Omaha Daily Bee Newspaper, June 2, 1910, Page 6

THE ©OMAHA DAILY BEE. DED BY EDWARD ROSEWATER. )R ROSEWATER, EDITOR. Entered at Omaha postoffice as second- class matter. TERMS OF & Daily Bee (including 8 Daily Bee (without 1 Dally Bee (without ) One year...$4.00 Daily Bee and Sunday, one year ) DELIVERED BY CARRIER ning Bee (without Sunday), per week. .o per week.. THE BEE OMAHA, THURSDAY, JUNE plot first began to thicken. THE HOWELL RELIEF Biii. (The Bee, Feb. 3, 1905.) The water works purchase bill, which passed both houses of the legis- The Final Decision in the Water Works Case. By unanimous verdict of the United States supreme court, the city of Omaha will have to buy the water wor appraiged value of $6,263,295.49. The most appropriate comment The Bee can make on this not unexpected outcome is to repro- duce two editorrals that appeared in these columns when the plant at the HOW SHALL THE MADE? (The Bee, February 18, 1903.) PURCHASE BE increases and their right on growing. Even though the cost of operation had, doubled, it would not justify these rate Increases 0 long as the net earnings hold up as they are. Railroad men have represented that the necessity of making enormous ex penditures to handle the trade of the future warrants them in demanding | more revenue now, but that argumént is evidently not regarded as tenable, dividends keep NEBRASKA PRESS COMMENT. Central City Nonpariel: Had Bryan mani- fested the same Interest in direct legisla- tion during the sesslon of the legislature as he is now asserting there might have been a different story to tell regarding the Initiative and referendum. Fairbury Gazette: The daily papers pub- lished an announcement that the Munroe county court house at La Crosse, Wis, had been sold at tax sale for 30 cents, the amount being due for special tax for the removal of weeds on the court house lawn lor | that this bank bas The report made to the comptroller te of March 29, 1910, shows Time Certificates of Deposit $2=034|278.01 Evening Bee (with ) per week The consensus of opinion amons all| o 1eee " canclusive, by the govern-|At that rate the state house at Lincoln wediie 2.0 'y Sunday, Bee, one ye Lo | 1ature last week and has now been ap- classes of citizens and taxpayers is in | Saturday Bee, one'yeur <ohy Address all complaints of Irregularities in delivery to City Circulation Department, OFFICES. Omaha—The Bee Building. 34 1 ha wenty-fourth and N, Counell Biutls Egott Street. Lincoln—518 Little Duilding. Chicago-1548 Marquette Bullding. | «New York—Rooms 101-1102 No. | Ehirty-thira street Washington—iz Fourteenth St CORRESPONDENC Commupications relating to news and editorial matter should be addressed: Omaha Bee, Bditorial Department. { UEMITTANCES, Remit by draft, express or postal order payable to The Bee Publishing Company Only Z-cent stamps recelved in payment of | mail ageounts. Personal checks, except on Omaha or eastern e nge, not accepted. U West et, N. W. STATEMENT OF CIRCULATION. Btate of Nebraska, Douglas County, George B. Tzschuck, treasurer of The Beo Publishing Company, being duly sworn, says that the actua) nimber of full and complete coples of The Daily, Morning, Bvening and Sunday bee printed during the month of May, 1910, was as follows: 17. 18, 19. 20. n, 22. 23, u. 26. 26... 27, 28, "“Total ... Returned coples Net total . Datty. . avert o GEQRGE B, TZSCHUCK, Treasurer. Subscribed. in y presence and sworn to efore me ehis: Jiat day of May, 110 P, WALKE] Notary Public. [m——————————ss Subserfbers leaving the eity tem= porarily should have The BDee mailed to them. Addresses will be changed as often as requested., eSS ——————— “‘Spitzer has more to say,” observes 8 headline. Well, spit it out. § ——— A few more “primera” on water rates are due from the red-headed wellow. Sre— Chgnging one word in the old game, the Chicago cotton king is still playing “Pattpn. wants & corner. ¥ ———— e To Qolonel Roosevert ‘‘freedom of the city” means the right to say, as ‘well a8 do, what one pleages. One'virthe 1h the late spring is that it saves mueh of the hardship of the sumhmer outing—also expense. ———— Well, what right has England to complain at the colonel's gpeech? Did not London grant him the freedom of the city? Mr. Roosevelt has at least discreetly ~—or mercjfully—refrained from ex- pressing his opinion of the poet lau- reate’s poem. Most people ln—omlh:have long had the suspicion that R. B. Howell wag a mountebank and a fraud. Now they are sure of it. e e The Ute Indians have just won a law suit involving $4,000,000, which comes a law, as it carries an emer- gency clause. The father of this measure, Senator Howell, has kindly volunteered to enlighten the vlt!ens of Omaha concerning the important features of the bill, which are sum- marized as follows: Under the terms of the measure the gov- ernor