The San Francisco Call. Newspaper, March 29, 1903, Page 28

@ THE £A FRANCISCO C(ALL. SU AY, MARCH 29, 1903 ADVERTISEMENTS. HAVE HAD THEIR DAY. ©ld-Fashioned Medicines for Cltnr!'h { No Longer in Vogue. yvears pasi the usual treat- men: for cetarrh diseases was with local Sonches, spreys inhalers and lquid med- iémes commymed principally of aisobel, all | of witch mever caved bu: simply gave the | mmporary relie’ and stmalation A thescugh cumc can be mede only by Engagement 'MARRIAGE TIES TO JOIN WELL-KNOWN FAMILIES of Miss May L. Ferguson to Julius G. Hinrichs Is Announced by the Parents of the Prospective Young Bride | | which removes the ca- &~ ments avd which ac f=- has been remark- iy soccessful ™ curing catarrh Is‘ Catarr® Tabiets Thess tablets sct vpen mocous membrane only. They cam hardly be patent medicine, as they & sosa vahmb remedies as red gum of the blood a sed s a secret | composed of blood root, | calyptus tres lminating O Moo and TIooEs Wembrane the pois: orm of catarrh | Stmart's Caterth blets are large pleasent-tasting losenges. to b tzken in . allowing them to dissoive in the s reaching the throat, trachea ' 5 the stomach desired, they mey also he dissoived water and used as a douche in addi- tion to the internal mse, but it is not ata! se a douche: m few po! thess tablete give veilef, but the regular dafly use inter- wally will cure the whole catarrhal trou- | ble without resorting to the inconven- from Internal ant medicated tablets Is rapldly taking douches and loca! applica- 3 her says that “probabdly 108 best lrd certainly the safest remed. at presect on the market the Stuart’'s Caareh Tabiets, a3 no secrst is made of vhelr composition, and all the really ef- ficdent catarvh remedies are concentrated Stgart's Catarrh Tabiets Y o8 package, and he more pa! catarrh s mo safer. convenient hangs on. em during and re- after the attack of pleasant pellets ket Il break up & Cold that Sus the & Wy v S NEW METHODS OF MERGHANT Bass Drums Style in Advertising Out of Vogue. | Management of Display and Sales Make or Mar Adman’s Work. By Herman'Black, Advertising Manager Schuster's Department | Stores, POPULAR YOUNG COUPLE OF OAKLAND, THE ; ENGAGEMENT, WHICH HAS BEEN | SIGNAL FOR CONGRATULATIONS.BY THEIR MANY FRIENDS, ! NEWS OF WHOSE ANNOUNCED, WILL BE THE AKLAND, March 28.—Mr. and | guson is a well-to-do merchant of Oak- £ st S, il MR [ Mrs. Frank M. Ferguson have | land. announced the engagement of | The groom-prospective is a son of Mr. thelr daughter, Miss May L. Fer- | 20 Mre. G. HinrlcHs, his father being a i T aad San Francieco business man. Young Hin- guson, to Julius G. IBrichs. |iiong 19ty the train sérvice of the South- The famiiles are well known In this city, | ern Pacific Company The date for the being old residents of Oakland. Mr. Fer wedding has not been set. | T3l tract of iand i San Jeaquis County. PN . bttt ottt < > B NN ] ElKS GHTHE AT A BANQUET Benevolent and Protective Order of Elks, gave a ban- quet last night at Jules' restaurant, at wkich some 200 members of the order were present. The garthering marked the | retirement of the outgoing officers and the induction of those elected at Friday San Fraa- nn. Juneau, | nig! s meeting. » Alaskall & | The interesting feature of the banquet was the presentation of a solid sllver ser- | vice of twenty-five pleces to the retiring ge to company’s steam- ers at Seattle. For_ Victoria, Vanoouver. Port To d; cxalted ruler, Percy V. Long, whose ad-| coma, Everett, ChateiTwt e | ministration has been marked with suc- 1 pany” s lleu‘nen for Alaska The presentation was made v & o “wugodudi mas W. Hickey, who also acted a , (Humbo (Bax)—~Pomcn 1:30 stmaster of the evening. Long re- -3 4 Corona, 13809, B | 10000q feelingly in accepting the glft, !M Angeles (via Port Los Angeles and | which was inscribed upon the case: “S. Dhege _end_Sapts Besbers— | ». B P. 0. i5.No."3 ‘to Percy V. Long, tate of ny 9 m. For Los Annm via Ban Bedro and Bast ro), Santa Bsrbara, Sants Cruz, Mon- | Exalted Ruler. Toastmaster Hickey delivered