Omaha Daily Bee Newspaper, June 11, 1915, Page 8

0 THE OMAHA DAILY BEE THE BEE: OMAHA, FRIDAY Recasting the Cabinet. LAUGHING GAS. live above them beneath them.'—Bostoy | hing for a president to find | . " Transceipt i T FOUNDE BY EDW ROSEY £! it is no new thing for & pi . guiasis | 148 IDW ROSEWATER. 5 : ¢ 0 * % | | —TOUNDED BY EDWAND ROSEWATER. | mimeelt confronted with the necossity of re- | How AdVCI'tlSll‘lg Builds a Clty | \clizn, Fiodun seome devoted to her | The Husband_Don you ihiak my VICTOR ROSEWATER, EDITO! casting his cabinet. Since the very beginning | “Yea She's & queer woman. Says she (._;,r.':y' A el oy e fem The Bee Publishing Company, Proprietor. o perfectly satisfied to look after her B s ty | of the republic few administrations have gone through four years without changes in one or the official most considerate, lovelient—— The Husband—Then vou'd better tak them down and let me smoke in Nlr' | home as she does not make & succe Courier-Journal think she could on the stage. BEE BUILDING, FARNAM AND SEVENTEENTH Louisville What Publicity Did for Detroit = | in i of mind —Philadeiphia Ledger. Entered at Omaha postoffice as second-class matter. | Mmore of the important posts | aeiphia Loteer. TERMS OF SUBSCRIPTION ! tamily, and none in recent years has escaped | | L ar T Sae: QU | St vietost oxsreies, i u7 Tn a'@el TWO PATRIOTS By carrier By mail | this condition. But the manner of the Bryan "r::oRE are two distinct ideas in regard to tising which Detroit has dome is one of the I“lr\nrlun‘n mr_ yes. Very. But, then, i per month. per year. troit. Each ent v rent, e m making love to her at the same ety ant Sundar.. ",'-Eec. 7% | exit, the fact that the vacancy is that we are iy - B to:::"""_r:'.';':.”~';"" s "_'.‘;"“fl:“"'“":d'l':“:"'":“-‘:;fg"“ Of ane | time."Life ; Born with & sympathy to feel f Becsonsisibes A % .. ess one " prod 1sing % e public d of fajre e et unday %13 &m | Vont to regard as the premiership, the MOMeD- | haiiave Detroit to be made up of & lot of sube has brought Detrolt to the front rank in thoss A"Soing man grew i treedom’s zea., i ing_without Sunday. %o... 49 | ous questions focusing upon that particular | stantial, conservative men with more or less industries allied with advertising. It is & com- In ‘history he early read y Bes only 20c. Ly | The glory of the heroes dead. wealth, and who are not fully awake to the great mon saying that Detroit Is today the advertis- ing center of the United States. There are other cities that spend more money in adver. tising, but Detroit's advertising has been & wonderful prestige builder for the city. It has brought population, territorial expansion, man, ufacturing and retail businesses. In a word, it has brought everything portfolio, the unstable situation within the pres- ident’s own political party, the near approach of A national election in which he will seek popular endorsement—all thess elements combine to |, make cabinet reconstruction at this time more crucial to the president’s administration than r complaints of notice of charge of addre Bee, Circulation frregularity in delivery to Omal Department. Who for democracy had bled | By martyr's life was his inspired, By high ideals his soul was fired Until a cause he had acquired. Misguided by impetuous light, With words as strong as dynamite } He made the gullty dodge In_ fright The I'ublic_Conscience—watchful eye— Afraid of Revolution's cry, | Declared by force he ought to die go-ahead ideas of our country. Time was when this, to some extent, was true, but that time ceased about fifteen years ago. Coincident with the development of Detroit, according to the present standard, we find the If advertising had Araft, axpress tal order. Omly two- Remft by draft, express or pos Oniy twe castern cent stamps recelved in payment of counts. . nal checks, except on Omaha and Ml.l.t. not accepted. OF FICES. dovelopment of advertising. never attained its pres- ! | E ’, it could otherwise have been. ent important position that makes for a pros- Another patriot was fraught | IR O &N et When it comes to suitable material, Presi- | in the business of tha | All this space is given by The Bee | perous community. With seal, &n Gnarchist, who wrought i Euneu_lgumvu North