Omaha Daily Bee Newspaper, August 8, 1915, Page 7

P e WHY AUTO PRICES ARE ON DECLINE ( Enormous Produntmn and Standard- | ization of Manufacture Forces Reshaping This Market. CARS ARE AS GOOD AS EVER| By GEORGE L. SULLIVAN. A striking feature of the past spring has been the sharp reduction in the prices of several leading “makes” of automo- biles. Manufacturers who have been keeping watch of tendencies in the au- tomobfle market—on the theory that it was, In & way, & barometer of consumer demands—must have speculated at its rapidly .changing aspects. Briefly phraded, our old friend, Sat- uration Point, has been issuing his rules and regulations. Automobile manufact- urers who have created large plants and, by liberal advertising, have ground work of prestige for a big future output cannop let go. If they cannot sell a ‘“clasy’ car at a “cl * price, they must forget their pride of place and go where pasiness is. I do not think there ever has been an opportunity like the present one for man- ufacturers to watch, right out in the open for all to see, the vital play and interplay of the foroes of market mak- ing. About a year ago, at the time the cyclecar threateneq to invade the auto- mobile market, a very shrewd observer of automobile conditions in this country made this remark; “The trouble with us in this country is that we began to build automobiles at the top of the pyramid of prices. The little section at the top of the pyramid ‘was quickly filled. Then makers began to realize that the nearer they approached the base of the pyramid in prices the ‘wider they Increased their angle of ypossible customers, and with every re- duction of $100 or $200 in any model they made it possible for a constantly in- creasing proportion of Americans to pur- chase automobiles.” Automobiles since their first manu- facture, or more correctly after a period covering two or three years immediately following the inception of the industry, have had a constant tendency to drop in price The: betterment of the product has kept constant pace with tis down- ‘ward trend in prices, so that today it is possible to buy an automobile fully | cquipped, with everything that the owner may desirs, at about one-third the price he would have been asked for a less per- fect product even five years ago, and to ‘which he would have had to add as ex- tras, and at an additional expense, such things as windshield, top, horn, speed- ometer, etc. With every succeeding season the pub- lo asks itseif how much lower the auto- mobile can g2 and still be worth buying. ‘Enormous production and standardization of manufacture have been largely re- sponsible for the reduction in prices. It it obvious that when a facturer turns out 300,000 units all exactly alfke, his overhead per unit anq Gokt of ma- terfals and labor are parison to similar charges luht any one of & number of models. 3 cern is in a more healty sound condition than ‘ever before. The reduction of prices this year has tically the same car as at the higher price. This reduction has been dupli- cated In many instances. The question must inevitably ariss in the mind of the man who pald $L550 as to whether or not.he had furnished the manufacturer, dlstributer and dealer an profit. And this question may trothfully answered *no,” will have on the second- dealer will suffer -am intrinsio Jack of profit, perhaps not /in percentage but in ectual money, which will force him to efforts toward & greater sale. will make him very cautious about taking in second-hand cars as partial payment for new cars. This will re- | sult in the owner of a wecopd-hand car being diseatisfied with the leal offered him by the dealer and he will decide in many instances to run his present car another season at least. On the other hand, it will bring into the market a great host of people who have long desired to own an auto- moblle and who now find it within their POwer to purchase.a new car. In other words, the angle of the pyramid will have progressed near enough its base to have included them in its purchasing power, This has been shown already. There is & New York dealer, who, about April 2, was entirely out of cars. The product of the factory had been exhausted. +ol- lowing this, there were weeks without Any cars to sell. Then came the new models, much in advance of the usual date of