Omaha Daily Bee Newspaper, March 25, 1916, Page 12

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IHE OMAHA DAILY BEE| __FOUNDED BY EDWARD ROSEWATER. FOUNDED BY EDWARD ATER. VICTOR ROSEWATER, EDITOR, The Bee Publishing Company, Proprietor. B G, FARNAM AND SEVEN' Entered at Omaha_postoffice as second-class matter, TERMS OF SUBSCRIPTION, By carrier ¥ mon e £ : o sdvancs, ...2:5 or_irregularity in tment, By mall per year. .0 y B , nma-y n-hn). J Bee, three notice of c‘m.n of nflm very to Omaha , _Clreul REMITTANCE Remit by draft, express s t . Only twoe cent stam] Personal accounts. eastern 03~ Omaha—Th Bouth Omaha. Tincein—8 1 o 1 R'-?m 1 i Bt ew Bank of Washington—72% Fourteent CORREAPONDENCE. communicatjons % to news and matter to Omaha Bes, torial FEBRUARY CIRCULATION, 54,328 Daily—Sunday 50,639 B B B Circulation M was 54,328 dgily and BT WHCLIA anaget, Subscri| in and sworn to before me, this 3d R, Notary Publie Subscribers leaving the eity temporarily should have The Bee mailed to them. Ad- dress will be changed as often as requested. R‘lldlll. avenue. Commerce. street, N. W, 1 Ul talnt of the fee-grab not only sticks to the grafter, but alse to everyome who sticks to him. — Considering how he used to be called “Our good friend, Villa,” he seoms to be rather dis- trustful of us now, SevsseE—— Congress refuses to reopen the North Pole question. The stock of trouble on band forbids borrowing an endless frost. A little more experience will enable the Rio Grande rumor factories to crowd their European rivals into the back pages. SEm———— If everyone who signed the petitions were to vote for the candidate thus favored, what a lot of répeating we would have at the pqlls. The addition of men's ralment to the ex- hibits clears the way for a genuine ‘‘week of wonderful windows,” with emphasis on “won- derful.” S—— It is idle to dispute the claim that the last college class is the best class of graduates turned out by the college. The members invar- lably admit it. ———— Insurance men did not make as large & cleanup in Nebraska last year as the year be- fare, but a profit of §7,600,000 on all bustness _ still constitutes a juicy rakeoff on the invest- SRpe—— - Canada’s enthusiasm for the mother country 18 shown in finances as well as in men. A third Dominion loan of §7 ,000 18 on the market, ond on terms that Insure the warmth of & blanket mortgage for years to come. F——— i The senator surely should have given his . junior yellow eritle time to recelve his letter and digest it, especially when he knows its regu- lar habit to be to give its readers merely yes- terday’s news “‘eooked-over” from other papers. S The reputation of Pancho Villa for success- guerilla warfare rests wholly on native fears friendliness. Now he is up against pursuers only mean business, but are versed in alusive parts of the hunted. His chance of depends on his ability to outrun the Sme— in visonary statoments of as as peace pros- and Berlin, London and Coan- and Athens, are kilometers their respective claims, leaving to Amsterdam the agreeable task of truth a pleturesque sendoff. S— There may be, and doubtless will be, ob- Jections urged to the paving bond proposition, but the omission to cinch the job for the vit- rified brick monopoly as against other makes of brick that stand the same test is not serious. If the bonds fall it will not be because the peo- ple object to real competition in paving ma- Colonel Edwin ¥. Smythe, one of the best known lawyers on the Douglas County Bar, died at his resi- dence on Farnam street. He had been practicing his profession in Omaha since 1871, and is survived by his widow, a daughter of the late Jesse Lowe, and one child, Edith A. Smythe. Spring bats may be seen at Frederick's beautitul hat store tn Crelghton block. H. A, Doud, chief clerk at the internal reveue of- fica, left for a trip to California and other western A. C. Mcinniss, who has been south during the winter, returned much Improved in health. The commencement exercises of the Omaba Medi- cal college featured an address to the graduates by E. W. SBimeral. Five new doctors were turned out: Alolse F. Hinz, Willlam H. Smith, James Norrish, G. Panter and H. O, Wiese, ©of the case of the Omaha Post Printing against Hitcheock, was commencel the justice court. The plain- that Hitchcock owes them M35 for publish- from 157 to 184, The de- the case, that they could Kennedy for Senator, With the expiration of the time for filings, it 1s now definitely settled that we are to have only two competitors for the republican nomina tion for United States senator in the impending Nebraska primary. Next to the presidential standard bearer, the senatorship is by far the most important place on the ticket to be filled —most important in the high character and wide influence of the office and also most im- portant in determining the ease or diffieulty with which republican success will be