The San Francisco Call. Newspaper, February 11, 1904, Page 8

. THE SAN FRANCISCO CALL, - THURSDAY, FEBRUARY 11, 1904 ———— ‘About Advertising. BY DANIEL M. LORD. pioneer of edvertising, who has just ? the Presidency of the Lord & I know of no occupation that offers r opportunities for the bright young man at the present time than the advertising business. Much train- ing of a special sort, however, is need- ed by the young man who wishes to succeed in this calling. The best schooling he can get will be that ac- quired by working his way up through the various departments maintained in a well established. advertising agency. The “checki department offers the best place in which to learn the first essentials of the business, and here is w he would in all prob- ability be put to work if he had mno previous jence. His principal duties epartment would be to look over the various magagines and new ers to see that they had filled s with the agency prop- eriy. this work he would gain a fair general knowledge of pub- »ns and the different kinds of ad- ing in vogue. ym the checking department he 4 be promoted to the “rating” de- ent or the “order” department. uld become familiar with the f In the rating depart- would learn the advertising erent publications. With ige he should in time be are what are known as and furnish estimates on dc work of both ment h order” department his work ake over orders as made < ve publications on very essential that he should know how to prepare copy for ads” and knowledge of the rangement of advertising This would be gained in the de t. The men who ever, are often those received special training in d other editorial work. reasonable length of time who have newspaper er a vork thus far done ought to give the knowledge to enable him to go and solicit business. The man who work up and control the adver- sing of firms who seek publicity for eir wares is assured of success. Be- re out to get business the soliciter or advertising agent, as he is 1 tly called, must be thoroughly in regard to the different mediums through which his firm oper- It is essential that he have a talking knowledge as to the size, and territorial distribution of newspaper and magazine circulation. He must also be able to estimate the lue of a given amount of space in one publication as against the given amount of space in another publica- tion. For the sake of future relations with his clients he would do well to remember never to play favors. In meeting men an easy, earnest ad- dress that will impress them that he knows what he is talking, about and has ability to accomplish’ things, is necessary. As a general thing, when a man first starts out to solicit adver- tising he will find that he has a hard road to travel, but let him persevere and he will surely win in the end. But let us sav that out of the first half dozen possibilities he has worked up there is a new concern manufactur- ing a line of merchandise which it has never advertised. Before approaching the representative of such a house he hould not only have become familiar with the products of this particular es- tablishment, but should have acquired all the information possible corcerning the output and selling methods and the success or nonsuccess of competing firms. With this knowiledge he would be able with ordinary judgment to draft a skeleton plan, tangible and definite, to meet the publicity needs of his prospective clients. It is more than likely he will find that the representative of the firm with whom he deals will take issue witn him on a variety of points. While he should be prepared to insist on such of these as seem vital, still he should take care not to antagonize the ideas of bis man too strongly, as he will probably discover, as the conference proceeds, there are many things for him to Jearn in regard to the proposi- tion in hand. Such of those ideas as are impracticable will be weeded out in the progress of the campaign shouid a business connection be successfully established. Originality is an important factor in . the success of an advertising man, but above all a young man should not go to business men. with an incoherent de- mand that money be spent on a lot of visionary projecis. One of the chief obstacles an advertising man encount- ers early in his career is the inherent disifke most men have of spending money on a commodity seemingly so intangible as advertising. Hence, he must have that feeling about his work which will enable him, ably and eon- scientiously, to draw a picture of the reality of his caliing. He must come to realize that intelligent publicity is quite as.demonstrable a propogition as most any other line of business. The personality of the agent will al- ways play an important part in the setting 1d see that they got | advertising field, consequently it