Omaha Daily Bee Newspaper, September 10, 1916, Page 5

THE OMAHA SUNDAY BEE: LODGE ROOM NEWS |Here Are the Awards in The Bee's “Best Advertisement Contest” with the Names of Winners and Answers “OF GREATER OMAHA Woodmen of Yhe World Busy Lining Up Candidates and Working for Members. PLAN SOCIAL SETTLEMENT Sobieski camp, No. 75, Woodmen of the World, will meet at 2 p. m. today, in the World hall, Twenty- ninth and Walnut streets. A large representative class will be initiated. It is the first class presented by the new deputy, Lewis K Kowalwski. South Omaha camp, No. 211, will ¢ neet Tuesday evening at Woodmen of the World hall, Twenty-fifth and 4 M streets. Cedar Woed camp, No. 19, will hold its regular and special meeting Sat- urady evening in Woodmen of the World hall, Twenty-first and U streets. Vac Opoceusky, the deputy, has fully recovered from his late ill- ness and will be on hand to receive dues and list of prospects. J. E. Rounds, the deputy residing north of Benson, promises a surprise to Woodmen of the World officials when he presents a long list of his immediate neighbors, requesting the W8vilege of organizing a Woodmen of the World camp and asking that policies be issued. It is organized along the lines of a social settlement meeting and promises to be popular. w. X Fraser camp, No. 499, will meet Tuesday evening at Chris Miller hall, Seventeenth and Vinton streets, for work and initiation. Omaha Seymour camp, No. 16, will give a membership banquet at Rome hotel the evening of October 19. Paderewski camp, No. 522, rccenllf' organized by Stanley Ulanecki, will soon meet for final organization. It promises to be one of the largest Pol- ish camps in Omaha. The Schiller camp annual picnic will be given today at German home, | 4406 South Thirteenth street. Ladies of the Maccabees. Ladies of the Modern Macabees, Hive No. 952 will hold the regular |onl meeting in the Swedish auditorium on Monday evening. e T RBrotherhood American Yoemen. Last Wednesday evening Omaha homestead, No. 1404, held a regular business meeting in its hall in the Labor temple. On Wednesday evening, September 13, the degree team will give their ijgst dance of the winter series. On Sunday, September 10, Omaha homestead will hold its annual picnic in Miller park. Judge Roberts, chair- man of the supreme board, will be present. All Yoemen are invited to at- tend the picnic. Fraternal Aid. The Mondamin lodge, No. 41, Fra- ternal Aid Union, meets next Friday evening at Nineteenth and Farnam streets. Urge Conference to Return Rev. Lowe As Pastor of Church At the meeting of the official board of the First Methodist church Fri- day evening resolutions were unani- mously adopted . commending the work of the pastor, Rev. Titus Lowe, and a2sking the conference to return him to this charge for another year. He is now concluding his second year as pastor of the church. The Methodist conference for this district and the one that is to as- sign pastors for next year, meets in Hastings Wednesday, and the First Methodist people are all urging that Rev. Mr. Lowe be returned. Work in the way of renovating the interior of the First Methodist church & progressing rapidly, For this pur- pose $6,000 has been set aside and | is being expended for redecorating, new pews, a new system of lighting, new carpets and a general overhauling of the interior of the building. American Express Now Uses Autos Entirely The American Express company is another of the large traffic concerns that has done away with horses and is handling the business with auto- mobiles. -Some months ago the American put three large trucks on the streets, they handling the heavy husiness and now it has added five light cars to the equipment, they being used in the delivery of pack- ages. Superintendent Patterson asserts that “the automobiles have come to stay and that it is no wise likely that the American will ever go back 10 horse and wagon delivery. RSt FIRST PRIZE “AD.” Explanation of Awards. In judging these letters, no attempt has been made to judge the ads on which the responses are based. Judg- ment is rendered upon the answers nly. Had all the contestants adhered to the 300-word limitation, the list of prize winners would have been some- what altered. Two of the very best answers were eliminated, because the number of words exceeded this re- quirement, A surprisingly large number of con- testants made a good analysis of the advertising. In fact. as many as thirty of the answers would be wor- thy of reproduction if space allowed. . So many elements entered