Omaha Daily Bee Newspaper, November 8, 1915, Page 4

i & MO THE BEE: OMAHA, MONDAY, FOUNDED BY EDWARD ROSEWATER. VICTOR ROSEWATER, EDITOR, * The Bee Publishing Company, Propfle(or._ BEB BUILDING, FARNAM AND SEVENTEENTH. Entered at Omaha postoffice as second-class matter. Daily and Sunday.. Dally without S Evening and Sunday ... Evening_without Sunday. Sunday Bee only......... e poyed v Send notice of change of address or complaints of & {rregularity in delivery to Omaha Bee, reulation Department. REMITTANCE. Remit by draft, express or postal order. Only two- cent stamps. recelved in payment of emall ae- counts. Personal checks, except on Omaha and castern exchange, not accepted. OFFICES. ‘The Bee Bullding. h Omaha—318 N street. Council Bluffs—14 North Main street. Lincoin—3 Little Bullding. Hearst Bullding. o 508 Washington—13 Fourtesnth S, N. W. CORRESPONDENCE, communications relating to news and adi- Omaha Bee, Edito: Address torlal matter to rial Department. OCTOBER CIRCULATION 54,744 Nebraska, County of Douglas, S Cymmpany: Sorg duly Sworn says (RAt the company, In| july sawol .0 Sirculation 'for the month of Octoker, 1915, VWIGHT WILLIAMS, Circulation Manager, PRTUL PR Frtes 1° e 8 Shre i ‘?('om:n-r HUNTER, Notagy Publie. BSubscribers leaving the city temporarily should have The Bes mailed to them, Ad- dress wili be changed as often as requested. .mh-m\ Thought for the Day | Selected by Mrs. G. F. The very birds are mute, Or,if they sing "tis with so dull & cheer The leaves ook pals, dreading the winter Btate Publish! a neur, re. The specter of a divided tamily looms large in the democratic camp. Presidential boomlets reverse the usual order cf nature by blooming in the fall. Still, it is quite handy to have the Omaha * Billy” Sunday record to spur Syracuse on to do Letter. Now listen to his party assoclates denounce the one-time “peerless leader” as “an assistant republican.” SR — In view of the paucity of the British bag \a other directions, Bagdad may generate & cheer S— General Grant remarked that the democratic party could be depended on, while in power, to _ break its own back.' The general was a keen . observer as well as a good fighter. Sm——— . Our Commercial club has called a public meeting to discuss the question, “What is a falr ~return on an investment of capital?’’ It depends ““somewhat on whether the investmient is yours or the other fellow's: |~ j W —— o No matter how much criticlsm may be ~ poured on the strategy of war the strategy of the Kalser in placing reliable Hohenzollerns on the thrones of buffer states shines with the luster of genlus as the days pass. S————— : A fund of $200,000, split fifty-fitty, will accompany Chicago's invitation for both national conventions, I Omaha democrats expect to enter the race for their own party convention, it is high time to put up., Seetms—_——— Enumerating state house officials ‘“into hands might safely be committed the man-, of a statecowned water plant,” Edgar -n'hl“ll‘yvnlumnnootmor Morehead. how does that strike you? i 410,000 in ten months. satisfaction is felt over the financial i i svocess achieved under conditions decidedly gioomy at the start. The slogan “See America First,” emphasized by war, gave a mighty im- pulse to local patronage and saved the day. - ™ THE OMAHA DAILY BEE| The Breach Is Growing. The attitude of his former secretary of state toward President Wilson is probably the biggest question mark in democratic politics today and their differences are thinly venecered by their at- tempt to maintain an outward show of mutual admiration. Every criticism of the president made by Mr. Bryan is coupled with praise for his personality and a tribute to his sincerity, and i{f by chance an editorial blue pencil should eliminate the closing sentences it would be difficult to construct ex- pressions of more fulsome praise. The ‘presiy dent, on the other hand, has not yet deigned to take notice of Mr. Bryan directly, letting his own utterances addressed to the public stand for an snewer. Whether he is walting for an opening to deliver a body blow or whether he intends to continue to ignore the attacks of his formes cabinet chief no one but himself can know, For Mr, Bryan to take such a pronounced stand against the president on a question upon which the administration will stake its claim for a return to power, however, can not be In- terpreted except as a declaration of hostilities. 