| vertiser, no matter how much money he may spend, unless his advertising conveys to its readers the impresston of an opportunity to supply a personal want. Advertising is : useless unless it confirms in its readers the previous knowledge of a need or creates a R: new desire that, either at once or in time, will amount to an actual need. In other words, = it is a waste of time and money to advertise something that people do not want and = « t be induced to want ke All that is contained in the foregoing paragraph is axiomatic with the intelligent re and honest advertiser of today; but the truths stated are often ignored—perhaps have never been heard of by those who have not made a study of advertising and its effects. These truths are pertinent to the subject ofthe present discussion for the reason that they should be known and appreciated not only by regular readers of advertising, but even better by those who are irregular or wholly neglectful With all the multitudinous daily requirements of the individual, the family, the home, the place of business, it is absurd for anyone to assume that the advertising col- umns of the newspapers may, even for oneday, be overlooked or scampered through without risk of missing some opportunity of value. The op portunity may be small or it may be great; it may not appear today for this reader nor tomorrow for that—it may happen just the other w iy about. But the opportunity is: there for someone, for many, | e : & or the advertising would not be there In contributing to individual thrift the importance of the advertising columns is in- calculable. So long as “a penny saved is a penny gained” the net earnings of any civil- ized community must always depend to large extent on the close reading of advertising. Don't try to save the penny the newspaper costs, for that is the very penny that will open the way to the saving of many others—if the advertisements are carefully read. The editorial columns of a new spaper fix its policy and tend to intfasniee its read- ers in public the news columns purvey information on current happenings; special dep artments and features enliven and entertain, But a very great measure of the practical, day-by-day, dollar-by-dollar benefit that, comes from newspaper reading lies in the advertising columns, and those who do not read advertising miss a very vital and essential help to the solution of the practical, day-by-day, dollar-by-dollar’ prob- lems life . affairs; Compiled Under the Direction of the Educational Committee, Seattle Ad. Club (This Space Contrittuted by The Star.) pert - Strceanrs 4 La hss DA HH NNN '