won in the November election. Gauged by any or all of the tests that may be applied, the candidacy of John L. Kennedy carries an appeal to republicans who want to seo this state again represented in the United States senate by a republican which must be un- answerable. Mr, Kennedy has been identified with the upbullding of Nebraska since his early manhood, Hé has been successful in the practice of his profession, in which he holds an enviable rank. He has been a leader and not a laggard in reform movements, and a help and not a hindranee in all the public enterprises under- taken by the city or state. FHe has had the con- gressional experience to fit him for the senator- ship and he has not only subscribed to the re- publican principles, but has been an active party worker, doing his full share to make these principles effective in our government. His patriotism is unflinching and his public spirit never lacking. It is not enough for Nebraska republicans to win back the senatorship. We must at the same time give Nebraska a man for senator who wili measure up to the position, who will perform the duties ecourageously, conmscientiously and creditably, By making Mr. Kennedy the party nominee, we can offer the voters, as & whole, a candidate who can command their confidence and help insure a republican victory. Our Army is Efficient. The march into Mexico, told of in detail in the news columns, is proof that our army, small though it is, has the efficlency clalmed for it. Quickly prepared for emergency service, It moves with a celerity that astonishes the Mexi- cans, who never before saw a real army on the march. The orderly precision and the disci- pline that makes possible the results sought is not known in Mexico, One hundred and ten miles of desert trail covered in twenty-two hours of actual marching 18 & record of which any flylng column may be proud. While not #0 impressive as a spectacle as was the tidal wave of armed men that flowed through Brus- sels, Pershing's army is a magnificent exhibi- tion of the possibilities of tite American soldier. Our army is little, but what there s of it is of the best. The lesson is that volunteers, sprung to arms between sunrise and sunset, are not prepared to achieve what is expected of trained woldiers, No serviceable army can be impro- vised. | — Building of Bird Houses, The Interest aroused by the Audubons in birds, now manifest by the unusual excitement ‘over the bullding of bird houses, is a convincing proof that urban life has not entirely destroyed the love of man for the lesser things in the world. Dormant concern in birds is now well stirred into activity, and with a little fostering care it 1s likely to retain its present foree, if not actually to spread. Nebraska is the natural habitat of a large variety of feathered wild things, and Omaha is annually visited by many of them. In the parks are set up the house- keeping arrangements of these busy creatures, whose goings and comings are tremendously en- tertaining to any one who will take the time to follow them, while even the careless can not fall to noté the proceedings, Some of them, the robin for example, delight in approach to wan, and all may be made more nelghborly it given a chance and not unduly disturbed by the irquisitive., It is possible to have birds of the better class flitting about our shaded avenues, carrying on their courtships and their concerts on our lawns, to the partial exclusion of the bothersome sparrows, it they be given a little encouragement. The bird house campaign is in the right direction, and even the present be- ginning will bring returns. Serm— Two Police Judges This Time, Thero seems to be some confusion among Omaha voters due to uncertainty as to how many police judges are to be nominated ana elected this year. Heretofore, we have had but cne police court and have chosen but one police judge, but with the merging of South Omaha and Dundee, the police court at South Omaha was likewise annexed, and we will, this year, have two police judgeships to fill. According to the law, as we read it, these places are pre- clsely alike, o far as the voters are concerned, all the candidates being voted on throughout the whole of Greater Omaha, the two highest securing places on the respective party tick- ets, and the two highest agaln in November be- ing elected. In a word, each elector in Omaha may vote for two police judges, instead of one, this time, — Official reports show the number of sol- diers’ widows in Great Britain to be 41,000 and sallors’ widows 80,000, The number In other warring countries is in like proportion to the number of men engaged, doubtless running the aggregate of war widows well up to the mil- lion, if not beyond. To this number of stricken, husbandless homes must be added the unknown nember of mothers bereft of sons in order to grasp in outline the heartrending tragedies of war imposed on the