introduction. The result was an overwhelming rush to purchase. On June 16 he reported that he had for delivery between then and July 4 over 10 orders and that he had turned down | n the ten days previous twenty-five orders for cars rather than accept them and gisappoint his customers later on| 1eliveries. He 1s known everywhere as Ppossibly | the shrewdest retail 1 have been selling | Sutomobiles for ten’years. I have never known anything Ike the present rush | for cars. We are Hterally selling then over the telephone and we have just closed the biggest year in our history. Several other ll.l.erl have also enjoyea banner years. Another man in the automobile lnduur) laid the | At the same time ft| I:w)m i# & deep thinker along mdurlloni manufacturers who turn out 5000 and less ears a year, call for the production of | close to a millfon ears in tis country | this season What the insurance companies would | call “actuarial figures” show that this | country can absorb between gix and seven hundred thousand now cars every year. H This observer points out that the pro-| | duction of a million cars means & pro- duction of ene car for every one hun-| dredth person of the entire population {of the United States—man, woman and { child. Based on the average life of a car of three years, and taking into con- | sideration the growing tendency for a man to keep his car more than one sea- son, these figures would provide one new car a season for every thirty-third | person of the entire population of the | United States—man, woman and child. ! He predicts an enormous over-production | {and it 1s not expected that forelgn con- | | soon to make the forelgn market a dump- | ing-ground for any of this surplus. | Already, some of the larger manufac- | turers have grasped this fact and have | curtailed their original plans for enor mous productions. In one case a con- cern making 10000 cars this year an-| nounces 75,000 for the coming year, but have ctit that to 50,000 Fven with these reductions, this man thinks that there will be a great overproduction. Every year the automobile 1s com- ing to be more certainly a utility. The man who drives fifty milee into the country of a Sunday afternoon ant fifty miles back Is not nearly as nu- merous, with the exception of the en- thuslastic brand-new owner, as he was & year ago. He is going back to his golf, his tennis, his gardening or his quiet Sunday at home, and the car stands in the garage or ls used to bring his guests from the station only. A striking instance of this, which is developing all over the country, is ob- served In a very small Jersey town. This year elght men, whose average income s not over $4,000 a year, have purchased automobiles. They are used almost entirely by the women of the families to run over to the country town for shopping and to the nelghboring golf-courses for a round of goif. But | these cars are used very little by the men. Perhaps pot more than once a week for the mere sport of riding some- ‘where and coming back. I look to see automobile selling and advertising proceeding from now on with some degree of certainty as to possible demand. Bvery well-wisher of the in- dustry can ask nothing better than that automobiles be sold on their utility basis, for being so msold, they will in the main be sanely sold. British Prize Crew Taken Into Port by German Offlcer WA!K!NO’XON. Aug. T.~The story of how & Britiah. prize arew of an officer and four men was taken into a German port by one German petty officer on the Amerfcan bark Pass of Balmaha was | told In a cable report to the State De- some meager detalls had previously been told In news despatches. The Pass of Balmaha with 5000 bales of cotton from New York for Archangel, had been held up by a British cruiser between the Farce islands and Iceland, and a British prize crew placed aboard to | take it to Kirkwall. Soon after the cruiser disappeared a German submarine halted the bark and the British prize crew concealed themselves in the cabin, The. submarie commander ordered the American ship into Cuxhaven and placed | aboard one mon-commissioned officer. The Pass of Balmaha was eleven days making the passage from the Faroe islanda to Cuxhaven, during all of which time the Britlsh crew remained below and were prevented from coming on deck by the captain of the ship, who said e | was