Omaha Daily Bee Newspaper, June 27, 1915, Page 8

g | b i M ‘ b s “I | . 4 | I e L j | ‘ wd a m i ] I ’ " / | . ) o’ | k | HUPMOBILE pRICE LOWERED'W experimental cars have shown that from the long, undersiung, uml-olhr‘l' ‘ OYERLAND CAR Is ? this model will be fully as economical [type used last year. ‘ i | | — |of fuel and ofl as its predecessor It is In the body, upholstery and ‘ ] | |W. L. Huffman Announces Price of | A new starting and lighting eystem of |cquipment that the most Interesting New 1918 Model is $115 Less two units replaces the single-unit eys- changes have been made. The weneral 1 | tem used last year, while the same igni- design of the body is not altered. Up- ‘ g b [ Than that of 1915 Car. tion system, employing current from the holetery is of the flush type and is of ! John N. Willys Says that is One of | eraprn storage battery, is continued genuine leather and curled hair. The ‘ Reasons Why It May Be Sold [SEVEN DIFFERENT DESIGNS A new feature ia an enclosed silent seat cushions are thicker and b ) | Py chain instead of an cxposed belt for |eral comfort of the car much enhanoet i 8o Cheaply. | Two chlef points of interest in con- Kriving the fan. As heretofore, the |I1 the forward compartment f‘ the ) | nection with the 1916 Hupmobile re the clutch and transmission are assembled touring cars the control levers have been H NEWSPAPERS BEST MEDIUMS price, which ia $115 lower than Iast year, 48 & unit With the motor. Four addj- |moved forward to a(;n‘ri more |m;|ndfnr | | and the number of body designs which tlonal steel plates have been added to the driver te use the (1(h(>nlntmaflflr 3 The Overland is frequently re make up the line, there being seven. the clutch, which now has aevinteen |for entrance and exit. The nrwn‘ fes sipe ¢ stace ing in ofl. Additional sprh are completely lined with leather, pre d t the most advertised of | The "principal ones, of rse, are the running in of! nal springs o koo B sl |touring cars, of which there are two, |facilitate the smooth action of the clutch, |Senting no polished surface to be 1 all motor ¢ars. And this extensive | the flve-passenger, >n the standard The rear axle remains the same, with |scratched or marred > publicity is declared by John N. | wheelbase of 119 ipches, and the seven- |silent spiral bevel driving gears, and the i i ¥ y n Y Willys, president of the Willys-Over- passenger, with 1f-inch wheelbase. The |tear spring suspension s unchanged | Rent rooms quick with a Bee Want Ad. land company, to be the principal |others include roadster, all-year touring 4 reason why the Overland can be sold ;:‘:’1 :1\1\ :‘nn;az‘\':’:\;’rn‘\‘":‘::»:]-:‘:mv sedan J at a price which would mean a loss | | Though numerous improvements and on every car to the majority of man- |refinements have been made in con- ufacturers. |struction and finish throughout the car, 4 Mr. Willys points out how the {1t is practically the same in its meneral k y 4 ing 4 by his| appearance as the previous model a ' widespread advertising done by his| The design of the motor remains the ™ company has made it possible to mar- same, though the engine is about 2 per P ket the new Overland Model 83 for |cent more powerful than that of last #0 low a price as $750, | vear. The additional power is obtained | u by increasing the ~ylinder bors from | cently overheard a remark during a r‘lnr::o::ninn in the smoker of a l‘u'l~1 three and three-eighths to three and | STORAGE men, indicating that the talker believed | ::m]lnur;hln m:h»sr..:..n n_v‘ int'ronxln[‘ First Class Auto Repairing and Machine Work. | advertising must cost about $200 o clear lameter of he valves to one :-V:rc‘::ld i ot Gaetes; preposterous and three-fourths inches. In spite of 209-11 North 15th St. Douglas 4401, Last year our advertising cost per car the added power, which results in bet- was & little less than 2% per cent. nn-l ter pickup and even greater ficxibility, year it will be a trifle less; next yenr‘ . materially less—due to greatly increased production ‘ ( "“The quantity of our production apreads | (Occupying . three-story fireproof|of space fs taken by the force and the , 'The result is a new Firestone butlding all overhead so that the item per car 18|y ujding, togethier with a high basement, |amount of stock we must carry. But it | in Omaha, commodious, convenient and 5 o amall that the buyer pays for but|giving it four floors, ench 37%x140 foel, | feels mighty comfortable to know that I | housing all departments. The service . little more than the actual material and | the Firestone Tire ang Rubber company | hav real service backed up by a stock | 1oom Is large enough to accommodste all labor plus a reasonable profit, whicn, also | has made Omahs one of its largest. dis- room and a shop that can produce.’ cars and trucks needing quick iepalr, because of quantity, is small per car.” "Irlhnlulu plants. The business is in| Mr. Rudisell asserted’ that Firestons | The machine shop is equipped with elec- All Read Newspapers. 1"""»’" of F. (' Rudisell, manager, Who | gales, both for pneumatic and truck tires, [trically operated hydraulic press, 20-ton Mr. Willys states that the advertising '''#8 charge of the sales In Nebraska, |ave been growing at such a rapld rate | pressure. In fact, the new Firsstone Gone by his company in the newspapers | C0lorado, Wyoming, western Towa and|(hut he had not been able to figure out | headquarters are equipped with complete lias brought big results | the southern part of South Dakota increases until lately. “But,” sald he, | tire-applying and repairing machinery. “f have all the faith in the world in| The Iirestone company has been in “if gales keep up the way they have been | Stock rooms on the second and third o newspapers,” he says. “The daily rews.| Omaha for a long time and has succeeded | coing we will run 200 or 300 per cent | flcors are adequate to carry sufficlent paper s the university of the masses, |!N bullding up an enormous business, n|g4j0aq of last year.” Firestone equipment of all sizes to fill People who read no other publiration | business so great that it has been com-| mpo yolume of sales the last twelve or | all immediate needs. ) | tead newspapers. They get thelr newa | belled (o move into the new atructure at|gitiean months convinced the Firestons | The Mghting is good everywhere. Two ( of the world and form thelr opinions nf"“"‘ il “’;""’ the formal | ., npany that Omaha was deserving of | large skylights, throwing rays of light /i people and things from what thev read ;"‘"’1‘0"5“"11- he ‘Innl ‘.':muhw and t-|ower and better quarters, a place where | direct on the work in hand, are used to » in the daflies. [ontod in. tiren for™™ torbereons IDLet | utficlent stock might be stored to over- | light the shop and stock room. Front L And the influence of the newspaper fa | g0\ €% for attomoblles, trucks | o, il delivery delays and the most | windows lght the office with indirect ‘ by no means local. It extends for n ra-| "y, e by 4 competent tire service given | electric lighting at night. o ‘ At the opening the new plant was vis- | R s Al il . > /| S SE Dy 1les STOURT the OWRIEE Of |41y 1) g luiwn numbsr of the Commer- | ) publication. The grest bedy.ef Mewe- |,y oiub members, automobile - dealers | T 3 i sea, I decided that while a blow-out in a ! ncper readrs v composed of milions of | Gy “sinern Brons e s nenes | PTETETS Trip to WL Teticy on & MFnea t es | city residents and hundreds of thourands | o, 4 | much to be preferred to a blow-up on | § | Oldtield, who happened to be in the | 9 { people who live in neighboring cities | oiry, was one of the callers, his wife ac- the Panama Xpo the sea. thd towns and In the country. The vast|companying him. Then. too,. Lloyd N T eAmy of travelers which every city draws | Thompson dropped in to look over the t 0 V y g v b e e g | 4 Trad the newspapers. plaut. The office was beautifully decor- o Ucean voyage A l‘m!tft. the lmutk-onu;:on in | “Consequently we bring the Ovaland | geoq with huge DBouquets of American | o 4 aviation, drives a )‘“M.'.