1t is easy to disagree on non-essentials and still render a whole hearted support, but a disagree- ment on fundamentals would impute insincerity or desire merely to control the fleshpots and Mr, Bryan has always been credited with possessing higher ideals. Mr, Bryan's recent declaration that he had no present plans for political prefer- n.ent throws no light on his motives for “the present” is an indefinite period and may mean much or little. That he would ever intentionally obliterate himself as a political factor no one who knows him or has followed his political career will concelve and it I8 scarcely more prob- able that he will be merely an academic part. What Nébraska democrats who have always followed the Bryan banner, but whose purposes are mainly to land office, think about the present situation would not do to print. To careful observers who hark back te the past the growing treach between president and former premier occasions no surprise. Practical Navigation Movement. Bt. Louis is going about the matter of a re- vival of river shipping in a decidedly practical way. All the talk in the world about the utility and value of river transportation will come to naught unless means can be adopted to convince the men who must put money into it to make it a reality that they can obtain a fair return on the investment, One can quote figures as long as a democratic federal treasury deficit to no purpose if they are not coupled up with some practical essurance that the money invested will return a revenue. St. Louls merchants have taken this step. They are entering into a written contract to furnish a specified amount of tonnage each year for a fixed period, at a fixed rate for the service, With this as a basis steamboat men can readily figure out whether the capital neces- sary to éstablish and conduct the business will be profitably employed. The plan goes right to the meat of the question and removes it from the fleld of academic discussion . Wastefal Movement of Gold. Nothing is giving thoughtful financiers so much concern just at present as the accumula- tion of gold in the United States. The immense balance of trade in favor of the United States is bringing gold from Europe at an unprece- dented and undreamed of rate. Previous to this yoar the record of gold importation was {n 1898, but since January 1 of this year gold imports bave exceeded the amount for that entire year by $142,000,000, the total being $300,000,000. The imamense crops of 1916 and the continuation of the Buropean demand for the same presages no cessation of the conditions which have caused this immense importation of gold. The cost of transportation is considerable, the risk incident thereto under existing condl- tions is still greater, and great also is the loss ¢f the use of the money in transit, but even these are small problems compared with the others. It has so disturbed exchange ri with Europe that much business in grains and other food products threatens to go to countries with which the Buropean exchange rate is more fav- orable—something which involves the prosperity of the gutire country, for a market must be found for our great surplus of foodstuffs to avold an inevitable fall in prices Another source of worry is what to do with the gold now that we have it In excess of requirements with nore coming in. Inflation, whether of gold or other eirculating medium, leads to unduly ris- Ing prices, reckless speculation and other costly evils. The only remedy that appears feasible is the substitution of credit for the importation of gold. The loan to France and England has eased the situation somewhat, but this amount will soon be absorbed and prove only a temporary relfef. One way would be the purchase of Evropean owned American securities, of which millions upon millions are still owned in Eurépe. Their return to American ownership would end the continual drain of interest and dividend money going abroad ever since the great era of develop- ment set in in the United States, and in the end fivmly establish American finance. That this country could now easily absorb an immense amount of this class of credits is patent, but the owners do not wish to part with them and per- haps cannot be made to. When the war {s ended and the era of rehabilitation of Europe sets in, probably the demand for money at home will in- duce these investors to help solve the problem, but just gt present there seems to be nothing in sight except the expedient of temporary credits for goods purchased here in America. ——— Small Consolation for Democrats. Commend us to the fi ess of Senator Hitcheock's personal organ in boldly admitting surprise and disappointment at the strength shown by the republicans in the elections last Tuesday. To be sure, the senator's newspaper, with his own ambition for a second term In front of him, insists on finding a measure of consolation by asserting that the republicans are aleo surprised and disappointed in not scoring bigger majorities. The smallness of the gains in Massachusetts, Ohlo and Kentucky, it de- clares, “keeps the republicans from crowing too loud.” But unfortunately for the senator, it keeps the democrats from crowing at all. The democrats may as well face the proposition that they are in control of national affairs only be- cause of former division of their opponents, which these elections prove no longer exists in any degree encouraging