Omaha Daily Bee Newspaper, July 6, 1916, Page 5

THE BEE: OMAHA, THURSDAY, JULY 6, 1916. A 'R'busing and Phenomenal $65,000 Sacrifice. Read Every Item On This Page '|GREAT UNLOADING SALE! One Table Full of Muslin Gowns Up to 65c¢ Values, | Up to $1.50 Values, Now Now 19¢c Each | 69¢c Each Complete Eradication Compels These Drastic Reductions. IT MUST BE DONE! N OT because this firm is BUSTED or in need of money—Cash is not the salva- tion of this master of all sales the new management calls forth to sell out every dollar’s worth of\goods, regardless of cost or loss. Room space also contributes to the cause for quick action, and wé must force out the overstock in short order. The peer- less, superb and high class stock of the Novelty Company faces the public in the most Here They Are, Men! Up to $1.00 Dress 4 8 c Shirts at . One big line coat-cut style, hard and soft cuffs and all styles of patterns, colors and materials. Plain stripes, checks, etc. One . Grouped together haphazard, priced to sell at sight. Nineteen cents buys elegant quality, ribon-trimmed in plain and tucked front gowns of exceptional and a\x!rlo(dinlry values while they last, 19¢ and 69¢ Sixty-nine cents will nonplus your expectations on a big line of fine quality Muslin Gowns, trimmed with fine lace and insertions, in a varied assortment of styles to choose from. THEY ALL GO AT TWO PRICES, up to $1.50 values at— 19¢ and 69¢ Up to 75¢c Muslin Drawers, one big lot at, choice, pair, 19¢ Don't Take Our Word for It. astonishing and spectacular low-selling record ever conceived, an event never to be equaled or forgotten in Omaha. # Exireme Measures Are Resorted To The curtain is pulled’aside, prices affixed to baffle this whole community—compelling prices the most noticeable of this event. All merchandise to be moved even though, dollar articles go for a cent. They must be sold, no matter how beautiful, how attractive or how fashionable, if it in any way relates to the Novelty Store stock it goes. money, NOW is the time to spend it here. Be Here and Judge for Yourself the Veracity of This Sale. awful big line to choose from, in all sizes to fit every man. Some have soft, separate collars to match. Up to $1.00 Sport Shirts with collars attached . . . High and low collars with button front effect in coat and regular style cut. Light and dark colors in a wide range to select from. Soisette silky materials and stripes, in all sizes. Up to $1.50, collar attached and separate collar Shirts, one big line, 48¢. Bargains Alone Tell the Tale If you would save EVERY ITEM A REAL SENSATION. FORMER PRICES CUT TO THE CORE, REGARDLESS OF COST Up to $1.50 | Values to $1.00 Up to $1.25 Values . Pair Petticoats Trimmed HATS i ailiiile’ thls G L0y £3) e Tl et A fing- ors, every one phe- sh; and colors, ene’vie Tme.all s 19 g0 at, choice......." ¥¥lat, pair ¢.o.0i0a00n values, n choice. . nominal, x.m $1.25 39@ Up to $1.25 Ladies’ Waists Children’s_ White W ash|New Styles, trimmed in all|Fine Gauze Liste, elegant]La i DRESSES, nicely made|colors, shapes and materi|quality, in®all plein taiors|varisty. sl serie: Pl cod qual- als, " groat assort- d sizes, sensa- Tucked and Plain. C Oui they go at, ] This Tells the Story--It Must Be Done If you pass up values like these you simply shut your eyes to oppor- READ WHY. ; Women’s Suits, Coats and Dress Scramble Judging from the way we are marking every garment in the house, { there sure will be a calamity of record crowds, the like of which has never been seen before. 250 WOMEN'’S SUITS $2§§ Values to $15.00,togoat . , . S They are in a variety of nifty new styles in Serges, Poplins, Worsteds, Gabar- dines and Fancy Cheviots, all bunched in one great lot to be sold at once for early comers. Don’t miss this extra special, they are_wonderful . for the price.—(Second Floor, Take Elevator)—Choice........... sz.gs You Are Losing Money If You Miss These Women's Wash Skirs 1916 Style Sults, § Linfere Dresses, § Vaes 10 20, v 196 | Ve 1 150, v l?