will be required to appoint a water board of slx members within thirty days of the date of attaching his signature to the blll. Two merhbers will be appointed for two years, two for four and two for six years, all of whom must be electors of the city. The bill also provides that one member for each term must be a repub- lican and one a democrat. Why representatives of the people should show such a distrust of the peo- ple, and especlally the taxpayers who are to assume obligations that may ex- ceed $4,000,000, and should deprive them of the right to elect their own water commission, and why they are to be put on probation under state guardianshlp for four years, I8 not ex- plained by Mr. Howell. Neither does he explain why the commission {8 made responsible to nobody, removable by nobody and empowered to appoint its own successors in case of vacancies by death or otherwise. The provision requiring one-half of the commission to be democrats and the other halt republicans affords no safeguard inst malfeasance in office. The purchase and management of the water works involves no polit- ical issue. Venal democrats and cor- rupt republicans will combine just as readily for any boodle scheme as would dishonest members of a single party. The next feature of importance, ac- eording to Mr. Howell, is the provision of the law that requires the city coun- cil to declare by ordinance that it 1s necessary for the city to purchase the water plant and that at the first meet- ing of the counell after the approval of such ordinance the council must take the first steps in the actual ac- quisition of the plant. The council may proceed under the terms of the contract between the city and the water company, which involves the ap- pointment of three engineers as appraisers, ons by the city, one by. the water com- pany and a third by the two apprajsers so named. Or the councll may proceed to acquire the water plant by condemnation prooeedings, ae provided in the city char- ter. In sueh case five appralsers must be appointed by the. mayor andjeouncil, n ¢ condemnation of righf-ot-ways for streets and alleys. It the first method is adopted nothing will have to be pald for the unexpired portlon of the franchise claifed by the.water company; if the sec. ond plan is adopted, an allowance for the unexpired franchise will be undoubtedly claimed by the, company. All these proceedings were within reach without special legislation, and the fact that the bill passed both houses without a dissenting vote indi- cates that the water works company i not adverse to such procedure. It cer- tainly could have influenced a few members of the legislature to antago- nize the bill at some stage. 9 But -while Mr. Howell is willing to enlighten the people about the mode of procedure to purchase the water works plant, he studiously omits all reference to the fact that he has saddled upon proved by the governor, at once be-| the water works. We doubt a reasonable price. Under the con tract made with the chosen by the two. ment is made by these city is to pay only for the tangible property of the company without mak- ing any allowance for the unexpired franchise. An apprajsement made un- der these conditions can, however, only be made on or after September 4, 1903. Under the existing charter the clty of Omaha is empowered to take the water works by condemnation under the right of eminent domain. In tak- ing the works by eminent domain pro- ceedings the city would have the right to appoint all the appraisers, but the valuation made by these appraisers would include mnot only the tangible property, but also the value of the un- expired franchise. J the city is whether it shall avail itself of the privilege embodied in the pur- chase clause of its contract with the water company, namely, to take the works at the price fixed by the three appralsers, or whether it shall proceed under the right of eminent domain. The ordinance drawn in response to the resolution of Councilman Hascall in conformity with the Howell-Gilbert water works bill contemplates the pur- chase of the works under the three ap- praisers clause of the contract. This method of acquiring the water works is doubtless most advantageous to the water company and most dangerous to the city of Omaha. ‘While the city and the wateg, company each have one representative on the appraisement board, the chances are one hundred to one that the water company will con- trol the third man. In other words, the water company will be able to place its own value on the water works, . Attorneys who rank high at the bar contend that an acceptance of the pur- chase privilege by the city binds the city to accept the valuation fixed upon the works by the arbitration board or millions the actual value of the works. To be sure, the eity may refuse to rat- proposition