Omaha Daily Bee Newspaper, January 10, 1916, Page 5

'HE BEE: OMAHA, MONDAY, JANUARY 10, 1916. 5 save|savelsave|save[save|save|save 64%64% 647.|647. 64% 647, save 6 (+) /:: ® ® ® Encyclopaedia Britannic in a compact and convenient form B i saving 64 24 Save of the lowest Efice toda! of the Cambrid University issue Orders may be left there, of full informat : Jetails obtained 647 save S5 only $1fl) down, and 21 monthly instalments of $3.00 each pay for the set %az;e E announce the sale of the new Encyclopaedia Britannica, 11th edition, in a “Handy Volume” issue. Printed on genuine Britannica India paper, it sells for $1.00 Sdd with the order—securing delivery of the complete set—and 21 monthly payments of 647 $3.00 each; or for—$58.88 cash. The Revolutionary methods of manufacture now make it possible for you to buy the cetein different bindings, with special bookcases, may beseenat ion and The entire 29 volumes {;&:"‘a‘:fi.% sent for a first payment of ; j How This Offer Bec Possibl - . What Encyclopaedia rhic: ‘ } S aveg l::mrk::le_ofle::ving :::.:4 ¢,°:tshle 'ne- low es t prlce at h lC h t he lar er. i':':‘m book that we dt::lm d uu\: EGAL L i iondms bt "oy ovn 1o Paged form, published by the Cambridge Univer- Wikt B b e b i | copyright. Without their permission no copies of it sity, on India paper, can how be bought is 5166.75 attractive, convenient form to be sold at & low price? (S | H h busi i The largest and the most compact o ann ;‘andm:;ach‘: -:‘;:: ti'..:'?n.:;'fln’e'fgi":fi'm m amntp PP " The highest grade and lowest priced /o # familigs in the United States, we constantly strive to P u 2 that the Hmdy Volume of all encyclopaedias. To explain:— make |t bigger and better. @ " & . growth during the past twenty-five vears has jssue is authorized by the publishers of the new A Ceaturyand a Half Ago—and To-dqy bd d. . . . . 4 vf v o il Why We Make This offer cash. This is a saving of $107.87, or 64%. The oldeat and the newest been gchieved b 1k hi f be th: . . . . . g 3 o | mgm;né;g‘é'{him'"l;',}é’un 53%5:;:" «':u;lex:z; Encyclopaedia Britannich; that the CONtents are ru s it v shaaion :,',..,mb" " yoass ney. USIN¢ Ike . . . . . : YA | buit Yo oy by service and enduring satstaction. identical, page for page (including maps and illus- S5 bt tiopol the Independenceof he United A Real Bargain trations) with the Cambridge University issue now & ofiering, is the only complete, up-to-date oo soumpiaing 0 Sipuiiive geatity, e Selling L.t three times t egprice; that the * Handy ars sad sciences sad industiser o iyxnfigm‘?:‘iih,';:'q,‘,‘;:th‘ig;‘f"w‘,‘,:{{fif Volume” issue is printed on the same quality of Much in Little Space flcts lasting credit upon our institution and Indlia paper, from new plates, and is manufactured . ot hundred wars &ogoo wors. s at can besold at aprice, that consideredwithis Dy the same printers and binders as the more ex- 2nd print. and nearly twice as much as in any other v Bransics e dhes ruemens - pensive book; and that because it is smaller, it is o four mition words'there ia & great. deal mors s something that people need. Muny o2 eagier to handle than the/Cambridge issue. words, ‘&zmfififigfififlkfl? ::.' in e miracles of the day—bring thi o T We GUAranter spur compiere and entre IR SR (i A that stk | A y . . . ! . . only 21 ounces,—less than the average 1. $ato » vet sad chat wls in s short time 75000 satisfaction with the cg‘nt nts of the Brt’tq,nmca and o g v i Authorized by the Publishers With the form of our “Handy