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Posworiice, bederal Uourt House and Customs House in Lincoln, Which Being Greatly Enlarged to Meet the Demands of the Continually Growing Patronage. By W. 5. WHITTEN, Secretary Lincoln Commercial Club. HREE things there are which insure a city possessing them a future of prosperous growth nd exceptional stability. These are its desirabllity as a city In which to do business. In which to make one's home and in which to educate one's children. ¥or these are the three things— o live, to love and to learn—which most concern the normal man because they le nearest to his heart and his desire, Bocause of its location in the heart of the great wheat, corn and grass growing and meat making country and of the net- work of rallroads which connect it with all of the rich farns and great ranches of the west, the city of Lincoln, Neb., {5 As An Educational Center Lincoln is the leading educational center of the west, and has a student population during the #school year of 8,000. Here are ils leading educational institutions University of Nebraska, embrao- ing seven colleges, including the college of agriculture, which has & separate plant located two miles east of the main university. Nebraska Wesleyan university, the central college of the Meth- odist Bpiscopal church in the wort. Cotner university, founded and maintained by the Christian church, a strong denomination in this section. Union college, headquarters in the west of the Beventh Day Ad- ventists. Nebraska Military academy. Two large business colleges. Write for an agency today. all Nebraska. | assured of a volume of commerce meas- ured only by the enterprise and talent of those who engage in business within its borders, Because of its fine, wide and shaded streets, its grassy parks, its paved boule- vards, its well bullt homes, the absence of slums and the presence of a population composed of those elements that enter into the making of an alert and progres- sive people, it is & home city of unusual attractiveness. Becnuse of its great universities-five in number—its business and musical col- leges and ita compact and up-to-date school system It offers to all who seek the foundations of a liberal education or [the finish of the professions an sppor- tunity to select and secure what they will. Numbered within the city and its en- virons are 6,00 people, men, women and chiidren, who have come within the space of a few years to engage in business, to build homes and to equip themselves with a rounded education, Capita) City of Nebraska. All this has been accomplished n & little more than a generation, much less than fifty vears. In 1868 the present site of the city of Lincoln was occupled by the small village of Lancaster, a sleepy little inland town where had gathered some hardy souls Intent upon ploneering an unknown country, The conflicting ambitions of (then) better situated towns within the state and the inability of a maJjority of the people to favor one city above the other, led to the selection of Lancaster as the capital, located on the rolling prairie overlooking the valleys of two small creeks, and the renaming of the place Lincoln. Made Quick Start, As the capital of & young but fast grow- ing state, Lincoln at once became ti mecca for hundreds of ambitious young persons, and within & few years founda- tions had been laid for an enduring civic structure. Rallroada backed by home and forelgn capital sprang into befng as though by a magiclan's wand, and where one already within the state's borders showed signs of hesitating about reach- The Lincoln Accident Insurance Co. A BTOUOK COMPANY OF LINOOLN, NEBRASKA PREMIUM RECEIPTS FOR 1914 ... ... 0. 0eeo0s,..$140,000.00 Agents wanted throughout Nebraska. Rig agency profits assured. United States Depository Central Natonal Capital, $150,000.00 Surpius and Undivided Profits $60,000.00 LINCOLN, NEBRASKA A general banking bnsiness in all lines conducted with a view to the upbuilding of L. BALL, President F. E JOHNSON, VicePr . W. W. HACKNREY, Jr., V.-Pres. ing out across the prairies to the new A Nebraska Company owned Ni men, operated by for Ne. o, Its 1913 Nebraska business was the largest of any company doing business in the state. Ban Lincoln : A Ci ty that Believes in | metropolls, the people offered large sub sidies or proceeded to bulld connecting | tnes themselves. Out of this weiter of | little and poorly-bullt roads there have been evolved five great modern raflroads which serve the city, forming arteries of trade that bring vast commercial terri- | tories within the reach of its business | men. Barly in its life as a city, Lincoln de- veloped into a jobbing center, and as the state Increased in population, as the rafl- roads were extended and muitiplied, this form of commerce, linked with manufacturing in dogens of lines, be- |came a dominant factor in fts growth. As the cavitai, the city became and re- { mains the political center of the state. | The University of