Omaha Daily Bee Newspaper, July 11, 1915, Page 7

OMAITA JULY 11, 1915, Wikl “ ll\“flx‘” B "’"\uh'"l ; [s) NGED ON TOM ORR'S RACING MACHINE AT OMAHA h‘}\gl\\'“JAL'L\' 5 IN ELEVEN SZCONDS, MARKING A NEW WORLD'S RD. ! | The White Auto Sales company of Sfoux City has arranged with the Powell Supply company for the sale of lLee puncture-proof pneumatic tires in that city. The White company has a splen- did new two-story garage, repair shop and salesroom and s doing an excellent business. Clarke G. Powell has been getting in personal touch with the dealers in nearby citles and has made recent flying trips to Fremont, Blair, Red Oak, Lincoln and other points. He finds an optimistic spirit everywhere and indications for a tremendous summer and fail business on automobiles and supplies. Ben Turgeon of Bonesteel, S. D., was a caller at Powell Supply company's last Wednesday. J. W. Welch, prominent cafeteria and restaurant man, is a strong booster for Lee puncture-proof tires. He uses them not only on his pleasure cars, but on the cars which transport foods from his Cherryeroft farms to his lunch rooms. A. B. Beott, carburetor expert from the Marvel company factory, has spent the last ten days going over the Nebraska Buick Auto company territory adjacent to this eity giving Builck owners instruc- tions on the care of their carburetors | and gasoline consumption, making it possible for any Bulck driver to drive his car in a very ecomomical manner. L. B. Drefson, assistant manager of the Nebraska Bulck company, spent Tuesday and Wednesday at the Lincoln house, preparatory to handling the rush | of wholesale business now taking place. Vietor H. Roos, the local Harley- Davidson distributer, reports that for the last sixty days there has been a constant | stream of motoreycle tourists stopping at | his place of business for supplies and | rest. These tourists have come from such distant points as New York, Massachu- setts, Virginla, Toronto, Canada, and| nearly all of the Ohlo valley statés have | sent their representatives. H The Grant Motor company' has com- pleted its new plant and is now turning| out 100 cars per day. W. T. Wilson, local agent, seems well pleased to now be able to fill orders from the floor. Improved Methods Make Low Prices “Aside from the fact that we have set out to bulld four cars this year to one last and therefore have a better com- | mand of the market in procuring mate- | rials, the recent drop of $1%0 in the price ' of our four-cylinder car can be attributed, | in a large measure, to economies in | production which have been effected dur- | ingk the last year or so in our plants.' As best lllustrating the truth of this | declaration, Bales Manager J. V. Hall | of the Olds Motor works cites the im- | provemed method of applylng varnish in | the process of finishing the natural wood | wheels which have been attracting wide- | spread attention on the four-cylinder Oldsmobile. In former times the finishing | flulds were put on with a brush and |l\" any sisable plant a large body of work- men were required at this task. Methods in this branch of automobile production ' have been so simplified, however, that the wheels can be even more beautifully | finshed than before and at a great saving in cost. Northwall Gets the PBllman. Jr. The T. G. Northwall company has ve- ceived its first consignment of the 1915 Pullman Junlor sutomobiles. With the | improvements in this car the Northwall company is able to offer to the publi a remarkably large car at a price that Is as remarkably low. The mew car has lli-inch wheel base, four-inch tires with non-skid on the rear, an unusual roomy body, genuine No. 1 machine buff leather upholstering and numerous other improvements, The car has a longer wheel base than any other car selling below the Northwall cor proud ). and of this fuct y naturally feels has gained a reputation (hat unusual re markable values in the 1918 car, it is asserted, will make It a distinct leader in the medium price car class in this territory | The Fullman Junior since it was taken | on by the Northwall company last winater es e[“ u 0 0p o. Rémodeling | of the Empire Automobile company as Parson Motanic, Indian, Takes to the Hudson Six Parsons Motanie, Umatilla Indian ath- lete, runner, wrestler, farmer and church member, has plcked the Hudson six to take the place of his racing cavuse, the fastest on the Umatilla Indian reservas tion, his home, near Pendleton, Ore., ac- cording to information recently received by Guy L. Smith, local Hudson dis- tributer. 4 In his younger days Motanic was never defeated In a foot race and to this day he maintains that he holds the world’s record for the 100 yard dash. His | strength is not so great, yet there is something 'vonderful about it. As a wrestler he has never known defeat in the Indian style of wrestling. He knows nothing of the catch-as-catch-can game of the 'white man, but he showed mno reluctance in pitting himself against Frank Gotch, world's champlon, when that big grappler went through Pendle- ton with tho Jeffries all-star troupe in 1910. This was after Motanic had become a Christian and a farmer. According to the Indlan's methods, Motanic won that match, for he tripped the Towa farmer off his feet and threw him to the mat ten seconds after they came Upon the stage. Hs could not u-1 derstand they why Gotch should fly at | him and twist his arme up behind his | back until it almost broke. It was not his way of wrestling. New Empire Car Has Many New Points Production of a big low priced six eylinder touring car and occupation of a new factory that will increase manu- facturing facilities fully 100 per cent are the lfatest developments in the progress | revealed by the company's July an- nouncement to its dealers. The six- cylinder model, which reveals many points of distinction, is brought out as a distinct addition to the Empire line, the company having heretofore confined its activities to the manufacture of four-cylinder types. The new Empire