Volume” issue. To 7, Briunvics tar pradin e SRR blishers of the Bri ica h 1 . o » : Rasm clucaiom ‘msuion. ‘They were anyone who is not satisfi for any reason and et moydopictias that it hus wid at highee e e et posibe number ™™ returns the set within three weeks, we guarantee %, higher. has sold In greater quantitieq than A ot 3 . . b S ly merit] true W¢ had no_trouble in convincing them that this H 3 H utility, real value, could i hi H distribution could be effected by our experi- to return a“ he has p d (lnCIUdlng Shlpplng And all this usllty.fimg'nn v.I:: l:o what ::, lling .erganization with its 5,500,000 customers. charges). offer you at m% a low price and on such con t The Problem We Had Wa advise ; R ol g you to order at once. | Now your order can be filled immedi- " g 1 "’,:"m“"lfd";m‘“:f :h,:,,“:r',;‘ the Britan' ately. If you wait a little while to er, you may have to wait much longer Prices and Terms of prove fo new customers we could save them money ? to receive your books. You run no in ordering now. Use the coupon in A m-;o%-‘ wine India paper, bound in dark red ' W¢ could save in selling cost—but not enough. the right hand lower corner. | :-::: -flfé'u?'{mm mt pe Manufacturing costs had to be cut. The estab- Use the coupon in the lower left hand corner if you want a free booklet price of the Combridge iiruis in ihe orresponding lished jpolicy of our basiness does not allow skimping on manufacturing. We never “save’” at the expense of quality. AB now was not':hcl:l‘me to begin. \.)ge l:'nd icked the Britannica as the bargain we would offer auge it had quality, and we would not put out the Sears Ro Britanpica as a cheap or shabby book. 9 tlnf manufacturing costs and keeping the # . high quality of the product—that was the problem. of the *“Handy Volume"' issue. B . Sttt saw:, bound a & a«L' = oy BT A A S pag 4 A d CO. nndd‘.,-lu:‘tahuu-n:‘)lnlu 0 5\ B id strong leather of full thickn i b e e is made to t its and from vegetable dyes, and u-wufi; nufpn:l. : Printed on genuine India paper, bound in rich dark Three- C Quarter Crushed Levant lrmx $1.00 with tl:-o‘dr‘:nd only giving full information and sample Bt TR Rt s 2 Our Success— the new ‘‘Handy Volume’ Issue And long experiment and untiring effort solved the prob- lem. The size of each page of the Britannica was reduced; THE PAINT LINES ABO! OPENED “MANDY vounu."\\ 23 payments of $4 a month; or $31.88 cash. (There is we corre- the smaller page was printed from a plate made by a photo- MELD IN THE MAND. THINLI THE PARZ. RICHT BY THE THUMS oo s ng binding in the Cambridge "mwul thore were it would cost ) graphic process; 32 pages instead of 16 were printed at each NAIL. I8 THE CREASE meNT OF h.OE o% INCHES. THE \.\ hth:‘&::fl'gg,‘,‘:‘gi]o(:m ndsome, durable binding, 1 revolution of the press; 38,400 pages were printed each hour, WEAVY VERTICAL LINES IN THENUARDIN SHOW FME LEATHER fOVERs. PUT A NOVEL \ % instead of 11,200; enormous orders were given for paper, cloth, OR OTHER BOOK FLAY ON THISNGKETCH. 80/YOU CAN SEE/NIE ARAL SIZK OF THE Printed on genuine India paper, bound in dark green Full Grushied ) leather, printing and binding and there were savings because "HANDY VOLUME" BRITANNICA. Levant Morocco: $1.00 with the order and only 22 payments of these orders were so large—and there were other savings $4.50 & month; or $92.00 cash. (A4 sawing '181754&9, com, with because the smaller book required smaller quantities per -Ju‘, A real of Cambridge issue ndi luze andiq of mnin': lutok‘i:.w""” A volume of paper, ink, cloth and leather. f We can sell the new ‘“‘Handy Volume' issue of the . T—PE ADVANTAG (—)E w m ‘.