Main street. dent Wilson is by no means oversupplied. The ":'"M- ‘D:lirn“ -ou:d to a free ad for Detroit, mot pri- roit has not paid For r:-‘r,.;'x" he deemed 'wns right, an{ | 01 Hearat Do i“ precedent has been set for rearranging & dis- | ua v wan ",',fic:';:'z riarily to boost that thriving city, L‘:’n:g:: “‘:l"::'::“”: pramn He used a resl deadly bomb, 3 e : o~ . y riking neutral nations dumb, ! T oie 6 Now DEnk OF Gommerce: { mantled cabinet by transterring or promoting | ago—s svod, substan- | Put rather to show our own business | i, city nave been in- | husbend bac Gentrten® ot (htt n | Torta and ships to kingdom corne. i ashington—1% Fourteenth 8t, N. W. members from one place to amother. In this | tial, wholesale, dis- | men the effective way to boost | cidental. But publicity {roman acroes the way seems to be hav- | The hoges of children. women, men, b time." . - CORRESPONDENCE. way Root became secretary of state after serv- | IPUUnE conter, with | Omaha, both at home and abroad. | which was designed to | "yt 0%, tmer L Oor righta of el e fode. raughiatiod ) i 2 G y very substantial sell the goods of Detrolt | iive in clover? —Baltimore American. y ) 4 gommunjcations relating to news | ing as army chief, and Knox had béen 8ttorney | manufactaring imetit He broke all laws of man and God, ~ B toriel D.'.,,-: ef, nK u- manafacturers has soMd | . cupy t And ruled his foes with fron rod | genera ore tal . 3 v T r s a oug’ prof rof 81~ v . ’ 3 iblic Consclence—curious ng-— . = ~ | g 1 bef taking the State department. | tions, and depending very largely for its those goods and brought fit to Detroft bust. ""d";‘:m'"h:“"rl'lx :‘r::m-‘l:l«t floor h1 The Public C i i thi MAY CIRCULATION, | 1f President Wilson follows these examples, the | Success and business on the trading by water ness men, and through the profit and prestige . v the | Qumtosiousty began to stn people in the other apartments hopie With flag upraised, “Long llve the king.! ~WILLIS HUDSPETH and rail But advertising came along about fif. €0, and got a strangle hold on De- it has brought them it has made Detroit a greater, more prosperous and more beautiful city t it could possibly have been without next secretary of state will be either Mr. Garri- indead; they consider those who son or Mr. Lane, they alome have distin- Omaha 53.345 State of Nebraska, County of Douglas, ss it Dwight Willlams, circulation manager of The Bes | gulshed themselves above the others In the _ advertising. | Publis company, being duly sworn, says that the | .o ant cabinet. It anyone wants a graphic idea of exactly —_— : average circulation for the month of May, 1915, was ' » ted that Great | P&t Detroit has done by reason of advertising, A vast fortune is spent every year simply to | DWIGHT WILLIAMS, C reulation Man Incidentally it may be note TE8L | the following method will bring the facts vividly ey about the butld., ST iy fore to the attention Pirst—Advertising, done right, produces busi- neas Fecond-Detroit is a larger advertising cer- ter on the basis of its sise than any other city in the United States. Third—Detroit stands today the most pros- perous city in the United States. The conclusions are absolute and obvious Detrolt is successful because it has advertised. And now for some of the more important detalls. During this fifteen years the popula- tion of Detroit has more than doubled, while during the same perfod the increased population of the entire United States is only 22 per cent. The difference between the Increased popula- tion of Detroit was because Detroit advertised. Britain has just installed a new coalition min- istry representing all the political parties. If Mr. Wilson were looking for a man of experience who commands the confidence of the people, he would, we belleve, agree that no one conspicuous ae a democrat could match either Root or Knox, but he will hardly be so daring as to invite either of them to a place at his cabinet table. The truth is that Mr. Wilson has all along been his own minister of foreign affairs, and doubt- less intends to continue to be. That is what makes his selection of & successor to Mr. Bryan something that will not suffer by deliberation. Subseribed in my presence and sworn to me, this 3d