car, which is priced at $1.085, is notable in wize, with a wheel- base of 120 inches. The body is corre- sponding roomy and of a type that marks a distinct advance in construction, with rolled cowl and convex sides. , The seats for the driver and his companion are in- dividua! parior car type, with an alsle- way between, allowing easy access to tonneay, without leaving the oar. Throughout the car is distinctive and racy in appearance, being remarkably low, although the body is deep and the standard road clearance is maintained. | The radiator is high, narrow racing type from which the long hood runs back to | merge intc the body without a break in | lines, ! i | | | { | | The automobile industry has, passed the point now where a now motor car or a new body is necessary to be up-to-date. Thej| main thing now Is keeping up APPEARANCE and efficlency of §| the one you have. New Slip Covers or 4 New Auto Tojs do the work now Come in and see us. We will glve you some startlingly low prices on this work. Phone Douglas 3538 1915-23 HARNEY STREKT. SALE 1513 DouglasSt ) B pill Chalmers Six-48 Now $1550 Big Seven-Passenger Touring Car ou have been considering—one of the most luxurious motor cars made Q.T last you can get one of the biggest motor cars on the market at the price y one of the great leaders of the highet-%riced motor-car field. At last you can get a car at a reduced price t out of it. at hasn’t one bit of value taken At last you can get at the price of cheap cars,a Chalmers car—a car that 10,000 owners have run for two years at the lowest record for real economy of upkeep ever known. Cut from $1925 This car was placed on the market two years ago at $1925. Thousands were sold at that price. Then the car was reduced to $1725 and we sold thousands more at this figure. Most of these cars went to New York, Philadel- hia, Boston and Chicago, where the list of Chalmers gix—48 owners reads like the Blue Book. They were not bought merely by those who felt that $1725 was all they could afford to pay for an automobile, but by people who could afford any car. Over a thousand Six-48’s are operating in the New York City district alone, yet one man at the Chalmers New York branch attends to all repairs or adjustments that have ever been necessary. No Changes But Improvements The cars operating in this district broke all records for upkeep—freedom from repair cost con- sidered. There can be no improvement made in a motor which does such work as this. There can be no structural improvement made in carburetion which makes such a record in gas econ- omy, or on a chassis with such proper distribution of weight—light where it can be,strongwhere it should be. ot one of these quality advantages has been skimped in the 1916 model of this car, but numerous refinements have been made. The car is built in our own shops. It is not a motor picked up here, a transmission there, and other parts from somewhere else. How We Are Able To Cut This fact and quantity production have enabled us to produce this car at the 1916 price. We are building 20,000 cars this season. That is nearly four times as many as ever before. We are putting up new buildings; we are installing new labor- saving and cost-reducing machinery. With bigger organization, increased capital and new plans, we have cut down administrative expense in its ratio to each car made. After several years work we are now equipped to make guality cars at quantity prices. This car gets all the advantages of this general saving. In addition we had no new tools to make on this model, no new tool fixtures to make, no new machine tools—so we are able to give the present buyers the benefit of these special savings also. Not a Made-Over Car Thus you see that it is not a made-over car to meet a lower price; it is the same high-grade quality car that originally sold at $1925. Think of it!—this car at $1550—$375 cheaper than its first selling price—and then people wondered how we could make it at less than 20&). Why, a great motor manufacturer once said to us: “It is the finest motor in material and workman-+ ship we have ever seen (the one in this car at $1550). We are frank to say that we have never turned out a better motor, even for higher-priced cars. No company that we know is turning out a motor with such“ high-class workmanship as you put on this one. Look Beneath the. Surface Statements like this should make the prospective motor-car purchaser look beneath the surface of claims of all motor-car manufacturers nowadays. The prospective purchaser can’t tell by looking at a finished car what is in the chassis. If he is a man of mechanical knowledge he can tell something by close examination of the chassis. But even then he can’t find such differences as this motor manufacturer found in our motor. But those who see Chalmers Cars in the making see these differences. That’s why we proudly call attention to the fact that we have never lost a single sale to a prospec- tive purchaser who made a trip through the Chalmers factory. Talk to Owners of This Car Many of your neighbors in Omaha and vicinity are running this car now—ask any of them about it. Itis the car of Quality—Plus. It is the car of Quality, because the Chalmers Motor Company has never succumbed to the temptation to make cheap cars. When we cannot build quality cars we will go out of business. It is the car of Quality—Plus, because, with new plans for quadrupled production, new organization and the biggest business in our history, we can make Quality Cars at prices which make this Six-48 abso- lutely the best “buy” in the field of cars priced from $1200 to $2000 today. We are not given to over-statements. Hence we ask the privilege of proving this rather strong claim. May we show you this car, to-day? The Car of Quality—Plus Chalmers Motor Co. Detroit, Michigan Stewart-Toozer Motor Company 2048-52 Farnam St. We are closing our territory now and want good live agents. Write us for particulars. Phone Douglas 138 “Let Your Next Car be a Chalmers”