Omaha Daily Bee Newspaper, July 8, 1915, Page 6

. Bubstitute for “How Old is Ann?": e LR P T PR AR THE OMAHA DAILY BEE [ ——— i, sy | FOUNDED BY EDWARD ROSEWATER. A Lo Lot etttk S VICTOR ROSEWATER, EDITOR. The Bee Publishing Company, Proprietor. SEE BUILDING, FARNAM AND SEVENTEENTH. Entered at Omahs postoffice as second-clase matter. S —— e e, TERMS OF SUBSCRIPTION. By carrier By mall aJmonth. Per year. .8 ads Omal larity fn delivery to REMITTANCE. Remit by draft, ex ress or postal n{d-;.( Onl, twee cent Tecelv paymen ‘eounf 'mnnl ::nkl, l;civt on Omaha ln eastern exchange, not accepted. OFFICES. ha—The 3 Bullding. uth Omal N street xl mufl.—ll;mh Main street. Hearst Build} ork—Room 1105, 36 Fifth avenue. Louis--508 New Bank of Commerce. ‘Washington—1 Fourteenth 8t., N. W. CORRESPONDENCE, communications relating to news and edi- Omaha Bee, A&uo Department. wum-w rial JUNE CIROULATION. 53,646 State of Nebraska, County of Douglas, ss: Dwight Willlams, circulation manager of The Bee Publishing company, being duly sworn, says that the nv:'r‘us circulation for the month of June, 1915, was DWIGHT WILLIAME, Circulation Manager. !umh‘erl and sworn to before me, this 'TER, Notary Public. Subscribers leaving the city temporarily should have The Bee mailed to them. Ad- dress will be changed as often as requested. July 8 Thought for the Day Selected by Rodney W. Bliss, M. D. “Heroism is simple and yet it s rare Everyone who dozs the best he can is a hero.” For a School board elected on an issue of reform and retrenchment, they are doing toler- ably well. Of course, high school girls who take the course in lauundering should have clean records in their studies all the time, Note that those ancient and honorable ‘wrestlers thought it best to “look him over’ be- fore arranging for a challenge match. | | “If 1 could have helped President Wilson one fota, 1 would have stayed gladly,” exclaims Mr. Bryan. ‘Well, that's most severe indictment ofall. . —— Though mentally unbalanced, Dynamiter Holt must have had one lucid streak when he relieved the community of the expense and tedium of a court trial. 4 It the “. e rall . hanger & quarter mil- al income tax. At ars to the individu ‘rate per capita the proceeds for the m should be $20,000,000—but it A protest trom the laundries against using the m they pay in taxes to teach school girls the.use of washboards and clothes wringers, and the difference between warm suds and soft soap, S— 3 Becrotary Danlels {s shifting his course to 115l bis sails for the brisk winds blowing for an adequate navy. The famous battleship ‘‘Piffle,” feserted by its commander, evidently is booked _ for the marine graveyard. \ g ST Spm———— salutes Des Moines for its energy in imposition of $3.50 water meters. spell & cheap city. Des Moines class, and rightly demands a meter ~Omaha's $11 style. ' None of the warring Buropean governments ~ have yet reached the stage of fi loans by fssue of legal-tender paper curremcy. Until ] press is requisitioned as a munition {"h“";‘""‘”"‘""“ ‘world snd wherevdr “cannon fodder’ blooms. THE BEE: No Excuse for Secret Sessio: In a representative government there | rarely any valid excuse for secret sessions of a | public body. Public servants are supposed to | represent thelr constituents, and their con- | stituents have a right to know what lEe,v luJ s 8 doing as their agents, | ME, .; :‘::d M : tising s like bread > 0 ME, on-illustra ver! y | ¢ “V:: ("::" ""d:":::::;":h': l::o':'c;:' .':::":: i withoutbutter—ike a dress without trimming—like ¥ eine o 8 Is | a stage without a setting Omaha, and that the School board, next to the | It lacks the appealing quality M’mm:;'. 1r\-\-‘n:: 4 ! , auickly—of Introducing itself without formality. Wh Water board, seems to be the chief offender. The e an attractive a4 1s Mke & pleasant smile or o legislature put its stamp of disapproval upon the bearty handshake—it expreases the spontsneous in- secret session in the water district law when it timacy that begets a receptive frame of mind. included a provision that “all meetings of the In expleining the paychology of the fllustrated ad- board, or any of its committees, or committees | Vertisement would draw my first example from " | childhood instinct, which, after all, is the natural in- of its employes, shall be public.” Notwithstand- | ..., Just as the child learns to look at pictures, ing the persistent and flagrant disregard of this | before it learns to rcad words, so the wandering eye requirement by the Water board, the same, or | of the passive, uninterested, unreceptive adult stamps a similar provision, should be inserted In &he | \, \yy "hetore one can realize what has happenmed, or law governing city council, School board, county | can prepare the defenss of unwillingness against us, board and other local governmental bodies act- | Extraordinary Value of the impression of a pieture upon the brain, involun- | ing