be- hooves our young man to cultivate his | clients assiduously. When a man is placing advertising it is doubtful if he ever considers that he is getting too much personal attention. Business connections established, an agent should visit his clients “early and Jften”; call on them a good many times when it cannot possibly mean any dnancial gain to himself to do so. He chould keep thoroughly posted on all the developments in the line of busi- ness in which his client {s interested. After a short course of this treatment it will be found that “you have fastened him to you with hooks of steel.” “Pulling Double.” BY CHARLES FREDERIC GOSS, I | (Author of “The Redemption of David® Cor- son.” etc.) (Copyright, 1904, by Joseph B. Bowles.) When two streams of water meet they flow to the sea together. Whether both | are of the same volume or one is large erough to swallow the other whole, their direction is always identical. | Hand in hand, heart to heart, they move amicably between the same banks toward the same goal. | But it Is not often so with two hu-! man lives. At rare intervals it hap- peps that their aims and hopes are so nearly identical that they melt into a single stream of tendencies and glide along like a meadow brook among the grasses. More often they suddenly dis- cover that their motives, habits and | purposes are dissimilar if not antag- onistic. One tries to flow this way and the other that, and so the waters rave | and fret. It is at this critical point of the mar- ried life that the stern lesson of this brief essay needs to be brought home. | Two people who do not pull together will soon begin to pull apart, and it is necessary for them to learn how to| make concessions. | Take, for example, their “tastes.” How seldom you find two people in whom they are similar. One likes to read and the other to play games. One is fond of the_seashore and the other of the mount#ins. One likes to go to parties and the other to stay at home. These differences seem the merest | trifies before marriage and are sub- | jects of geod humored jests. But if | a wife insists on dragging her husband | out to receptions and card parties when | he is tired out with business soon | enough there will be trouble in the |camp. Or if a woman likes to read good books, and her husband will never |listen to anything but the -ulcldes,‘ | murders and embezzlements in the vel- | low journals—a breach will spring up | that will widen till their death. More | homes than the statisticians have ever | | counted have been broken up or ren- | dered permanently wretched by differ- ences of taste as trifling as these. What a selfish thing it is in a man not to conform to his wife's love for | little things which do not interest him. Of course, you don’t like fancy work, but is that any reason why you should | not learn to? Lay down your paper} or your book and take up that pretty | tidy or napkin that your Mary is em- | broidering. Shew your appreciation of | her right to be interested in whatever | strikes her fancy. Come out of your- | self and see things from a woman's point of view. She is a woman—and this basal fact must be reckoned with. Or perhaps the shoe is on the other foot | and it is the man who has an incur- | able love for hunting and fishing. Both | pastimes are distasteful to his"wife, ‘ and with the Imperious will of a little tyrant she tries to uproot his natural instincts. But who gave her the right to dictate in such matters? He is a | man and has the privilege of his sex for the reugh life of the out-of-door world. How much better it would be for her to don her short skirts and take to the woods. with him! But thére are more serious differ- ences than those of “tastes.” There are differences of principle. They do not reveal themselves before the mar- rigge vows are taken. Each of the in- fatuated lovers has softened or con- cealed those traits and ideas that ex- cited the antagonism of another. It was easy to put them out of sight dur- ing courtship. But now that the hon- | | eymoon is over and they have set- | tied down to the daily grind of life nature begins to reassert itself. It ap- pears that the man has a deepseated antipathy to religion, while the woman is a devoted Christian. She begs him to go to church, but he refuses and insists on her taking rides into the country or visiting beer gardens. First come the sharp surprises; then the deep heart sorrows, and finally the open quarrels. Two wills have set themselves in v'olent antagonism. Two lives are pulling apart. “It is the rift within the lute that by and by will make the music mute and ever widening slowly silence all.” Somebody must give way! Can any one tell us who? My answer is this— sharp, sincere and earnest—the one with whom the question is not a mat- ter of conscience. This present ques- tion