Omaha Daily Bee Newspaper, August 15, 1915, Page 10

AR AUGUST' ‘13,1015, NIGHT TRIP IN A CADILLAC| San Diego Man Pilots Car Up Peril- ous Mountain Trail Despite Piteh Darkneses. FIRST TRIP MADE AFTER DARK | HE OMAHA 'SUNDAY BEE: * New Chalmers Six for Seven People IlonGe BROTHERS ROADSTER A roadster designed to be.nll that a roadster To save the life of a young man isteicken with mountain pneumonia on Glaster Polnt In the Yosemite, J. A. Me- {Cadden of San Diego, Cal, drove his Cadillac Eight in the night over the dan- gerous mountain trail from Curry’s camp 1o Glacler Point. Mrs. McCadden accom- panfed him. The midnight drive was ‘mfl. safely, and the sick man was taken down the mountaln next day to a mill tary camp. No motor car had ever be- e tage of Gickr Pont 1 130 should be. D.',.':.‘::“o‘:;":'?:fi‘.: ".Z‘."I:I.'T:,‘; “? ' A car capable of carrying two people in continuous uglas cisco 'm| e and immediately became danger- ’ ™ comfort. ously ill of mountain pneumonia. A tele- a M 2 phons messegs was sent to Currys ey, | ADpergon Brothers Auto User is His Stream Lines of You can see, better than we can tell, how beauti- teered to make the trip to the point. ful it is. Dodge Car First Modeled in Clay Comment on the beautiful lines of the new Dodge Brothers' roadster has brought fortls the Information that this Jatest model of the big Detroit concern, was first modeled In clay, after which patterns were made for the regulation steel bodles. In order to obtain the true-stream line | design, Dodge Brothers' engineers | adopted the architect and sculptor's de- Own Engineer in This Advanced Age “Just as the basle problem of the auto- mobile is lhehtlnltlon of vibration, the problem of the sales manager has become the eclimination of sales resist- ance,” says W, C. Teasdale, president of Lay Stress Upon Responsibility In spite of the fact that darkness had fallen, the start was made at once over a road that presents many 8 for the stage coaches that travel it in day time. The rosd overhangs a steep wall which rises from the floor of the valley, having & gradient of 25 per cent in many places. In the twenty-eight miles thers is a rise of 2,500 feet, and In numerous spots the trail was sitppery from the melting snows in the mountains. Modeled in clay, when it was first conceived, it was re-modeled, agdin and again, till the last harsh line was eliminated. The body is built of steel, with the usual useless framework entirely eliminated. As a result there is extraordinary storage space at the rear—more than sufficient for all the lug- That the ultimate worth of a motor car is due in no small measure to the care with which the workman does his work is the belief of Elmer Apperson, presi- dent of Apperson Brothers’ Automobile company. the Pathfinder company. “Good workmanship,” sald Mr. Apper-| “People have studied the motor car, {son, “is simply a matter of—first, train- | with their feet on the pedals and the ing, second, responsibility. We, at the| wiheel in their hands. They know first- Apperson plants, lay a great deal of In spite of the darkness, the narrow- ness of the road, the sharp turns and the steep grades, the Cadillac had no diffi. hand more about motor cars than the culty In reaching the Point at midnight, Barly next morning the return trip was begun, and Mr. Douglas was carried in safety to the United States military tamp, where he was soon on the road to recovery. stress upon the latter and we belleve that our men will work with us if our trust in them is simply brought home to them. “To this end we have posted conspieu- ously in every department of our plants | the following creed: Eggasvtgz CAU‘SE sl.%oigrs of e ooy R pout hands e OF AIR IN operation, each task, each f{tem—refiects on this factory and its future. And if you will do emch “Ome often hears the argument that heat causes expansion of the air in a tire sufficlent to produce & blow-out,”” says P. W. Litchfield, factory manager for the Godyesr Tire and Rubber company. ‘pernonal matis- credit to this company, Do _each (Jdnl as If you were doing it for yourself, by “Our men are all skilled artisans, for the most part Many of them have been with me for years. We have always made quality ced un At fifteen to twenty |, . ot consideration in building Ap- pressure in hot weather. responsibility.” Cause even the slightest danger.” Mr. Apperson, it Is asserted, Is In a CLARENCE EARL GOES WITH WILLYS-OVERLAND COMPANY position to know whereof he speaks, for there Is not a machine In his factories with which he s not perfectly familiar and capable of operating. Bupplementing the placarde in the shop the men are recetving weekly signed com- munications from Elmer Apperson, de- - | signed to further the spirit of co-opera- tion between factory and workmen. Good for Sick Headache. trained in our plants. | | | engineers themselves knew ten years ago. | It s absolute folly to make people buy a motor car these days simply because some engineer says it Is correct. In America Jobn Smith, Blll Perkins and Sam Stevens are their own engineers these days—up to a certain point. Public opinion makes and breaks motor build- ers as surely as it makes and breaks merchants, politiclans and public service corporatione. ““There was a time when the user took what the doctor sald was good for him. But no Intelligent man can drive a car for & season without mcquiring ideas of his own about it. And the composite tdeas users acquire eventually constitute public opinion. “What Is to