afrald “trouble would follow” y attempt on their part to overcome the German officer, Bull Tractors on Way to Fremont ! Eleven carloads of Bull tractors, fifty- | five Bull tractors, from the headquar- ters’ plant at Minneapolls have gone to Fremont to be ready Monday morning for the National Farm Tractor demon-| stration at that place, The Bull tractor is handled by the Bul- lock Machinery Supply company of! Omaha. This is one of the largest ship-| ments of tractors from any one house that has gone forth to do battle on the | 1,000-acre field at Fremont for a week to demonstrate to the farmers the advanced method of having gasoline instead of | horseflesh do the heavy work of the! tlelds. OMAHA PEOPLE TO JOIN THE lines says that the plans of the largest | ditfons will better themselves suffictently | LLANO SOCIALIST COLONY | Mr. and Mre. J. B. Shafer and Mr. and | Mrs. E. E. Vaughan, Omaha socialists, | will leave within a few weeks for Liano,) a soclalist co-operative colony, forty! miles northeast of Los Angeles, where ' they expect to make their future homes. | Mr. and Mrs. Shafer will rije through | in their automoblile. Llano is the name of the site of ‘the Liano Del Rio company, organized by geles politics. It is stated the colony has water sufficlent for cultivation of 40,000 acres. The plan is to secure 1,00 families for the colony. The scheme contemplates establishment of community factories and the sale of food supplies and merchandise at_sctual cost to membgrs of the colony, |BAND CONCERT TODAY i AT RIVERVIEW PARK | The following program will be rendered ' this afterncon at Riverview park by the First Regimental Band of Uniformed ank of Kn'ghts of Pythias band: { | March—Montezuma -Chambers | Overture—Festal . Rags— ) HADY'Y Feelings () Omaha 'l‘eulnl ' | The Rosary.. Cornét. Selo. Colos Valse Lente- Volupteuse Mareh—~El Cavitan... | Selection—Maritana W i uthoplan Lamentation—Since You | Went Away. J. R, Johnson | | Sranisn Sovonnd —ia Paloma. uartet from olett | Patriotic Alre.. Yradier Job Harriman, who figured in Los An- | | This Store THE ()\IAH A SUN NDAY BEE Sunday, August 8, 1915 Pans In th‘e_Cool Spring Your Satisfaction IS THE most important part of every transaction with us. It means the present and fu- ture patronage of yourself and friends. It means a constantly increasing business for us. You can see from this why we . keep your interests ahead of everything else. It's good busi- ness as well as good principle. We want you to fedl at all times that this is your store— conducted in your interest as much as ours—and that the splendid service and stocks you see here are our legiti- mate means of gaining your good will and securing your business. Our confidence In steadily im- proving business conditions, and the increasing demands which we expect to be made upon this store, have caused us to plan generously for the big Merchandising Months now at hand—with larger stocks, wider assortments, better fa- cilitltes and a more complete service than ever before. BURGESS-NASH COMPAN August 8, 1915. We Want You ' to Make Use of This Store’s Conveniences HE Postoffice, Information Bureau, place to pay tele- phone and electric light bills, the Bank, where you may cash checks, the Writing, Reading and Rest Rooms, check stands, ete. They are all for your benefit, comfort and convenience. BURGESS-NASH COMPANY. “Meet Me in the Cricket Room” R we can enjoy its cool, re- hing restfulness, It's cer- tainly a pleasant retreat thess hot afternoons, The light lunches well as the soft drinks In the Cricket and the Room are par-excelience, service is most pleasing, Featuring McVittie's famously good “La Zeus" Tce Cream, Mullane's Cincinnati Taffies. Zeus" Chocolates, Burgess-Nash C).