Nebraska shortly after the selection of Lincoln a8 the capital, and its growth has run far and fast ahead of that of the state itself as individual wealth plled up and the bellef in a strong educational system grew. The dominance of agriculture the great husiness of the state early to the founding close to the city of a glant agricultural college and school, where hundreds of boys from the farm | are taught everything there is to know | about their business. To insure the stability of its educational institutions s large part of the agricultural domain was early set aside as school, university and agricultural lands. From sales and rentals a fund, invested in bonds and amounting now to $10,000,000, has been collected—and there yet remain thousands Of acres aa the Inheritance of the educa- tional system of the state. The Lincoln of 1570 numbered a thousand or two souls, clustered about a combination business and residence district that was less than a mile square. Today the city proper has an area of elght square miles, and within five miles of the postoffice 65,000 people Itve and labor. The one-story frame store bulldings with flaring fronts of plonesr days have been replaced with modern business blooks, ranging In helght to eight stores, equipped with all modern devices for comfort and quick dispatch and filled with merchandise of quality and worth. The iliy-equipped cottage of the ploneer has vanished and in its place are found the bungalow, the fine resi- dence and the palatial mansion. There are no rookeries where the shiftless and the unlucky seek refuge, no districts where vice and crime are given quasi- license to flourish and to prey. The Lin- coln of today enjoys a prosperity so well distributed that it is equally as well famed for the absence of Knob hill pal- aces as it is for the absence of slums. Municipal Growth. ‘Within the elght square miles of ter- ritory are to be found sixty-three miles of paved streets, sixty-five miles of street rallways’ and ninety-five miles of sewers. It owns its own water plant and its own street lighting plant, It has also branched out into commercial lighting, and through the competition thus given h glven consumers the lowest electric rates por sible in a city of any considerable area. Its street car system maintains up-to- date cars upon schedules faster than those of other cities of its size, and by reason of the compactness of the business distriet and the spreading character of the residence sections few homnr are beyond & fifteen minutes' ride to buainess and a few cars are overcrowded. The woll of the prairie upon which Line coln is located s so gentle that there are no great hilla to climb, no cuts through which streets need burrow their way, no of your own, Lincoln, H K. BURKET, President. E. P. LEONARD, Mgr. ‘ agriculture | tollowed | Lincoln’s Largest Savings Institution Assets Over $3,300,000.00 Has loaned over nine millions to . home builders If you want to have a home you in securing one on very reasonable terms. For further information address home office, 1409 O Street, glant cliffs up which one must toll to reach the haven of home—just easy grades that make riding upon the boule- vards a pleasure and that make possible | the giving to each home a setting of lawn and shade that doubles ita attrec. | | tiveness. | Neither ia Lincoln set dovn upon a flat | | and cheerless plain. Tc the west is the | valley of the Salt, wherein are the greater part of the rallroad yards and | around which cluster the larger manu- factories and warehouses. On the l’enl.l!: | undulating rise from this valley is lhl' | business district, which thrusts its way | itfl the east, spreading fanlike as it goes, | to be checked by the slightly elevated plateaus around the Antelope and that border the Salt on the east. Thus it is that after passing the ramparts of the flat bufldings, apartment and rooming houses that ‘surround the business sec- tion of every city, bullding sites, ideal and attractive, are found upon which thousands of Lincoln people and other | Nebraskans have built comfortable and | coxy homes. | The great agricultural west, in its real | development, is scarcely more than a gen- | eration old. The first citizens of Lincoln | were men and women with their fortunes ' to make. They labored so well, not so much with respect to themselves per- sonally as for the city of their adoption, sacrificing and working so that those who came after them might be better fitted to make the city what in their dreams it had been to them, that today one of the strong “pulls’” of the oity is that which it exerts upon the other residents of Ne- braska. Within the last ten years hun- | dreds of men who had made modest for- tunes upon the farms and in the smaller | towns of the state have come to Lincoln | to live. These are men whose $10 and $20 land has become $100 and $15% land mer- | chants whose thrift and labor have given | them a surplus that fills thelr every physical need; bankers who have