Omaha Daily Bee Newspaper, September 17, 1916, Page 10

102 SHART BODIES ON W MTTORELL CARS Latest Models, Designed by J. W. Bate, Are of the Four Season Type. 'ROUND LUXURY YEAR * The new Mitchell closed bodies for &Il four seasons are out and show all the coming trends, as can be ex- pected from John W. Bate, the Mitch- ell man. Every Mitchell body, closed or ppen, Tepresents the finest attainable in that class of car. The luxury models are lavish in their finish, de- sign and appointments. The ablest craftsman has been consulted and employed by John W. Bate in their tonstruction, The trend seems to be towards four season types—cars for winter and summer—ifor fair days and for storms. One Mitchell car of this type serves for all the year around. It is never too cold for it, never too stormy and never too warm. 4 Sedan is Popular. The Mitchell sedan, which is the Springfield type, is finished, uphol- stered and equipped like the finest limousine, but the seats are all inside, 60 anyone can drive it while sitting with the rest. The car has a dome light. The front seats divide, and with two extra seats the car com- fortably carries seven. The plate glass sides in this' car completely dis- appear when an open touring car is desired. The Mitchell cabriolet is another four-season model. It is a three-pas- senger coupe, with an auxiliary seat for still another passenger, and changes readily into a very smart roadster. The tog drops back and the side windows drop down into the oors. The Mitchell limousine is a fine example of a luxury car, All wool whipcord upholstering, with silk drop curtains, three electric lights, tele- phone, toilet and pni‘s' case, flower vases, smoking sets, Waltham clock, arm rests and auxiliary seats that face either way, are only a few of the dainty touches that make this car stand out from the throng. = The coupe seats four and is finished and upholstered like the limousine. King Eight Figures In Hazardous Test On Pacific Coast Los Angeles, Cal, Sept. 16.—The eight-cylinder King has again proven supreme in California, In the latest test “Hi-Gear” Jerry Woodill piloted e motor car to Big Bear lake in the an Bernardino mountains over the " ¥Rim of the World" route on a radia- n test. The test was held under **ctuul owners' touring conditions. The “King traveled 254 miles, of which 130 as over ste nd strenwous venture, . , automobile editors from various Angeles newspapers as observers, the radiator cap was sealed b unty Sealer of Weights and Meas- ures Fuller before the start. This tlimb was accomplished by the h:f eight in second gear, carrying a of approximately 1050 pounds. rom the summit the goin, s easy d time was made nd the ler of Strawberry past Heap's ranch, through the valleys of eep creek and Green valley. From % een valley the road rises and falls e huge waves on the ocean and stx:dml r-reaches an altitude of 7,500 deet. Thiseis the summit of the ra 4 tl;‘el\F :cm:k’in. ‘;lduul ddanefin ug| whi valley and fina to Big lake, % Y Upon arrival in Los lAn eles, when e radiator was unsealed, it was und that the King eight had con- umed just three quarts ter having traversed a distance of 254 miles in a total running time of “ten hours and fifty-nine minutes. Australian Firm - Selects Velie Six : ‘Prom Other Makes Seven weeks ago Andy Robertson, Scotchman, representing Clut,or- k Bros., the largest automobile ‘dealers in Aust came to this untry in quest of a high-grade merican §ix to supply the Austral- trade. With the starting of the great war ¢ importation of European cars & opped abruptly and the faraway “firm was forced to turn to American- nade cars as a substjtute. An expe- _rience of two years with many well- ' known makes narrowed those accept- @ble to the Australians down to six . and Mr. Robertson came on to in- vestigate the factory methods, integ- yi and standing of those few com- ies. even weeks were devoted to a thorough canvass of the automobile ituation and to factory insepction, Diificult tests were demanded, mate- rials comrlred and as a result of his dings Mr. Robertson selected the elie line of “Biltwel” sixes. Mr. Robertson said; “I am satis- ied the Velie is uality throughout. ‘he more I see of them in comparison h others the better they prove up. Il Velie dealers and owners whom have visited are enthusiastic alike, hich tells its own story. Australia eady knows the Velie and has con- med my of‘inion. We have made o mistake in our choice.” Mr. Rob- n _eft a large order at the Ve- “factory before gailing for Sydney. d Used as “i!ount" _In “Bull Dogging” Feat Th: &m\; mnu:}} c&wboy‘sm;-eun- ha egas, N, M., introduced in which a Ford car fig- says W, P, ki South buters. “Bull-dog- " a wild steer is a familiar stunt that section, but heretofore it has n done from horseback rather than Ford-back. \It consists of jump- from a running horse to the neck the steer, seizing the steer by the ns and twisting his neck until he £ of water. MANAGER L. F. STRUBBE AUTO COMPANY. " A W, BPolthwell is thrown to the ground. It is not one's idea of a warm summer after- noon’s