—Main Floor—Rear Canning Season Brings Demand for These ND we are well fortified and ready for the demand. Mason fruit jars, pints, 45¢c dos. Mason fruit jars, quarts, 49¢ de: Fruit jar rubbers, 10c qualit 8¢ dosz. Fluted jelly moulds glasses, 206¢ dosz. Burgess-Nash Co~—Fourth Floor. or jelly A WORD ABOUT NEW TAILORED SUITS $25.00, $35.00, $45.00 and $50.00 HE first of the Autumn Tailor-mades—Coais are a new length, and though sometimes very siraight and box-like, they are also full and ripply #f you wish, And there is skirt newness, too! Whipcord is here again, and 8o, too, Is the much favored gabardine and wool poplin and, of course, serge. African brown is one of the new shades, and then there are deep blues and blacks. The tailoring is as distinctive as the styles. Burgess-Nash Co—8eoond Floor, Seldom, If Ever, Has the Demand for BLACK SILKS Been So Great as it is now. These “specials” for Monday are not only the most popular weaves, but the price has been clipped generously. $100 BLACK MESSALINE SILKS, 69c A most favored weave, 36 inches wide, and of a good, firm texture, rich black lustre, $1.00 quality, at 69c a yard, $1.00 BLACK CHIFFON TAFFETA, 79¢ For dresses, separate skirts or coats, 30 imches wlde. a remdrkably good quality at $1.00 a yard, Monday, 79¢ a_ yar BLACK CREPE DE OKINE 'l 19 42 inches wide, not the usual slimpsy quality you get at this price, but heavy and firm. Burgess.Nash Co—Main Floor, These $2.50 to $3.50 LINGERIE BLOUSES in the Clearaway Sale Monday at $1.00 STONISHING, indeed, are these blouse values that go into the clearaway Monday. They're the broken assortments from our regular $2.50, $2.00 and £3.60 lines, including a wide range of pretty siyles. The offering includes: Embroidered voiie blouses that were $2.50, now, $1.00, ) Organdie blouses that were $3.50, now $1.00, Batiste blouses, lace trimmed, were . $3.00, now $1.00. Handkerchief linen nlouses, were $3.60, now $1.00. High or low neck, long or short sleeves; all sizes represented, from i1 to 44, Soiled Lingerie Waists That Were $1.00 Now 50c¢ Including volles, organdies and batistes; of good l'..ylu. variety #s-Nash Co.—Second 1 loor, PUApAGI— o A WL $5.00 Standard Make Corsets $3.00 — EVERAL good styles included, Jow or medium bust line, in brocade or batiste, from our regular $5 00 Iines, $3.00 Mon-day. BRASSIFRES AT $1.00 and §1.50 Broken sizes, bm.h front or back effects, reduced from higher priced lines. s-Nash Co.—Becond Floor. Dainty Summer Dresses That Were $10.00 to $15.00 in the Clearaway, Monday at $3.95 HE best part of it all is, you will have eight to ten weeks’ wear out of them yet, for the summer has just arrived or we miss our guess. But we must provide room for our Fall lines; that’s the reason for reducing the price so greatly. The materials are crepes, lawns, dimities, volles, etc. You are certain to find the very dress and style you have in mind at a big price reduction. . Palm Beach Suits Natural Palm Beach shade, also black and white shepherd checks, made in the smart belted effects, plain tailored, and many other pretty models, finished with pockets and belts. SUITS WERE $10.00 TO $12.50, NOW $6.95 SUITS WERE $15.00 to $16.50, NOW $8.95 Summer Girl Dresses The extreme simplicity of fastening-—no button or hook—makes it the jdeal outing garmen! DRESSES WERE §$5.00 TO $6.00, NOW $2.95 DRESSES WERE $7.09 TO $800, NOW $3.95 Burgess-Nash Co.—Beornd Floor. We Develop your films free of charge when order is left for printing. AUGUST 8, ~:vn: RYB ODY’S STORE" -BURGESS-NASH STORE NEWS FOR MONDAY — Interest Is Widespread in Thls August Sale of Furs 20 to 33%% Under September Prices OMEN have been quick to realize that, owing to existing conditions in the fur market, it is decided economy-— aside from lmmq a splendid investment-—to anticipate their fur needs durmg this August Sale, and the result has sur- passed our most sanguine expectations, FASHION SAYS FURS FOR PRESENT WEAR Everywhere you go In the smart circles you see furs, and the future vogue of furs was never so emphatically forucast Back of Every Plece of Fur Sold Is the Burgess-Nash G Quality, Authenticity of Style and Thoroughly Satisfactory Wear, Furs Stored Till November 1st, Should you desire, you may make your selection now and we will carefully store them for you unti] November 1st, 26 per cent of their value. are actually needed Hudson Seal Coats, $55.00 to $350.00. Russian Pony Coats, $25.00 to $45.00. Lamb Coats, Black Lynx Muffs, $20.00 to $45.00, Black Lynx Scartfs, $12.00 to $40,00. Hudson Seal Muffs, $8.00 to $25.00. Hudson Seal Scarfs, $4.00 to $16.50 Genuine Mink Mutfs, $15.00 to $55.00. Genuine Mink Searfs, $7.50 to $67.50. Nudson Lynx Muffs, $4.00 to $15.00. Hudson Lynx Searfs, $2.50 to $10.00. Burgess-Nash Oo—8econa Floor. Persian Drugs and Toilets Pebeco Tooth Paste, 50c size, 20c Jap Rose soap, cake Be Isebell's face powder, 50c¢ si Babecock’s corylopsis talcum Williams’ talcum powder. ... Sloan’s liniment, 26¢ size. . . Hill's cascara qulnlns. 