to democratic hopes. S—— The Balkan stew gives promise of surpassing the hno-,uyuh- of Shakespeare’s witches. NOVEMBER 8, 1915. Advertising is Not An Economic Waste The Independent. GREAT deal is said about the value of adver- A tising to the salesman, but very little about its value to the buyer. Yet it is obvious upon re- flection that such an expensive plece of machinery as the modern system of advertising could not be maintained unless ita benefits were mutual. It tak two to make a bargain and this new method of bar- gaining, this new channel of communication between producer and consumer, must be giving satisfaction to both, although the sald party of the second part rarely realizes how greatly to his advantage it is The common saying "It pays to advertise” has & wider meaning than it is generally credited with. Ad- vertising on the whole pays all those concerned. Ad- vertising pays the advertiser in case the money I8 wisely expended. Advertising pays the periodical, we are happy to say. Advertising pays the purchaser, fo it puts him In the proud position of being the sought instead of the seeker. As the malden whose hand is sought by a throng of sager sultors is more happlly situated than she who has none, 8o 1s the consumer today vastly better off than he was before the discovery of advertising. For the expenditure of § or 10 cents he can summon to his presence in an instant salesmen of all sorts of goods who will spread out before him their most attractive wares and urge them with their utmost eloquence. Is he averse to investing, he has but to close the magazine and the solicitors of his patronage vanish as though by magic. But so long as he Is willing to listen they are glad to talk business to him, even though he has not a eent to spend. The signs we see in stores “No trouble to show goods,” “No obligation to buy,” are not to be taken literally, as a person known to be pennileas would soon find to his chagrin. But they do honestly apply to the silent and obliging sales- men who stand behind the pages of a periodical. Now consider the lot of one who had the misfortane to live before the advertising era. He had first to dis- cover for himself the want of something. Naturally this discovery was not usually made until something he already had gave out, and then he knew no better than to replace it with something of the same sort. This relation of consumer to producer was not merely troublesome to the individual, but a hindrance to progress. It put the burden of instigating innovation upon the person who was least capable of it, the pur- chaser. Let the reader imagine himself in the position of his great grandfather. Mis clothes are wearing out. He must first hunt up a man who makes cloth and get from him enough for a suit. Then he must 80 to a tallor, if in a city, or wait till one comes around, If in the country, and get him to make It under his direction. Nowadays a man has but to open a paper or periodical to have called to his attention the desir- ability of new clothes. Artists of ability with the aid of manly models give him free advice on the cut of a coat or the tying of a tle. He learns of new books and musical instruments; he is told of the tractiveness of new foods and drinks. The advertiser is a public educator, more proficient in the art of teaching than the graduates of our normal schools. Tt is due largely to him that In regard to the com- venlences of life we live In another world than our ancestors. New luxuries are iInvented dally and speedily become necessities through the medium of the advertisement. For instance, the use of prepared cereal foods is & veritable revolution in the dietary of the nation. Say $5,000,000 has been spent in accomplishing it, could the result have been attained as quickly or more cheaply by any other means? How long without advertising would it have taken to have developed and made known to everybody the automobile and the hand camera, the player-plano and the phonograph, the of- fice utilities, the tollet accessories and ail the thou- #sand “‘Yankee notlons” that make our life so pluTnt and complete? { No, advertising s not “ofe of the economic wistes of competition,” as it is sometimes called. It is op the whole well worth what it costs to the community it le hard to see how the world can ever get along without it. Even if competition be some time elimi- nated, advertising of some kind will have to be kept up unless the race is to stagnate. Progress consists in the creation of new wants; happiness in the satis- faction of them. So both progress and happiness are facllitated by the efforts of the advertiser. He is not & producer; no, and neither is lubricating oll a fuel for the engine, but it is quite as indispensable as coal. The advertiser should not be regarded as a parasite upon industry, as an extravagance to be some time elimmated in the interests of economy of) distribution. He is