is not that fundamental one of the truth or falsity of religion. It is simply the question as to whether a man has the right to de- spise and trample on the deepest sensibility of the soul of that person whose claims upon his respect and reverence are the holiest things in life! Suppose that religion were the mere superstition that some men think it is—what right has he who re- fuses to let his wife interfere with his smoking or drinking or gambling to deny her the privilege of going to church on Sunday and listening to the advocacy of ideas which are dearer to her than life itself? Nothing was ever more unjust; nothing was ever more contemptible than such tyr- anny. When I recall the brutal sel- fishness that I have seen men show in such denials of the right of private judgment and personal preference to their wives it makes my blood bofl. ‘Wantanno—And is your friend strong in the faculty known as uvlng com- mon sense’? Duzno—Remarkably = so. WI-n it comes to saving common sense he is a regular miser. I never knew him to mlp.zfl!ckotuln-ym.—w 'more American. .‘..................‘...FEfiRUARY 11, 1904 SECRETARY HAY’'S NOTE. WO incidents have occurred within the last week T which disclose the presence of high statesman- ship in the most important collaterals of the war between Japan and Russia. Just before the outbreak of hostilities, Wu Ting Fang advised the Empress Dow- ager to decree Manchuria open, in all ports and parts, to the commerce of all nations. From what followed it is evident that this advice was taken, because Tsi An at once promoted Wu to a Ministerial position with the duty of handling all matters between China, the United States, Great Britain and Japan. It will be observed that the action counseled by Wu was at a time when China’s sovereignty of Manchuria was undisputed. Notwithstanding Russia’s continued occupation of that province, in defiance of her repeated promise to the Western nations to evacuate it, as agreed with them at the close of the Boxer war, she had 10 sovereignty there, any more than the United States had in Peking when our troops occupied and policed the inner city. Keeping this fact of China's unbroken sovereignty over Manchuria in view, the vast importance of Secre- tary Hay’s identical note to the European powers is dis- closed. By it he sought, and it seems now has secured their agreement, that Japan and Russia must respect both the neutrality and the territorial integrity of China, and that means the whole of China before Japan struck Russia at Port Arthur. According to the principles of this note. it is doubtful whether Chinese territory can even become a battle- ground between Russia and Japan, but, if such terri- tory be used for that purpose, the victor can take noth- ing except victory as a result of the action. It is prob- able, however, that the note confines the war to the water and to Korean territory. If this be a distinct advantage to Japan, that is merely an incident. She has shown herself the better on the water. Denied the right to acquire Chinese territory, Rus- sia’s exertions will be barren of results, even if her land forces overcome those of Japan in Korea. Port Arthur ‘and the Korean ports which the Czar has sought to make Russian will be a barren possession with Japan the ruler of Pechili Bay and the Sea of Japan, as she is day. Instead of realizing her selfish ambition to close Manchuria and Korea to other countries, she will be as effectually shut in in Eastern Asia as she is on the Black Sea. Even her own port at Vladivostok is use- jess to her, and all her craft and expense will go for nothing, with a Japanese navy closing her harbors and | standing guard over her railway terminal. In the present view Secretary Hay's note is likely to be a promoter of peace, while limiting the theater of war. If the Japanese win a land battle, as they may, Russia will have the chance to consent to another con- ference like that at Berlin, because it will limit the re- sults of victory which Japan might claim. Passing from the effect of the Secretary’s note upon the combatants and the field of combat, American pride is stimulated by his action. It is a confident assertion of the influence of the United States in the high affairs of the world. It is not the timorous protest nor incon- sequential suggestion of a nation that follows, but the bold initiative of one that leads. Above all, it is not a policy that makes for war, trouble and injustice in the world, but for peace, justice and tranquillity. No other nation could have taken such a position. We have no territorial ambitions in Eastern Asia. Our worst enemy | cannot accuse us of sinister designs in that hemisphere. We want progress in China and the uplifting of her peo- ple in line with their racial qualities and philosophy. We want the Chinese