‘-"’:“.‘ ‘"M""; ".‘:‘_"‘““""_":l rtz‘muuumflfl“ The ! itannica for 64% less than the . £ 5 # , boxed for shipmen!, weighs less than Go ks, We ship from ; g::t::::g R ”"'Zo‘% o IR W A Natson For the first time you can get.the best encyclopaedia there is, New York & Chicago, whichever is mearer you, A i The *Handy Volume" is a ity 8¢ 8 very low price and on very small monthly payments. _ .« uur o sun. Aotuctnes ! ? ing letter about the" Hand T o on eminews oul } handsome, convenient form—ashand- v ume aver | oY And you can have the encyclopaedia.in ‘“‘Handy Volumes'" @ jsiimdna --‘5-»_3\ SPECIAL $1.00: COUPON 3 some o8 the bnggerh boodk tha‘!‘ soste orihny gpubecrier to, the thathym:j can easily and comfortably read,~holding the book in MARYARD LAWTECHOGL i three times as much, and much mor flopaedia Britannica. 1 have one hand,—as you would a novel M ’ ‘ $ - . ¥ v been curious (o se how the d J '- poevember 17, 1918. | SEARS, ROEBUCK AND CO. convenient, because it is so much e 5 et e You can have the entire Britanni l\"' S, i Chicuge, 1, smaller and lighter. st nd, e PR b e o ire Bry nmca.—zghl\;: umes, 44;;0(;.000 n '“‘d-lzl-zy‘. In Ae:o;dlncl with yo}u pu:I'ul:ud 017" and (\nrln(eelh, 1 eanl%u i b . AR 8, ,000 articles 1500 expert con 1 1.00 as first payment, for which send me one set of the ' Handy | Gamoafon' o ""““'m e B civilizzd S 1 p; t’? tors picke f"°'“,. pihins low than marvtons | 4 e P o N revtlonadia Boitammice: 11eh edition, ; FREE BOOKLET COUPON Been Tound, ‘The type. Y D world, this complete summary~af the//s"tmailconpass aag in 6 | printed on India paper, and bound in the binding checked belaw: A {maler, s ool clear 't whole world’s knowledge, thought and deeds,— N et e i 2 ~—|A—Cloth; 21 further payments of $3.00 a month. | We will gladly send both, if you wonl tnem mape are (n 5o ways impaired. {f ahg. 8, Beon which 1 can ~|B—Full sheep; 21 further payments of $3.50 a month, & SEARS, ROEBUCK AND CO., Chicago. in " sppearance volumes certify ls no more trying to a T |C—Three-quarter crushed levant morocco: 22 further pa: ity S vie Rt s aie g S Sacin d e for a first payment of only $1 down . Haidseii: | ST oy Please u;\d“me'l :moxi:n .;om the “Handy Volume" issue of | [Faieh staer to ‘andie ., Inbookmaking, You are dolng __|D—Full cr\;‘-had levant morocco, 22 further payments of £4.50 1 Full infor t 2 W ve sen 8o achievement i g . . Y service Dutting month. 3 the nev' Encyclopacdia, Brivanaica. sample pages, | 3,15 57, 5, Seleig And you will have'all this in less than one cubic foot of space. it o seyeys, yolume Lwill make further payments each monh on the same day as that indings, prices, 2 7 ¥ 1 ® o s Vi of this order, remitting the amount above for the number of months 2. The bocklet, “The Part the Encyclopaedia Britannica | Ased e by e coupn in * And all under our sweeping guarantees, printed above. o Routon Younn | there shown. Title o the books does not pass fo-me until the Plays in the Affairs of Ambitious Women ** with sample REPORRP Feysip amount is paid in full. (If you wish to take advantage of the pages and full information. b2 (he conpon in saving offered by our cash prices, mark the binding wanted in the ', the lefi-hond cormer, . Save Save Save Save Save Save Sé Save Save cave ,?‘rh:p..:‘::':)lo'v;l::‘o:)ou( partial payment terms and state S o o . 2 p- : s 64/0 647|647.1647.|64%|6 4%, 64% S