The Seattle Star Newspaper, December 31, 1906, Page 4

4 ‘ f © THE SEATTLE STAR BY TAR PUBLianiNa c 1307 and 1900 Geventh Ave P EVERY AFTERN N EXCEPT BUNDAY — Teleph o D TS; Sunset Math 1080. Jent 1138; Sunset, Main 1080, . oa,» we moni, Deuveeed i : Words! Words! There is a rapidly growing revolt throughout the country against TOO MUCH READING MATTER, The average family finds itself overburdened with papers, books and magazines, In many homes, in fact, not a tenth of the printed staff subscribed for is ever read. It is hastily skimmed over in some cases and not even looked at in others. Big blanket newspapers, of sixteen, twenty-four and forty- eight pages, lumber up tables or lie neglected on floors. Few persons have time to read them. Nobody could go through them and have time left for any- thing else. Words, words, words without number and few facts! Such is the make-up of the blanket newspaper. Its main purpose is to carry ads. That is the reason why the publishers keep on adding more pages. Every time “the ad- vertising situation” improves, a couple of pages are intro- duced. But to carry the “ads,” some reading matter is needed. The advertisers themselves insist that reading matter shall be placed contiguous to their display space. So the blanket newspaper editor issues orders to his subor- dinates to “spread” their “stories"—to make cach longer and thus swell the reading space. There is no more “news” to get, for the enterprising department editors and reporters already cover the field thoroughly. So there is but one thing to do, and that is to “pad.” Out of this condition of affairs has been gradually evolved those overgrown monstrosities that everybody knows nowa- days as “big papers.” They are filled with long drawn out articles, wherein many words are the principal feature and the few kernels of news are incidental. The unfortunate patron wades through this mass of verbiage, consuming time without profit, and usually ends by reading a very small part of the paper and “skim- ming” the remainder. As a result he doesn’t really know what is going on in the world, He is poorly informed. Some people get the foolish idea into their heads that the big paper is “a great paper” because it has so much type. They fail to understand that the publisher of such a blanket is simply jobbing them for his advertising and unloading padded reading matter, when he should be giving terse, en- tertaining news items. Anybody running a daily newspaper can do the “blanket _ Stunt.” It is simply a matter of buying a few more machines for pouring out type into forms. It involves no increase in the number of editors and re- porters, for the smaller paper has to cover the mews field just @s thoroughly as the large paper. Tt invariably happens that with the loss of condensation which follows excessive enlargements, a newspaper deterio- rates in quality. It cannot be otherwise. A clean-cut, crisp news style is abandoned for an encyclopedic style, while pon- derosity takes the place of perspicuity. The Seattle Star is attempting to improve the local situa- tion by strictly limiting its size to eight pages. It does not do so because it cannot get enough advertising to make possible sixteen or twenty-four pages each day. On the contrary, the volume of advertising offered the Star has - been so great that many columns have been cut out on days when “the limit” was reached, ‘The Star excludes patent medicine and fake medical ads from its columns, and is the only daily paper in Seattle whiclt does so, It formerly carried patent medicine ads to a considerable extent and found them profitable from a monetary stand- point. But the management finally became convinced through revelations made by Eastern chemists that it was aiding many fakirs to foist nostrums upon the public, and, without hesitation, it threw away columns of this kind of ad- vertising matter. Today there is no daily paper in the city of Seattle that car- ries such clean advertising as The Star. And its readers have noted and approved. The Star employs cighty-cight men and two women to get out the paper. It also employs hundreds of carriers and newsboys to distribute the five daily editions. No newspaper in Seattle has a larger force of department editors and reporters. Every news story of the day is to be found in condensed, readable shape in the Star. And the paper wastes no words in telling