to benefit by Japan's example without submitting to her sovereignty, and we want Japan to have the full benefit, in prestige, lnduence and progress, of her remarkable transformation, in which our friendship and example have been the chief factors. Europe wants peace. Secretary Hay's note is its guarantee. Eastern Asia wants justice and the note re- sponds to its aspiration. The world wants trade on equal terms with the millions on that side of the Pa- cific. Secretary Hay's note invites the nations’to the peaceful competition of commerce, in whith their ener- gies and genius will be developed and will get their re- ward. The lot of King Peter of Servia appears not to be a happy one. Added to his foreign trmg::cs he now has a domestic annoyance in the resignati of his Cabinet ofiicers. If the past conduct of these worthies be any indication of their present opinions Peteris to be con- gratulated on refusing to share them. Not to agree with them is at least an earnest of good behavior. WOMAN’S WAY IN CONVENTION. ANY eyes have been turned toward Sacramento M this week. This was'to be expected, for the third annual convention of the California Federation of Women’s Clubs has been in progress in the capital city. Wherever there is a convention of California’s brightest women it is a foregone conclusion the event will receive attention. While the dun smoke of war rises above the sanguinary and embattled hosts of Japan and Russia in the Orient and mankind stands on tiptoe to await the outcome of the clash of arms, the women of California will not be out of mind for a minute. No event in the history of the times would be sufficient to dim their brilliancy or to make interest in their doings a whit less. There are thousands of women in California who could not personally be present at the Sacramento con- vention. Very likely they have some curiosity as to the themes that their sisters of the California Federation of Women’s Clubs selected to discuss during three days. It must, with fairness, be admitted that the women did not elect to do all the talking. As they had the sole direction of affairs and could just as well have ‘monopo- lized the entire programme and as no one doubts sheir ability to speak on any possible topic, a rebuke and les- son to the sterner sex were at once quietly admin- istered> It is conceded that when men have a conven- tion they are not equally magnanimous, but insist, in nearly every instance, in filling in all the time them- selves, leaving it to their fairer sisters to set them an example that they may well emulate. ] It appears from the official programme of the con- vention of the California Federation of Women’s Clubs that several men were honored by having themes al- lotted to them to discuss. One is a lawyer, one a clergyman and one a librarian. What they said does not matter much at this time. MWMM , parks, and “the reign of the common people,” etc. : The topics set for women were much morg entertaining. , Union. Here are some of them: *“The Saving of the Calaveras Big Trees,” “The National Park on Mount Tamalpais,” *Art Education in the Schools,” “The Culture Demanded by Modern Civilization,” “The Bible in the Schools,” “The Humanizing Influence of Good Literature,” “House Problems,” “Juvenile Courts,” “Los Angeles’ Beginning,” “California History and Landmarks,” “Cali- fornia Poets,” “Commercial History of California,” “Unity of Effort,” and “The Mormon Question.” There is in this list sufficient evidence of the versatility of the fair daughters of California and of their earnestness. What they had to talk about was just as interesting as politics, and probably the result will be more lasting than that of any political convention that has been re- cently held in this State or elsewhere. Mixed in with fhe discussions and consideration of papers that dealt with live themes there has been an abundance of song. The players of instruments also figured in entertaining visitors from the various parts of the State. Among the authors represented in the musical selections were Chopin, the poet of the piano; McFarren, a noted song writer; Arditti, the author of the languishing song of “Non e Ver”; Pinsuti, the ven- erable Abbe Liszt, Saint-Saens, and a home musician, Albert 1. Elkus of Sacramento. The finer musical con- sciousness was in evidence. The women’s convention picked out the Assembly Chamber in the State Capitol for holding their delibera- tions and for singing their songs. Possibly they startled the ghosts of dullness and utter inappreciation of the esthetic side of life that have often characterized the more prosaic pryceedings of California legislators. At any rate, the proceedings have been suggestive and | profitable and have done much away.” “to drive dull care France has indicated her wish that we reduce our