in a representative capacity, and strictly enforced upon all ot/thom. for some member of the School board with the a vote upon a rule making meetings of the board, and of (tg committees, open at all times to the As a starter, we‘suggest that it is high time | courage of his convictions, to propose and force | Iustrated advertising may first be divided into two great groups—namely, decorative and descriptive. The first may be likened unto a tactful approach of a salesman to his customer. It creates interest, gains admission to the attention, and puts the reader in & receptive state of mind The second is an iInformer, exact and concise; & true registrar of detall; a time saver that conveys in the flash of an eve what printed or verbal words cannot portray without time or application. Under the tople of decorative illustration it would be most unfair to ignore the phase of illustrations known as the impressionistic type, often termed “French.” This, the newest and one of the most ation, turns to exaggeration for publie. oo ——— Shorter Auto Races and More of Them. It auto races around a motor speedway are ! S——— - The water works labor bill has been ma- g —— - The famous Macedoaisn cry which thrilled in years past, no longer wakes the of its native hills, It is not dead, how- merely transferred. With redoubled force 1t 18 heard around the munition factories of the to hold their popularity, the promoters will, in our judgment, have to do something to make them more interesting to the spectators., A 300- mile race requiring three hours and a half of continuous driving, although with occasional spurts to gain a lap every now and then, may be a fine endurance test for the fabricators of the machines and for the makers of tires, and | doubtiess exhibits the daring and skill of the operator, but it does not save the monotony of the game to those who are looking on. Who ever heard of a hundred-mile, or even a ten-mile horse race? The six-day bicycle races had their day, but quickly went by the board. On the other hand, shortening the auto races, popular kinds of i its claim to interest, and the vast use of this class of fllustration vouches for its pulling powers, as meas- ured by the estimation of hard-headed business men who are constantly pouring out thelr hard-earned money for its distribution among ‘‘prospects,” whom they hope to land as customers. This sort of illustration in its mockery of true portrayal of facts, createst Interest, arrests attention and influences the reading of the type matter, which is invariably the meat within the shell. Its forosfuls ness has been proven and is being constantly attested to, by the growth of the businesses that have pinned their faith to its power for results. The trade mark is but another form of fllustration, which, while not always decorative in the strictent sense of the word, surely cannot be classed under de. scriptive illustration. and multiplying the number of them, would add zest and excitement. It is not the continuous circling of the track, but the straining finish that commands aroused attention, Give the peo- ple & series of real racing contests and they will not insist on having the program last through three hours and a half. S—— How to Run a Newspaper, Mr. Bryan has given the world his somewhat interesting ideas on how to run a newspaper. As the owner of one of the finest little self-sup- porting monthlies in the country, and having occupied for a few months a place as a writer on a dally paper, Mr, Bryan ought to be able to speak by the card. His plea for the signed ar- ticle has been very largely met by the dally newspapers, whose columns every day present matter more or less informative with the an- nouncement that it is “By So-and-80."” 1In some other ways Mr. Bryan’s requirements have been anticipated, and in some they have been passed. The Iate secretary of state is not a ploneer _in formulating rules for achieving success in the n “busineéss. Others have tackied the problem, both theoretically and practically, and some of these had ideas as strong and clear as Mr. Bryan. Bxperience has proven that a news- paper is an institution not amenable to fixed natural laws. It is the product of many minds, generally co-ordinated to a common purpose, but each independent to a degree that is some- times the despair as well as the delight of the head who is held responsible. This condition seéms unavoidable, unless it be on the ome-man weekly Mr. Bryan has selected as his ideal. The politician has always accused the news- paper not agreeing with him of being venal, and ‘with the uninformed the newspaper will always have to bear with this. The impersonsl quality of modern American journalism is its most im- pressive attribute, Its message comes as from & great, responsible and continuing institution, rather than from an individual. Mr. Bryan's insinuation that sinister interests control all the great