into_the final decision that many readings were necessary. None of the letters were read less than twice—many re- uired eight or ten readings before nal judfimem was_passed. OBERT H. MANLEY, Commissioner. First Prize—$5.00. By Helen Hester, Glenwood, Ia. Why do I, being a woman with no need for a motor truck, pick out this as the most clever advertisement? I do so because if I ever were to pur- chase a motor truck I could not fielp but investigate and possibly purchase the Smith-Form-a-Truck. The success of the advertisement is found in three things, that it gains and holds the attention, produces a conviction of the worth of the truck and an impulse to purchase the same. In gaining the attention the adver- tisement has the precedence of posi- tion, ocqu)ying more than half of the right-hand side of a page devoted al- most entirely to advertising. Further advantage is gained by a heavy black | outline. Interest is stimulated by the novel phrase, “$350 and a Ford—one- ton truck,” in large black type, with The Prize Winners §5.00 prize to Helen Hester. $1.00 prize to Mrs. Elmer H. Lobse. $1.00 prize to F. W. McManus. $1.00 prize to Mrs. H. E. Smith, $1.00 prize to Raoul Van Kleer. | $1.00 prize to Mrs, Delos Stam- || mers. | serrated letters. Or, perchance, what ' first catches your eye is the picture of the truck in action with the name Smith Form-a-Truck and a diagram 4 | of its parts- As you read the remarks p:rtlinins | to the truck’s economy of urkcep an h subconsciously associate them with | the well-known qualities of the Ford, ‘superior kind of truck. This impres- |'sion is still further strengthened by | the heavy-typed warning against imi- tations and the statement', (under- lined) concerning the number of auto trucks sold, with a list of purchasers. And finally the impulse for the reader to act, which- is the ultimate |aim of every advertisement, is found |in the paragraph beginning, “It will ay you to investigate"- But more | forcibly in the coupon (the coupon | contains for the third time in the ad- vertisement the name of the firm handling this truck), we find a further incentive to action in the heavy typed words, “Use coupon above—today.” | Second Prize. | By Mrs. Elmer H. Lohse. The millinery ad of Beddeo is my { choice, for these reasons: Cut—Very attractive; catches the eye, tells the story. First glance ap- | peals because it shows much style: Border—Strikes home the idea’ that autumn is here and together with cut | reminds the reader the time has’ar- rived to buy a new hat. : First Headline—Striking because ladies are interested in anything that | is beautiful. _ | Second Headline—Mighty good. Ladies are always looking for some- thing new. Third Headline—The subject of the ad in large type, readable at first glance, together with cut and border, arouses curiosity of reader to con- tinue, thus lccomlrlish‘u;g a most im- portant feat in ad writing. Text Matter—Ver: interesting, brief and easily read. Drives home the idea that reader is sure to find the very latest in millinery fashions. Tells of different hats, thus reader is con- j vinced she will find the kind that is becoming ‘to her ‘and has'been con- vinced that the writer of this ad is the best place to go, consequently she goes there first, and as she reads fur- ther, realizes in order to get best as- sortment she must go early. Appeals to all for reason. Terms and price within the range of the most humble. Style of ad and reading appeals to the most particular and shows that those who can afford the best will find their wishes here. Signature—Shows good judgment in using largest type, for reason it accomplishes that which the ad was The Bee is highly tified at the many responses to its Best Ad contest offer and their high char- acter and wishes all could be prize winners. We thank all partici- pants, and also Mr. Manley for his kind service as judge . = SR | you become convinced that this is a | Striking and stunning are the new creu. | ttons in Fall Hate Chic les saucy up-turned brims, la with rolling brims and fancy garnishments and feathers Ao the straight sailor mod Sweek for sou Pay only $1:00 priced as low as SECOND PRIZE “AD.” written for, viz: the best place to buy. 1Is brief and easily read. Address di- rectly under makes it easy for reader to remember. Third . Prize. By F. W. McManus. I consider the attached advertise- ment of the Murphy-O'Brien Auto company the best in Sunday's issue for several reasons. In the first place an advertisement must be so arranged as to catch the eye and must convey an