pastime. N At the recent cowboys' reunion “Tex” Austin made the jump to the steer’s back from the Ford car driven by Johnny Judd, and “Fex” not only made the jump, but also the throw of the steer successfully. The Ford in New Mexico is almost as dear as his horse to the cowboy’s heart. Paige Cars Selling In Solid -Trainloads Enough orders have already been filed at the factory of the Paige-De- troit Motor Car company, to ,assure the smashing of the September sales record as completely as the record for August was broken when mors than $2,000,000 worth of cars were sold and delivered, Sales Manager Henry Krohn reports. I S — THE OMAHA SUNDAY BEE: SEPTEMBER 17, 1916. Heard at. The Omaha Automobile Club Danger in Bright Lights. “The danger that lurks in the glare of the extra bright headlight was forc- ibly and very nearly dangerously demonstrated fast Sunday night,” re- | marked S. E. Smyth, assistant sec- | retary “1." T. Pickard, a member of the club, was driving along leisurely when a machine with powerful lights came out of an intersecting street and threw the glare of the light in his eyes, blinding him so comp etely that he ran into a car coming from the opposite direction. Pickard could see nothing and had to take chances with the above result. While he and the man of the other,car stood there ex- pelling innermost thoughts of the man who insisted on displaying locomo- tive headlights in the city, the latter, the real cause of the accident, drove hurriedly away. Take the same situ- ation on a narrow rgad in the coun- try with embankments on tllht{ side and make a guess at the result. Camp Sites Needed. . “Lincoln is going to set aside space in its parks or elsewhere for the ac- commodation of camping tourists. An idea prevails that the tourist who camps out is the man of very mod- erate means,” said Mr. Smyth. “This is wrong. Some of the biggest and most expensive cars through Omaha have carfied easterners who delight in roughing it. The camp tourist who finds the city has provided accom- modations for him will (‘arry.lwhl_lc, rest up and mix in again with c",’: ways. ‘He who tarries, spendeth, and Omaha merchants might as well have the trade as Denver and Chey- enne. Tourists naturally begin to think of extra purchases of water bags, tow ropes, shovels, etc, when they hit the gateway to the west. They will buy these things further on if not in Omaha. City park, Den- ver, is thronged with tourists who stay a few days and the merchants get the trade. Omaha needs camp sites.” Tales Told by Auto Tourists. “Yes, those River-to-River hills in Towa are right pert little inclines,” B £ S e trip was made official by hav- || increases t truer test of e service, It will pay you to viait The 1814-18 Farnam St. Donee BROTHERS MOTOR CAR The high price it demands when sold at second-hand which the car is held, as this knowledge spreads It would be hard to find a People are not eager for used cars unless they know that such cars have before them a long life of satisfactory soline consumption is unusually low. he tire mileage is unusually high The price of the Tourlng Car or Roadster complete is $785 (f. o. b. Detroit) MURPHY-O’BRIEN AUTO CO. Phone Tyler 123. ‘ he respect in nduring worth. ue and examine this car Omaha, Neb. Mitchell Four-Season Sedan laughed J. G. Morgan, who hails from near Rico, Colo. “But say, if you really want to try hill climbing, come on out to Rico and take a run at Disappointment hill. Steep? So steep the folks in the back seats nearly fall out.” “Ever in Bisbee, Ariz.? It's the only city in the world that I know of that has but one street. That’s what I said, one street,” remarked L. A. Payne of ’Frisco, who travels the year around and sells auto accesso- ries, “The street runs through the middle of the town and the town is at the bottom of a deep canyon.” “Up in the northern part of Iowa during a wet spell tourists on a cer- tain stretch of road looked suspi- ciously on any exceptionally piece of straightaway. A certain en- terprising farmer had a perpetual udhole, which he kept in paying dition by throwing dust over the | Sort of spreading his net | surface. for fish.” “Two months ago on July 13,7 said J. G. Morgan of Rico, Colo;, “there were exactly 750 automobiles in Colo- rado Springs bearing Oklahoma li- cense numbers, I guess that's some trade from one state. Nebraska should fine | pay more attention to the camping | wourist.” “Here's a valuable tip to Omaha notorists who have chauffeurs,” re-4 | marked Mr. Smyth. « “When your | driver takes you to the theater, a | dance, the depot or calling, arg you | sure he takes the car back to the | rage? From the record of cars stolen |it looks like auto thieves steal the car | after the time the owner is deposited | at his designation.” ‘Gha,ndle;' Six Makes New Economy Record ! Twenty-six and three-tenths miles |on one carefully measured gallon of | gasoline from a special one-gallon | tank is a new record for economy re- cently made by a seven- assenger Chandler stock touring model, which has been run 5,000 miles. Starting at the Rochester