Omaha Daily Bee Newspaper, January 25, 1916, Page 6

FOUNDED BY EDWARD ROSEWATER. VIOTOR ROSEWATER, EDITOR. The Bee Publishing Company, Proprietor, PEB BUILDING, FARNAM AND SEVENTBENTH Fntered at Omaha postoffice as second-class matter. TERMS OF SUBSCRIFTION, 2y carrier month " Sunday. ming and Su ing nday Bee only.... Dally and Sunday Bes, three years in advanoce.,..$10.00 e potice of change of aadress of compiainis uf {rregularity in delivery to Omaha ) &mluhn Department. REMITTANCE. Remit by draft, ~ o po-uw“:.:{do;' 011" th Coupta. Pereonal checks, eXcept on Omaha and eastern ge, not pted. omtna-Tae mg SN Bouth Omah 8 N u"-&. Council Bluffs—14 North Main street. : “hicy earst -L,‘H ,!"'U t:;l-t--nnom' 1108, ot ?{hmlv-ul it ul Ban| 3 i Washington—15 TRW. : CORRESPONDENCE, ol ress communications relating to m and e i DECEMBER CIROULATION. 53,534 Nebrasks, County of Douglas, #s: llllame, circulation manager of The Bee , belng a says that u-%’n Tor the .:’.'.6."25‘»....-.. I& WILLIAMS, tion MJ‘I‘! my ...-.fi"fi" -'o:‘ax.flhu e, this éth day of Janua ERT H Notary Publle. Subscribers leaving the city temporarily should have The Bee malled to them. Ad- dross will be changed as often as requested. It 18 consoling to learn that petromortis, not the-price of gasoline, is the real joykiller. e— ‘What is wanted in Omaha is a general mobili- zation of all forves for a war on disease germs. Sp— Here's hoping that Bditor Orlin C. Bates did not encounter & “blizssard” in his flight “over the range.” i ——— . Ome may say that the backbone of winter hag hg- broken, but it may yet be patched for temporary -use. e—— BN, esndidates for office hereabouts have been kmown to withdraw and then to withdraw the withdrawal, SppE—— ‘The follow-up system is a teammate of & leap year proposal. Jump the fence, Florence, jump; “‘we ain't lookin'." r e— Wait for the Bryan birthday party if you want to ses an exhibition of the only genuine - brand of democratic harmony. mr——— Turkey shows a desire to clatm the glory of 1 the Persia. ‘'Trust the Turks to father which other powers convenlently duck. ; ———— for & tarift commission is on in the ¢ camp. Having produced a party THE OMAHA DAILY BEE | Income Tax Law Constitutional The supreme court of the United Btates has Just given its full and complete approval to an- | other plece of constructivo work of the repub- lean party, upholding the income tax law in al partioulars. It is of interest to recall at this time that the last attempt to formuiate an in- come tax law was made at a time whem Wil llam Jennings Bryan was representing the First Nebraska district in congress. As a member of the house ways and means committee, Mr. Bryai was in charge of the income tax provision of the Wilson tariff bill, which was declared unconstitu- tional by the supreme court. Senator Norris Brown of Nebraska, in 1909, inaugurated an amendment to the constitution of the United States, subsequently ratified by the states, on which the present income tax law rests. The attack on the law raised a number of points, all of which are swept aside by the su- preme court in its decision. This will very likely open the way to amendments to the Jaw, to make it more productive of revenue. One of the pro- posed extensions, which will strike a popular chord, is to increase the tax agalnst incomes that are derived in this country and enjoyed abroad by expatriates. The case of Baron Astor of Hever castle is in point, and serves somewhat as an Incentive along the line suggested. Others similarly situated may be reached under the application of the proposed law. The present democratic administration will welcome the decision, as affording possible escape from its predicament with regard to the revenue. An enormous deficlt Impends, and new sources of income must be developed to meet it. President Wilson's recommendation that smaller incomes be subjected to the tax will doubtless be adopted, and along with the con- tinuance of tax on sugar and like articles, the workingmen will be made to feel appreciatively the effect of the demoecratic administration. Dealing With an Epidemic. Omaba doctors indicate a tendency to pro- fessional hysteria in their efforts to control the existing epidemic of scarlet fever. This is a very good time to keep cool, and especlally should the geantlemen and ladles of the healing section retaln their self control, and set an example for others by following practices that may be depended upon. The situation is serious, but not beyond control. The exercise of care in the application of sanitary measures will pro- vide reasonable immunity, and ald in overcoming the disesse. Scrupulously clean homes, which can easily be maintained, are not likely to be attacked, while the observance of rules lald down by the health board for