newspapers is unworthy of its author. The influence of & newspaper, finally, depends on its message and the force with which it is pre- sented, and a self-respecting newspaper may al- ways be sure of respect from others. Smee—— Novelty in Diplomatic Procedure. The State department of the United States has just been presented with what appears to be a genuine novelty in diplomatic procedure. Germany is sald to be seeking suggestions from the United States as to what concessions in con- nection with the stand this country has taken in support of neutral rights may be regarded as sufficient. It is easy to understand that the kaiser has o natural desire to yield no more than is absolutely and definitely necessary to maintain friendly relations with this nation. That {s part of the business of bargain-making. But “shirt sleeve” diplomacy is a little bit dis- concerting because of the directness with which it approaches the point at issue, precedent for the present feeling out process. Wilhelmstrasse will doubtless find that the American notes contain no trading points, but simply define with exactness the treatment this government 100ks for and demands of Germany in its dealings with American citizens. —— The raliroad orator who recently thrilied Omaha Rotarfans with the statement that one- half the income of railroads went to wage earn- ers, in turn may be surprised to learn how for- tunate the transportation companies are com- pared with industrial enterprises. The report of the National Civic federation on the appor- tionment of income of working people, Involving 10, 000 workers, shows that labor got two- thirds of the income and capital only one-third, against which depreciation and other losses had to be charged. If it is true, as stated, that rail- roads operate on a labor charge of 50 per cent the higher industrial labor charge buttresses labor’s demand for an upward revision of rail- road wages. — ‘The attempt- of the state to ong shippers has the supreme cowrt of Missouri. raliroads score a partial victory. overcharges may 1n separate suits ' It affords no | 1t does not need the running of my pen to call at- tention to the value of the trade mark, for it is well known that men have poured millions of dollars fnto the popularization of the characters suggested by the following aketeh in words, which registers in the mind's eye illustrations that have become famous, and are priceless to the various kinds of bukiness they represent : “Phoebe Snow, who was quite fatigued from travel on the Road of Anthhracite, fell asleep and dreamed that Beott's Emulsion had improved the heaith f Lydia Pinkham, until she was as strong as the Oid Dutch Cleanser Woman who ‘ci s dirt'—and quite equal to taking care of Mennen's Toothless Baby, a a looking after the pranks of the Gold Dust Twins, while the girl with the Wrigley eves watched the Campbell kids play tag with the Corticelll kitten. “At this same time Big Bem, who is as strong as Bull Durham, took Velvet Joe by Force and mot only turned his Olus Shirt Talle into trousers, but com- pelled him to use a Gillette Safety Rasgor or tle Pabst Blue Ribbon to his Arrow Collar. “Just then the Zu Zu clown, who had been drink- ing Welch's Grape Juice, started to fix his Boston Garter, when his O'Sullivan Heel slipped on a cake of lvory Boap and he fell Pall Mall on the Victor Talking Machine, so that the little dog who heard ‘His Master's Voice' barked so loudly that he awak- ened our falr dreamer and she went on eating Her- shey’'s Chocolate.” And still, with all of this evidence of illustration told 1 have thus far only touched upon my first classification of lllustrated advertising. Turning to deacriptive Jilustration, T am perfectly willing to strike out with the bold broad statement that I belleve descriptive illustration to be one of the greatest salesmen the world have ever known. Think of the vast proportions of the mail order business. Do yvou suppose that the National Cloak and Suit company—Montgomery Ward & Co.—Sears Roebuck company—and a dozen other successful mall order houses could attribute so great a proportion of their success to any one element of thelr business, as to [Mustration? Imagine, It you can, a mall order catalogue with- out an fllustration. lllustrations have sold everything from shoe nails to baby grand planos or automobilcs «~from flower seeds to harvesting machines. Illustra. tion has sold goods in every clvilized country of tha world—in every walk of life. Then who can doubt the value of illustration? The wriler, Miss 1. Z. Guek, Is_the advertish manager for J. M. Gidding & Co. of New York. —* Twice Told Tales Hard-Headed. A cart contalning a number of fleld hands was being drawn by a mule. The driver, a young darkey, wi deavoring to induce the mule to increase his speed, when suddenly the animal let fly with its heels and dealt him such a kick that he was stretched on the ground in a twinkling. He lay rubbing his woolly head where the mule had kicked him, s he hurt?' asked a stranger, aaxiously of an old negro who had jumped from the conveyance and ‘was standing over the prostrate driver. “No, boss," was the reassuring reply, “dat mule will probably walk kind o' tender for a day or two, but the boy ain't hurt."