26¢ for Bath cap 750 value Bath caps, $1.00 values Bath caps, 36¢c values. Sani-flush, 25c can. Household ammonia, ) quln. 13¢ A large $1.60 chamols and 60c auto sponge, special Monday, $1 Is As Fresh Every Morning as the Dairy Maid’s Milk House Under ‘the Trees You thus not only secure firat choloe fromn our large stocks, but take advantage of these extraordinarily low price without the necessity of making full payment for the furs until they eininsssnsioat N--v-——-qrhone Douglas 187 upon payment of only $100.00 to $250.00. Apparel for the School and College Miss Coats, Suits, Skirts, Dresses For the GQirl 6 to 14 Years For the Junior 13 to 17 Years For the Miss 14 to 20 Years HOWING of more than usval importance—one that wil) prove in- teresting to mother and daughter allke. We invite your inspec- tion. Regulation s«-ge Dresses, $7.50 to $15.00, Novelty College Frocks, $10.00 to $17.50. Misses' and Juniors' Suits, $25.00 to ‘88.00. Misses' and Juuiors' Coats, $12.50 to §29.50. Children's Coats, late models, 85.05 to $19.50. Children's Dresses, newest styles, $3.00 to 'l.&. Burgess-Nash Co—Second Floor. Burgess-Nash Co.~Main ¥Floor, —_— Decisive Savings in GOOD ) Furniture IN THE BURGESS-NASH AUGUST SALE URNITURE suitable for any room In the house, either in odd pieces or an entire outfit, and the sav- ing advautages average from one-fourth to one-third the regular prices, $35,00 PARLOR BUITE AT $20.50 Three-plece parlor suite, consisting, of settee, arm chair and rocker, in mahogany finish, cane back, plush seat, was $35.00, now $20.50, $15.00 Living Room Chair, $11.00 $25.00 Oak Rocker, $17.50 Jacobean oak living room chair, with | Jacobean oak rocker, with cane seat cane seat and back, was $15.00, | and back, was $25.00, now $17.50. now $11.00, $23.50 Ivory Chitfonier, $16.50 $25.00 Mahogany Hocker, $10,00 Old ivory chiffonier, mahogany Antique mahogany rocker, with cane top, cane Insertion, was $23.50, eat and back, was $25.00, now | now $16.50, H19.00. $#16.00 Mahogany Chalr, $11.50 Mahogany chair, with cane back and seat, was $106.00, now $11.50, $28.50 Mahogany Chair, $190.50 Solild mahogany chair, with cane seat and back, was $28.50, now $10.50, $62.50, DRESSING TABLE, $40,00. Bolid mahogany dreuin; table and desk combined, was $62.60, now $40.00, $53.00 Walnut Dressers, $40.00 Circassian walnut dressers, 48-iuch top, mirror 32x28 inches, was $66.00, now, $40.00. $70.00 Walnut Dressers, $55.00 Circassian walnut dressers, 54-inch top, mirror 41x27 iInches, was $70.00, now $55.00, . $36.00 DRESSING TABLE, $22.00 Quarter sawed oak drnsllng table, trlplc mirror, wax $26 00, now $22.00, Burgess-Nash Co~Third ¥loor. 4 Clearaway of Women’s Sample Skirts For Fall and Winter Values to $10, for $4.95 HE offering includes a varlety of weaves and styles for Fall and Winter wear. Samples from lines intended to sell to §10.00; Monday at $4.95. SILK SPORT COATS, WERE TO $10.00, MONDAY AT $4.95 Sizes for women and misses, in green, old rose, blue and gold, just the garment for wear evenings now. Were $10.60; Monday, $4.95. GARMENT LENGTHS OF NEW FLANNELS AT A SAVING OF 33%;% Monday will be a splendid time to anticipate your needs for Autumn. 15¢c WHITE FLANNEL, 9¢ Yard wide, snow ‘white, soft, but firm flannel, Monday at, yard, Oc, Enamelware NE table of gray enam- elware, including pud- 10c TWILLED F' LANNEL, 7‘/20 ding pans, covers, lipped The regular 10c grade, snow white, 27-inch twilled flannel, in gar- ::;":mo 29¢ wash basins i ment length at, yard, 73}e. 6c WHITE OUTING FLANNEL, 4o The regular 6¢c grade, snow white outing flannel at, yard, 4e, 12Y,¢c STRIPED OUTING FLANNEL, 9¢ Yard wide fancy colored striped outing flannel, in garment lengths, regular 12%e grade, at, yard, 9e. 10c OUTING FLANNELS, 7Y;c The regular 10c soft fleecy outing tlannels, in fancy checks, stripes and all the new, pretty gray patterns, in garment lengths, yard, 73c. 10¢c STRIPED EDEN FLANNELS, 5c Fancy striped Eden flannels, {n garment lengths, 10¢ quality, yard, Se, . Burgess-Nash Co.—Basement, for loc One tabl (ny enamel- ware, including coffee pots, presenging kettles, roasting pans, collenders, Berlin ket- tles, were to 49 lsc for Woodenware, 1c One table of including roller salt bo: odenware, wel bars, coat and BURGESS-NASH COMPANY, &=:%|