quarantine and fumigation, and the after treatment of convales- cents, ought to be rigidly enforced. Citizens can contribute greatly to the desired result by being ‘careful, but above all, kesp cool. Smm—— The Size of the Graft. Mr. Taxpayer, did you get the significance of the report just made, embodying the statistics of the operation of the county poor farm and hospital during the last year? The figures show that this institution cared for an average of 301 persons, day after day, at a cost for feeding of 6.148 cents per meal, which includes not only the food, but also the kitchen and dining room expense. Counting three meais daily, the cost of board for these county wards is, therefore, a little less than 18% cents a day. On the other hand, through the lobbying machinations of the sheriff, the allowance for jall prisoners was fixed by law at 32 a day, with the sheriff permitted to pocket profits. If the county jall prisoners were well as the county poor farm inmates, which they are not, the sherift's rake-off would be nearly 16 cents a day on every prisoner, or about $35 a day on a average of 250 prisoners The truth is that the sheritf's “velvet” in his Jall-teeding graft is not than 20 cents per prisoner per day and is ing between $40 and $50 per day, which ought to be saved to the taxpayers, and would be saved, if the prisoners were boarded at the county expense the same a8 are the Inmates of the other county imstitu- tions, It Douglas county taxpayers stand for a con- tinuance of this outrage longer than the next legisiative session, it will be their own fault. Ermme— ‘Deolaration of Nations. An important document, just published, coming from the Pan-American Scientific con- gross, states in almple terms the fundamental congeption of national sutonomy. It was pre pared by a committee on whose knowledge of international law absolute reliance can be placed. Becretary of State Robert Lansing former BSecretary o;l State Elihu Root and Dr. James Brown Scott constitute a group whose pro- nouncement on any international question wili be mocepted as authoritetive, and their report will be received by the next congress with the respect it is entitled to, Modeled after the Dedlaration of Independ- ence, this new Declaration of Nations explicitly formulates the imternal rights of separate peoples, but is silent on the point of external responsibilities, It s valuable at this time to the smaller nations, who will be comprised In the All-American union, as a pledge that the United States has no sinister purpose in its newer velations with them. It does not supersede nor strengthen the Monroe doctrine, further than to impliedly, perhaps, pledge the signatory powers to the malntenance of the principle enunciated. In avoiding direct reference to this the com- mittee has astutely enlisted some support, so ta) a8 it may be done in advance. The various points set out in the declaration are well supported in law and equity, and in themselves embrace the common sense of na tional autonomy and governmental freedom and independence, No clause binds our government to anything it is not already morally obligated to perform, and with the plainly expressed prineciples fully subscribed fo by all, it may en- able us to avold “entangling” alliances that might become embarrassing without bringing any advantage. feek Falling to make the boll stick to the Kalser, Rome jumps on old man Francis Joseph and floors him with bronchitis, As a fighting factor Rome is jnnocuous, but its wired artillery shells balf the world. A | FIYHE appointment in responss to the demands of the spollsmen of & new postmaster for New York to sucoeed Postmaster Morgan, who began as & latter carrier and worked up through all the grades till put by Roosevelt, and retained by Taft, in charge of the offics for ten years, has incensed friends of President Wilson as & backsliding from the principles of eivil servios reform to which he professed devotion. How the ofvil service democrats feel about it may be gatherod from this expression o’ Oswald Garrison Villard in his New York Rvening Post, which he is himeelf serving as Washington correspondent. “Whether one belisves in preparedness or not; whether one is shocked by the Johnson appointment or is inclined to overlook It as one of the necessary compromises of politics; whether one believes In & conversion as sudden as Mr. Wilson's to woman suf- frage or not, there is fullest agreement, when the friends of the administration meet, that things are not #oing well. There 1a no tone of jubllation here today. no real pleasurs In the many things of solid worth achieved since Mr. Wilson took office, but a dlstinct feeling of disappointment and of anxiety as to the future. There is no feeling of confidence, except when there 18 & discussion of