—Chicago Herald. Knocked Out. A youthful physiclan had been summoned as a witness in a case which depended on technical evi- dence, and opposing counsel in cross-examination asked severa! sarcastic questions about the knowledge and skill of so young a doctor. “Are you,' he asked, “entirely familiar with the symptoms of concussion of the brain?"' “Yes." | “Then, 1 should llke to ask your opinion of a | hypothetical case. Were my learned friend, Mr. Banks, and myself to bang our heads together, should we get concussion of the brain?’ “Mr, Banks might,”" was the disconcerting reply. - Pittsburgh Chronicle-Telegraph. | | ! People and Events Al Jennings, reformed outlaw of Oklahoma, is golug the limit of reform. He has jolned a church. Lovely is what Lovely does. So thinks a street car patron of Portland, Ore, who gave a purse of $0 to Fred Lovely, a conductor, in recognition of un- failing courtesy (o passengers. Shelby county, Temnessee, brags about seven | Jones brothers whose combined ages total 491 years. The oldest is 8¢ and the youngest 3 Four of then ; served through the civil war in the confederate army. i Sag Harbor, L. I. knows Absalom Oldershaw no | more. He has joined the patriarchs om the other side. Absalom in his later life added much to the scenery | and social galety of the town. He married his second | wife at the age of %0 and wore whiskers rivaling the yard-long adornment of Moses. Here I8 high class sport at big odds. Charles H. Qelst of Philadelphia has wagered $100,000 against §1,00 that he can defeat Dr. Edward Martin of the Uni- | versity bf Pennaylvenia in & round of golf. The i.u-mumuuun-u.uomwn the Sea View links, near Atlantic City. Coney Island is nearing the helghts of summer glory. Two hundred thousand is & common Sunday crowd and balf as many more packed the streets on the Fourth. Show splelers range about one to every twenty feet of street frontage and produce a bedlam £ Ilustrated Advertising || | plppin, a pup. The Self-Satisfied Egotist. OMAHA, July 8.~To the Editor of The Bee: Mr. A. B. Mickie is a peach, a Nothing goes with him but the strietly utilitarian. No doubt he prefers the smell of bolled cabbage to the perfume of a rose, the sight of a pair of patched overalls to Cinderella as played by Mary Pickford, the sound of a thrashing machine to the music of an or- cheatra., “Everyone to his taste,” like the old woman kissing the cow, and though Mr. Mickle cannot see it, thers are many who believe that there is a place and time for beauty and pleasure. In very slightly analysing Mr. Mickle's article the following points are partiou- larly noticeable 1. He does not say whether or not he owns his home or is a rent payer. He says, “I ha a plece of meat every day because ete. 8. “Our” only luxury is tobacco. Notice the “our.’” T suppose his wife and baby chew and smoke all the time. T have seen this kind of human make- shift before. This thing would drop dead If his wife wanted a dish of ice cream or a yard of ribbon, yet uses 4 cents worth of tobacco himself every week—probably to sustain his manly strength and vigor. It's the same old story—big T and little u. This creature, possessing the intellectual capacity of a catfish and the traits of a hog, dares to judge men according to his own narrow, barren standard. He makes me tired. C. AP Some Vo teered Testimony. OMAHA, July 7.--To the Bditor of The Bee: 1 have been until a few days ago a citizen of Dundee, but live in Omaha now, and T am glad of it. As long as 1 was a citizen of Dundee I was more interested in the affairs of that city than of Omaha;, but since it 18 now Greater Omaha I want to say that the police de- partment of Omaha is conducted right and that Omaha can surely be proud of their police force. On July 4, the writer and three other citizens gtarted out In Dundee in a car, went all over town and also through South Omaha. We found no violations of the law, noticed no accidents and exper- fenced the safest and sanest Fourth of July ever. In answer to tiicse who complain about Mr. Kugel's way of handling the police department, let me say that I wish we had more such men as Mr. Kugel, and I certainly do congratulate the gentleman for the most efficient way in which he conducts his end of the city’'s public af- fairs. MILTON J. GREENE. 911 North Fifty-first Street. & Which is Better Authority? OMAHA, July 7.