gar- nered rich sheaves from the wheat fields | of fortune; lawyers and other professtonal | men who had made so good a start out- | side that they relt they could safely| challenge the competition of the city | fleld. Some of these newcomers had made | all the money they desired and have re- tired, but most of them retain the in- terests where their fortunes first rooted. City's Pulling Power. ] It is difficult in & paragraph to sharply pleture to the imagination the effect upon the character of the population that this sort of emigration has had. Few persons move to a large city because they prefer it as a place of resldence. The pulling power of a big oity lles in what it can offer in the way of work for those who are yet seeking the bubble fortune or in the way of increased advantage for those Wwho are already well established in a line of business. It is from this source of supply that a city gets its vigor and its hustle, but that which differentiates one city from another, which makes one more attractive than the other, is its power to draw from other strata of soclety. ‘With Lincoln, which drafts the major portions of its population gains from the same source as other large cities, there has also rested this advantage, that it has also been gathering the cream skim- med off other sections of the state. Taken in connection with the fact that already the city had bullded better than the average commercial center by also weaving Into its structure the strong fiber !eity dlagonally. of superior cational facilities, this im- migration has given to the population & tone and to its civio life a flaver that raise it above the dead level of a mere home town. A condition like this makes for a democratic community, since it ratses the average of education and ex- perience, the sources of real learning, and thus elevates the general level whereas in most citles the tendency Is towards an aristocracy of wealth on one hand and a communism of poverty on the other—the big house on the hill and the thatched cottage in the lowlands. ‘While the cultural advantages of Lincoln as a residence city have been emphasized in its development, there has been no neglect of* the material side. Completely encireling the city, but within its borders, runs a paved boulevard, interlaced with dozens of other equally well-surfaced streets, that accommodates a constantly increasing automobile pleasure traffic. Leading out from the city In other - reotions are other boulevards, paved part Way and tapering off into well-dragged and well-graded dirt roads. These lead out to and past a dozen parks, including amusement resorts, grounds attached to state Institutions and municipal recreation grounds. The city maintains two parks, one in the west section and one In the east sec- tion. The latter, Antelope park, is but the beginning of an ambitious project that will include a wide strip of land, partly woodland now and part of it rail- road right-of-way, running through the is the mecca of thousands who find recreation In Its leaty shades. The city smploys a band to give concerts regularly | In the summer season, it maintains a zoo and botanical gardens, and s developing all other phases of park growth. Routh- west of the city is Epworth Lake vark, the home of the Nebraska Epworth as- sembly, where for ten days each summer thousands of Nebraskans live the simple life in tents and listen to programs that excel in attractiveness any of the west- ern chautauqua gatherings. West of the city is Capital Beach park, located upon a wide spreading lake and equipped with Already Antelope park | Itself City Bullding, and an effort made to meet the ocondi- tions. Instead of seeking to combat a {situation that has its basis in ecomomic conditions, the school management has substituted practical studies for the theo- retical. Not only are the boys and girls in the grades being taught things, the knowledge of which will become of prac- tical value to them just as soon as they leave school, but they have been organized into a junior civic and industrial league, Wwhose 2700 members are periodically #hown through the great industries of the city and made acquainted, through talks and (Nustrations, with how industry s the usual white city amusement devices. To the northeast are the grounds of the Nebraska state fair, where one of the greatest live stock and agricultural ex- positions In the country is held for eight days early each fall. Om the east are several small parks, maintained by the state or by suburban towns that lure hun- dreds to their cool stretches in summer time. Lincoln holds a membership in the Western Base Ball league, which main- tains two parks, Its Educational Plant. No city in the west is so well equipped with an educational plant as is Lincoln. This city offers opportunity for a com- plete education, from the kindergarten up through the high school and into the uni- versity, and from there into any one of the leading professions. The secondary schools