to issue amount of bonds, water company might the valuation fixed by the appraisers. Condemnation proceedings not involve the city in any such risk. favor of the municipal ownership of | very much, however, whether any consider- able number of taxpayers would favor the immediate purchase of the water works unless they can be acquired at water company | when its franchise was granted the| city of Omaha has a right to purchase the works at an appraised value to be fixed by three engineers, one of these | to be named by the city, one by the water company and a third to be| If the appraise- arbitrators the | The problem which now confronts two of the arbitrators, even if the ap- praisement exceeds by two or three ify the purchase by voting down the requisite In that case the institute pro- ceedings in the courts and undbr its contract secure a judgment for the full under the right of eminent domain would In the first place, the city has a right ment. Outlays for better facilities are always to be reckoned on and improve- ments are permanent, but the expendi- tures must go down as investment and should not be figured up against cur- rent revenue or allowed to control the matter of rates. The Department of Justice, with the attorney genéral himself directing the fight, has taken up the Sherman anti- trust law as the cudgel against the twenty-five pailroads accused of com- bining to raise rates simultaneously. In no other way could the railroads expect to succeed and in this way they cannot hope to run the gamut of the court rulings on the anti-trust law. If, therefore, the shippers, through the government, are able to prove their contention the railroads will have to desist from what is plainly an illegal combination in restraint of trade. It is to be noticed that our fran- {chised corporations are not particu- larly downcast over a verdict against the city for $6,263,2956.49, which they will have to help to pay. They are all willing to have municipal owner- ship tried first on the water works at an inflated appraised price if it gives them indefinite immunit: When a man loses a’law suit-which he thinks hé ought to win he usually %a, at least, not happy over it. But ere we have the members of the Water board already telling how glad they are that the city has been beaten in the water works case. It looks a little as if the job were set up that way, and that they were in with it. Ex-Governor Pennypacker of Penn- sylvania is still insisting that there never was any capitol graft in his state, If the governor only could have convinced the people and courts of this some time ago he might have saved several of hig fellow citizens and official compatriots from going to the penitentiary. So Slason Thompson, publicity agent for the rallroads, thinks Presi- dent Taft has not thoroughly studied the railroad question or the govern- ment’s policy wpuld be less ‘‘radical.” Too bad, too bad! Wonder if Mr, Thompson's view would be altered any should he lese his job tomorrow. Omaha's trade boosters are collect- ing all the publicity notices given them by local papers in jtowns visited on their recent excursion. Good as far as it goes, but do not forget that Omaha papers are boosting all the year around. The Lincoln police are renewing efforts to stop the sale of liquor at club bars, which is the Lincoln way of evading enforced dryness. It is won- derful how much trouble Lincoln hag to keep its resolutions to be good. [ ————— Unjon Pacific officials will proceed to shake hands with themselves. For once twenty-five western railroads have been enjoined for advancing rates, and the Union Pacific is not ought to bring at least half a dollar. Tekamah Journal: The ruction that Mr. Bryan has raised in the Nebraska camp of democracy is lamentable. In the big wig- wam at Omaha the braves are all in their war paint furnished by the brewers, Out in the state the little fellows—the common herd, It you please, are ready and curious to follow Mr. Bryan to the bitter end. What harvest this discord will bring about is difficult to foresee. Beaver City Times Trimune: There is a good joke on Congressman Hitchcock, who wants to make laws for his country In the United States senate. Although Mr, Hitchcock has this ambition, he was un- acquainted with the laws of his own state and when he went to file his nominatic papers he undertook to pay the fee of $50 with the secretary of state, when it must be paid to the treasurer of his county. Aurora Sun (dem.): actively pushing tho candidacy of Mr. Hitchcock for the senate should remember that there is a large element in the demo- World-Herald man. And if* Mr. Bryan rea- believe he would not refuse to make the race for the senate himself. He would poll many more votes than ~would Mr. Hitchcock, Grand Island Independent: Not a few Ne- braska