—To the Editor of The Bee: In your Bunday Bee editorial, “The News of the War,” you compliment a Chester 8. Lord, whom you consider most competent, upon his article regarding the fairness and honesty of the United States newspapers (which I presume he means when he says American newspapers) in reference to the present war news Permit me to say that the gentleman is laboring under delusions. The proofs I can offer are too numerous to mention, but can be found in the authentic edi- torials by Dr. Gerhard of the Omaha Maily Tribune. Should the gentleman, Iike most of his colleagues in the United States, understand the English language only, he can find similar articles and proofs in the Fatherland and the Vital Iasue, both of New York. MRS. B. GETZSCHMAN. Wounld Retain the Nam OMAHA, July 7.—To the Editor of The Bee: Why all this demand to cease caling South Omaha by its name now that it has become part of Greater Omaha? 1 note that the pa have started referrng to it as the “South- side,” which seems tN\ me ridiculous and confusing. Suppose you want to refer to happenings in that part of the original city lying south of Farnam street, how will you do it? That is also the south side. When Greater New York was created they didn't drop the names Brookiyn and Jersey City. These party of the greater city are still known by their original name. So 't is in all large citles. Take (Philadélphia, for example. A large section of the residence district lying west of the Schuylkill river in the city of brotherly love is known as West Philadeiphia. Many other parts that were enguifed in the growth of the city still retain their original names. Frankford, Manayunk, Tacony, Bridesburg, North Philadeiphia are some of these. Don't drop the names of South Omaha and Dundee just Gecause they happen to be included n the greater city. Let them continue as convenlent alds to deaignating parts and section of the big city. COMMON SENSE. The Palmist and Bryan’s Ha SHBRIDAN, Wye., July 7.~To the Edi- tor of The Bee: I read in your Sunday Bee the palmist's reading of “The Bryan Hand." First let me say that one of the greatest influences received In all my studies was Prof. Olney’s first lesson in his algebra, where he said: ever ao- cept a proposition until you have demon- strated it That is what I did with palmistry. In July, 189, I had my palm read in Omaha by the wife of a Seward (Neb.) lawyer. She sald my palm was one of the most interesting she had ever read. While visiting my only sister, in Oregon, 111, the wife of Judge James H. Cart- wright, for some twenty-eight years judge of the supreme court of Illinols, in January, 1913, she read my palm. BShe had become quite a noted palmist, hav- ing read palms from Burope to Japan. | was so much impressed by her reading that I resolved to become a master of the art, if possible. Golng to Chicago that month 1 purchased a copy of “Chelro's Language of the Hand,” which 1 have before me. I was particularly im- pressed by what he said of “The Line of Life.” 1If it was of full length, it prom- ised a long life; If it were broken, it meant death, according to the position of the break. The line of life starts from the middie of the base of the palm, and ends midway between the base of the thumb and forefinger. 1 determined to prove the truth or fal- sity of this “life line™ idea. In Chicago, Omaba and Sheridan, Wyo., I examined the hands of a score of dead people—men and women, cases of death from shoot- ing, railroad accidents and sickness. In but two of these did I find the line of life broken. All the others were perfect and complete, promising & long life, ac- cording to Chelro and the rest of the palmists. Having proved to my oww sat- isfaction, and I beleve to that of all other intefligent people, that there was no truth or reason in the story of the line of life, I belleved I had a right to say there was no Luth in the reading of any other lines. | believe | am the only person who has ever made this la~ vestigation and g it to the publie in the columns of The Bee. 1 ask the read- | ers of The Bee to make the same tests 1 bave and see if they will have any faith in the readings of the palmusts after that investigation HORACE P. HOLMES, M. D, Editorial Siftings Brooklyn Eagle: We owe Europe only | $8,500,000000, or $35 per capita, for ail it has invested here. Thia leaves us 315 each more than Lioyd-George led us to belleve we had, and now is a good time to put it in an inside pocket Pittsburgh Dispatch: Both Great Britain and Germany are very anxious to maintain friendly relations with the | United States—but on thelr own terms. Which accounts for their delays | prompt correspondence with their Uncle Sam. Boston Transcript The only positively certain is that Mr. Bryan's conversation with Ambassador Dumba dig not deal with the subject that once engaged the rapt attention of the gover nor of North Carolina and the governor South Carolina. Springfield Republican All kinds of things are possible, but one may still re- fuse to credit the report that Admiral von Tirpitz has selected an {sland on the Malne coast, under American sover- elgnty, to be used as a secret base for German submarines operating on this side of the Atlantic against British shipping. 