tarifi on her champagne. Dofs the, French Govern- ment desire to close to our gilded youth one of the few remaining avenues in which they can show what gay blades and good fellows they are? To make champagne cheap is to remove its seduction. When plebeians drink it then it will have lost its vogue. I triumph of its news service in the Orient. On Tues- day morning this paper gave the people of San Francisco exclusive, information of the first clash of arms between Russia and Japan, the daring and highly successful night attack of the Japanese torpedo-boats upon the unsuspecting and unprepared Russian fleet in the outer harbor of-Port Arthur: News of this con- summate strategy has been the theme of earnest dis- cussion for the world. Yesterday morning The Call published exclusively the details of this attack upon the fighting ships and | Manchurian stronghold of the Czar and of the desperate sea fight that followed between the contending navies. What else there was of progress in the tragic events of the Eastern war was merged in the haze of rumor. This initial clash, this test of arms, this tremendous act that created a state of war between two great nations, was the incident of primary importance for the weorld, yet The Call was the only newspaper in San Francisco that was able to place before its readers the story of the fight, witnessed by a correspondent in the very midst of the crashing shells, and told in brilliant description from the firing of the first torpedo until the last thun- der of the attacking guns. A correspondent of The Call was on board the Indo- China steamship Columbia between the entrance to the harbor of Port Arthur and the Russian fleet when the night attack aroused the Russians from neglectful se- curity to the horror of sudden death. The Call corre- spondent saw everything, and in terse, dramatic and brilliant description told the story of the midnight as- sanlt. Other newspapers received their stories as they dripped grudgingly from biased sources. The Call correspondent watched the progress of the sea fight that followed the next morning and described it with the dash and simple directness of an actual ob- server. Other correspondents gave their meager news in the garbled versions of one or the other of the in- volved partisans. For The Call there was accuracy, directness and truth. For others there was the exag- geration of rumor and the untruth of biased sources. In view of the vast importance of the events recorded it seems proper that this paper should note its second journalistic triumph in connection with the war. THE ATTACK ON PORT ARTHUR. T is with gratification that The Call records another EARLY IMPORTANCE OF THE ISTHMUS. HE politicians who are trying to obstruct the Pres- T ident, and are encouraging the Bogota govern- ment to recover ‘dominion of the isthmus, in order to apply to it that policy of Eastern isolation which Lewis Cass said we “must not permit,” seem to have closed their eyes to h}story and their patriotism to all the promptings of Ameérican aspiration. In 1827 the chairman of the Naval Committee of the House in the Nineteenth Congress, Mr. Storrs, made a report on ‘“communication across the [sthmus of Panama.” It recommended an appropriation to build two schooners and to rebuild the Nonmesuch, for the purpose of conveying mails and keeping us in touch with our naval forces. Mr. Storrs said: “The increas- ing importance of the -nations bordering upon the Pa- cific Ocean and our increased commerce with those na- tions are highly interesting to every portion of the Our trade on the Northwest coast, our exten- sive whale fishery, all demand the vigilance of this Gov- ernment, and the Government, duly estimating the in- terests of the country, has wisely stationed a portion of our navy to protect our property and preserve our rights.” In those days the passage from the United States to Valparaiso, around the Horn, was 120 days, and it took from six to eight months to send a letter and get an answer., Adams was President. California and Texas were Mexican. The boundary of Oregon was unsettled. Lun- alilo was king of Hawaii. Perry had not opened Japan. Yet our trade in the Pacific was so important that it called for rapid transit across the isthmus, and the pro- tection of our rights by warships. If deserving the care of the Government th:a, how much more deserving now! Yet there are men who are willing to hold fip progress wb:k&eyiulmhmmtmlotlpflhfiediuu, and let all of our vast interests akm time., Nonplused the Judge. Judge D. J. Murphy when on the bench was noted for the severity of his lectures when sentencing convicted criminals. A great many of the most harlened thieves were known to squirm befcre his Honor when told to stand up i for sentence. But the Judge met his match on one occasion, when a