consists of twenty-eight public and private schools. A new high school bullding that is the latest word in con- struction and in devices for effective work, and which will cost nearly three- quarters of a million, is nearing com- pletion. Sixteen ward school buildings house the remainder of the 13,000 school children. ‘The parochial side of educa~ tion is given strong emphasis In the schools of Lincoln. The fact that so large a percentage of children leave school before they complete the grades in every city has been recognized here organized, what each one offers in the way of pay and opportunity and what problems and chances they face. In sim- llar practical ways are they taught how they are governed through the state, county and city administrations. To add attractiveness and interest to the task of gaining an education 1,20 home and school gardens are cultivated; there are fully equipped playgrounds at twelve buildings; three summer recrea- tion centers are maintained and domes- tioc sclence and manual tralning given unusual prominence in the curriculum. In the hours when the city plant Is not running, pre-vocational and night schools ocoupy the buildings, and at other hours they are made use of as soclal centers. In addition there are high-class private and parochial achools, a military academy ‘with a natlon-wide reputation, two splen- did business colleges, several conserva- tories with staffs recruited from the best known musical centers of the world, and other colleges where concert ringing, dramatic art and oratory are taught. A dental college is also an adjunct of a practical nature, As & University Town. Located in suburbs immediately adjoin- ing Iincoln are the Nebraska Wesleyan university, the leading college of that denomination in the west, with an enroll ment exceeding 8$63; Cotner university, we can assist Nebraska. M. W. FOLSOM, Secretary. J. A. PIPFR, Anuditor. The Gomplets Bank Outfitters printing, en- Lithographing, graving, die stamping, pass books, check book covers, loose leaf systems, blank books, the latest in statiqpery, office supplies, desks, office chairs, cabinet safes, steel vault fixtures, card systems, filing devices, typewriters and office machinery. Write us for quotations Office Equipment L. B, HOWRY, President. L. J. DUNN, Vice President. DIRECTORS: L. B. HOWEY, President. & SupplyCo. 117-9 South 12th Street, Lincoln, Nebraska Company. If you are looking for a Company to farnish your life insurance, The Security Insurance Of LINCOLN, If you want a policy that will give youn pure legal reserve life insurance at lowest cost, this Company can furnish it. If you are looking for a company that is conducted in the interest of its polioy holders, this Company is IT. If you are looking for a company with a good surplus and with the ability to pay liberal dividends, this Company is IT. The assets of THE SECURITY MUTUAL LIFE are first class in every respect. ‘This is the important feature of this Other companies may be as good, but, why look further? If you want a poliay, or if you want an agent’s contract, waddress the Company at Lincoln, Neb. Located on Federal Square, in Which the Several Departments of City Government Are Housed. The City National Bank of Lincoln Lincoln, Neb. UNITED STATES DEPOSITORY Capital and Surplus, $300,000.00 ICERS. maintained largely by the Christlan| church denomination, where 26 students pursue knowledge, and Union college, the' ‘western denominational university of the Seventh Day Adventists, and where 308 students are fitted for missionary and other church activities. . ‘The capsheaf of Lincoln's educational| structure is the University of Nebraska. At the last election the voters of the state were asked to determine whether they wished the university to be extended upon its downtown campus or to be con- solidated with the BState Agricultural school upon the farm campus, on the eastern border of the c¢ity. They over-| whelmingly voted against consolidation, and at the same time authorized the (Continued on Page Seven—Column One.) As a Political Center Lincoln is the political center of a larger area than any other efty in the United States, due largely to the fact that it is the home of Hon. W. J. Bryan, secretary of state, who was thrice honored as a democratic nominee for the pres- idency. At Lincoln are located: The state capitol. The BState Historical soclety bullding. The state penitentiary. The State Orthopedic hospital, The state fair. The governor's mansion. The State Hospital for the sane (one of three). ‘Three-fourths of the state po- ltical conventions are held in Lin. coln, and all of the state officors are required by law to maintain residences in the city. it E. H. MULLOWNEY, Oushier. W. VAN RIPER, Asst. Cashier W. H. FERGUSON, Vice-Pres. ery Ov. PAUL H. HOLM, | Real Estate and Loans, A. L. CLARKE, Pres. First National Bank, Neb, Tl A. 0, FAULKNER, ) Ins — Company, jurance o 3. L. TRETERS, Wholesale W. M. LEONARD, Financial Mutual Life Company NEBRASKA