innocent, It any city, outside of the big population centers like New York and Chicago, ever drew & new depot without first putting pressure on the rallroads, we do not know where it is, Kan- sas City’s long and finally successful fight is historie, and Cleveland is just now in the throes of & final struggle to pull across & Union Depot there. Omaba will have to do more than wateh- ful waiting. SEemmm—— A vision, if not an actual view, of coming squadrons no doubt impressed upon Geners) Herrera the value of loyalty. Manana warriors dislike precipitate funerals. | | bright as Sirtus, the most brillian OMAHA, SATURDAY, Awful Majesty of the Stars[ ‘ Garrett B. Serviss. IFf NDWCOMB'S estimate of the position of the | apex of the sun's motion, about four degress from Vega, is substantially correct, then that star is, at the present moment, about fourteen times as far from us as it is, perpendicularly, from the path of the n, extended in a straight line through space. Supposing Vega either to stand fast and walt for us, or to move in eur direction along & line parallel to the track of the sum, it would, at its point of b t approach, be about fourteen times nearer than it s now, and, since the intensity of light varies inversely as the square of the distance, Vega would then be 14x14, or 196, times as bright as it I8 at pres- ent. That would make it nearly forty times as star now visible to us In the entire sky. Ita heat radiation and its gravitational influence upon the earth would be Increased in the same ratio. But neither of the two last named effects would be noticeable, although It would be possible to measure with delicate instruments the amount of heat recelved from Vega, as, indeed, it is poseible even at its present distance. But in fact the motion of Vega, although it has a large component directed toward us, is, as a whols, not parallsl to the sun's path, so that it will never approach as close as the caleulation above shows. Even If it ald the sun would mot become its satellite, notwithstanding the fact that Vega is prod- ably many times more massive than the sun But very careful observations might show how much the sun was swayed frem its steady course by the great star's attraction. Every star in the univeise exerts some influence upon every other star. Many are united in close unions as doublets, triplets, quad- ruplets, etc., and many others form globular clusters, but our sun as yet is one of the virtually independent wanderers. 2-Bven If Vega were at the nearest point above ealculated it would still be about 12,000,000,000,000 miles away, equal to 6,000,000 times its own dlameter (giving the latter its highest probable value), so that its angular diameter to the eye would be only one- thirtieth of a second of arc, or less than one §0,000th of the angular diameter of the moon. It would far outshine every other star, but yet it would be only & starry point of amasing brilliance. 3-The fact that the most swiftly moving stars are the oldest is one of the newest discoveries of as- tronomy, The reason for it is obscure, but perhaps the most probable explanation is that the older stars have been longer subject to the aoceleration of grav- ity produced by the attraction of their compeers. Investigations of the grandest charactsr are now under way concerning the equilibrium of the entire universe under the play of its myriad-handed internal forces. Most fascinating glimpses of stellar asso- clations have already been obtained through these studies. There appear to be societies among the stars; traveling companions are found in the star depths, sometimes separated, as seen from the earth, by the entire breadth of the sky, but ali along the same way In space, as if linked by invisible chains, or ®overned by some acknowledged principle of common destiny. Sirius h ts company, of which, by of its brightness, it may be called a leade: some of whose members are as far away, on a star chart as Ursa Major, Algenib, or Alpha Persel, is, in a similar wense, the leader of another band of star Many ©of the stars of the constellation Taurus form another association, whose members are notable for their great relative size, a company of big fellows, thirty. nine in number. “In the vicinity of the sun,” says A. 5. BAding- ton, “we have nothing to compare with this collection of magniticent orbs’ The smallest is ten times aa bright as the sun and the largest a hundred times, This cluster is moving awsy from us now. Eight hundred thousand years ago it was twice as near as it 1n at present; in @,00000 years it will be a giim- mering speck in distant space, a bit of starry gauze, covering an area less than half that filled by the moon's disk. The motions going on in the universs about us are stupendous heyond thought. The suns swing in orbits of incalculable magnitude and form, and yet &Il goes on orderly, systematically, unceasingly, And in the midst of