noted burglar was convicted of the crime of entering a store. It was an open issue whether this man had been guilty of burglary in the first or second degree, as the store had been entered on a Sun- day afternoon just about sunset. The jury, however, gave him the benefit of the doubt and brought in a verdict of burglary in the second degree. When the prisoner was called upon to “‘take ! his medicine” the Judge was prepared | to give him the usual verbose lecture. | The prisoner, anticipating what was Coming, took the initiative. “Say, Murphy,” said he, “prick the | | sas bag and get down to business. Just say seven years in the penitentiary | with hard labor. This, with good con- duct, means just four years and six months, all of which is coming to me, 1smd by the time I am out you will be| a plain American citizen.” Judge s Murphy looked dumfounded. | He cut out the oration and sent the fel- low to prison for seven years—the full limit. His Majesty the Tramp. | Even the wandering Williams have be- come impregnated with the spirit of in- dependence that comes from a long season of prosperity unalloyed by even a suggestion of hard times. The tramps have become mighty particular. They are refusing to accept cast-off garments that show too much evidence of wear, and their appetites rebel at the plain and homely food offerings which from time immemorial have stood as the housewife’s standard for the satisfac- tion of the vagrant caller. In evidence whereof this tale of a ver- itable oécurrence at the back door of a ‘Western Addition household: The tramp’s knock was answered by the young domestic, whose instructions in such cases were always to furnish &pplicants with a wholesome meal. “Just wait a minute,” replied the girl to the request, “and I'll get you some- thing to eat.” Hurriedly she made up three big, gen- erous meat sandwiches, and supple- mented the allowance with a pitcher of aromatic coffee, hot and refreshing in its delightful odor. These she handed to the vagrant. He nibbled at one of the sandwiches and sniffed at the coffee. “You don’t seem very hungry,” said the girl. “Hungry?”’ was the impudent ejacu- lation. “Hungry? You just pass me out a good, thick porterhouse steak and I'll show you whether ¥m hungry. Save this trash for the dog.” With that the tramp stalked out, and the girl was so dumfounded she didn't think to call the police. Tt the Eleventh Hour. “I do not know whether it was fate or just common ordinary luck that came to the rescue of a young fellow here this morning,” said Cupid Dan- forth the other day after he got through courting up the day’'s receipts of the marriagé license office. “What- ever it was that saved him certainly did so in the nick of time, “It was just after I had opened the office for the day that he. came in. He appeared to be about twenty-eight or thirty vears of age. The woman who was with him anc whom I correct- 1y judged to be the lady of his choice was certainly flve years his senior, if not more. Her face was built along the lines that would entitle her to be called a woman of great will by séme people; a regular oid maid by others, or perhaps a virago. The young fel- Jow's face was not lacking in strength by any means, in fact it was just the reverse; a physiognomist would prob- ably say that he was a stubborn indl- vidual; one likely to make up his mind to do a thing and do it no matter what the cost. “Well, to make a long story short, he got a license to marry his compan- jon. He paid the fee and they started to walk out. When near the door the woman said something to him. He re- sponded in a curt tone and fthen, juda- + dom moving, even when the friendly attentions of the lion become too pro- mse. Brutus, engrossed in his attentions toward his new-found friend, seldom rises to pace the floor as was his cus- tom, but sits near the corner occupied by the owl. At night, when the bird takes wing and flies about the cage, he ~ sleeps undisturbed in the samge corner. Zoo attendants recall many in- stances of curious attachments in the animal world, but ngne so remarkabls as that between e lion and the screech owl. National Electricity A project is peing prepared for util- izing the nonhavigable water courses of France as sources of electric power on something like a national basis. These water courses are spread over the greater part of France, and are already beginning to be turned to ac- count in a minor way by individuals in the revival of local industries. which steam and rapid railway transit had ruined. In some of these instances electric motive power has been carried from a source ten miles distant. As a first step toward national reorganiza- tion, the Minister of Agriculture has commissioned M. H. Bresson to make a systematic study and to report upon the sources of power available in eight