the possible republican candi- dates. Then there asserts itself a belief in Wilson's lneky star; unless some one suggests Charles . Hughes. “If the reader will recall the personal enthusiasm for Grover Cleveland, even in his defeat and prior to his triumphant re-election, he will understand what is meant. No such feeling exists in the democratio party today; no such senss of personal devotion. This Is, of course, largely dus to the president’s inaccessi- bility to the rank and flle. They read about him, but even if they live in Washington they do not often see him, and as for being asked to meet him, that does not happen—as the Federal Reserve board knows ~even if one should be doing an important plece of work for the government. “The result is that the president has not bullt up any enthusiastic following, either in or out of office, One may call the roll of congressmen without finding one whose personal relations with Mr. Wilson are really intimate, or close; and, If one goes outside the charmed official circle, one finds no group of enthusi- asts to correspond with that fine body of Cleveland Mugwumps and devotees that made the old Reform club such a tower of strength in the Cleveland days, and in gold-standard days. ‘“There has been disappointment all along the line, Even during what may easily prove to be the high- water mark of this administration—the period in Au- gust immediately after the third of that wonderful and stirring series of Lusitania notes—there always lurked in the background the speotre of the undemo- cratic aloofness of the president, which was in part to be explained by the natural necessity of husband- ing his strength for the all but crushing tasks in hand. And always there was the fear that the president was not getting enough advice and the right spirit—that he was perhapa too much influenced by his immediate entourage and the fow officeholders that he saw from time to time. “It was because of g realisation of this that there was much rejoloing In t same entourage over the president’'s wedding, because it wasd hoped that his ¥now how charming, entertaining and winning the president can be If he chooses to unbend and make the effort. Whether the hoped-for change will come 1t is too early to tell; but it is & that recent hap- penings have hurt and not helped. The espousal of the preparedness cause, whether rightly or wrongly, without consultation with the party leaders, not too much democracy within the been such consultation there must have mistakes made in the proceas somersault, and there would surprise at the revolt of the (who, according to Mr. Bryan in are now against the president), just as, it there been team work a year ago, we should the almost unprecedented speotacls of urging one policy and his secretary something quife opposed. And the tragedy of it all is that, i wy observation is correct, the president really wishes be beloved of the peopls, and not merely and admired, : ! ““Today the terrible blunder in the Johnson case is intensifying the feeling that the president, it he is going to err like this, and to slough off friends who have stood by him ever sinoce he entered public life, have assured me that they put It s belleved here—rightly or wrongly—that talling the president tion would feel and act should be made reached “8o @14 an expifcit true civic leaders in covered many years during or taken office. But something dent take the fatal step, which is surely & far greater break with the Wilson of the past than he can pos- Wilson who would not dine with Tammany men in 1918, “What has caused this sea change? Is it due te the second-term ambitions? Is it due to the subtle deterforation of character in office, when the goal is achieved, which has wrecked so many a promising career? Is it a form of selfishness that has made him turn his back upon his natural political allles in New York and some of his warmest friends who begged him not to do himself this hurt? Time alone oan tell. The clear faot today is that his stock has taken another swift drop like & ‘war-bride’ in a ‘bear drive.' " People and Events, Former Ambassador Herrick has entered the tight for the United States senatorship in Ohio. Senator W is assured of « lively run for his job. There are about 164,000,000 uamarried men and women of marriageable age In the United States who are believed to be in & state of preparedness for any emergency leap year may fashion. Go to it Like an echo of “Trilby”” and the terrible master mind of Sveagall was & scene enacted in a Detroit court recently, A woman witness against one Bristow became speechless under his gase and could not pro- ceed with her testimony until the prisoner was re- moved from the court room. —_— The Darn family of Sharon, Pa., pushes the “whole Damm family” out of the limelight for a moment. But the Darng will not stick together long enough to got thelr pictures on the circult. They have had a darn lot of trouble and after exchanging & few wallops they secured consent from the court to travel separ- atoly any darn route they please. A Problem of Title Abstracting. PAPILLION, Neb, Jan. M.