agreeable impression. The mas- sive portico, the golf links and the mountains towering in the distance, with the luxurious motor car in the foreground, all unite to give the im- pression of an aristocratic summer resort, making a very agreeable pic- ture. The next requisite for a good ad- vertisement is that the article adver- tised must be of real worth, so as to create a genuine interest. The state- ments contained in this advertisement do not make any exaggerated claims for the Paige car. They are a plain, frank statement of the facts. The arguments are also well or- dered. Each follows each in natural and easy sequence. The advertisers first state their own ‘qualifications for judging motor cars and their own opinion of the Paige car, which they then substantiate by relating the re- ception given the car by the public. But they state that this very favor- able reception is not to be marveled at so much because of the many good points of the Paige car, which are then recited. They end up by sub- mitting the truth of their statements to a fair examination by the pros- pective purchaser. On the whole, the advertisement is pervaded with a spirit of openness and sincerity: Fourth Prize. By Mrs. H. E. Smith, 3918 North Twenty-eighth Street. The attached ad of Orchard & Wilhelm company is the one which attracted me more than any other in last Sunday's Bee. This ad attracted me for the following reasons: Fivst, it is headed with a line that one not only likes to read, but is Julius Orkin 1508-1510 DOUGLAS STREET The New Fall Suits With their rich becomingness distinctiveness, c;lorings, style, and thorough awaits your visit of inspection. The new fall suits are a topic of excep- tional interest to all women these days, and particularly interesting are the new “Julius Orkin” Suits—their style superior- SEPTEMBER 10, 1916. eager to make same come true if pos- sible. Second, the drawing itself attracts one. Third, this is the time of year when one's mind naturally turns to coal bills, It is an ad that is easy to read, easy to understand and places the facts in front of one in such a manner that they are impressed on the mind quickly and easilv. The two receipts sh\»wing a difference of $25 paid for a winters' supply of coal create an in- terest in the vacuum furnace at the very start. Then, after Mr, Homeowner has looked at the drawing and read the five statements under each kind of furnace, he begins to think that per- haps his home won't need to be all “cut up” after all and that there will be room enough in the basement for | him to do something besides shovel coal in the furnace, These facts and the drawings lead one to want to examine the furnaces and see if they are just as advertised. That is what the ad is for, to sell furnaces or to get people interested so that they will come and look at them, and the Vacuum furnace ad does this. Fifth Prize By Raoul Van Kleer, Kearney, Neb. The large, four-column advertise- ment of the Johnson-Danforth com- any, exploiting the Smith Form-a- ruck, is the most effective advertise- ment in last Sunday's Omaha Bee. The low price is given the promi. nence it deserves in the heading the illustration showing this one-ton truck in actual use rivets the attention of-even the indifferent and careless reader, and in connection with the de- | Acription forms a convincing argu- ment. The forceful appeal of this advertisement, coupled with strong but pleasing displav arouses the in- terest of every reader, even if he is not in the market for a light truck. Many a merchant or dealer will find it convenient to add a truck to his delivery system this fall and this ad- vertisement cannot fail to bring about many sales. The attached ' coupon makes it convenient for the reader to get additional information and has |’ a tendency to increase the number of inquiries: he advertisement is timely, be- cause it is printed at a time when everybody in the state of Nebraska is prosperous, as a result of this year's umper crops, and has the necessary cash for long-delayed improvements in equipment or service. Many a farmer will find it to his advantage to convert his Ford into a light truck e d | and, as a result of this advertisement, will inform himself about the Smith Form-a-Truck. I'his well-arranged advertisement is a judicious investment and will in- duce many present and prospective users of motor trucks to investigate the merits of the Smith-Form-a- Truck and there is no question that it will result in many sales. Sixth Prize. By Mrs. Delos Stammers, 2885 Fred- | erick