nib“n( June, presence that Detroit has progressed so far that a largs ERT HUNTER., Notary Public. part of this money might be saved or returned to the consumer in the form of greater vaiue in the cars or at reduced prices. It is a fact, however, that this expenditure alone is respon- sible for the wonderful automobile values now enjoyed by the world as a whole. Detroit has been a leader In perfecting automobile cor- struction, in quantity production, and in price reduction. These wonderful results could not have been accomplished without the world-wide market for Detroit cars, which has enabled us to build up great factories with tremendous production, and consequently with tremendous savings in material, costs and in manufacturing. The biggest automobile factories in Burope : Bubscribers leaving the city temporarily i should have The Bee malled to them. Ad- dress will be changed as often as requested, June 11 Theught for the Day Selected by Mrs. W. H. Gates Bo long as we love we serve, So long as we are loved by others 1 would almost say we are indispensable, TTE—— Tt o etirety Supeastbie 46 bty Sasids. before the war built only 1,000 to 1,500 cars a absol year. The E vhich And o man is useleas while he has friend. Leo M. Frank’ Chance. why things happen, but It 1a not at all URIKElY reduetion of S ou eare & orye wach, Attained o — Robert Louis Stevenson. & year was an acknowl- edged leader. Its production s the marvel of the European industry. As a result, Buropesn manufacturers had to get high prices. They could not afford to build great factories, em- ploy hundreds and thousands of men, buy ex- pensive machines, and then seil their product at rice based on five or ten thousand cars a year, that the first and real advertising impetus which eame tc Detroit was by Foason of its beauty and natural advantages. Be that as it may, certainly something has come to pass in th's beautiful city which has brought about the conditions above enunclated, and that is quits enough for present consideration. Leo M. Frank’s life now in the hands of a single man, and on the action of his mind and consclence depends the fate of the prisoner ‘whose guilt so many people insist has not been proved. The action of the prison board of Georgia in refusing to recommend commutation has left but » sin hope, that the governor of Georgla will interpose. Thousands of the best and most influential citizens of the United States have urged that the sentence be commuted, but two members of Hats off to Greater Omaha! along. Now push it Champ Clark hasn't a wor; to say. He Is doing a pile o' thinkin’, though, Out on Jefferson avenve you will find two of the largest stove manufacturing institutions in America, and if you are particularly in- quisitive, you will find in each a thoroughly organized advertising department. The devel- opment of the stove industry in Detroit has gone How small these European figures seem to us! We think that an automobile factory pro- ducing only 1,000 cars a year is a small one. Tn Detroit we count In thousands and tens ot thousands and hundreds of thousands. I ques- Perhaps he also wanted to prove that a dem- ccratic officeholder could resign. Sse—— June was created by the cal just. for JII.ID The United States is not in t ar-maker brides and sweet girl graduates. world war, but it has got into the war news the world over. When it comes to dropping explosive bomb the board, resting on the technicalities of the record, turned a deaf ear to the plea. The third member has made a report in favor of Frank, giving weight to the question in regard to the nature of the testimony against him and the doubt the trial judge expressed as to the justice of the verdict. The fact that the prison board is not unani- hand in band with the development of its ad- vertiaing, and today the industries a using publicity more than ever before, and on & close next-to-the-dealer basis. While Detroit has been busily engaged in manufacturing & great many useful articles, it has, at the same time, ploneered and built up the Industry of making machines to add up rybody's business, and advertising has had a groat deal to do with the development of this industry. tion If there is a Detroit manufacturer of motor cars who could not