more likely to be regarded in the future as a person of greater importance than at present, for the training of the public In new habits and the intro. duction of new utilities will become more necessary as gcience and invention become more active. When his real value to the community as an accelerator of clvilization becomes recognized, historians will rank the discovery of advertising as an epoch-making event and not less important than the discovery of America. Aimed at Omaha Fairbury News: In the future the street fair or carnival feature of the Ak-Sar-Ben celebration at ‘Omaha will be abandoned. All parties concerned have reached the conclusion that It adds nothing to the festivities, and that it is degrading in its tendencies. The conclusion, we believe, is a wise one. The modern street carnival has very little to ecommend it, and Omaha can well afford to dispense with it York Republican: Omaha will behave now for a ‘while. At least the people there have been told what kind of cattle they are, and that ought to make them modest, if not ciroumspect. Ond Journal: Twenty thousand dollars looks like & big fee for a preacher, but we are told that the Omaha people paid that much money cheerfully to “Billy” Sunday for his campaign in the metropolis. They would dig up even more than that for two hours of work between Gotch and Stecher or Jess Willard and some celebrated pug and the aftermath wouldn't result in anything beneficlal either. St. Paul Phonograph: And they have actually con- victed a couple of saloon keepers in Omaha of viclat- ing the 8§ o'clock closing law. It took three years to accomplish that feat, and we belleve “Billy”" Sunday should be given the lion's share of the glory for the conviction. And the most remarkable part of the whole matter s the conviction was obtained before & jury. Will wonders never cease? Twice Told Tales A Load Off His Heart, John Drew tells the following story of an actor now playing in England: “He is quite a practical joker," says Drew, “and his friends frequently try to get back at him, usually without success. Recently he received from a New York friend an unpaid letter contalning nothing but this brief message: | The Pees effer, Bee's Milk Fand Appreciated. OMAHA, Nov. 6.—~To the Editor of The Bee: We are indeed grateful to you for making it possible for us to supply milk and lce to our sick bables. It is only by the assistance of our friends that we are able to do this thing which seems to us so well worth while. 1 hope that you realize in a measure the depth of our gratitude. BESSIE B. RANDALIL, Superintendent Visiting Nurse Ass'n A Propheey—Peace and Grapejulee. OMAHA, Nov, 6.~To the Editor of The Bee: Would you permit me to prognosti- cate very briefly on things political to the extent of saying that President Wil- son's attitude on prepardness will force the peace advocates in the old parties and the prohibitionists to nominate and en- @dorse Willlam J. Bryan for president on a platform of peace and grape julce (un- fermented)? JESSE T. BRILLHART, 2708 Farnam Street. ‘ Scents n Catastrophe, OMAHA, Nov. 7.—To the Editor of the Bee: 1 nave moticed In your valued paper a letter by a man named Cole, against keeping a cat. That man s cer- tainly crazy. The town would be over- run with rats if it weren't for the cal We lost our cat by an accident this su mer and In & week's time our cellar was fllled with rats, which did more than $10 worth of damage. As soOn as possible we secured another cat and now we have no rats, although several of our neighbors who keep no cats are over- run with rats and always spreading rat poison about, and two of the valuable dogs in the neighborhood ate it and died, also a large number of birds. I should far rather lose a few birds than be over- run by vermin, which certainly are a menace to health and property. If we A not lose a few birds by cats we would be overrun with birds. I like birds, but I don't like too many of them. In New York one office build- ing was ruined by them—had to be cleaned continually at a great expense, and was a menace to health by its foul- ness, until a crusade was started against the birds. I have come out in the morn- ing and found my front porch covered with fiith from the birds that have roosted there over night—every day it had to be cleaned, I like birds in their place —in the woods and as everyone with tense knows, cats don't inhabit the woods. I know a man this summer, who lost his whole cherry crap by the birds eat- ing them, and what they did not eat they pecked holes in. That man is poor and was depending on his cherry crop. What he needed was a good cat. Another question. There are a great many things In this world we don't undestand, occult things. Cats were al- ways held sacred in Egypt and it was considered bad luck to kill one. I don't mundestand it myself and don't pretend 10, but I have known a great many peo- people who have killed cats and have been extremely unlucky. One case just came to my attention. A man I knew very well, wished to get rid of his cat, because his wife bought a bird, so he killed the cat. In about a week, his sister, who made her home with them, suddenly went violently insane and died In a week, his only cousin he had in Omaha died and ho himself had a stroke of paralysis and dled, all In the one month. They had all been In the best of health berore he killed poor pussy. 