the news. - It has the full telegraphic report of the combined Scripps News and Publishers’ Press Associations. It is a complete newspaper. The rapid growth in circulation of this newspaper is one of the best evidences of the revolt in Seattle against the over- _ grown, padded journals. During the past twelve months the Star has broken all records on increased circulation, simply because the people have been finding that, througk it alone, they could get the news and all of it in compact, readable form. If you have a neighbor still laboring under the unnecessary burden of the ponderous newspapers, go to him, in the true missionary spirit, and show him how he can better his con- dition in life by taking the Star. The New Fire Chief The appointment of Harry W. Bringhurst to be chief of the Seattle fire depaitment is one which reflects credit upon the administration of Mayor Moore. No better man than Mr. Pringhurst could have been secured. Those who know him well and are qualified to judge declare that Bringhurst will put the five fighting or- ganization in this city upon a high plane of efficiency, and will do it in a remarkably short time. Mr. Bringhurst is not a politician. In fact, his political affiliations are not known. Mayor Moore states that when he appointed the new chief he didn’t know whether he was a democrat, a republican or a socialist. He simply chose him because he was more conversant with fire department mat- ters than any other man he knew or of whom he could hear. It goes without saying that the new fire chief will not “play politics” in the selection of his men or in the conduct of his department, Efficiency will be the aim, The Star views with great satisfaction the result of its campaign for the removal of Chief Cook and the final ap- pointment of a capable executive, EVERETT TRUE’S TRIP TO NEW YORK---NS. 3 \\ = | | yee am, wo \ U@gpwre WeR«, | / Yes +3 STAR “COME, RUBE, By “JOSH” THE SEATTLE STAR THE TINMORNS Own DUST FIRST PRIZE FOR BEST CONTRIBUTION, $2; SFCOND PRIZE, . SEND IN YOUR YARNS. MAKE ‘EM BRI “J08M WISE,” THE STAR F, AND ADDRESS —_—_—— eee Re FOR LAST PRIZE WINNE WEEK. . * * Piret—B. L. Second—-Martin Westerdahh rs eee eee errr ree been found doubt there Cleero’s tomb has This removes every A WORD FROM JOSH WI6) Th’ feller prophesyin’ all time can't have @ good reputation a* @ prophet. A Santa Fe editor broke his jaw the other day whilo yelling. We rint this In the hope that Senator Beveridge will seo it. Bong of the Roll! Pin. A an sat On @ fom bom, hie wife was not at home, Beside him stood or ler, and he upon the foam, He sal Se codons on a chair, made bie blood run thin, For peacefully was lying there, & good sized rolling pia. CHORUS It wasn't much to gaze upon, but when s handled right, It made the twinkling stare appear, both morning, noon and night, His wife had been out scrubbing, and he knew she'd soon be in, He feared full grown drubbing when she grabbed that roll- ing pin. He heard some foot prints on the stair, it Med bis heart with fear, may have been as to whether or not| Ho raised the growler In the aif, he was dead. “Hew di4 Spooner come ont to that sult for breach @f proniise?”| And threw his opties on the chalr,|"Mr. Ham#iton, did you ever know “Lost it.” “He air’ “You; he married the girl.” and took a swig of beer, The foot prints soon drew closer and he quickly wiped hie chin, where lay the rolling pin. CHORUS. A Chicago doctor says « man| Sho soon stood outside at the door, should select a wife as he dees a horse. As if any woman would let @ man see whether or not sho had & spavin! ““Souse me, I got efght cents an’ 1 only need two cents more”— “Oh, that’s older than the hills You don't want a bed. If I were to give you two cents you'd hurry to the nearest saloon and buy a drink.” “You got me sized ap wrong, mis ter, I don't wunt no drimk, an’ I don’t wunt no bed. I wunt t' buy a 16-cent magazine an’ read de lat “What was it Mrs. Proudon told you had been im the family ra century?” asked Mrs, Smith speaking of the silver on the mantel,” said Smithers “I thought she was referring to her bonnet.” “Don’t you hate te band up all the way home in the car?” “Not at all. Ride a few and you get the hang of it.” times Tamer Than a Feud. Some company or other played In the o:ora Thursday night If outlaw was as tame as » he was greatly mis cw. Va) “Traey the Outlaw” house here Md., man paid