take in one of the well known European factories, and from a purely mechanical view-point, produce two to four times as many cars from that factory with- out employing an additional man or buying ad- ditional machinery. Let us suppose, for instance, that a manu- facturer can, with machinery and equipment sufficient to build 1,500 cars, increase his pro- _shells, Mr, Bryan is some daring avistor himself, i EE——— __But German submarines are not torpedoing Meme— Yes, but the one big vital q mous ought to give the governor support, if he inclines to mercy. Reasonable ground exists for belleving Frank innocent, and the cause of justice cannot suffer nor the dignity of the law be lessened by commutation of his death sen- tence. Opinion in Georsis may have had a lcng waiting democratic great deal to do with the matter, so far as the about that patronage pie?’ ¥ cuse has proceeded, but it has long since ceased H | s——— 10 be a merely Georgia affair, except as that Pretty near time to finish the court house | state will suffer {n public estimation if an inno- Why not have those electroliers | cent man is sent to the gallows. duction to 3,000 cars. In doing this he cuts his overhead expense in two. With that increased production he effects emormous savings, and can, therefore, sell his product cheaper, This has been the exact process in Detroit, but such increases in production were not en- tirely the result of the manufacturer's de- termination .or ambition to build in quantities. Advertising has made possible this great pro- duction which has effected wonderful savings, and has, therefore, made possible the reduced prices to the comsumer. A number of American citles have ap- propriated large sums of money to advertise themselves. There is Des Moines, Ta.; there is Wichita, Kan.; Atlanta, Ga.; S8an Antonjo, Tex. There is the state adve § for Colorado and for California. All of these have done commun- | ity advertising—civic advertising, it you will— | to accomplish for themselves what has been sc- complished for Detroit by its own industries { Besldes the lines énumerated, Detroit leads in soda ash and other alkall products, in Indla rubber products, in the output of aluminum castings, in varnish manufacture, in overall production, and lastly. bul not least, in aute- moblies. 1 have purposely pentioned automobiles last because, to some people, the idea obtains that about all thers s to Detroit manufacturing in- teres surrounded by the sutomoblie indus- try, d it might be well to understand that, although Detroit is beyond doubt the leading manufacturing city in this line, at the same time it also holds an important position in other linee of manufacture, and now we will look into the mutomobile situation just for a minute. There wi o much to be sald in re- gard to automobiles in connection with the ad- vertising In Detroit, that for a time it seems almost imposaible to determine exactly how the matter should be covered. Now, I wonder how many of you have ever stopped to reason why Detroit is the automo- bile center of the world. What is the logia back of this growth? Detroit does not produce iron, fine steels, aluminum or copper as raw materials. Detroit was not originally a great centér for skilled mechanics. It was not a center of rubber manufucture; it was not a center of leather production. Why, then, shoull the automobile industry have centered in De. troit? The chief reasons are that two of the firet few manufacturers began in Detroit, almost simultaneously. These two beginners were leaders, and have prospered. Through their prosperity -they at- tracted other business— but bigger than any- with the is, “What The right balance of Havana —Have you found it? q Twenty years ago we made this ‘ discovery: A cigar with too much Advertising might be compared with the de- | Havana may destroy a man's enjoy- livery system of a big retall store, particularly ment of tobacco—too little Havana re- as advertising is so essentially a part of dis- | sults in “mMn“ mildness tribution. Before the days of the automoble | q So we set about to provide a blend #0ods were delivered by horse and wagon within a limited district. It was a slow and expensive | ° that would both preserve and satisfy the cigar appetite. process. Today most firms use automobiles, They increase the territory to which goods may q Result: the "modulated" Havana— Tom Moorel be sold, and greatly decrease the expense or dellvery, so that the actual cost of doing busi. § Men who have discovered the full i:lightu of smoking always come back r ness is reduced. 