the mighty eddies drives the earth, like & speck of dust dropped on the glittering ocean. Twice Told Tales More Appropriate. Sir George Alexander is drawing all London by his remarkable acting in a delightful comedy at the 8t. James theater. As many people are aware, Sir George's original name was Samson before he went on the stage, and Apropos of this fact & good story is told. A well known theatrical manager was once dis- cussing Sir George with a friend. “By the way, Alexander isn't his right rme, 1 1t inquired the friend. “No" sald the manager. “It used to be Sam- son. It was a pity to change the name of Samson to Alexander." “Oh, but Alexander conquered the world, you know." laughed the other. “‘Yea," answered the manager: 'but Samson is o more appropriate theatrical man, Have you forgotten that Samson was the first man who brought down the house'—Pittsburgh Chronicle Telegraph “Children," ‘hool superintendent “this picture fllustrates today's lesson: Lot wag warned to take his wife and daughters and flee out ot Bodom. Here are Lot and his daughters, with his wife just behind them; and there Is Sodom in the background. Now, has any girl or boy & question be- fore we take up t tudy of the lesson? Welil, Susie? “‘Pleathe, thir,” lsped the latest graduate trom the infant class, ‘“where Ith the flea " —~Harper's Monthly. Worth Learning. Miss Gladys was rather a flippant young lady, and just so was her friend. Of late meetings between the two had been few and far between. Gladys' friend oould not fathom the reason why, and in order to satisfy her curiosity she called one afternoon. “No, mum. Miss Gladys is not in," the mald tn- formed her. “She's gone to the class.” “Why, what class?™ inquired the caller, in sur. People and Events Americans are the greatest meat eaters, the per capita consumption being 17 pounds & year in this country, 119 in England, 113 in Germany, %0 in France and Holland, 64 in Austria-Hungary, 50 in Russia and In Spain ®. A bunch of easy marks In San Francisco almost fall over each other in their eagerness to get in on the ground floor of & Transcontinental Aute Tour company, capitalizsed at $35,000000 After putting up the first installment, a search of the chief promoter revealed a large imagination, copious vocabulary and @ cents. The removal of tar from gas by electricity is the subject of a patent recently granted to an inventor of Detroit. The operation consists essentially of passing the gas through an electrical field of alter- Bating polarity between receiving and discharging electrodes. It is asserted that the particles of tarry substances in the gas then coalesce and are deposited on the recelving electrode. MARCH A= a1y 1916, Union Depot Possibilities. OMAMA, March 24.—To the Bditer of The Bee: I have noted in your moming fssue that D. C. Pattarson has adfed his vote for a new union depot, and in this respect he volees the mentiment of all our boosters. He also records with ac curacy a few of the indignities imposed on travelers who have to await outside the eity limits until treins can be shifted at depots to receive them. In regard to the actial dimensions of this new bullding proposed by him and its general arrangements possibly the idea is worth considerstion, While he states it ought to be 500 feat square and twelve stories high, with #ix. teenth street running through it and with an inside court M0 feet square, he is not clear as to the location of this structure in relation to Jackson street, if it is in- tended that this building straddle the Bixteenth street viaduct somewhere in the middle, it would be a mistake to do #0, for the reason thut the smoke and noise from the constant moving of en- #ines and trains, the confusion and un- sanitary features of this situation would be most uncomfortable indeed. 1f, however, Jackson street the difficuities would be lessened, for the reason that all the traffio would be on ono side, ’ As to converting the bullding into a dual office buflding anl railway station, it would be a mistake, and a matter of fact it should cater to rallway business only, The Bixteenth street viaduct should be- | come a part of the architectural design of the station, th st end of this sta- tion on Jackson et would then be- come the commencemsnt of the Union Pacific freight station, «ll of which could be finished in keepingy with the general | scheme. The depot as a whole would then extend from Hixteenth street to Eighth street, all facing Jackson street, with & viaduct from Tenth to Sixteenth | street about Plerce street all the old South Omaha district could be discharged onto the Sixteenth street thoroughfare, greatly to the bemefit of all concerned. Thus all viaducts and grade crossings would be abolished in the district. L. C. SHARP, Omaha Maochine Works. As to the Primary Law. OMAHA, SOUTH SIDE, March 24.