ear yho had lost her purse, and she married him the other day. The next woman who lones her purse when he's around will have to walk “Our minister preaches splendtd fermons and has no difficulty in rateing money to pay off the mort gage, but he does not seem to be able to make any converts,” “In other words, he doesn't make goon a SPECIAL WELSBACH GAS LAMPS, Complete, Your chotee, with 20 different styles of glassware, for 46 cents each, See bargain counter, 282 Union yt. Perrot Lighting Co. his hair {t stood on end, He tried to reach the rolling pin, but for fear he couldn't bend, The door quickly opened, and hia wife soon stood within, HER gaze fell on the growler, then upon the rolling pin, cHoRUS Goose pimples rose upon his flesh, cold chills ran down bis spine, Ke saw the flush upon her cheeks, and knew she'd had some wine, He saw her rush across the room, like some wild Russian Finn, est roast on Jobn D. Reckefeller,”| And then the place was filled with | 'y gloom, she had the rolling pia. CHORUS —BosCcO, An Ode to Third Avenue. O, the splashing and the dashing Of the ooze along the strands See the poor bespattered victint# As they scramble for dry land! Slipping, sldis hoping, ink’ To escape that murky flood; Falling, eprawling, kicking, etloklayg In that viecous sea of mud! O, the mud! mud! mudt How ita bosom doth invite us to our fate! Vet we falter on the brink, And we shudder as we think Would St the gate? O, the merging and the surging Of that pulsing sea of ooze! That doth dash ite spray around us. Covering us from head to shoes. Rising, failing, in a rythm That would chill the warmest blood; Seething, wreathing, soiling, spoil ing-— O, thou odious sea of mud! A. O. W. New Train to California Leave Seattle 4:30 p, m, leave Portland Francisco 9:48 a. m., hours en route, The Southern Pa cific now operate three trains dally by Scenic Shasta Route. Tickets and reservations at Union Ticket Office, 608 First avenue, Se-| Wash, B. @ Ellis, Ge 20 THEY? THEY CAN HANG AROUND WITHOUT BLING MERED AND DECANT PEOML WE To MOVE OW! WING ON AIN'T IE Am 4 LOAFING? AM 1# th’'t'sFihought, t th’ | nearly every place she went Poter recognize us, aly 11:30 p.m, arrive San| forty-one | fq MONDAY, Dee. 41, 1906 a eee mem * eee tere ty * TRE PEO PPC OCP eee eee eee, STATE MOTHERS FOR : THE MOTHERLESS_ : te ee DR. ELLA K. DEARBORN, INE STREETS A — r ¢ “a ‘ , dren may be t ‘ a “eee character builded, under t ng wei Pay these women for their work and for the t of t little ones The benefit to the state tn the r = lessened number of crigtr H t Sat RETAIBUTION 8 Mrs. Farquhar bas never meant | i": any harm by her eagerness to re ceive the attentions of other men, and when her friend Evans, rebuker her for her falling he did not take it very seriously The only thought was of re that Margaret was going home the | following day, aod she might be} once more free for her ine on “Boclety was so tame,” she n “if one cares no more for on than another.” Arthur Hamilton had been uo usually att since meeting | Mra. Parquh wooks before, | ond it wi natural, she t hi uid meet her |. Hamilton knew that Mre Fi j har wae haying her ploture by Lesile Dodge, and a cow mornings after Margaret's ¢ ure he made his way to the studio in the hope that he might meet the woman he admired so openly How it all came about Minnie} Farquhar could not tell, but be fore she realized it Hamilton wan! pouring out his love to her and/ completing its recital, he clasped ber to his arms and kissed her Burning with shame and humilis tion, she dismissed him, and the full foree of Margaret's words came night she wrote to her friend and told ber the entire story, adding that she could not cause ber | husband unnecessary suffering by | telling him of the occurrence The following summer Hamilton Spent a vacation fn the country and fell In love with Margaret Evans He meant to ask for her hand be | |fore leaving, and with this inten |tien in mind took her for an after-| noon walk through the woods one |day | “Tell me, Mies Evans.” he said jsaddenty, “do you think it a great crime for a man to pay attention! to @ married woman As she answered, Margaret's votee had @ ring which Hamilton had never heard before. “1 think it is the most unworthy thing & man can do,” she said, |flashing her eyes upon him. Then quick as lightning came the intul tion that made her say sternly Mra. Farquhar?” Receiving