3 Advertising is the automobile which has in- creased the territory in which a manufacturer may sell his goods, and it is the substitute for the more cumbersome and expensive way of | selling. Of onurse, 1 —— A Greater m‘“ duly Pourth One of the ur:I.ut’fl:l:h ofoag."whur as On safe and sane lines |a the ‘most desirable | .\ o0y o 1he aamiralty is to anmounce to the neshs of glorifying the union and essing the House of Commons that he has changed policy v o 0 toward the crews of German submarines. The harsh method of treatment adopted by Winston . '::.:m ::m?::’;::’ Churchill has been abandoned, and such of these ates and June m‘ bouquets the sum of human German sailors as may fall eaptive to the British ‘ will hereafter be treated as honorable prisoners e m— of war. This is in effect & recognition of the Grant once remarked that the d svbmarine as a factor in e¢lvilized warfare, and party could be depended on to break its | & condonation of its uses as an agent in the in- k while in power. Ulysses was more a seer | terruption of ocean tratfie. It does mot touch a prophet. the principle of international law involved in i e the dispute between the United States and Ger- Governor Slaton of Georgia must take the | many, which is that submarines be required to bility now of vindicating the good name | observe the humane rule laid down for other ot state or letting it stand out as the last | warships in regard to the treatment of neutrals refuge of legalized mob rule. and noncombatants. It does show, however, i 3 mm———— that the British are slowly recognizing some - To the famisbing faithful of Nebraska bul- In some cities it is necessary to per- Moore. things that have been undersfood by the rest of | thing eise, they adver- seade manufacturing institutions to | am talking about ef. Jetins of war abroad and detalls of political | the world for months. tised. The public came | Jgvertise. ia Detroit they expect to | ficient advertising. 4 “breaks" at home have buf passing !nterest. e e o oot rors. | mdvertise. Advertistug 1s looked | jome Peesle have tried Their concern is—who will now shake the plum Allen W. Field. They came to believe | UPOD a8 u necessity and not a8 a | delivery, and thrown | 4 ORE _tree, and when? Nebrasks loses oue of its strong men ln the | (hat the automoblle mede | laxury by our business men. g e SE——— in roit pres- re " eliv- + The danger of war which Mr. Bryain fears doath- oL Aoy W. FBU. . Thow holding no tige. Other automoblle ery by horse and | wore conspicuous office than that of district #0 much has already vanished. The governor of Minnesota has mobilised a statf of colonels 80 gorgeously arrayed and fearsome that the Ju and the ing come, as republican eandidate, within a votes of beating Wil tisfactory distinetion of hav- few ‘3. Bryan for re-election manufacturers recognized this attitude among their buyers, so they moved to Detroit to enjoy this prestige. Gradually they developed & labor market there: gradually their business at- tricted accessory manufacturers; and so De- wagon. Generally, the fault was with the machine or in the way it was handied. It is true that there are a few businesses, such as milk and ice, where motor drivem vehicles cannot be used as sconmomically as a horse- CIGAR 10¢ Lzrize Torr 5¢ meciacle '°“"_‘“;:‘_:_‘:"“"“' {0 congress, he was W Powerful factor in the | troit prospered: but primarily, the advertising drawn vehicle. There sre some businesses | You know how hard it is to get a “The neighing troop, the flashing blade, the | "PPUiding and guiding of the state, and it was | which gave prestige to Detroit-made cars which cannot be advertised to advantage, but | little cigar! Well then, here’s imk om bugle's stirring blast,” are conspicuous discards of modern w . It Theodora O'Hara came back te earth to revise his immortal epic, aspbyxiating #4s and sprayed flame, submarines and airships, would seriously impede