Omaha Daily Bee Newspaper, May 14, 1916, Page 7

THE OMAHA SUNDAY BEl MA \ The Greatest Rubber Initiatives of the Age bave boen developed in GOODRICH Laboratories,~a group of buildipge purpesely iselated, and remote from the Factery, , INTEGRITY —and the House —behind the Tire Commerce is NOT “‘Service!” It is “INTEGRITY!” Because, that term embodies Good-faith,=Depend- ability,—the Intention to play fair, at any cost, as well as Service. W A ey Its essence, so far as business is czmcemed,’ consists in livinw to the last letter of that Americanism, -‘‘The Square B s b T | 1t demands from its practitioners not only a due respect for the Rights of Others (whether they be strong enough to enforce these Rights, or weak enough to be at the mercy of the strong) but goes further. - It implies a charitable attitude toward those well- munini’persons who see “‘Rainbows,”” and who cannot live up to promises they really intended to keep, An old-fashioned Virtue is this ‘‘Business Integrity,"”| w=gometimes crowded close to the Wall by that modern idolat.rg called “‘Business-Expediency.” = & - ‘ ut,—there being something MORE than Money, worth ltflvins for, in Business-lixpansion, (as well as Money) this old-fashioned Virtue lives on, thrives and flour- ithes, in many quarters, like the Iolk-Songs of a Nation that never die. v May we here pay tribute to “BUSINESS-INTEG- RITY,” wherever it abides, and, —with all due modesty,— CLAIM it as the Watch-word which has ruled Goodrich Activities over 47 years of Rubber Manufacturing, Selling, and DELIVERING? THE greatest Word tn the whole Lexicon of O At ] . pay, in Dollars end Cents?”’ the Cynic may INquire, e /From even that cold-blooded standpoint we may, answer (to the growing youth of this country) YES!— it HAS paid even in material Success. ~=Witness the Goodrich growth from a very small “‘Acorn” indeed, to the 90 Square ACRES of Floor Spaca in the largest Rubber Factory of the World,—at Akron, —re- uiring 15 Square ACRES of Window-Glass alone to light &ese Eoodrich Factory buildings. —Witness the Tire Output of 1915 which, if the Tires were placed flat on the ground in a row, would reach anore than 1,400 Miles,—from New York City to Omaha, —although Tires are only one of the 267 lines of Rubber Goods made by Goodrich. —Witness the present Staff of 18,147 People, who roduce the 120,000,000 pounds of Rubber Goods, manu- actured, marketed, an nhigped, during the year, by F'reight, from this Goodrich Factory, in addition to the 10,000,000 pounds manufactured and shipped by Exrpress, from same Factory during same {:rlod. Contrast this Goodrich Rubber Goods Output, with the total Imports of Crude Rubber into the entire United States, during 1915, —viz:—172,068,428 pounds,—and the total WORLD Conswmption of Crude-Rubber for same year, —viz:—142,000 Tons, or 284,000,000 pounds ! Then, who shall question that the Goodrich Wateh- word and Policy, of "INTEGRITY FIRST" pays, even in material Results. “BUT.—does this Policy of Business-Integrity ~ = ppp— i = = ; =This, exclisiva of the Good-will, Prestige, and Public Confidence that flows [from 47 years consistent practice of such a Policy, which may well be worth as much more, in perso and each loyal Employee of the B. F. Goodrich Co, « But, ‘‘How does this Concern YOU, the Consumer?”'