8t. Louls Republic: We trust Secre- tary Lansing made himself clear to folks abroad on the difference between a claim arising under the terms of a treaty and a claim arising from a breach thereof. In this country it is well un- derstood that there is a difference be- tween a contractual right and damages for assault and battery. New York World: During May, Berlin announced, the Teutonic allies captured over 300,00 Russians. During June, Vi- enna estimates, over 18,00 Russian prisoners were taken. It looks as though Russia was committed to the British conspiracy to starve out Germany. The British cut off fresh supplies and the Russians help to consume what is left on hand. Pittsburgh Dispatch: Melon cuttings in the Astor family are events of note. A few years ago Willlam Waldorf Astor, the self-expatriate, gave to his eldest son, Willlam, certain New York prop- erties valued at $6,000000. Now he has just given to his youngest son, John Jacob Astor, New York City property worth §7,500000. The old man is an ex- patriate from America, but not from the American dollar. SUNNY GEMS. thing “Do_you think a man ought to appoint bis relatives to office?” “*No, replied Semator Sorghum. ““There's no sense in compficating the destines of a nation with the Possibilities of a family quarrel.'—Washington Star. Flim—Taking & wife is a good deal like buying an automobile. lam—How s0? Flim—Well the accessories make the major portion of the cost.—Judge. Mrs, Subbubs—I wonder where little Willie ang Davis are. Did you see any- thing of my jewels as you came along, Mr. Nexdore? Nexdore—Yes. 1 did. ma'am. Your wels are in I saw them swimming n the river.—Baltimore American Willis—Hero's an_account of the bom- iment of the Dardanelles. It says the fleet's guns roared continuously and the Turkish fort made only a feeble ef- fort in response. Can you imagirh it? Gillils—Yet, it must be something like A conversation between my —Life. Caar—Why did_you lose the battle? General—The Germans attacked us our rear Czar—] was informed that they had at tacked you_in front General—Yes; but it was our rear when they got there.—Boston Transcript in "'My wife thinks thess are strenuous times." “What's the trouble?" “She can't be in two places at once. ‘” sha listens at the airshaft she'll mise | wh 8 going on gver the party wire.' Loulsville Courfer-Journal ‘Fore!” shouted th: golfer, ready to play But the woman on the course pald no attention. | _"Fore!” he repeated, with not a bit more effect than the first time. “Try her with “Th ninety-eight, ' suggested hi ‘She may be one of those barg: fiends.'"—Boston Transeript. TANSFOMATION SCENES. Sound plaintive in my And stare forth in di Just this, the postman has gone by— No word from you today. ear? What makes each flower its beauty hide smay ? What makes my sky so blue, 20 blue? What makes my sun so bri ‘What makes each ~ bt bird song thrill me through With such supreme delight? What makes each blade of grass, flower Thrill me with rapture through? Just this, the postman came just now And brought me word from you Omaha. ~DOLORES each WILL MAUPIN SAYS: I want 1,000 more subscrib- ers to Midwest Magazine—all in Omaha. 1 think I am en- titled to them. First, because I am boosting for Omaha all I can, Second, because | am boosting for Nebraska and the mid-west country to the limit of my abllity. Third, I need the money if I am to keep up my boosting, I am not giving any bunga- lows or automobiles or gold watches or diamond rings as prizes for subscriptions. All 1 am offering is a dollar-and-a- half’s worth of magazine for for $1.60. Really T think it is worth more money. But no matter. If you are interested in letting the world know about Nebraska, just give me encouragement and I will tell the story. Speaking of bargains! 1'll send the magazine to you a whole year, and to any address outside of the state for a whole year, for a two dollar bill. And your check is good. . If you knew how much I would appreciate your help in my magazine effort, you'd have your check through the slot in my door before break- fast tomorrow. You know me, Al! I'll boost for you and for Omaha and all Nebraska as long as I can pay the printing bills. " Your subscription will help along my boosting game. It will also help your business. WILL M. MAUPIN 1326 W. 0. W. Bldg. Omaha “Boston Cooler” RECIPE : welect firm, ripe cantaloupes; haive them; ecoop out the sceds; then Al centers with luscious Ice Cream. **Top off** with Maraschino chesriea. That’s a simple sort of recipe, but it is one that will positively please the most exacting of epicures. It's a combination of sweetness, wholesomeness and health that gains you a triumph. Tty it when next you have a party of friends to dinner. \J Tho Cream All Ice Creams is the cream to serve with *‘Boston Cooler.*