~To the Bditor of The Bes: We deem it of importance in the discussion of a subject to know what jubject means and not Jump at conclusios Many make asser- tions in discussions without thought and when analyzed find they have plunged into water beyond their depth. We are told by authorities primary as an adjective means “first in order of time or development; preparatory to something higher.” As a noun, “that which stands highest in rank or impor- tance. A law is that which {5 lald, set or fixed llke statute, constitution, and is defined, “a rule of order or conduct es- tablished by authority.” Some are pleased to say that law is a rule of actlon. We think this is error and gets one into trouble, because of th> makeup of dif- ferent individuals, they méasuring every- thing from their individual viewpoint. We have in Nebraska a primary law by which elections of first instance are gov- erned, but with what jusl measure can only be determined by a strict observance. At almost every session of the legislature since this system was resorted to amend- ments and alterations have been made so that the present law kas beceme prolix, complex and expensive, and does not seem to eradicate maiters sought. With the multiplicity of candidates now be- fore the people to choose from, some undesirable candidates will undoubtedly be nominated, and if they are not sup- ported at the November election the non- supporters will have all the inveotives hurled at them that the vocabulary com- tains, but the taxpa; have to foot the bill for the printing nnd the cost of the primary. By the old convention system this cost would be saved, and perhaps as clean a set of candidates nominated. In the framing of the law the legisla- tors seem to have tried to see how prolix and complex it could be made so that the voter might give it his individual in- terpretation, and befogging and rnlslead- ing in its entirety. This system makes laborious and un- necessary work for an election board, often carrying them hours beyond the time in which they are expected to per- form the work. If the people continue to send men with such farcical ideas to the legislature to make our laws, confusion, discontent and costly will be the resu CLINKER., Editorial Snapshots Washington Post: Just what the Eu- ropean countries will do after the war falls to Interest them nearly so much a8 the more pressing question of getting through. 8t. Louls Globe-Democrat: It requires no world statesman to perceive that Alaska would be as hard to nd as the Philippinnes, yet there is no blue funk about Alaska and a desire to throw it at somebody’s head. Pittsburgh Dispatch: It is unfortunate that the troops that pursued Villa had no cable to cut, doubly so, judging by the disappointment in official circles when they obeyed previous instructions and re- turned across the border. Pittsburgh Dispatch: A bolled ghirt with a stud in It and enough money be- hind it can get & college degrée, acoord- ing to Scott Nearing. Some of these days the professor is going to force folks to feel charitably toward the univerity trostees. New York World: An Omaha man raises the point that Mr. Bryan is not & democrat and protests against the ap- pearance of Mr. Bryan's name on the demooratio primary ballot. Mr. Bryan never was a democrat. He was and is & populist, but it is rather late to get ex- cited about it. New York World: To college men with & taste for a military career, enlistment and gervice in the ranks shouid be only an easy step toward promotion. West Point does not supply enough officers for the army as it s today. If it is to be Increased in size, according to the plans pending in congress, there will be room for many more. No more promising ma- terial exists than young men of educa- tion, who are attracted to the army by & dense of duty or by love of a life that carries with it so many homors and | opportunities. New York Journal of Commerce: In this time of war and tumult abroad and of the disturbance of commerce the world over, the mructure faced on | ® United States s embarrassed by a | superabundance of gold. This is due to the enforced payment in part for the ©XCens of our exports over imports in our own coln or that of other nations or in gold bulllon. This tends to mcoumulate In the publie treasury as the basis of cur- rent money in the more convenient form of paper certificates. There is little ae- tual eirculation of gold coin in this country and nobody cares to hoard it in large quantity or to stow away unecoined bullion. LINES TO A LAUGH. Ehe—Papa sald you had mere money than brains. Reggie—H. I'm broke. _She—Yes; papa added that you were.~ EBoston Transcript. That's one on your fathen ‘‘Naval officers e likely to moted pretty quick now, aren't they? ‘Dear me, yes. Why, you f!! to be a gaptain now fn only about fifty years." get pro- “Here's a story about & man who bought & manufactured ‘old master under the Impression it was a genuine Vgahnyh..;' . » N at » - Baltlindre Anerdian® hiskers on tt Barber—1 want & motto from Shakes- peare to hang up in my shop. Can you Eive me one Patron—Of course. How will this do? hen saw you not his face."