Street. | A busy mother who has about five | minutes to hastily scan the paper | after the kiddies are in bed and before she retires, seldom spends much time | reading ads, unless 1t happens to be | to find out how many pounds of sugar are selling for a dollar or what espe- cial bargains are offered in the base- { ment at Brandeis | Looking through the paper Sun- | day afternoon with a little more time | than usual my eyes alighted on the phrase “(Mrs) E. C. Henry." My | eyes popped open at once, eager to | find out about the new ladies’ store or millinery. My eyes, traveling up the ad, fell upon “Sale opens Monday | morning."” | “Sale? Something cheap,” mentally | tabulated. | “Harness,” “Buggies,” “Wagons.” | Goodbye hat for $398. (Recovery from my mental shock.) Meditation : A woman going into the business of harness and wagons trucks and such, think I'll have to read this ad to satisfy my curiosity. Now, Mr. Judge, let me tell you, |if this ad had been crowded full of and | fine print like the one of the same | {firm h{ it, I'd never stopped on that | page: My brain is too tired and my {time too limited. Headlines for me, The type is both easily and quickly | read and states definitely just what is | for sale. You know you are going to Eev a good article, cheap price, and elp rebuild an old firm into a new one, and by so doing, boost Omaha and help make it the “Greater Omaha, which it is,” White Holdups Rob Two Men of Large Sums Martin Stover of Creighton, Neb., was robbed of $54 by two white men at Eleventh and Davenport streets Friday night. Mrs. R. Goldstone, 2019 Webster street, reports that burglars entered her home and made away with a diamond brooch. Pe- ter Nelson of the Victoria hotel was robbed of $50 and his watch by three white men at Eleventh and Farnam streets. % o ONLY REMNANT OF BIG FORTUNE LEFT Millions of Self-Styled “Em- | peror of Sahara” Dwindle | to $136,000. |ITS OWNER IS8 MISSING New York, Sept. 9—An application | before the supreme court today re- vealed that Jacques Lebaudy, seli- styled “emperor of the Sahara,” has refused to accept the sum of $135,189, all that is left of his unique empire in the heart of the African desert. The money is now in the hands of the state superintendent of banks, who has applied to the courts for relief from his responsibility. Fifteen years ago Lebaudy inherit- ed several million dollars from his father, a French sugar magnate. With | 500 followers he founded an empire |in the Sahara, but seven months later he left his subjects and returned to | Paris, The colonists returned to | France and Lebaudy came to America | and placed the power to dispose -of ’his property in the hands of the Car- negie Trust company. Lebaudy cal- | culated that the property was worth |at least $2,000,000, but the trust com- pany was able to realize in sellmut ‘nul,\' a little more than $400,000. - | baudy brought suit against the trust | company and after the company be- | came insolvent pressed his claim | against the superintendent of banks. The sum now to his credit with | the state banking department repre- sents 40 cents on the dollar .which | the Carnegie Trust company has been paying its creditors. Lebaudy was placed in an insanc asylum a year | ago last spring. He was released in | October and disappeared after re- | fusing to accept the remnant of his fortune. Planning Board Would Straighten Out a Street The City Planning commission witl recommend to the city council the improvément of Twenty-third street fror:n A street north to the Deer Park boulevard, a distance of 660 feet. The present crooked dirt roadway will be replaced by a paved street and side- walks will be ordered. e e i Orchard & Wilhelm Co. 414-416-418 South 16th St. A True Statement of Facts Regarding Our Annual Sale of Odd Furniture Pieces and Suites THIS is unquestionably the gréatest money-saving furniture -event of the year, as we have taken from our stock all odd pieces of furniture and t priced them at much less than actual cost—some at one-fourth cost. In fact, we have put a price on every article that will positively move it from. stock. Over six thousand dollars’ worth of furniture of all kinds—odd, pieces and suites—has been assembled for this sale. These pieces have been dis~ played for inspection only, on our main floor and in our windows during the past two days and have been viewed by hundreds of prospective purchasers. Sale Starts Monday Morning, September 11 : Open at 8:30 Positively no orders taken before 8:30 Monday morning. Telephone orders not accepted until