the martial swing of his but owlng to force of pecullar circumstances that he was not called to serve the people in high position. Perhaps this statement need be qualified, for Judge Field for years occupied a place of commanding leadership in hig party, in his home city of Lincoln and in his state, that required no sealed commission te make it effec- tive, his immediate family The tory end of Britain’ Judge Field will be missed by more than d business assoclates. coalition cabinet is | brought to the city other makers of cars. It is an actual fact that today Detroit’s auto- moblle industry buys the greater part of all blasses of material outside of Detroit, because Detroit does not produce these raw materials; but to thosq citles where we purchase our ma- terials there goes no glory, They are unknown, because thelr goods do not bear the trade-mark of a finished product—because their goods are not advertised. Detroit's manufacturers support great steel mills in Pennsvivania; leather factories in New y: wood-working establishments, both east- tern; aluminum factories fu Ohlo; there are very few of them. In some cities it Is necessary to persuade manufacturing institutions to advertise. In De- troit they expect to advertise. Advertising is looked upom a8 a necessity, and not as a luxury. It is because advertising holds more neaily its proper position and exercises its right and orderly functions in advertising, that advertis- ing in Detroit is so good and so profitable I advise anyone who s afflicted with the feeling that possibly advertising does not pay, to make & pilgrimage to Detroit and stay there Bast & Russell Clgar Co., 613 So, 16th St., Omaha, Distributes, ————————————— e oy watch Elaime as she in ber insoconce ties to : doeds thet have made hee life so . Over the driving the hook so deep into all available spoils eastern Pennsylvania; and until the advertising microbe, which is in the ey 3 ":‘:on m | ‘ies in several states. But the pres- Detroft atmosphere, gets « th hol ot Elaine’s death scoome i =t in o that reguiar. patrons of the trough are being | oo TR M ST OISR ity which BT n e therpen it o n ¥ G { = b cputen i Jjostled aside. Hence the screams. Eight years on short ratipns fashions an appetite in high- brow quarters just as flerce as any lowbrowed SEEs—— Strong boxes of American gold sent to Can- &da ten months ago to butiress Americaa credit Mign reads: “Welcome to our city.” flag. as be had a right to do, but he got the pedo, just the same. tor- Neutral flags command result from building the finished product all go to Detroit—bécause Detroit advertises. It seems 10 me that the automoblle adver- I | People and Events flerceness of of the war. | The mocking force of slang chased into court Butuusky o: baraiogs, N. Y., with a request It it does not culminate in that sort of an elfect, them, in my judgment, the patient is hopeless. | Editorial Viewpoint attractions. Cleveland Plain Dealer: Britain's new first sea lord of the admiralty is named Jackson, and if the British want to know how a Jackson fights let them. re- r‘lflovuh_-lluylllm. Sam that Pitisburgh Dispatch: Petrograd ex- where without the risk of infringement. Presses relief over the taking of Przemysl, little respect nowadays. | Fron tips in cash and on the stock market, James|SXPIMNINE that the “elimination of the SE— l Hebron. formerly a doorman at Delmonico's, New f the Russian lne Wn Building good roads is throwing good money | York, amassed a fortume of §1.000000 in twenty-five | Galicla has very advantageously short- ”":.,'““u.“' bl LT L e ooy oyl R J RS ey ] P i o A v sel the of ve » - dhias e b of biivemet e ™ %] chesa that ndvaniage! Follow the sery in THE SUNDAY BEE wad sce the Pathe Pictares in you faverite theatre. e NEW EXPLOITY abroad are coming home to stay. A little more { ' than two-thirds of the amount transferred has Philadelphia Ledger: Should the Tyrol g ' |‘ ~ ‘masa residence r : L teh bal to working overtime oy it i g vy d the balance of 50,000,000 | supsiying musical ammunition Tor the Highlanders at R o e o S L L Poort Wihtey JOSeh F. Southad, city clork, was is ticketed for the trip. New York’s golden | the front This banishes the last doubt as to the|™ e balt of its coming o — o Hlome