be the cylinder construc- tion on the stapleized car of tomorrow? Fours—tanat is not questioned. “Sixes are smoother. FPeople like to drive them better.” MUTUAL MOTORS CO. BACKING THE MARION AUTO B, I'. Jacobs, western sales manager of the Mutual Motors company, has been i| in Omaha during the last few days ar- ranging for representation of the Marion. vice of first making a model. Every harsh line was carefully eliminated in the clay model and when the company officials finally placed their O. K. on the clay body, the rest was easy. Beyond its mere exterior, Dodge Broth- ers’ new roadster model is designed for Rurposes of utility, Useless wooden frame work was discarded in the con- struction of the car in favor of an all- steel body. Lightness, combined with great strength has thus been obtained, a8, well as far greater baggage carrying capacity. Enough baggage for two for a trans- continental tour can be easily carried in the roomy compartment at the rear of the car. This compartment, of course, is proving equally useful to the city sales- is of comfortable width for two people. The complete car welghs just 2,160 pounds. A “For Bale” ad will turn second-hand furniture into cash. well. Donce BROTHERS, DETROIT gage two might take on a long tour. A light car, with all the advantage which that lightness adds to the powerful motor—but a stout, staunch, strong car, and a steady one as “Bverybody is asking this question h 11 person cars and we belleve we can main- men who are compelied to carry samples Wo have to admit, of course, that heat | Tait mur mieh standurdy onre ny taning | "OY: on their dally rounds. The absence of the ‘The price of the car Murphy-O’Brien Auto Co. does expand air and rulses the pressure | .. nen into our confidence and maki: *“The answer is not with the engineers—| ;. .0y affords room for a relaxed posi- complete is $785 in & tire, but In its practical offect the | gnam realt e making | s 1y with the public. b gt g = 1.6.b. Detroit Farnam at Nineteenth Street, vies in temperature ia ineufficle m realize our dependence upon thelr| "upng publio likes Sixes better than the| | " 1 oo s G e e - gkt nt to OMAHA, NEBRASKA Dug. Bowie, Mgr. Constipation causes sick hosdache and | Omaha is one of the most fertile oqlhn‘ Dr. King’s New Life Pills will cure it. | for automobiles, says Mr. Jacobs, and Take a dose tonight. e, All driggists. | we are very much pleased with the out- ~—Advertisement. look and our mew connection. 8 : Apperson Six The American Beauty Car The new Apperson Light Six is destined to be the predomin- ating Six of the 'year. It has created new standards of motor car beauty—it has set a new measure of mechanical excellence~it is, in its completeness, a new criterion of value for the money. Frve-Passenger Stx, $1,485 Seven-Passenger Six, $1,550 .- Fowr-Passenger Roadster, $1,550 HE Apperson -six-cylinder - car towers abovepother sixes-becaiise it is deserv- ing of its high station. It is separated from the common variety just as the Amer- jean Beauty Rose is separated from the shops. And what shops in America are known for a higher order of -efficiency, accuracy and mechanical knowledge? The Six chassis has been further devel- oped and is offered for 1916 with several garden rose. distinctive: improvements., 'The motor, 'Apperson Six has not only quality, but which gave universal satisfaction, has been distinetion and individuality, and is offered improved with some minor changes, making with a feeling that the car will meet with it a perfect motor unit. ' The gasoline tank the unqualified ‘indorsement of those who appreciate the highest type of six-cylinder e Apporson Six will Bgt appesl o th e rson Six will not a e prospectggepuhrehaser whf;omile]ievu that h(ei ble to purchasé a car for léss money an stil .o hanical dependability is placed at the rear and-a vacuum feed sys- tem is used; the body is new and is made’ with deep, back-fitting seats and is luxuri- ously upholstered. is car is especially suitable for thosé desiring a smart ‘‘thor- oughly seasoned’’ six-cylinder car; for it is high grade throughout and is offered at a rice which is in keeping with the quality incorporated. See this car; ride in it, and ask us about the NEW Four-Passenger Roadster. A Mountain Lies Between Them _ These are the facts which we want to impress on you. Any “fairly good” tire lacks at least five features found in Goodyears only. Either we countrol these features, or we alone are willing to pay their extra cost. ~ You can't see that they are lacking, but you ought to know it. For they combat, in the ways konown, these six major troubles: . “fairly good” tiree to make Goodyears extra The Cost to You The difference in upkeep should average from $50 to $100 per car. It differs affect it. But the average saving mounts in- to millions of dollars to the users of Good- year tires. That's why we pay the price. Yet note how Goodyear prices have come down and down. This year's reduction will save Goodyear users some $5,000,000. And our three reductions in two years total 45 per cent. Those are the reasons why Goodyears rule Tiredom. They have outsold any other tire year faster than ever be- | fore in our history. still secure the mec! and beauty found in this éar. i The Apperson is a quality automobile. Tt was not built to meet a prieé. ' It was built almost in its entirety in the Apperson Apper:son Bros Automobile Co., Kokomo, Indiana Apperson Motor Company of Omaha 2417 FARNAM STREET A Direct Factory Branch