an elo- Port Harford | cyent speech preliminary to the set| n(ur:fl.nidpru:meme speeches and programme, the latter being For Ensenada, Magdalena Bay, San Jose del Cabo, Altata, La Paz, Santa Rosalis, Guay- mas 10 & m.. Aor 7. stion obtaln folder. d to change steamers or salling as follow * District Deputy the incoming song, R. H. E The Grand Lodge, as E. Dunne; remarks by exalted James N. 0 H Franeisco,” Mayer E. Side of Elkdom,”” John Larry Harris; song, Frank M. Sideman; remarks, song, A. Wiliams: ‘‘Frater- Lermen; “‘Our Flag,’ Willlam H. Visiting Elks, Judge Henry A. O R. & N. CO. E By assembled o satls March 24, Apru 3, 13, 23, | BUSt udge J. H. Tam. The mew officers of the order are: Exalted ruler, James N. Odell; past exalted rey V. Long; esteemed leading knight, artridge; esteemed loyal knight, Dr. ameron: esteemed lecturing knight, C. W. Purrington; secre- ctal paper, recitation, P. lO Market st. NANN, General Passenger A 10 Market st., Eiter” salls March 29, April 8, | . Clark; trustee, c lrrc‘glde berth and meals. x'm Herman Kohn; treasurer, George E. T foot of ar st., at 11 a. m. T D W. HITCHCOCK. — ' C. CLIFFO e’ Gen. Agt Pass. Dept. Gen. Agt. Frt. Dept. Montgomery | ADVEETIBEHENTB. e s ol YOKOHAMA IflZf Mantia)... | 11, 1903 reduced | MAWAIL SAMOA, NEW ZEALAND axo SYOKEY, DIRECT LINE 1o TAKITL, OCCIIICS $.00. r Fonol San x Sydney, Thure, Apr. 2 toin A. for Honotuiu, April 11, 2 . m 8. MARIPORA itl. April 20, 16 a. o, 0. SPRECKELY & B503.3., Mgt Tkt Fragh . 20 e ...":‘r“..#.u | Makes Skins Lighter, Clearer, Purer | CONPAGNIE GENERALE TRANSATLANTIQUE | ANTIDOTES BLEMISHES D = X E: TO HAVRE-PARIS, \ The clesr, firh eemplexk on of youth s “coaxed back’ :3! Anita Cream. e, o v o Tt ne mornin; 8 benefits of s medicinal nature: Be- moves Tan. Muddlno-. . ). New | Pimples, Moth and Liver York. 3. ¥. FUGAZI & CO., Coas J L 5 Agerits, § Montgomery avenue., s’::.ch-‘nmn( D‘"nh"' S neh. ot ruggists or of us, prepaid. ANITA CREAM & TOILET COMPANY Zos Anpeles, Cal Tickets soid hy Raflroad Ticket Agents. BEAY AND RIVER STEAMERs BB LS. WAVY YARD ANO VALL JO. | ramers GEN. FRISBIE or MONTICELLO. BRUSHE FOR BARBERS, BA- kers, Bootbiacke, bath. houges, billlard ‘tabies, oSy 7 e I8 ns Bw b ¢xeept Sun | Lrewers. bookbinders. candy-makers, canners, Velieso, - S "‘;;:‘ gren, flour mills, foundries, laundries, paper- Gunlu Sundey, 7 & ., m. Fare. B ‘ iangers, printers, painters, shoe factories, stablemen, tar-roofers, tanners, tailors, etc. BUCHANAN BROS., Brush Manufacturcrs, 69 Sacramento St ot g LR | | | ‘close on April 3. POSTER REALM FOR PUBLIC EYE The League of the Cross Cadets, all the regiments in the city being represented, are making the final preparations for the big “Poster Carnival,” beginning April 13 in the Mechanics' Pavilion and ‘ssting a week. The various committees i1 charge have nearly completed their work and In a few days the finishing touches will be given and then the carnival will open in a blaze of glory. The poster carnival is something new to | Californians, but it is a big thing in the t, where it has scored a hit since its ‘Haugm.\lhvn about a year ago. The main attraction will be the exhibition of posters and the fete derives its name from this fact. However, the proposed carnival of the cadets will include other forms of amusement and will be a regular nightly entertainment and fair. GREAT POSTER EXHIBIT. The carnival will be the largest event | ever | Cross. | have been meking preparations for it for | months past znd it is expected that l( v\ul be a tremend -us success in every w There will ne paintings and dm\\lngs undertaken by the League of the | from art schocls and artists In every part | Several valu- | of the State able prizes will be offered for the clever est work and it s expected that the n exhibition. very keen. The principal feature of the art exhibi tion will be the poster show. There wil be more than 2000 posters of all kinds and description from some of the cleverest artlsts in the State. The posters will represent hundreds of Interesting