—Saturday vening Gasette. » 'tl'\;" you belleve that women ought to rota P’ “Haven't figured that far,” replied Mr. Growchar. “What I'm in doubt abeut 14 whether the vote ought not to be tak: away from a whole lot of us men.' — Washington Star. ‘Your boy Josh gets very excited and harsh language. ' replied Farme Corntossel. ot me guessin’' whether he's goin’ to get into trouble or turn out to be one of these reform orators.”—Washing- ton Star, “It takes pluck and energy to become an_American millionaire.” Quite go, but you have left out one of the mbst important requirements.” And what is that?® ‘Expert lega! advice."—Birmingham Age-Herald. * Lady of the House—You haven't had anything to eat tod Trampolady, it -er will belisve me, de only ting I've swallered terday s in- sult-Tndianapolis AN INVITATION, Horace Keller, in Judge. Tt's out of fashion to descry The dishes that were fine and dandy. At present I would like to try Bk, Some of them served by Liz or Mandy. Tomorrow morn for instance, son, ¥ A stack of buckwheat cakes would hit me, Flanked by some sausages well-done, And maple syrup—do you “git" me? But maple syrup's had its day, rk sausages for long have vanished; llnllrm buckwheat flour's passed away, Ann‘lnl these many moons been ban- ished. Say, what's the matter In nice ham gravy gently swimming? oretse -:ufl ‘when you stretch out your &8, Beneath the board with gusto blimming. Corned beef and cabbage dinner time, Y’Tum- I';a their jackets—hold me! Else I'll for the proper rhyme; And then the editor wi -old- ith fresh eggs, for impl Back to the farm with Back to the farm with me and try ‘The good old dishes so enduring. In the kitchen you and I Will_sample sometiing thi The cotfee pot Is on the st BAD BREATH Dr. Edwards' Olive Tablets Get at the Canse and Remove it. Dr. Bdwards' Olive Tablets, the substi- tute for calomel, act gently on the bow- els and positively do the work. People affiieted with bad breath find quick relief through Dr, Edwards' Olive Tablets. The pleasant, sugar-coated tab- lets are taken for bad breath by all who know them. Dr, Edwards’ Olive Tablets act gently but firmly on the bowels and liver, stim- vlating them to natural action, eleariny the blood and gently purifying the en- tire system. They do that which dangerous calomel does without any of the bad after effects. All the benefits of nasty, sickening, griping cathartics are derived from Dr. Bdwards' Olive Tablets without griping, pain or disagreeable effects of any kind. Dr. F. M, Bdwards dlscovered the for- mula after seventeen years of practics among patienta afflicted with bowel and liver complaint with the attendant bad breath. Dr. Edwards' Olive Tablets are purely & vegetable compound mixed with elive oll; you will know, them by their olive color. Take one or two every night for a week and note the ect. 10c and 25e per box. All druggists. The Olive Tablet Company, Columbua, Ohdo. Itching Torture Stop It is unnecessary for you to suffer with ecsema, ringworm. rashes and sim- flar skin troubles. A little semo, gotten at any drug store for e, or $1.00 for extra large bottle, and promptly applied will usually gi*e instant relief from itch- ing torture. It cleanses and soothes the skin and heals quickly and effectively most skin diseases. Zemo is a wonderful disappearing llquid and does not emart the most delicats skin. It is not greasy. is easily applied and costs little. Get it today and save all further distress. Zemo, Cleveland. HOTELS AND RES Hotel Marie Antoinette Broadway, 66th and 67th Sts. NEW YORK CITY. SITUATED in the most venient location in ern in eve fireproof, of the u“fl- storea, shops ers, SVt oot BT Rooms, with Bath, $2.50 Per Day Up. Suites, $4.00 Per Day Up. ROOMS $1.50 PER DAY UF, Restaurant of Unusual Exocellence. H. STANLEY GREEN, Managing Director. Mrs. Housekeeper 1—When you order to ll‘ly‘l.".h. food you're getting? es, . g\m‘ oachetti, for ft of most nourish ealthful food in the world to f six people! There's no end tc the delightful and tasty dishes that can be served spaghetc and there's hardly a person who doesn’t like it in every way. Faust Spaghetti always pleases. = Wa'll send you free recipe book. Your grocer'll sell you Faust Spaghetti. MAULL BROS., St. Louis, U. S, A, Sunday Night Dinner de Luxe . Berved from six to nine at One Fifty the person. Select musical Fontenelle Orchestra. programme by Christman’s Reservations may be made by Phone Douglas 3207, ‘‘Built for You to Enjoy’’ HOTEL FONTENELLE A. Burbank, Managing Director. Persistence is the cardinal vir- tue in advertising: no matter how good advertising may be in other respects, it must be run frequently and constant- ly to be really succcessful.

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