-gs Vias 1 1500, w2099 5 5 ing- | A chance of a lifetime | One big line, about 100 tl::‘:" gr::lh“ ea:l,deai to ll]:l'ly the best lts about | in tlhll,lelexant.liy trimmed . nothing in price. Serges, | wil broid- fords, in the latest color Flannels, Poplins, Gab: ery, in.?in: nqu:l,i:y.rollt's tunity. combinations, m a d e | ardines, Shepherd|lucky they are wash s plain and button | Plaids, ete:; also Silk and | materials, as they are slightly i trimmed in great variety | Serge combination effects, | soiled from display, but you Pongee and Taffeta, Silk lined, of swagger styles. They all go in one big lot at, your choice H save ten dollars and more. They are white, cream and colors, all to go at, your choice of styles and colors. One big lot at, choice while Y they last, now....75¢ Wool Dress Skirts Silk Poplin Dresses Values up to $10, sI 95 K:lues to $12.50, ss 95 . W I - to go at . Latest 1916 styles. Here they are, Every garment so sensationally re- { duced to sell in a hurry. Large variety | ladies’ Blue, Copen, Black and newest shades in Green and Red, one-piece materials and colors, made in plain and latest combination styles. One .and pleated styles, absolutely all_ ) i i 1 and extra well made. They | §lance will astonish every looker here m"°°“.t go at this sale, now. ...§1.95 opening da.y and until sold out com- . plete. Specially reduced to. .$6.95 Second Floor—Take Elevator. Second Floor—Take Elevator. There’s a Reason. ~ §1.00 Waists, 45¢ Late 1916 styles in many colors and materials. Sport neck collar effects in plain and pleated, fine embroidered designs. One big line, all to go at 45¢. Second Floor—Take Elevator. p to $2.50 Lingerie Waists, 95¢ / Also Pongee and China Silks, in white and colors. Many styles here while they last, but you want to hurry, they are wonderful bargains. Second Floor—Take Elevator. St Al e LA Silk Middies and Sport Waists Values Up to $5.50 .p. T Tt $1'85 The latest styles and most wonderful offering ever seen. These waists and middies are the best ¥ made, in good, heavy quality silk, shoe string front A laced in swagger styles. l Second Floor—Take Elevator. ' Up to $5 Lace Dresses, $1.00 Including a fair line of $5 values, in Linen Dresses. All colors and styles, bunched into one big lot for fast selling. They are stripes, checks, figures and plain colors, Second Floor—Takes Elevator. Up to $10 Dresses, $1.95 LOOK AT THESE Silk Poplins, Crepes, Mulls and other materials. Ladies’ 50c Silk Hose, 21c plain colors, now at, pair 21 $4.50 Sport Skirts, $2.45 binations, newest styles and effects. style. / Nice quality flannel, in small si years. One big lot, all to go at...... Big line, in all colors, but sizes are limited, $5 to $10 values, now $1.95. 2d Floor—Take Elévator. WANTED—50 SALES PEOPLE Y For all departments, Apply to new manager now s in charge. Call in person only. TH .Under New Management Doors Open at 9 O’clock. Lisle heel and toe, come in ten different Canvas Duck, Awning Patterns, in many com- 1916 Sport Coats, Values to $15, now $5.95 A wide assortment, combination trimmed and colors, in all wool materials. Every coat 1416 Up to $2.50 Warner’s Corsets, $1.19 High and low bust, all styles and sizes. One big line all to go. Take your choice now, $1.19 Children’s Gingham Dresses, 59¢ Ages up to 12 years values to $1.50, in all c:sogé-, nicely trimmed. One big line at, choice, Children’s Flannel Gowns, 10c Ladies’ 25¢ Hose, pair. .. ... s ! o 10 | Ladies’ 50c Boot Silk Hose.....21¢ roe | Up to $1.25 Waists, one lot. . . .25¢ Sale Starts OPENS THURSDAY JULY o TH Sale Doors Starts at Open at 9A. M 9 O’clock. Shoesand Shoes The New Manager said, “Sell Every Pair.” $22,000 Shoe Stock to Go— MEN’S, WOMEN’S AND CHILDREN'S Women's Shoes and Oxfords, Par, 980 One big lot, value up to $4.50. Goodyear welts in all leathers, styles and sizes. Black, tan and white. Take your choice now at pair, while they last —Main Floor. ) Women's Shoes, Oxfords and Pumps 5239 ~Just arrived, new spring styles, in all leathers, every pair worth $3.50 and $4.00, to go into this sale as they arrived a little late. Wholesale cost price takes every pair now at, pair, Men' $3.50 Dress Shoes, Pair ]95 The market is high on shoe materials, but they must go. Lace and button, in black and tan, some elk soles for hard wear and usage. Don’t miss this, men, or you'll lose money. Men's $3.50 and $4Oxfords, now ]95 Best genuine solid leather Oxfords in great variety styles, this season’s goods. Black and tan, lace and button, in all sizes. Extra saléspeople to help you. Be here for several pair now. Men’s $5.00 Shoss, English Last 295 Rubber and leather heels and soles. Good- year welts in the best of makes. Warranted $5.00 shoe values, now to go at, pair, $2.' All styles and sizes to sell at $1.00 below the regular standard selling price. Now is the time to supply them for school days. They go like this— . $1.48. 81.75 and $1.9! Desperate PRIGE;GIITTIHG Throughout t DO IT NOW! Hundreds ~of Fur, Plush and Wool OVERCOATS Sacrificed to Unload Every Garment MEN’S, WOMEN’S and CHILDREN’S ALL TO GO 75¢ and $1.00 House Dresses. ..45¢ Up to $1 Bungalow Aprons....45¢ Up to $1 Petticoats, now...... 39¢ 19¢ 5¢ 1¢ Up to 75¢ Muslin Drawers. . . .. Up to $2.50 Crepe Kimonas....9 N o T | c E-_ Are you prepared to take advantage of the greatest bargains ever offered in Omaha. THE ENTIRE STOCK MUST #"™™ GO. No exchanges, no refunds, no approvals—positively all sales final—the reason justifies this. SALE NOW ON. THE ENTIRE STOCK MUST GO E NOVELTY CO. 214-216 North 16th St.