subjects and will be exhibited in a special depart ment. The entries for exhibitors OTHER FEATURES OF SHOW. A novel feature of the coming carnival will be the Midway Plaisance, which is to be presided over by prominent members of the league. Then there will be the old curiosity shop: and the art booth, which | will be presid:d over by a prominent young ladles. Living posters will also be one cf the special attraclions at the fair. number of Parislan posters which have widespread attention all over the world. The tea gardens will be in charge of a number/of the fair sex, who will cater to the wants of the hungry at the car- | nival. Gaelic and Scotch dances will be danced | every night by well-known performers. Specfal nights will be set apart for the i League of the Cross, the Young Men's In- #titute and the Irish socletles of the city. PRIZES FOR EXHIBITS. All persons who send write their address plainly on the back of each drawing and {f the exhibitor is at- tending a school he must state its name, the grade he is in and also the teacher’s | All exhibits must be sent to room | name. §7, Flood building, not later than April 3. The following prizes will be offered for competitors in the carnival: Class A—Bection 1, for best poster, compe- titon open to all. $100; scction 2, for best collection, high schools, valuabie trophy: tion B for best class exhibit, high sc Taiuable trophy: section 4, for best \ndiviauai poster, high schools, $25. Class B—Section 1, for best collection, gram- mar .grade schools, for best class (—Xhlh"., grammar grade section 3, for best r grade gchools, $25; primary grade Is, y: section. for best exhibit, primary grads schools. vuluabie section 6, for best individual primary grade schools, $25. < oud Mrs. Jones—I have bought my husband some cigars for Christmas. Mrs. Smith—Cigars? Mys. Jones—Yes. He says he is going to swear off smoking on New Year's, and I want to make sure of it.—Judge. The members of the organization | rivalry betwebn the exhibitors will be | will | | | Many | beautiful yourig ladies will pose in this | class and represent some of the famous | attracted | exhibits must | valuable trophy; gection | ! now seem ludicrously antiquated. Al hammer and tongs and bass drums, all | schemes and much trickery, all bombast and sharp spractices are out of accord i With to-day’s systems. We have grown | wiser and better. But perfectly honest, well-worded and neatly displayed announcements inserted in recognized mediums need more than their own strength and attraciiveness to bring profitable resuits. YWhile such ad- vertising 1s an admitted factor and a vitally essentlal one, it 1s only a single | element in business success. And based { upon the theory that *“a chain is no stronger than its weakest link,” the strength of many other links in the econ- omy of merchandising must be carefully maintained. What can do a concern greater Injury, self-inflicted at that—di- jrect und continuous—than advertised statements that are not faithfully lived up to. or impressions made by advertising that are reversed when the customer puts the ‘store to the test? .HARMONY NECESSARY. For this reason it is of great importance that the advertising and sales managers be 1n close touch with.one another, or that { both functions be ted in one man, thus insuring complete harmony. | this way co-operate in with the advertisen and efforts. They receive the correct im ssjons of what the *sale’” is to be a about the time of its conception—have the chance to study the ads before the sal» to which the public attention is directed and can the more readily and intelligently sales force, in perfect harmony window-trimmers recelve an {nspiratic for their work from first hands; in fa the entire force, rank and file, work nat- urally and enthusiastically in with the advertising, and no matter ho shrewdly planned or how well executed an advertisement may be, sarily fail to achieve adequate results in | default of this co-operation. Put yourself, if you pleage, in the cu tomer's place. Would