newspapers still cling to the idea that the proposed efforts to secure a vote of the people of the state on the question of relocating the capital at some more cen- tral point are born of displeasure because the people of Lincoln decided to keep the saloon out of that city. However, it Is noticeable that nearly all of them are pub- lished in clties in close proximity to Lan- caster county or southeast of that city, Wilber Democrat: Egcept to chronicle the death of a loved friend no more un- pleasant duty can fall to the lot of & news- paper man than to have to record the fact that “‘another good*man has gone wrong." But truth is mighty and must prevail When W. J. Bryan started out on his po- litical career, professing to be a democrat, he had a voice and a vocabulary that would charm the birds off the trees. On the strength of the reputation thereby gained he got what is called the big-head, and thereby came his political ruination. He had inordinate ambition, and when he met his first serious opposition and came to the crossing of the rdads in 1896 he broadly hinted to his opponents that under certain circumstances he could ‘“serve the people under another name.” And he has been and gpne and went and done it; fiest as an assistat populist, and since he has found that little racket does not pan out, he Is starting in as an assistant prohibitionist. He was a fizzle as a lawyer, could not even make a will giving himself §50,000 that would stick. He has been a fizzle as a politician, being repudiated three times by the Amer- lean people for president on ‘“‘paramount issues” of his own choosing, simply because they did not think him safe; and with his wobbly ideas, and a new ‘‘paramount issue" every succeeding campalgn many of them are beginning to doubt whether he 48 even sane. Yet with his monumental conceit he still_sets himself up as a wholesale and retail manufacturer of “paramount issues” for the democratic party, contrary to its ancient beliefs, articles of faith and the traditions of the elders of the party. He can discourse glibly about czars, potentates, dictators and autocrats, and yet he Is the biggest humbug of the bunch on record, only recently trying to bulldoze the gov- ernor and legislators of this great state to his will. “Who made you a ruler over us?" the fellows who refuse to bow down to the toppling demigod are asking, and they are further asking what has he ever done for the people, except to play a political game that has tilled his own pockets to overflow- ing, He has been sowing wind and he Is #0ing to reap the whirlwind. He intimates that he is going to fight to the bitter end. It wil be his own bitter end, and it s not 80ing to be long in coming. home Those who are o cratie party that would not vote for the lized this feature to the fullest extent, we; months. I 8% % Interest paid on certificates running for twelve irst Naiionhl Bank of Omaha PERSONAL NOTES. A Chinese who desired to protest agalnst a forélgn loan cut off a finger and wrote with bloed. He might have kept the finger on and used it just as effectually to point with scorn. Andre &'Fouquieres, announced as France's model of correctness In fashions, is to honor this country with & visit, as enterprising merchants in need of & dummy may be interested to know, Homer Folks, secretary of the New York Btate Charities Aid assoclation, succeeds Jane Addame of Hull House as president of the Natlonal Conference of Charities and Correction. Mr, Folks was commissioner of public eharities of New York City when Seth Low was mayor. George H. Chase of Roxbury, Mass, krown as “Old Seth,” one of the most f mous sharpshooters of the eivil war, dead. He was 76 years old He was member of Berdan’s sharpshooters and s belleved to have killed more confederates than any other man in the war, The will' of Miss Rebecca Coxe, which was filed at Wilkes-Barre the other day bequeaths more than $100,000 to charita- ble institutions? Among the beneficiaries is the St. James Industrial School and Mission of Philadelphla, which gets $§10,- 000. Besides these gifts to charity all the servants of Miss Coxo are to recefve pen- slons? MIRTHFUL REMARKS, *Pop, when is a man a pinhead?" “Wuen snarper £oiss, my son, use him to keep Lne poINL Iroin goMK BNy Lurtuer.’— baldnire American, Legal Adviser—As I understand you, your famiy 18 in much reduced circumstances tnat nothing is lelL of your ancestral estate now but a ruined chateau.” Count soylon de BakKkovisnek—Zat ees gone, 100, sare. 1 myself am ze solo ruin.— Chicago Lribune, The Court—You will swear that the pris- oner stole your umbrella? The Plaintitt—Your honor, 1 will swear that he stole the umbrelia 1 was carrying, —Cleveland Leader. “I noticed that they put Teddy In the elghth carriage at King kidward's funeral,” said a Kansas man to kd Howe the othér day. “I don't think at was right.” “'Iight times better,” replied Howe, “than riding in the first; the hearse.’