Omaha Daily Bee Newspaper, June 16, 1915, Page 5

THE BEE OMAHN, WEDNESDAY, JUNE 16, 1915 ; ’/’f/ ,/ MWW WY S P RBRARBRB DR ORD “The Road Cruiser” Ready--the 1916 Hudson Yacht-Line Body--Ever-Lustre Finish---$200 Less This new-type Hudson has won a remarkable following. Now Comes the Ever-Lustre Finish It has brought to all men new iceas of a class car, changing — — the entive yogue. It has trebled our output, forced IMMIENEe ' o o o i e st Ton Bave s moets aad heiliiar, 1t Seils eib S et —a lustrous finish which stays new. mud motorists is the greatest | cati f the vear. who have seen bodles grow old and dull will con- , factory additions, compelled 31 makers to follow our foot- st srestest imnovation of the vear fidee Thi. Breritiistre. Autss il ions” Wallce (o In our new factory addition we have built mam provement In years, steps. Within 20 months, this lightweight Hudson has wom ovens. with capacity for hundreds of bodies Now our body finish is baked on in many separate We combine it with enamaled leather upholstery been adopted by 15 000 motorists. coats. Fach coat of finish is now applied under better than has ever appeared in a car at this pressure which fixes it as never before. After each price. And with deep, hair-filled cushions, which . coat tha body goes to an oven where it is baked means enduring luxury as well. This year's new for hours, then rubbed. This is done with every coat body features mean much added cost, But it means . —-an exclusive Hudson process. L revolution 1 finish, in comfort and a Now comes another $200 reduction. Now comes the The rosult Is & body that stays new. The finish pearence | W Yacht-Line Body, with new grace, new luxury, new roomi- ; ness and comfort. Now comes the fullfillment of your Now Comes the $1350 Price dreams—a finish of lasting lustre. Today this favorite class b g L ey car starts a brilliant new career. Bt ooy g g g The Vogue of Simplicity We have worked out countless new {deas in efficiency Howard E. Coffin saw vears ago that the trend We are building here now, under ideal condi- ;su toward simplicity. Now everybody knows it. X ° tfons, more high-grade cars than were ever built In ,.;‘1;:';0:‘.’.‘:u:{:.r‘v.‘;o:rz'l:T::F:L:rl" HORG A ARy Remember Its History Then a $200 Reduction one shop. As a result, we are giving you now the greatest value ever known in a class car, Thus Hudson has become the class car. Its Two seasons ago this new-type Hudson came out The next season the price—which seemed so im owners, in large part, are men who have pair two 4 at $1, {ts announcement startled Motordom vossible—was reduced to $1,500, because of mult! l.ast year we reduced this car $200. This year and three times its price. Hudson typifies the ideals Its price was pronounced impossible in a high-grade plied output. Thirty-one improvements were made in we reduce it $200 more. We are selling this model of the times. This fact is conspicuous, wherever you 3 h der 3,000 pounds—was scoffed the car, including still lghter welght. Apotaer yesr's 28% below its startling Initial price—$400 below it look sbout. } Six. Its lightness-—under 3,000 pounds—was & work by our engineering corps showed In fis refine e s . & P P / at as incompatible with strength ment Yet a hundred makers, when they saw the car, pro All questions regarding this new-type car have 1 nouneced our first price impossible been answered on the road. There are 16,000 Hud- 2 But the car was a Hudson, and Hudson stand This model was soon 4,000 cars oversold. We wons of this type in use. In t(wo years men have |( ards are high. Howard E. Coffin was its designer, shipped 1,000 cars by express. It became at once the - drl\'«hn them many milllon miles. And every owner by T oy oy s e e e i i e il e g T car in the world with a price Wh Thls New_Da T vouches that the car is staunch, enduring, faultless, whole