The Seattle Star Newspaper, December 18, 1909, Page 10

J Victor Talking Machines Steinway and Other 1406 SECOND AVENUE NEAR TIMES BUILDING RETAIL STORES Seattle, Portland, Tacoma, Spokane, Bellingham, Everett, North Yakima, Wenatchee, Eugene, Medford San Francisco, Oakland, Los Angeles, Sacramento, Fresno, San Jose, Stockton, Santa Rosa, Bakersfield The Victrola The Absolute Monarch of Entertainers The Piano Center of Seattle Our salesrooms may consistently be called “The Piano Center of Seattle,” not only be- cause of the central location, but because this store is a focal point for critical buyers. This business has been developed upon a belief in the common sense of our public— meaning by “our” public, those people who realize that it is good judgment and economy to pay fair prices and get good pianos Our business consists exclusively of sell- ing Pianos, Player Pianos, Organs and Vic- Vertegrand Ebonized Case $575 tor Talking Machines at prices which repre- ; mae” , . al retail value. We have no If you consider quality and per- sent their actual retail value . manency of tone, superior materials profits to add to cover the expense involved and workmanship and proven dur in providing gift inducements to purchasers. Our profit is simply a fair percentage on ability, then the recorded judgment of the world’s most eminent musi- cal and scientific experts declares THE STEINWAY THE STAND- ARD OF THE WORLD. If it is a question of price, then, all things considered, the Steinway is the greatest piano value for the money paid, for experience has proven that a Steinway piano de preciates less, both in intrinsic and market value, than any other make. Sherman, Clay & Co. are the ex clusive Steinway representatives for the Pacific coast. the cost of the instrument We sell on the one-price system, conse- quently the buyer of any instrument in our stock knows that he is paying no more for it than anyone else would pay Our interest does not cease when the sale is made. We consider the transaction closed only when we know the instrument has proven its worth in the hands of its pur- chaser rhese statements briefly express the policy of Sherman, Clay & Co., and we believe it is the only policy that pays Is it not to your interest to purchase from a house which regards your good will as one of its assets? Improved Victors ...$10 to $100 Victrolas $125 tw $250 Records 35¢ to $7.00 Als willing, always in trim, equal to every demand and every occasion With a Victrola in your home you can command the perpetual services of the world’s greatest singers, the best orchestras, mili- tary bands—-in fact, the whole realm of music is yours to investi- gate at your pleasure. Come and hear the living, breathing voices of Caruso and Melba. If you are in doubt as to the gift, buy a Victor certificate and let him select his own instrument and HE satisfaction of the customer is the first purpose of our business plan. For that reason we aim to help every buy- er to cHoose the best piano suited to his spe- cial needs. Following is the list of makes we sell, each the recognized stand- ard in its grade: Steinway, Everett, A. B. Chase, Conover, Ludwig, Packard, Es tey, Kurtzmann, Em erson, Kingsbury, Ca ble, Wellington. l records. What Grander Gift Could You Give to Your Family Than the Ability to Personally Produce the Music of Their Choice? Player-Piano Prices $500 to $1,350 With one of our Player-Pianos in your home, any member of the fainily could select any composition from music’s vast library and play it at once, even though he has had no previous musical education or experience The fact that any one, that you could do this, makes it worth your while to call to see and hear these wonderful instruments We sell the A. B. Chase Artis- tano, Conover Inner-Plaver, Car- ola Inner-Player, Kingsbury Inner Player, Euphona, Estey, Ludwig, Sohmer Cecilian,: Farrand Cecilian, Cecilian Piano, Kurtzmann Silent pianos taken as part pay- ment, EASY TERMS. E have a number W of good used pianos taken in as part payment on Steinway pianos and player - pianos. They have been put into good shape in our shops and our guar- antee goes with every, instrument we sell, If you are thinking of an instrument of this kind, it will cer- tainly pay you to in- vestigate these. Easy, terms if desired.