City lim- its, the Chandler was put over the road to Canandaigua, with Barney Cane at the wheel and accompanied by R. H. Hlouston of Chicago. The car. came to a stop as the gas —— ran out just a mile west of Canan- daigua, It was estimated that it could have been run on into this town had it not been for a bad detour with a soft dirt road, which proved a big gas consumer, It is not an unheard of thing for certain very light cars to get as great mileage out of their gasoline as this, |l but for a big six-cylinder seven-pas-| fifty-one 4 | demonstrate the gas consumption un- senger machine which has been run consumption is regarded as sensa- tional by the automobile engineering fraternity. ! “We averaged on the whole trip from twenty-five to twenty-seven and thirty miles an hour,” said Mr, Hous- ton. “Slowing. down /to fiye miles an hour, with two inspection trips long the road, and hitting it up to miles an hour, just to 5000 miles to show such light fuel|der pressure were features.'» | owners enjoy. 2427 Farnam St. 26 Extra Features 73 New Conceptions | The White Line Radiator is just one of the in- dividualities of the Stearns-Knight. i than twenty-five distinctive features found in the Stearns-Knight. ONLY. Each of the twenty-five dis- tinctive features are advantages which Stearns-Knight A demonstration will be cheerfully given, at which time we will be pleased to tell you where and why the Stearns-Knight differs. McIntyre-Hayward Motor Co. ST, WHITE LINE RADIATOR Thete are no less - Omaha, Neb. MID-YEAR MODEL 7 New-Type Bodies 127-in. Wheelbase 48 Horsepower . One Winter Car—The Coupe $1325 £. 0. b. Racine For Touring Car “My Scientific Car” A Statement by John W. Bate, the Efficiency Expert) Thé First He Has Ever Signed ) The latest Mitchell, detail, typifies my ideals of efficiency.~ I’have never said that before. Yet I have devoted 13 years to I have made some 700 And this is my this car. improvements. 17th model. We have all ‘kept silent on my objects until my work was done. » Efficiency is This: Efficiency means doing things in the best way possible. Inthe factoryitmeanseconomy. some 55,000 hours. For I work It means minute-saving at every both night and day. I have point. It means right arrange- worn out fifty cars in comparin ment. It means trained men. It gne idea with another. Eac means machines to perform each operation in the quickest way. We have that now. Mitchell plant is the this industry. We have worked>out here a factory saving of at least 50 per cent. A car like the Mitchell, in most modern plants, would cost the maker at least one-fifth more than here. A Lifetime Car I consider that efficiency also means a car built to last A car’s life is affected by use and abuse. Butseven cars of my build- ing have already averaged 175,000 mfiel cach. That's over 30 years Phone Douglas 138 in every I believe. I have devoted The model of standard. endless tests and When 1 drive built as I build it safety’s sake, for Mitchell Models 3-passenger Roldfl S-passenger Touring Car, 7-passenger Touring Car, a lifetime, 4-passenger 7-passenger of ordinary service. already run 218,000 miles. That is due to my. policy of giving every part at least S0 per cent over-strength. To do that, and get lightness, I use much Chrome-Vanadium steel. I use more drop forgings, more steel stampings than-any other maker, There “are 440 such parts in the Mitchell. almost no castings. Took 55,000 Hours part has been tested in every known way before I adopted a Now, by watching materials, by keep every part to that standard. ‘Equipped with Demeuntadle Top caly, Batra 3-passenger Cabriolet, Coupe, Springfield Sedan, $1985 7-passenger Limousine, Allprices{.0.b. Racine One has many bu believe t{ I use luxu to this Mitchell durance and for economy. I know that able engineers look for a car of this kind the Mitch at all men, when they know the facts, will demand scientific cars. , Luxury Bodies This year our artists have de- signed seven types of new-style bodies. 80, I had them examine 257 new models, European and American. So not an attraction is missed—not a dainty touch, not a'new idea. | There are two all-season models: —the Touring Sedan and the Cab- riolet. There are two winter cars’ —the Limousine and Coupe. There are open cars, and a top because so el, And I Before they did / that detaches. inspections, we a car I want it . I want it for the sake of en- All the beautics and luxuries known to body-building are com- bined in these new models. They are.exhibition cars. 26 Extra Features These new models contain 26 extra $1325 $1325 $1360 where. 931775 $1850 $2650 am MITCHELL MOTORS COMPANY, Inc., Racine, Wis., UJ. 8. A. J. T. Stewart Motor Co. Distributors Omaha, Nebraska features—things that other cars omit. Our factory savings pay for all of them. Our luxury bodies contain a score of touches which you do not find else- That is my idea of efficiency—to make the Mitchell, in every detail, typify the utmost in a car. every man who knows —and every woman—will say that I have done so. | I believe that 7 JOHN W. BATE. ol -—