1 may be foolish, but'I believe in being kind to cats and letting them live. Any- way If we didn't have cats we would have rats—so give me the cats. A LOVER OF CATS. “A Ohrinth His ldentity. SOUTH SIDE, Nov. 7.—To the Editor of The Bee: Among many others, I re- cetved a letter congratulating me in ac- cepting Jesus Christ as my personal Saviour, signed “A Christian”” If this person will kindly send me address 1 will have something to write to such per- son. J. G. BLESSING. A Democrat Against Wilson. OMAHA, Nov. ‘To the Editor of The Bee: When one's chief is popular it is the proper thing to follow that thief. No president is ever a0 popular as a war president. 1 cite you James Madison, Abraham Lincoln, Willlam McKinley, and, last and most important, the brass 1dol of the democrats, Woodrow Wilson. Nevertheless I, a democrat, do hereby declare that I am “ferninst” the aforesald idol’ with all the fervor that the priests of old opposed the idols of Baeal. I will add that I was not a candidate for office —not even postmaster. ‘Woodrow Wilson is regarded as a states- man. The Mexican affair, which in base ball lingo might well be termed & ‘‘bone,"” attests the degree of statesmanship this modern Pericles has. Perhaps it is not the above that gives him the name, per- haps it is the fact that he issued the proclamation for prayers for peace, at the same time allowing weapons to be with- held from Mexico while sending them freely and abundantly to our friend in need (United States history, 1861-5), Eng- land, He is a politiclan. Proof? In the first place, he refused to accept any endorse- ment by the “populists™ lest it would in- Jure him in the east. Second, he has tried to curry himself favor with militarists. Third, while the departed declared for one term only, he is pulling the wires for & second. Fourth, his premature mar- riage to advertise himaself further. Fifth, his sudden flop to woman's suffrage. Again 1 repeat, I am an ordinary citi- zen, not disgruntied, but possessing the abllity to welgh even big guns like Wil son in the balance. I have found him wanting. JAMES OWEN. Editorial Siftings Boston Transcript: Well, anyhow, the unterrified democracy has some consola- tion in that astounding landslide in Mis- sissippl, Indianapolis News: A good many peo- ple will agree with the Indiana supreme court in its intimation that the law is not an exact science. The only sure thing about the law ls the lawyer's fee. Loulsvilie Courfer-Journal: Mr. Kash, & republican, was elected Common- ‘wealth's attorney in the Breathitt district, | SMILING LINES. “I don't see why everybody is so down | on the war censors. Aren't they merely performing a consistent duty 7" | “How so?’ “Well, what Incenses people I Tips on Home Topics Boston Transcript It's hard to tell whether the unemployment In this eoun- 0od s & censor unless he ‘—Baltimore American. tryls due to too little work or too much| He—Think how happy you can make me war stoek prosperity. by taking this step. “ She—Step? Flight of stalrs, you mean! 8t. Louls Globe Democrat: Ofl made| Your firet wife left such & family.— one set of Amerioan millionaires, auto-|Judge. moblles another, and the making of the munition millionaires is now going on. Cleveland Plain Dealer: It is announced by the doctors that no man over 48 years ever has appendicitis. If they'd set the age limit earlier, even fewer people would worry themselves Into having it Baltimore American: To kick, in the Bense of to protest, has now the sanc- tion of the United States supreme court, and as such has a place in the English language, from which even a court in- Junction can no longer oust it. Louisville Courfer-Journal: Sergeons resent the statement \“dles as a result of an operation.” Dies “desp'te’” an op- eration would be more tactful and the deceased wouldn't demand & retraction. | mobiie and I want you 0 by along and PUs Thelsi e cpiration on J. | M8 S PYSSLORR: *rer fma, itin it —Not _for me, In Wall street. Evidently the market, like the patient, is In a healthy condi- tion. Philadelphia Ledger: “Since T've been In politics,” says Mr. Bryan, “reforms have been accomplished that would have once cost thousands of lives. Think what that man has saved the country three times! Brooklyn Eagle: The upper alr high- ways of the future will never have to be dug up and repaired. Many auto drivers are yearning hopelessly for cheap ling _me,” warbled arlor. “I hear you ca-a- the daughter from the “Yes,” sang mother from the kitchea, “l want you to come here and help me with the dis-s-shes." And then a profound silence reigned.