you not feel a | shock when an utter disregard is if»‘ played on every hand to the irit of an advertised sale, by the window-trimmiers and the interior decorators as well as the salespeople, severally and Who has failed to notice a certain lack of enthusiasm or what might be called ‘selling interest” utterly at variance with the advertising? Who bas not noticed the | absence of harmony between an estab- lishment and its publiclty? Let us as- sume a supposable case concern advertises a Goods Sale g the headiine: “All Attention 1s Given to Sale of Silks and Wash Good Everything seems in read- iness for the ‘“event.” Decorators and trimmers have beautifully draped and tastefully arranged the show windows; ! salespeople and heads of departments are anxious for the “sale day” toarrive, for cverything seems to presage success. To crown all, the ad writer has done hi! part well, convincing arguments typographical display. LOSING METHODS. At the eleventh hour, however, the sales manager learns that a neighboring con- cern has planned and is about to adver- tise a ‘“Remnant Sale.” Instead of tr Ing in and awalting the results of his own well advertised and arranged —silk and wash goods sale, he acts on the spur of | the moment to force a remnant sale for fear his competitor will draw the crowds. So he orders garish half-sheet cards print- in an excellent | | | | WE TRUST THE PEOPLE THIS WEEK'S SPECIAL This elegant and comfortable willow arm rocker, made for comfort and durability, suitable for Parlor or Library. Just the thing for comfort, and you can get it out of this chair. ADVERTISEMENTS. | | | Just like picture, $3.25. Smyrna Rugs, 27x54 inches, for:Bedroom or Parlor. Ten different patterns. YUC EACH. EASTERN Outfitting Company, 1320-1328 Stocktan St. All cars lead to our store. We furnish houses complete. Country orders solicited. enter into the spirit of advertising. The | harmony | it must neces- | collectively? | supplying a strong statement and | | Advertising methods of ten years ago | | | | | | | The heads of \ departments, and through them the entira | | A representative | Stik and Wash | | windows to the destruction of the trim- —everything, in short, is done, uncon-|commissioned—California — Edward G. sclously but successfully, to throw the| ya; Healdsburs; Charles H. Dobbel, silk and wash goods sale fnto confusion. | poy " <1/ Nwiat o Toad, Henleyville: while nothing is done to prepare for the |y 20 So0n WE T o, O 3 { remnant sale except, perhaps, to have | "ol FONC T L pointed— j some clerk in ‘a dark corner “cut rem-)oregon_Richard Handel. Lake, Coos | nants while vou walt.” What will be the Sy Biioe g inevitable effect on the trade attracted by W. W. Wash. |1 perfect. Then why not seek to improve Trustworthy, Reliabls, Competent. My it7, Would it not be of mutual profit it Me:he of 1 9 all enterprising newspapers employed ex- . d s reca‘m:nt Overcome the pert advertising critics to point out er- Worst Cases of Neglect, Mistreatment i rors of fact and craft, as well as of judg- { for which | And the competitor’, { the advertiser was not at fault, nor yvet ! help to make it pa i for success on the joint conditions indi- i than cover the great and growing | only will the advertising contribute its father. l ‘ ‘ ii“'ll I _baldness. Kilis the germ that causes th must be us-od before the hair f * Consider why 1he change was wrought, Addison’s familiar lines apply particularly the unfortunate gentleman portrayed in the drawing, for when he was a boy, Prof. Unna, Europe's greatest dermatologist, had not yet discovered that a microbe | is more than [ is the underlying cause of dandruff, falling hair and | tury, and it is baldness. Indifference to baldnes; on the part- of | skin, causing infle some youngmen is one of the surprising conditions | bugs. so that it formerly met with, but there was a good reason for | sition upc whic this indifference. The world did not know dandruff to | upon the scalp s be a very contagious disease: in fact, it was reg animi‘ ine was a popt as a perfectly