-Half Block North of Postoffice Ladies’ $5 Panama Hats, $1.95 Trimmed and untrimmed, latest large and small shapes, choice $1, Up to 33.56 Trimmed Hats, 95¢ Great assortment, all colors and styles. Large and small shapes, now 95¢ Up to $10 Silk Skirts, Choice, $4.95 Latest style stripes, in all colors. Very latest 1916 styles, also plain black taffeta silk. Up to $10 Palm Beach Suits, $1.95 Plain, Norfolk and combination styles. Latest creations in 1916 models. Up to $18 Wool Suits, $3.95 One big lot ur.n,‘k worsteds, cassimeres and rough materials, fine silk lined, now $3.95 Up to $12.50 'Wool Dresses, $4:95 Serges and Crepes, silk and satin lined, one big lot regardless of cost all to go, choice at 15¢ Linen Men’s $1.00 Collars Caps ‘White Hematitched, in good|All styles, but broken sizes,|Silk and light weight serge , full size, always|in greatest assortment, now|caps, latest styles, plain, hecks and stripes, 39 e for record 75c and $1.00 Union Suits NECKWEAR To go like this . : 28c Neckw: 11c 19¢ Hose every o sold, while they last, pair Now is the Time to Buy Clothes, Men! If You Shop for Bargains, You'll be Here You can’t make more money anywhere than by attending this great slaughter of Men’s Suits. Every garment in the house to be slaughtered be- yond your keenest comprehension. They must go, 'are the new manager’s orders. READ ON. 340 MEN'S SUITS, $795 This takes the heart out of us to do this, neverth.elel:, they are going Regular Price to $18 00, now~. . . . at this price. The Suits are the best of styles and a variety of patterns that all business men as well as the wage éarner would he proud to wear. It's only the price that is cheap, the Suits are high:class tailored and made by a high-class manufacturer, whose name we are not allowed to use, owing to the price they are being sold at. If you knew the name you would be here before the doors open. All sizes to fit all men, in Serges, Worsteds and Cheviots. Take your choice. One big line now at seven ninety-five. Highest Quality Men’s Suits Go Like This: $16.50 Suits, Now [$20.00 Suits, Now | $25.00 Suits, Now $9.95 | $11.95 | $13.95 The naked truth of clothes values must be seen to appreciate their worth. Prices quoted above are shameful, inasmuch as we cannot replace them at the selling price. All men should be here, make your dollar go three ways and do double duty. / ¢ THIS IS OVERCOAT TIME-—-READ Yéu wouldn’t think Overcoats are in season right now, would you? Nevertheless they are going to be sold, and will sell like this: Men’s Overcoats up to $15 Values, o $2.95 They are fifteen dollar values and the best ever offered. It will pay every- body needing one next winter to judge for himself how to save big money. Next 4.95 fall they will readily sell at $15.00. They are here in Chinchillas, fine Thibets, Black and Blue Meltons and fancy materials and styles of great assortment. Take s6'95 our choice, now in three lots.—Nain Floor. MEN’S PALfi BEACH SUITS | MEN'S PANTS Up to $12.50 Values, in 2 lots, $2.95 and ' $4.95 Up{:g:gg :::::: Bow ... 1. Plain and stripes in all styles, take your choice of a wide as- |T()} $4.00 Pants, now. .. ]_35 sortment. All must go, no reserve; choice, $2.95 and $4.95 ., Them Out. £5.00 Pants, now. .. he Entire Store to Unload the Stock 'MEN’S RAINCOATS To Go in Two Lots— $1.95 and $2.95 * These Coats sold Peom $4.50 to $6.50. Light and dark colors, in the best and latest styles. Abso- lutely guaranteed shower-prof. MEN’S HATS, $1.00 Take your choice of values worth up to $3.50. Large and small Stetson shapes, all colors and sizes, great assortment—the manager claims he wants to unload every Hat quick. MEN'S SUSPENDERS, H Worth Up to 75 cents pair . . . 8c Pair styles, in here in all styles and colors. Silk and linen web- -bing, all to go while they last at, pair 8¢ 25¢, 35c and 50c Fresh New Suspenders, pair 17¢ Men’s $1.50 Summer Hats, 69¢ Silk and Palm Beach, in all shapes, colors, sizes and patterns. Very dressy and awful cheap. The price tells the tale. Get one now—‘{ln hot weather is just coming. WOOL AND WASH VESTS . Regular Price Up to $5.00 s 45c All materials, styles, colors and sizes, Take your pick of a big line—out they go at any price for quick action. LOOK FOR THE BIG YELLOW BANNERS-— THAT’S THE PLACE ¥ e Some slightly soiled from handling, and are LD 0D 970 AL VR 5 VR 7 P8 N TP 77 W T