corps had spent two years in testing and per- y y 1¥F as well as economical. fecting it. And men were waiting for a class car That changed the whole trend in motor car de This nudmn' wig the ploneer of an entirely new Hudson now embodies all that any man can want. v, which would cut down operative cost. signing. It became evident to all that the day of over type of car. The type was concelved four years It is the fine car of the modern type. Only those | i A tax was ended. Men would not stand for excess in ago by Howard E. Coffin, our famous chief de- men who still take pride in some form of excess will So our first month’s output was sold before any weight, price, size or operative cost. All cars were signer. It took him two years, aided by our whole find any car more appealing. one saw the car. When the car appeared men flocked built lighter. most prices were reduced. And in 31 force, to work out his conception, by thousands to it. And for one whole year there factories this new-type Hudson became the pat 'l after Hudson buyers waited weeks for cars tern car, The idea was refinement — the elimination of l.ik N O crudity to result in a light, staunch car, The e [+] el' Cal . first step was a new-type motor, small bore, high speed By reducing piston shocks that made it Bear in mind that Hudson is like no other car. possible to lighten a hundred engine parts. There are many models of this type, but there are #—important ways—Iin which Hudson e scores of v . oy 2 ; : s unlike . Let int the t. Now Come Graceful Yacht Lines The nest step was aluminum in place of cast s Unlike hem. Let u point them out. This is & iron The next was special steels. In the next, , unigue a thousand parts were re-designed to combine and unapproached | ‘ Fifteen thousand cars, covering millions of miles, And they created this luxurious tonneau. The The final thi Now ofi, designers have spent another yaar on of the body and the doors is leather bound lightness with strength 7-Passenger Phaeton or 3-Passenger Roadster, $1350 is car. ere was no way to improve the chassis result was a 7-passenger Six weighing f. o, b, n::;:‘u; '.ilu;‘l new Cabriolet, had failed to develop one fault. Every part and sides are higher than before, the rear seat is much “n}:" vl'.“ s-f;““ln?- d"’mfl’;flnmmfllxw )mw-rfurfll 1 i 1. 0. b. Detroit. detail had been refined to the limit wider, g0 it doesn't crowd three adults. The car 500 pounds a erence—the weight o 18 . wider, wo it dossmt ctowd thies Gdults, The csr LSOO Downds Thar, Gitiershes-Cth HUDSON NOTOR CAR CO., Detroit, Mich. 8o in this third model they gave their time to And the extra tonneau seats disappear when not the body. They worked out this stately body, with wanted, doubling the tonneau room . . . . d its Sraceful, sweeping yacht lines e ST L e s This 1916 model, with this new-style body, is on show here now. Be 3 see 3 0 impressive anc . o Every broken line is eliminated. The top-line graceful as this Yacht-Line Hudson body among the first to see the new lines and new comfort. . GUY L. SMl TH, 2563-65-67 E St Omaha, Neb. ' arnam ree mana, i\e AVie—Mashek B Berlin—D, . BSchall. a—C. L rris & 3 —Wh - - Ao Fred Bentenxamp, Blair—G. A. Rathmann. 3 Taland—B. &' Brandss. Flutte Osnter— Flatte Conte B Fuicher TAute 0o, Hariso—noois Suplement o. Atxnaon—John Neleon Sruning—ike Tlode ord Auto Co. Plattsmouth—F, T. Verdon—W. ¥. Veach. 1ia—Oha; nu.-' Battle o...._p Best, '3 Madison—F. P, Schmitt Soottsbluff—A, T, Orawf: vuun—uu ¥. Prencke. ¥ A.llr.'- “Auto Co. Ceatral City—P. ¥. Hall Newman Grove—Newman Grove Schubert—M! leging & 1 za--rn A . Co. » |.‘M—-—' Ir Powers, Fowers Creighton—P. C. Bandosz, Spalding—F. J. Clarinda—Lisle Mf ah—J., B mfl'l‘ 2 Garage. Falls City—Kentop Bros. Jay Holl.nysworth, St. Paul—V, B. Ily Councll Bluffe—W llm “Roper. Ildny—chulu Monson.