normal condition. The fal ,mg hair | the dandruff mic and itching scalp. that followed dandruff, v re- | tonmic” fal rded as a matter of course. Baldness often ap a germi peared to K © n families, but a single over Herpicide worked hair brush usually arranged this misfortune | micide ever by planting the dandruff microbes in one scalp after | dreds of physicia another. Prior to Unna's discovery, medical men | daily practice. O shot the entire pharmaceutical alphabet at falling | bro’s Herpicide hair, but it still continued to fall Alcoheol headed | scalp will ceas the list, then came Bay Rum, Borax, Bitter Apple. | ting Nature, the and Bear's G C proved a favorite lett hair treatment; ught Capsicum, Castor Oil, and 3 no the beautiful green blistering bugs from Spain, called | cfop of hair majy Cantharides. Cantharides was the king pin of all | Benton Harbo hair preparations during the dark ages of scalp | Newbro's knowledge, but fortunately for the people, its use is | dandruff, A Delighttul Hair I‘D;-l‘-~ WARNING! The success of Newbfe's Tler- = de hes caused the market to floodrd with so-called germ demror 1C101 resaits from lome» thing the drogeist assured was “jue #w good " Com thous dragaists never recommend sub-titures Mrplk-lhnu' Her- gkflc at pri 1 barher shops. vice. $1.00 8t Teadin g drac fiores or airect (rom Y@ Get a Sampl 1 inclose 10 ceata in o sam packing upon s sample of Name -- Street and No. City and State..oeeoeeeeee . Cantl But do you blame her? She was young, and he sppeared, at. first, Sight,, old enough to be her It. grieved her deeply, too, to realize that she could never tell him that the cause of her refusal was his single misfortune— Newbro’s Herplmde e dandruff and fallin ollicles are completely destroyed. You'll find it his misfortune, not his fault.” mmatic furn ns. nce Herpicide in s and the res It Stepe ltching of the Scalp Almost Instantly. Direct from the Pactory C58 CUT THIS OUT. IOH, I and AddressTheHerpicideCo., Detroit,Mich. Destroy the cause—you remove the effect >wn sca arides : l hair, but it by ed and a variety of flaring banners and streamers all to herald a “remnant sale” absolutely no prevision or pro- vision had heen made. The cards are ostentatiously scattered throughout the OF INTEREST TO PEOPLE Is Ordered to Report at ‘Washington. WASHINGTON, March 28.—Postmasters mers’ carefully planned display, and the store front is decked out with the banners the advertising when confronted with uch chaos? Are these possible custom- ers likely even to enter thne store that had advertised that “‘all attention is given to the sale of silks and wash goods?’ customers, are they burn, allalan County; A L. Smart, Rock Island, Chelan Coun Rural free delivery!established May 1 California—Latan, Fresnc County; Arroyo Grande, San Luls Obispo County; Con- cord, Contra Costa County: Lincoln, Pla- going to take any stock in such a gauzy | cer County; San Leandrc. Alameda Co attempt to fake out a ‘‘remnant sale” | ty; Vacaville, S8olano County: and addi- when a mere glance at the show window | tional service at Chico, Bucte County; displays, or. the interior decorations, | Palms, Los Angeles County, and Stoc to the contrar; with the adver- fatal. Yet surely ton, San Joaquin County. Salarles of sixty-four clerks in Los An- geles nostoffice will be increased $100 to $200 each July 1, and eighteen additional clerks, at $400 per annum each, will be ap- pointed. Three clerks at Berkeley, two at Saltnas and two at Santa Ana will also have their salaries increased. Navy orders-Lieutenant G. shows clear evidence Such lack of harmony tising is of necessity the advertising. - The sales manager and advertiser were not one—literally or in spirit. GIVE ADS A FAIR SHOW. Yet the chances are that even with such W. Danfort (retired), detached duty Union Iron mismanagement the head of the house | Works, San Francisco, to home: Civil En- will blame the advertising and claim that | gineer A. L. Parsons, to Mare Island “advertising doesn’t pay.” Nevertheless, | navy yard. sdvertising does pay, and always has :rm; offl'"]—“l{:’f guy L. Edie, sur- pald, and ever will pay, in exact propor- ;::(er:‘;{" t(?