his reply, she obtained from him the full account of his shameful treatment of her friend Margaret refused to listen to his Pleadings and promises of reform, bat sent him away. He left town, and next morning’s mail brought her this letter “I will never trouble you again. I think You are right, and you have laid a just retribution upon me. Do hot be bitter against me any long: Some day, when you think best, tell | my story to Mra. Farquhar and ask her to forgive me.” AH New Law for Sailing Craft. Beginning tomorrow sailing ves sols in the coast wise business will |be operated under leense tn {stead of two as formerly, Hereto sols have bad a register ad leense Now one will be lasued and a fine of $10 will be enforced for disobedience. $s } Steam baths, 25c. Oriental Baths ——— | ' One of the beat reso lutions which can be made at the beginning of the year is to save & part of the money coming into your hands and deposit it with this bank, where it will earn 4 per cent interest and makes a wise provision for some future loss or misfortune. ini B SHORPOOR, Pree THE GRAND) er vores LOIS THEATER matinees, Dreamland Rink, 28224 Union GREETING Hamilton-Brown Shoes, Sherman Clay & Co. AMUSEMENTS Tonight, Tuesday, Wednesday and Wednes oe Guy Post and his cle snoclates (The Kirke La & “ " y) Armatrong’s merry edy, THE HEIR TO THE HOORAH. Prices 1.50 to Next attraction, Thursday a8 ighta Kerry SEATTLE THEATER Russel! & Drew, More. Phones 43. Tonight, all week, Bpeclal Matinee New Year's day urday. “THE BELLE OF JAPAN.” “The Real Novelty Comedy.” Evening Pricen, Ie to 60¢; matinees, 2 na 1 (except New tay) Ide. Matiners, ie. 8 exh Gay MATINERS BACH DAY AT 200 tie'e Landing p AFTERNOON—C ONTINUOUS SHOW TOMORROW. ’ * Dale Opera Stars; Williams & Rose, danc- Roland Travers, ilusionis Must reted Bong. STAR Mosee Alf Holt 4 Lor jolde k, comedians; Bt Phones: Sun. Main 1304; Ind Pantages players present absorbing Dramatic problem , | POWER OF THE PRESS.” Doors ¢ evenings, 7:2 Pert ances begin. Matiness Monday. LOR'’S CASTLE GAR Main Ind The A big Extra BP dy Nights. over b ; mat- New Bill in the 1909 Flyer Touring Car, Starting Today. SCENIC SWITZERLAND. Round Trip Ten ¢ Baby Incubators in Ann: enta Dance the Old Year Out and the New Year in After the regular Skating Session, which will close at 10 p. m,, Dancing will commence and continue until the bells ring in the Glad New Year. The regular ad- mission will be charged for the Skating Session, and 25 cents extra for all those who wish to dance or remain in the building. MUSIC BY WAGNER'S FIRST REGIMENT BAND. The year just past has been the most prosperous in the history of our business, We have endeavored at all times to give the buying public good values. That this has been appreciated is evidenced to us by the enormous increase in our business, During the com- ing year we will redouble our efforts to merit your patronage and good will. The bargains that we will have to offer you will be bigger and better. Our aim will be to make 1907 as eminently satisfactory to you and to us as the year just past. We wish you one and all a Happy and Prosperous New Year. The Only Seattle Store Successful Without the Cheap-John Sundey Advertisement. MAY MANTON PATTERNS 100. HOME OF THE UNIVERSAL RANGE. Old Country Linen. Steinway =. Knabe FINEST LINE, ONE PRICE, HONEST METHODS, EVERYTHING MUSICAL, 1406 Second Ave. Seattle, Wash. a a ee De reductions. 19¢ The Quaker Drug Co, 1013-1015 First Ave, CREDIT TO ALL honest person is ¢ome invit to open as for any-| m our im ay down-to #> Eastern Outfitting | Company, Inc, | 1332-34 Second, near Union “Geattic’s Reliable Credit Hours.” MASQUE BALL, At Socialist Temple, | Tuesday Evening, Jan. 1, FIVE PRIZES. Admission—Gents 50, free. For Irrigated Lands call COLUMBIA CANAL CO, U. K. Loose, President General Manager, 509-510 rion Bu'‘ding, Seattie, Wi Attalia, Walle Walle Co, BAKERY & CAFE 1413 Second Ave. Angel Cakes 25¢ “a TRY ONE, MADE FROM STRICT LY FRESH EGGS, Retiring Fi Business all Selling out, 0 Furt. Hats ind Gents’ “way below value, H. LEWIS & © . 1206 Second Ay, Formerly at Cherry and GO AND SEE OXBO ADDITION TODAY. Union men take notice. put the label on every Suits to order, § UNION TAILORS. Two stores, 518 ord av, & James st. Bim, the button man, buttons while you walt. sizes, 10 cents a dozen. THE LADYWARE STORE, 1316 Second Ave, Opposite the Arcade txcaes