différent departments. One for The Call. The Modesto Herald, is kind enough to give us a pat on the back. It says: “The San Francisco Call is forging ahead as a bri~ht, live, newsy sheet at a pace which is disconcerting to the other dailies of the city. In every de- partment and in its general tone and make-up The Call is rapidly growing into favor as a home paper, this fact especially noticeably in the rural districts, where The Call has a con- stantly growing circulation. Their new policy of special writing, devoted to the Interior portions of the State, tell- ing of the various industries of these sections, their growth and development. and illustrating these articles with well selected views, is especially pleasing and productive of much good in the work of development. The new Call is receiving many most favorable notlces from the rural press of the State, and we are glad to record its progress.” Answers to Queries. BELIEF—ZInn. hkemrt Cal. This department refers you to the Bible— Exodus, xix:17 et seq.—for “the belief of the Hebrews as to receiving the word from God.” Any encyclopedia will give you information at length as to the writing of the books that compose the Old Testament. LIGHT—L. L., City. The arrange- ment of light has much to do with bringing out the strong points of an oil painting. A picture exhibited in a dark- ened room under a strong artificial light, which is so arranged as to bring out the full effect of lights and shad- ows, might look dull and flat if exhib= ited in a bright l{gh(. SHAMPOO—Anxious, City. The fol- lowing is said to be ome of the best shampoes used: “Dissolve half an ounce of carbonate of ammonia and one ounce of borax in a quart of water, adding thereto two ounces of glycerine, three quarts of New England rum and one quart of bay rum. The hair having been moistened with this liquor, is to be shampooed with the hands until a slight lather is formed, the latter being then washed out with clear water, leav~ ing by his expression, asked her to do something. ‘No I won't, I heard her say. Then he repeated his request, this time a little coaxingly. ‘I tell you no,’ said the woman, with a stamp of her foot, and a look that would have scared an ordinary man. Again he asked her, and I thought I heard something about Tast chance.’ “Thig time the woman did not even answer him. She nearly shook her head off her shoulders in her efforts to make plain to him that she would not do as he asked. “‘All right,’ said the young fellow, turning away from her and coming over to my desk. He laid the license in front of me, and though she followed ing the head clean and the hair moist ana glossy.” If the hair is light in eolor wash it occasionally and it will retain its natural color. THE OCEAN—Subscriber, City. The following from “The Ocean,” by Elisee Reclus, is an answer to the question “Is the Pacific Ocean higher at Panama than the Atlantic at Colon, formerly Aspinwall “The diversity of climates, of winds and of currents is such’ that certain seas, separated by a narrow isthmus, present unequal levels. * * * A difference occurs between the Bay of Colon and the Gulf of Panama, and there also, it is a mass of water in which the fullest swells, him and stood right beside him, there was not a tremor in his voice when he said, ‘Cancel this, please.” The woman only said ‘Humph.’ " A Strange Attachment. Decidedly friendly relations have been established betweeén Brutus, the ! largest lion in captivity, and a com- mon screech owl that found its way into the cage of the king of beasts in the Zoo Carnivora, according to the Cincinnati Enquirer. This happened a few nights ago and throughout that night the Zoo watchman was non- plused by the weird sound that pro- ceeded from the Carnivora. ner of the cage occupied by Brutus was a screech owl Without movin," an eye she was receiving the gallant attentions of Brutus, who, soft heart} but rather hard of patting with his huge paw screech owl, who took his but somewhat rough the owl family. )| lation of the ebb and flow. At that is to say the Pacific Ocean, have the highest level. But the measure- ments made on the always unstable level of the sea are very delicate op- erations, as one ean so easily make a mistake at starting through the oseil- ail events it is certain that the surface of the sea, unceasingly traversed ang perturbed by winds, currents and tides, 1s not perfectly horizontal at any point of the globe.” There is a great difference in the tides at the two points named in the letter of in- quiry. The spring rise in Colon is 1.10, while at Panama it is 16 feet ac- cording 10 the latest observations. This 1s the mean between high and low tide. ———— The fortune teller is indispensable at a Chinese wedding. If the fortunes ar¢ not satisfactory either pa~ty may break the engagement.