“. or w :n :‘n: '1 itessage to the attention of the publie Beauty roses, carnations and palms | “Safety first,' sald Robert W. Simms |terTa firma. Smith's “‘stunts” af 'd° " through the medium of these papers. We | Visitors were presented with souvenirs—|of Jacksonvil'e, Fla., when he provist “"n:m-f‘acirlomk:mnum. (h;ve lmn e Y find that our efforts in this direction | little Firestone tires made into paper|ioned his big six Stearns-Knight for a "‘fl"‘ "'“°;“ I“""‘;'r‘" t "Y‘:‘"lfi" | heve met with much success. Our news- | woights, tube gags and gasoline rolls, |voyage over the Lincoin Highway from o '";"";;ed b"“‘:' (‘ "“ “" ':’B “8““"“*" ‘ Peper advertiaing, together with advertis-| At noon of opening day, luncheon was|Baltimore to San Francisco and return. | sompliohed by """h pibiskslinhon ooy | Ing in other fields, s, in & way, & meas- 8erved ut the Henshaw, where a large | mms has been accustomed to a 0;;:\:‘“‘*" ;rou’r;:l: ‘nl: nl‘;m e d @ 1 % | ure of our success. number of dealers and salesmen were | Kuropean trip ry three years and was || " 3 L g d 1 f 1 echoduied. for ‘notuer thia, Feat. o . | e you get delivery of a new Remneas i Fired. Speaking of the business of the Fire-, “But after careful deliberation,” said | 1t js said that before mext year C. W. F h. S . h . : Joae Salt Lake club of the Pacific Coast | stone company, Manager Rudisell said: [Simms, “carcfuly considering both argu- Somers “will ell th (‘lv\'u-lnxdac‘lubut‘o ord this pring ?If SO, nNere 1s a ' £iie b ven an unconditional re-| p gy’ lize 1o ente, Whithi yan o chane - | Willlam Smith and J. C. McGill, the legse to Pitcher Rempeas, who wus ob- ( 'y realise how crowded we were.|ments, whether it was (o chance a blow- [ Willlam Smith and Indianapolis Amer- tained from the 8t. Louls Americans. Even now In the new bullding every inch out on the highway or a blow-up on the ican association club. suggestion: For your first spin bring the car to us. See the { Gray & Davis Starting-Lighting System for Ford : } Cars. In afew hours time, if you desire, we can add to your car the services of electric starting and lighting from a batlery. ' f The fine-looking 1915 Ford deserves this equip- ment—Gray & Davis equipment. For, since 1908, when Gray & Davis produced ,' ZZIT77 [ et i the first successful electric lighting dynamo, their . | i name has stood for the top-notch of simplicity and ! efficiency. Owners of Used Fords: . You are not barred from this equipment. The System is made a part of any Model T with equal ease and certainty of results. o P = Drive around and find out full details. maiedy INDUSTRIAL GARAGE . Installed by Twentieth and Harney Streets, Omaha w HERRING MOTOR COMPANY OF DES MOINES, Distributors for This Territory, PRICE COMPLETE 4 F.O.B. Cholice of Color—Steel Blue, Brewster Green o Black Unit Power Plant; Genuine Leather Upholstering; One-Man Top; Rear Seat 54 Inches Wide, Which Makes It Roomy; Weight 2,200 Pounds, Which Makes It Easy on Tires; 32 by 3%:-Inch Wheels; D Extra; Stewart emountable Rims, One Speedometer; 10-Gallon Gasoline Tank; 2-Gallon Reserve Tank Located in Cowl! System as supplied includes motor gen. erator, 6-volt battery, enameled steel bat. tery box, starting and lighting switches, regulator - cutout, all necessary wiring, chains and sprockets. When $750 was annonnced as the price of a good | chances of doing a big business are very slim unless automobile with real specifications, and it became an [ | | You can ('(\ll]l‘(’(l’. Factories are working to turn out more cars for this fall’s business than has ever been planned on be- fore in the history of the automobile industry. If you want to get your share of this business be fore it is all promised, you should give the matter your immediate attention. We have a car that will make it possible for you to do the big end of the business in your territory. assured fact that it was not a toy automobile, manu fecturers took their pencils and began to figure. HERE’S OUR ANSWER: AGENTS AND DISTRIBUTORS WANTED for Towa, South Dakota and Nebraska. If you have not already taken a BIG car at $750, get on the train, come to Omaha, and let’s talk it over. If some one in your town has a car at $750, your AUTO SUPPLIES @ BOSTON SOUTH DAKOTA, WESTERN IOWA AND NEBRASKA. ‘ ] E. M .REYNOLDS & C0., 2105 Farnam, Omaha, Distributors