“‘l‘f" L lsd‘{::::' Oh-l‘?r}r:x tion as other sales efforts harmonlously Charles H. Whipple. deputy general from San Francisco to this city. No experienced advertiser or sales man- ager will deny that his work is dependent Congress. Hortense Hen—Anything special going | on to-day? Helen Hen—Why, Jes. Mrs. to read a paper on “How to Keep Young Ducks From Golng Swimming.'—Puck. cated; indeed, they are well aware of the fact that goods “bought right are half sold”; that there must be a willingness to-part with these goods without adding the “old time” profit. They reallze more than any one else that a great volume of business is necessary to but little more ———— Helen Hen—I'm going to the Mother's | Cackles is | | COURT HOLDS NO PROOF OF THE PACIFIC COAST | Deputy Paymaster General Whipple | Dismisses Dittn;:s Suit OF FRAUD WAS SHOWM Agains | the American Distilling | Company. TRENTON, N. J, March 28.—Vies Chancellor ery dismissed to-day the suit of H Dittm: t the Dis tiling Com of Dittmar | charged r with divertec | the of the Kentu Distillerie: Ve suse Company for the benefl o€ ihe Ditilibg Company of Amerilh | Dittman §s a stockholder in the Ke Th- proot part version irt_dismissed the holding that there fraud or breach ¢ the holding and the also charged the y of being a monopoly that it controlled § j of five con: ing itself. fes besides the Kentucky the Standard Distilling and Distributing Company, the Soirits Dist | pany, the American Spir! ing Company and the Hannis Di | Company. | The Vice CHancellor questioned the | jurisdiction of the court on this point, bu | sald if any monopoly existed from the \(‘xrn‘lw of power given by chart of the company, the court was power [ 4o interfere. | | “Wh e e Much for Him.—“Hand Too up!” de paymaster | manded the highwayman: and as he wem through his victim's pock he said you ain't got but 19 cents said the tired victim: ou see {T have just left a fashionable bridge whis party, and”— “Here,” interrupted the highwayman “take back yer money. 1 guess I got or 1de udder gang's beat.”—Baltimore Amert can. ex- pense account. Moreover, they urge that the store service be perfected and a hun- dred and one details be added or changed 80 as to bring the establishment into ac- cord with its advertising. Then and then full share to the concern's success. But of course all advertising is not of equal quality; surely not all is good; none ment, and thus complete the chain of co-operation? Instead of the Sentinel's ‘Chit-Chat”’ man, for instance, standing on ceremony about “roasting” anybody's toast “too brown,” why not trust T. S. to roast it till it Is “well doné”—for it is generally acknowledged that toast roast- ed is a wholesome if not a palatable diet. etic. It !s true that praise stimulates many, while some scem to live on it. When it does not come voluntarily they furnish it for themselves. But all must confess that honest criticlsm is ever need ed and should therefore be welcomed rather than dreaded or resented.—Milwau Sentine’ ™ than 18 vears. 1 have cured more men than are more rational, mere modern the West. I not only relieve, but weakness of men, POISON. CONTRACTED ATLMENTS, KIDNEY AND BLADDER TR Bsolut. UBLES, me your symptoms fully. Many cases ing my speclalty at office or by mall, made for credit. cians the disastrous One personal visit is always preferred, but, DISEASES OF MEN. and Ail Contracted Di:orders. cure of Varicocele, and all diseases of men has e I unders: including STR!CTL'RE V\Rl LOSS O ETC. be ¢ sibilities ¥ other physician move, -flemu than P \-ITALIT\ I You cannot call at my office ured at home. arges reasonable. C.K. HOLSMAN, M. p The World's Greatest Specialist Cures Rupture, Loss a1 T ngaged my attention r the tand on vhysician practi cure all diseases TONTAGIOUS BLOO! VER\'Ul‘< DEBILITY Pepmanently FREE BOOK factory urrang 729 Market Strezt, S. F., Top Fioor Hours 9 to 8 Daily, Snnd:ypouuz Hat