—Kansas City Journal. “How could Maud descend to marrying a mere clrcus contortionist?"’ “She wanted a man she could twist around her finger."—Boston Transcript. “Don’t you think that novellst who tries €0 hard to depict varlous cnayacters in his people, {s & good deal oi 4 inechanica: writer?” you know he cla Baltimore Aincri Benedict Arnold had agreed to deliver West Point into the hands of the British. “It's the only way 1 can put a stop to the to be a type hazing,” he sald. Mortitied beyond measure at the fallure of the experiment, he went abroad for his health.”—Chicago Tribune, “In those old Arablan Nights stories It was quite easy for & man to become In- vm‘ylm" | “Yes replied Miss Cayenne. “Now the i ment! invisible Is his own wedding. Star, JUNE. Oh, frost benumbed mortal, reviv on, com yawning; For the robin annoupces’ the slad days your palhs ahd yolir ‘aches for a while; Go, take off that long, long face, you loon; do mest with o smile the oun's glad smile— Don't you know it's Juno? ‘tls time to truck souls, “eut out” all that There's a scent on the breezo,that we cannot mistake For comet-tail gas—'tis the breath of the eclover; - And the thrush keeps teliink how happy he ls— Yes—over and over; And the sweet-faced bride Is tryin’ on toew For the great event that |e coming oft “s00n; And "l“ man In the casoe §§ on-needlos and pine, For he knows it s June. The robin looks wise as he struts on the awn; Could 'he utter his ‘thoughts he would truly astound us; And the voice of the graduate thrills thro' the land; Bpreading awe all around us:' The masculine senfor doth sternly orate, Rehearsing his wisdom at night to the moon; But that' stately emiles down— She knows it is June, orb” with forbearance The catbird has a secret so rare— He'd tell—but 'tis part of his wisdom to doubt us; And the orlole’s notes from the elm, sift- ing down, Scatter joy all abput us; The bumble bees buzz where the elovers are white— They're awalting the first bare foot—let ‘em sting It; For it adds to the joy of the genuine boy, In Junetime—ding ft! \ —BAYOLL NE TRELE. A SIDEWALK FULL OF PIANGS Bennett Co. Is Taxed to Care for Constantly Arriving Exhibition Instru- ments, FROM _ RICHMOND, (d VA, A sldewalk full of planas! A barrier of brightly {lluminated, label hedecked piano boxes, each lade: with some melody producing instru- That was the slght that today confronted passers by at The Bennett Co.'s establishment at Bixteenth and to appoint all the appraisers, and if party to the sult. Harpey streets, suggests that this Poor Lo is not need- ing commiseration. ———— The Kentucky woman who shot her husband and her cook has the drop on a lot of other women who cannot get either @ man or a mald. St. Louis's long distance weather cock, the Rey, Irl R. Hicks, disclaims all responsibility for the comet opi- sode. You can't Jose Hicks. And pow St. Louis is to have a but- ton day and they will pin buttons on the people. Three to one they will not be the kigs-not button Now it the Water board will only loosen up that high-priced lJawyer may yet get hts annual trip to Europe at the expense of Omaha taxpayers, Is it not about time to quit calling the Chicago Nationals the Cubs and begin ptyling them the Bears? They must be dearly full grown by now. So fas as we have been able to learn by careful inquiry, King George has not copsented to give up his crown to the New York man who claimed it by prior right of llnel'(e. Omaha plumbers want more money. They evidently think that it they are to be the butt of all those plumbers' jokes they ought to be entitled to com- pensatign for lacerated feelings. We pote that $50,000 of the con- gressiogal river {mprovement appro- priation is for work around Lake Con- trary. It will be fine it that will put the lake in a more reasonable mood. S Somgq Omaba falks who Aad inside informstion that prompted them to buy water ‘works honds will make a the taxpayers of Omaha a water com- mission which will commence drawing $300 a month out of the city. treasury for the salary of its members, and from $160 to $500 a month for a water commissioner within thirty days, although it may be thirty months before the commission will have any water works to manage or before the water commissioner has anything more to do than to draw his salary, And this is really the milk in the water bill cocoanut, which properly should have been labeled “A Bill to Provide R. B. Howell with a Lucrative Job as Commissioner of Water Works. the amount allowed for the works and the unexpired franchise Is excessive praisers. by depositing the money in the courts, ment for the property. Roosevelt Shocks the Britons. The British people needed to hear gsome of the things