— Louisville Courler-Journal. “Don't you think | glve your enemies?" “It's more than a duty,” replied Senator Sorghum. “It's a pleasure If you can manage to get your enemies in such a corner that they can't resent your tone of condescension.’ Vashington Star. Short—If the collector calls with that bill, tell him I'm out. Mrs. Short—But that would be a_lfe. Short—No, it wouldn't; I'm out of cash, ain’t 17—Boston Transcript. your duty to for- “I hear there' was an international tragedy at Mrs. Jimis' function the other afternoon.’ “Dear me! What was the matter?” “‘SBomebody spilled the Russian tea over the Turkish rug, and their Belgian dog got so excited he bit one of the Hun- garian band.'—Baltimore American. One day I met an ogre fat, while strolling down_the lane: Sald 1. ““The way that vou behave gives __me the keenest pain! Why do you eat small girls and boys, .., their ‘parents’ hearts to break?"” “I'll tell you w! " the ogre said. I can't afford beefsteak.’ aeroplanes that will carry five passen- —— gers, and stand without hitching THE CHRYSANTHEMUM. Pittsburgh Dispatch: In Chicago Mon- day Secretary McAdoo said the country was on the eve of the greatest era of prosperity ever known. In Montana, a few days before, he denounced all such | Philander Johnson, in Washington Star. Alnlnl vou greet us, thing of tousled glory, The final ehapter of the summer story, With hints of &now to come. i predictions as “bunk.” Isn't it about| You are na blossom, manicured and time for the White House to Intervene Bt i 1 a u! debonalire, gO-as-you-please an with the sflencer? musned up. i Philadelphia Record: It takes some of the frightfulness out of the Hobsonian| theorles of danger of Japanese invasion | of the United States when Premier Okuma admits the inability of Japan to send an armed force to assist its allles ::cnu' f‘“nm war, because of the AL k of adequate means of transport. It e would require 2,000,000 tons of shipping, | YOU “eemed. Chrysanthemum. ' The whole commercial fleet of Japan|The modest violet long since has faded. only agsregates 100000 tons. The best|The PliEhted ‘rosebud pines away un- the Japanese can do is to assist in keep- | where :ms once loved to hum. ing open access to the Russian Siberian But you, though skies look down with seaports for the delivery of needed war Sulien ansering, munitions. Oh, gay Chrysanthemum! Oh, blessom with a pedigree historie, You bhave produced of phrases meta- yphorie A formidable sum: We've called you ‘‘cold w,” fn our Jocunad ravings. A tangled tall of yarn, a bunch of Are on the job, with jaunty persevering, Old friend Chrynmlmmu;. t = The General says:— “There are different ways of speculating —and one of the easiest ways to burn up yofi!::'.t momzxi:d, tozt:lgan \mlmf own grade, a as e on a - {teed grade of roofing.” oo Certain-teed A man without money or responsi- bility can *‘guaran- tee’’ anything with- his big manufactur- ing plants behind his guarantee, it means something out any financial risk—but when 7 to you as the purchaser of roofin, it's the maker of Certain-teed Roofing puts - why you should insist on Certain-teed. General Roofing Manufacturing Company S u"'fl'l largest manufacturers of Roofing and Building Papers o Chicago PREIR, . ROy MO ‘E—L’" CARPENTER PAPER CO. OMAHA--DISTRIBUTERS CERTAIN-TEED ROOFING BUILDING PAPER The main things to consider when you select an office are location, safety, service and comfort. Location— With the Court House Plaza oppesite and unequalled street car service, the location is ideal. The building is absolutely fireproof. It is surrounded by fireproof buildings, Bafety— Service— Seasoned Ly years of careful management, it offers the best of elevator and janitor service. Little things are always taken care of immediately. Light, heat and water in- cluded without extra charge. Comfort— This is a building that was built for com- fort and not for economy. The corridors are wide, the windows are large. There is every modern facility and comfort in THE BEE BUILDING ““The Building that is always new The only rooms that we can offer now are the following they do not meet your requirements we will be glad to p on our waiting list. Room 222-—Cholce office suite, north light, very de- sirable for doctors or dentists; waiting room and private office; 520 square feet, §45.00 Room 509 — Room on the beaatiful court; size 14x16, A bargain.,.....o0 .0 Room 636— Only vacant room on the outside of the nd hull’dln‘. Faces directly on Seventeenth v stieat. Partition for private office and waiting room. Size 187 square feet.....818,00 05— At the.h d of the stairs, on the floor op- Room 1 posite The Bee business office. Size 270 square feet. ... -+ $30.00 Apply to Building Superintendent, Room 108, but if e you $18.00 -