— omal satisfaction, to each Goodrich Stockholder, each enthusiastic Officer, P e 4 ou now ask. It concerns you, first of all, as a proof that Square-dealing, Strnigh.b-thlnking,— and Business-Integrity PAYS,—even in Coin of the Realm, w1t concerns each Parent,—and the Son and Daughter o [ —— f each Parent, -u'a vivid demonstration of the fact that the modern god of ‘'Expediency,” is a false god,—and that all the brilliant feats, and dexterous manipulation of facts, which pass current as ,“Expediency" are needless, for permanent Success. It concerns the Consumer of, or the Dealer in; Rubber Goods because he knows that, in dealing with a House of Integrity he can TRUST the Statements, the Products and T rade-Marks, of such a House, implicitly,—can save Time and Trouble and can abandon that costly and unpleasant Watchfulness which is necessarily involved in buying anything under the old Law of Caveat. Emptor, (let the Buyer beware), . fe ¢ ¢ year Good-f 2an’t buy BETTER Fabric Tires, at any price than Goodrich moderate *‘Fair List” price,—you can well AFFORD to believe it. - When they tell you that nothing but Business Integrity their chargin you prices as high as those charged for other Makes of Tires, of no_better quality, yofi can rely upon this :— Megettus - g e difference in price is then a REAL Savin L 1t is the Cash Value, to you, of dealing with a .hnu HEN, therefore, the largest Rubber Factory i the World (with a 47) Fxperience in Rubber-Working) and 47 years of Business-I ity, a&i demonstration, and Square-dealing, TELLS you that Money bric Tires at their very @ se which has made *'Integrity” its Watch-word through 47 years of Rubber Manufacturing and Selling, and which has never yet sacrificed Principle to Profit, nor Good-faith to E:Ked Then accept this SAVING which Goodrich Inte; you buy the best Fabric Tires in America, at the following ‘' Fair {’err;cy. ngs to you every time th’_' pr{cea: Goodrich - “Fair-List” " Prices BLACK “BAREFOOT" SAFETY-TREADS =3t gg Z g’s} Ford Sizes 32 x 3% 334 34 x4 36 x 4% 37 =8 38 x 5% GOODRICH oy . / { $10.40 $13.40 $15.45 22.00 22.40 $31.60 $37.35 Goodrich “Barefoot” Tires % v L IGHT in welght, and close grained,—because relatively free from inert substances or “fillers’” that give excess Weight to Rubber, | at the expense of Liveliness, Springiness and Endurance. Goodrich Safety-tread Tires, of black ‘‘Barefoot’” Rubber, are therefore Lively, Springy, Clingy, and Long. lived, swawer I . i 4 Through their high Pneumatio qudlt% they give, “Pep’ to Car-Action, while stretching out Mileage, per| Dollar invested, in a way that sets Users think!n?. . More than 200 different Makes and Brands o Auto‘ “Tires were made and sold in U. B. A, last year, 1015, to! the total extent of about 12,000,000 Automobile Tires. « Of that 12,000,000 | Tires, the B, F. Co.y e and Bold one-fourth, |- mgwwrwen | Yet, —Tires are only one of the 267 different lines | made by the Goodrich Rubber Factory. : is indicates why Goodrich t-in-the-Market Fabric Tires can be, and are, sold to Consumers Dealers) at the lowest price in America per delivered Mile of Performance, s suuulymmoge. ‘ Compare price-llst on left column and see! Goodxi,chl’l‘ruck Tires )yl REPLACEMENTS of other Maken of Truck: Tires with Goodrich Truck Tires during lagt four years were as follows:— -~y 1912 Change-overs to Goodrich 83,500 1018 g W 8a 1914 o T " 10,725 ) 37, 0 - 14,000 These Change-overs to Goodrich tell their own story to the thinking Truck Owner. Goodrich Bicycle Tires WOPrYRR 0 0 gy peeegh H ERE, in America, the B. F. Goodrich Co?, was the first and largest Maker of Pneumatic Bicycle Tires, developing, among other types, the famous ‘‘Thread Fabric” Tire called the Palmer Bicycle Tire. ® e owr oy “Integrity” of Construction, and Square-Deal in, Treatment of Consumers and Dealers, results in our hold- ing this ]a[lgest business in America on Bicycle Tires, as well as on Truck Tires, —and Automobile Tires, ET a sample of black ‘“‘Barefoot’” Rubber to day, —from your nearest Goodrich Dealer op Branch! Stretch it a thousand Times, to its extreme limit, but BREAK it you CAN'T! | That is ttlu sort of “SERVICE” which Goodrich Integrity of Purpose and Policy, translates into, THE B. F. GOODRICH RUBBER CO., Akron, O. Omaha Branch, 2084 Farnam St. A Quarter Section, only, of the Goodrich Rubber Factory,—at Akron, 0., —the LARGEST in the World,—with more than 90 Square Acres of Floor-Space