after 9 o’clock, and then subject to prior sale of the piece desired—all articles in this sale sold in their present condition—no exchanges made—no goods will be sent on approval—goods sold in this sale will not ‘be held for future delivery—we need the room that these goods occupy, and it has been our custom to close out such pieces and suites in the manner above stated. Special Values Imported Lace Curtains of Quality in New The R ug That Exactly Suits How important that is. What could be worse than to have to live with a rug that just fails to please? Many women after a long day of tiresome shopping come back to our Rug Depart- ment and say, “that rug is just exac:ly what [ want. Please send it out.” Only our immense assortment of pleasing, satisfying rugs in all grades and sizes makes it possible to gratify the many varying tastes. Seamless Wilton Velvet Rugs A choice assortment of these splendid wearing rugs in all regular sizes, .$ 4.00 | 8.3x10-6....$37.50 .$13.50 | 9x12.... $40.00 Homeless Sisters Perplex The Juvenile Authorities! “What will we do with the Steph- cns girlg?” is a problem perplexing Probation. Officer Miller and the au- thorities at Riverview home. Elsie, aged 16, has been a ward at the home for several weeks. She recently took w*ench leave and was at liberty without a home for days. She was finally returned by juvenile authori- ties. Evelyn, the younger sister, aged 12, was taken to the Riverview home Saturday after her aunt had re- fused to keep her longer. Mrs. Murphy is Given an Allowance for Home Mrs. Ellen Murphy, widow of Hugh, pioneer paving contractor, has been awarded “an allowance of $500 per month with which to pay the expenses of the Murphy home at 212 South Thirty-fourth, pending the settlement of the half-million-dollar estate. Ad- ministrator A. L. Reed was ordered by County Judge Crawford to pay Mrs. Murphy $700 to cover expenses preceding September 16. After that time she is to receive $500 monthly until the final settlement. Suffers Broken Leg As Falls on Bridge William E. Sexton of St. Joseph, Mo., suffered a broken leg when he slipped between the ties while walk- ing across the Burlington railroad bridge at Third and Hickory streets, The accident occurred yesterday ernoon at 3 o'clock, but Sexton as not extricated from his perilous ‘hosition until a train crew found him in the evening. He was taken to St. Joseph's hos- pital. ity and common-place prices ‘make them doubly desirable From St. Gall, Switzerland. Point Milan with effective applique border, comes in white, ivory and ecru; specially priced at $3.00 Pair Special Feature Suits, at $25%29°°%35 —We doubt if prettier Blouses are possible than the new fall models spe- cially featured at— 650 $395 $500 §$ Sheer, dainty Georgettes in the most exquisite colorings of the season, and style varieties so extensive that every taste or style whim can be supplied—a staff of courteous, obliging salesladies await the pleasure of showing you these new blouses. Canterized Venice A special example of these effective curtains in white, ivory and ecru. Specially priced at $6.00 Pair Sunfast Drapery Fabrics We are glad to be able to say that our line of guaranteed sunfast and tubfast drapery fabrics is as complete as in previous seasons. In fact, we have added some very new and striking effects in Trainor and Taffeta stripe. Blue, Rose, Green, Brown, Cedar, Mulberry and pretty shades, Prices from $1.00 to $4.50 a yard Material 50 inches wide. Brussels Rugs Seamless, in soft colorings, browns and tans, blues, small all-over and Oriental patterns—a large assortment to choose from. 9x12 size, $16.95 Linoleum Two .carloads of printed and inlaid linoleum have just been received and offer an immense as- sortment. Hosts of new Fall Skirts shown for the first time Monday —most extraordinary valus at $5 to $25 If you want a skirt for street wear, business wear or for dress, our stock affords the most satisfactory means of supplying that want—assortments are far greater than in previous seasons; the styles are distinctive, “the type you'll like” and we've priced them exceedingly low—We urge an early in- spection of these new style idea skifts. Remnants All remnants of nets, muslin, cretonnes, drapery materials, priced for immediate clearance. Lengths from 1 to 4 yards at % and less of regular values. Short Lengths of Cretonne At Reduced Prices 25c and 30c values. 50c values 65c values Special’ 5 patterns, 6-foot printed, square yard. . ... 4 patterns, 6-foot, inlaid, square yard..... ..15¢c yard 38¢c yard .. 42¢c yard