<To the Bditor of The Bes: An abstracter in making his tax certificate to an abstract does not bother himself in knowing whether or not the rightful owner paid his own taxes on & piece of property of not, unless the same has been paid by & tax oertificats purchaser, peither does he go into detalls ss to whether a me- chanics’ lien has been propertly released or cancelled, then why should he show mortgages that are properly released of record, or mortgages, assignments or the release thereof to which €M1 and 6243 of the Revised Statutes of 183, would apply. It seems unnecessary to me that an abstract should be emcumbered by a number of properly released and assignad mortgages, which has been the case in all but two abstracts that 1 have p'e pared on Sarpy county farms; recently I prepared one in which there were eleven mortgages and fifteen assignments and releases and each and every.one of them were good and without defects, which is unusual, Since the enactment of the foregoing fin 911, X have felt that I would some time omit all mortgages that were properly and regularly released, or mortgages to which the sections moted would apply, by amending my ocertificats, but felt that I should firet gain the opinions of attorneys and examiners as to its ad- visability. The title men or abstracters will hold their annual convention in Fremont, Neb., on the January % and 2, to whom I am sending a copy of this letter, where the course will no doubt meet with strong opposition, nevertheless it seems to me as practical and that the abstract should not be encumibwred with unnecessary matter and unnecessary expenss, 1 wish the attorneys and examiners would make themselves heard relative thereto. C. B. TOWER. Soclalism's Appeal. OMAHA, Jan. 2.~To the Wditor of The Bee: John C. Powys, who recently ad- dressed the Fine Arta society, has spoken very favorably of the English soclalist movement, and has prophesied great progress for it after the war s over. Rev. John Haynes Holmes, who made several addresses here, 15 & soclalist, as is Miss Helen Keller, That people of unquestioned scholarahip and wide knowledge of atfairs could take such a position s not in itsel? evidence of the truth of the soclalist contentions. It should, however, lead all who profess to be intelligent and lovers of truth to investigate the principles and tactics of the socialist movement. No man or woman or child was ever injured by studying soclalism, and thousands have found In it a souce of improvement and pleasure both great and enduring. Soclalism makes its strongest appeal to the intellect. The only reason that all educated people are not soclalists is that economic interests form a mighty oppos- ing force, causing many of means and education to turn their backs on what i attractive to their better judgment. EDMUND R. BRUMBAUGH. Germany’s Service to Humanity. CHICAGO, Jan. 233.—To the Editor of The Bes: ‘Danger expelleth democracy” s one of the teachings of history. War meana martial law, restriotion of freedom of speech, press and travel, and increase of bureaucratio influemces. But German democracy is not extinct in spite of the intensitied Russian peril, as some would make us belleve, No one can veto the decisions of the Relchstag and the fed- eral councll, and the imperial government 1s for every necessary dollar absolutely dependent on the good will of the houses, #0 that it can undertake no important step without deferring to the wishes of the party leaders. The kaiser's personal influence is small, not only with the Relchstag (n which there are 110 soclalists), but even with the Federal Counell, In which body Prus- sis and Alsace Lorraine (tbe two coun- tries belonging to the Prussian crown) have out of sixty-one members, together only twenty. The written officlal deliv- erances of the kalser (with the exocep- tion of army orders) have to be counter- signed by a minister, while his oral ute terances are striotly subject to censor- ship, since the crisis of 18, when the kaiser had to yleld in this respect to the Parliamen place of France and Russta, History will not fall to emphasize the contrast between Russian and German political life, and will recognize the great service to humanity that Germany has rendered in shielding Burope against Russian encroachments. ‘The Masurian lakes will be remembered in common Salamis and Bunker Hil s BEMIL REACH. All in Due Time. TRED CLOUD, Neb, Jan. 2—To the Bditor of The Bee: The democrats in this part of the state seem to be some- what st sea as to the record of Senator Hitohoock during the last session of con- gress, viewed from the standard of what should oconstitute the record of a true democrat. Will you give us the facts as to his support, and also his opposition to the great measures as passed by our last congress and commonly known as ad- ministration measures, and the extent of his support or opposition to these meas- ures? A great many demoorats here think that his bill against the shipment of arms or ammunition to the fighting nations s inconsistent and lopsided. If we are to agree not to sell, we should also agres not to buy arms orf ammunition, under any ciroumstances, even should a fight be forced upon us by a forelgn country. Mr. Hitchoock may be able to harmonise these twe view points, but thus far has en- tirely fafled to do so. J. H. BAILEY, TIPS ON HOME TOPIOS. Chicage Herald: Great Britain's new blockade may not suit this country better than the old one, but from the Britlsh standpoint it will have the merit of being something to start the talk ail over again. Indianapolis News: If the raliroads had begun replacing their equipment some time ago, tbe manufacturers of such products would probably not now be the largest purchasers of the output of the steel mills. And the raliroads woulda't Bave had to pay so much, either. ‘man, Aré you running fo: Here and There Topeka retail merchants are putting the screws on itenerant traders and are hope- ful of shutting them out completely. Jetferson, Ia., 18 not sympathising with ! & resident who, to win a bet, walked bare- footed ten blocks through the snow with the temperature around sero. He won the bet, also a pair of frosen feet, and con- vinoed the town that a padded oell could do some business. L An investigation of the paytoll of the state capitol of New York'shows that stenographers who do most of the work get least money. Some girls working for the rich Empire stats recelve as much a8 $M0 a year, while heavyweight chair- warmers of the male persuasion pull down $%0 to $100 a month. Here is an oppor« tunity for the state labor commission te 1 thunder for a living wage all around. The famous statue of Horace Greeley, long standing in front of the New York Tribune bullding, is threatened with ejeos + | ment. Removal to Battery park or mome other obsoure spot is urged, because its presence in Park Row is said to offend ’ the artistic sensibilities of the madden- ing crowd. “Wouldn't that get you?" The Daughters of the American Reve« lution in Philadelphia were surprised last week when they were informed that m Mrs. Carrle E. Harris claims to be the ewner of Liberty Bell, which at one time the Philadelphia olty fathers regarded simply in the light of junk. In 1828 John ‘Wilbank, the bel! caster of Germantows, cast & new bell for the town hall, and in part payment the old bell, or the Liberty Bell, was given to him. Mrs. Harrls is 4 the granddaughter of this man and lives in the same old house Rid Stomach of Acids, Sourness, Gas, Indigestion Whashington Post: able feature of that enormous meteor falling in Ohio i that not & single presi- The most remark- dential injuries Chicago Herald: The discussion of our numerous elections reminds us that no sooner do we get something reformed than the reform seems to begin calling for reformation. Indianapolis News: But, then, it's barely possible that some of those con- gressmen who are planning to bolster their political fences with & little muni- tion plant, might have them blown up by the same. Bpringfield Republioan: For §18,000,000 it should be possibie to build & whopping superdreadnought. But it will better live up to ita name if & way is found to pro- tect jt from a torpedo oosting a few hun- dred dollars. Boston Transeript: ‘‘Cyclons Davis capitulation to the starched collar marks the greatest downfall in the realm of real statesmanship since Jerry Bimpson bought @ pair of socks and Joe Balley sucoumbed to the temptations of a swallow-tall coat. Loulsville Courfer-Journal: There are sincere differences of opinion as to ade- quate preparedness. Earbobs, a com- forter and goloshes suit some persons in zero weather, while others Incline to hot toddies and rellance upon the weather forecasters to get us out of our difficul- ties. Philadelphia Ledger: If you want to hear “that little nonsense now and then' which is relished by the best of men, just listen to the most up-to-date dis- cussion as to “why girls go wrong," and boys likewise. Really, “Nellie, the Deau- tiful Cloak Model,” becomes a classic of hard fact when compared with some of the “isms'* set out as gospel truth. Brooklyn Eagle: “Aiready our vacilla- tions have lost us the good will of the eastern world,”” saya Rev. Dr. 8. Parkes candidate sustained appreciable - Cadman. How much good will existed |‘‘Pape’s Diapepsin’’ makes up- there when Britain allowed Russia to strangle Persia and to do to that un- set stomachs feel fine fortunate little country precisely what at once. Germany has done to enslave the,Bel- |, oy, Gy rovube iy &lans? Only sixteen years ago the Eng- : lish were strangling the Boers. ~we |Acidity, heartburn, belching, stand In jeopardy every hour,” says Dr. Cadman. But our present jeopardy is not pa.!n and dy'pem jm & clroumstance to what it might be if we vanish, attempted to act the part of omniscience in this fearful mess of diplomacy. LAUGHING GAS, “Now, this old windmill" sald the trav- eler, "I this dates back several Time it! In five minutes all stomach distress will go. No digestion, heart. burn, sourness or belching of ges, acid, or eructations of undigested food, no dl-hulnen. bloating, foul breath or head ache, centuries in Holland's histor: Pape's Diapepsin 18 noted for ita speed a cotsle o Gene native, Twe But, DAt UP | in regulating upset stomachs. It fs the to expect it."~] mvllh Courler~Journal, | surest, quickest and most certain fin- " et " digestion remedy in the whole world, and g A0 YOS, e o BUTOr T AKed | iy i harenions 'Oh, yes,” replied M| “But | Milllons of men and women now eat iss Cayenne, to ourb it. If women laughed at - o l‘l‘l‘( th s funny they would mfl .’Ia_l;g propose .b‘y" -omn Young Aqlnu—l ocalled, sir, to see 1f 1 wumon yo me. SlaeThat: Gepends. "young their favorite food without fear—they know Pape's Diapepsin will save them from any stomach misery. Please, for your sake, get a large fifty. cent case of Pape's Diapepsin from any drug store and put your stomach right. Don't keep on belng miderable~life is too short—you are not here long, so make your stay agreeable. Eat what you like and digest it; enjoy it, without dread of rebellion in the stomach. Pape's Diapepsin belongs in your home anyway. Should one of the family eat something ‘which don't agres with them, or in cage of an attack of indigestion, dyspepsia, gastritis or stomach derange- ment at daytime or during the night, it is handy to give the quickest, Wirest re Hef known.—Advertisement. ETTER THAN CALOMEL Thousands Have Discovered Dr. Ed- wards' Olive Tablets are a Harmless Substitate. Dr. Edwards' Oltve Tablets—the sub~ stitute for calomel—are a mild but sure laxative, and their effect on the liver 1s almost instantaneous. They are ‘“e result of Dr. Bdwards' determination not to treat liver and bowel complaints with calomel. His efforts to banish it brought out these little olive-colored tablets. These pleasant little tablets’ do the good that calomel does, but have no bad aftor effects. They don't injure the teeth like strong liquids or calomel. They take hold of the trouble and quickly ocorrect it. Why cure the liver at the expenss of the teeth? Calomel sometimes plays havoc with the gumas. Bo do strong liquids. It is best mot to take calomel, but to let Dr. Bdwards' Olive Tablets take its place. Most headaches, “dullness” and toat lasy feeling come from constipation and a disordered liver. Take Dr. Bdwards’ Olive Tublets when you feel “loggy” and ‘“heavy.” Note how they “clear” glouded brain and how they ‘“perk up” the spirits. At 10c and ¢ per box. All drug- glsts. The Olive Tablet Company, Colurabus, Ohilo. LA GRIPPE, a'.usgmv.w u t to marry Ton' Transoript. T u__belleve — “Mra, J aon't » n E Rt R e now these ke to be pald 1" ain"Gon: 1) s G e i 2 g dark—the "gas BuL=mdianapoiis Nows. hat. mna;_ln?.n nuh:l R4 ettt B A ‘ il 1 ttractive. ra ke Ao five e ‘Smail part.” P she could ) “That look o cus- 1 pas pas o tty ¢ :z\__‘xmu might lot her raise her by in’ 4 h"mm" 0 4 think "fl&- o do that - Loule: ol ville He—In the t wars they say the rgeons vely giving wounded TS o, Sl “Wall, how 414 your Christmas presents turn out ™ clgars smoke well my fountain pen writes all ht." crar e Habpens, thaf way some: Ames.“Loutaville’ Cotrier-Journal. “Van Nibber and ,'.'33‘.“.‘.."’#-" about 3 et & an N‘lbhr"\lul his in- closed it car all » , and MCE’ | -1 his tourlng all :Y.';m:-_ ick. GOL DARN IT—RUN A BLUFF. Lots of folks are sittin’ ‘round And wond'rin' what's to blame Because the never ketch a pair In life's blg poker game, The sit an' howl an' dam-the-luck, &rip, lo Y An' weaken on thelr , An' every time an ante comes They're out another chip. Sit up and lmlnfi.u’\" got some sand, -co! An' keep " make t;m other fellows play For every pot they win. If_you don't hold & b‘:fln‘ hand, Don't cuss and eall it rough, But play yer stack with nervy hand— Gol darn it, . an A bluff. Omaha. ~CLINTON L. OLIVER. Persistence is the cardinal vir- tue in advertising; no matter how good advertising may be in other respects, it must be run frequently and constant- ly to be really succcessful.