former President Roosevelt sald on the subject of Brit- ish rule in Bgypt, but the advice would doubtless have been better received by Britons had it come at some other time and in some other place. It Is not at all surprising that the British newspapers generally censure the for- mer president’s action in taking ad- vantage of his position as the guest of the kingdom to condemn one of its na- tlonal policies. The London papers are a unit in criticizing Mr. Roose- velt for what they regard a violation| of amenities, but divide og gharp party lines as to his conclusi the con- servatiye press approving and the lib- eral disapproving them. This speech will stand out really as the most picturesque phase of the dis- tinguished American’s European visit, surpassing the Vatican episode in in- terest as much as it does in actual moment. In passing it is. interesting to consider the possible course of events had King Edward survived Col- lot of moneg. Of course, none of the |onel Roosevelt's yisit, which was, pri- Water poard bunch bought Mr. Bryan any bonds marily, to gonfer with the king in the interest of world peace. Whether such a speech, if made, would have may complain of the gov-|impaired kis Influence with the Brit- ernment and conditions as he will, but, | 1sh throne is &n interesting query even Just the salling , Défore 1896 he was not|ap speculative. ad the world in luxury or But whatever may be sald of the rugning over'to Bdinbourgh for a lec- | timeliness of the speech, it cannot be + 7 ture, and R¢ hps never been president, prr ydlc 35 denled that it puts up squarely to the British crown and ministry a proposi- would be if Great Britain cared to ex ert its power of correction. American citizen, 18 not the in this connection, mains but the fact that England, {tself, re suggested, challenged by other powers. No Rate VBailmg iet. The vigor and promptness as much concern to the railroads a cost of operation has cut down thef: earning power below a imperative. fezts all this is that, though railroad: for rolling stock and equipment, thel the city would have the right to reject the appraisement and have the prop- erty reappraised by & new set of ap- If the appralsement is satis- factory to the city and & sufficient amount of bonds is voted to cover the full valuation agreed upon by the ap- praisers the city would have the right to take possession of the water works leaving the water company the option to accept or appeal to the courts for a final adjudication of the compensation to which it would be entitled in pay- tion that calls for their best considera- tion. The political conditions in Egypt as reflected in the assassination of Premier Boutros Pasba are not what they should be and not what they It may be that Theodore Roosevelt, a private proper person, as one of the London papers declared, to point out England's duty admits that it has not completely performed its duty and, as the former president unless it awakes soon to the necessity of a more popular system of government in Egypt it may find its right to control there some day with which the government has taken hold with the shippers to prevent a general increase in freight rates should give it does encouragement to the people. The common earriers have argued in valn that the high eost of living with its reflex action In greater wages and reasonable point and made larger freight rates The one exhibit that de- have had to ralse wages and pay more Whither We Are Drifting. Chicago News. Paupers are to have access to the highest federal courts without cost If a bill passes which s now before congress. Then only the very rich and the very poor can affard to go to law. —_— Evidence of SkiTi. Washington Herald. As vindicative of his position that peace is a mere matter of taming people, the col- onel might cite triumphantly the present meek and lowly status of the nature fakers and race suiciders in this country. No Bargains Possible, Baltimore American. The United States will have a laundry for its notes to keep them free from noxi- ous germs. But by providing laundered money the government does not in any way imtend to encourage wash sales. Cause and Effect. Brooklyn Eagle. If Bryan doesn't stop badgering Judson Harmon, a nomination for the presidency by acclamation or on first ballot is as- suped for the Ohtoan. Thousands of des crats love Harmon for the gnemies he has made, ii— Heaching for “Higher Ups.” Baltimore American. The usual order has been reversed in - | the case of the sugar trust now on trial, The lttle fish have been permitted 10 escape, the efforts of the law being turned toward catching the big ones in the net. This policy in dealing with the bad trusts will reach the seat of the trouble, the ones really responsible being no longer able to escape by offering up the sacrificlary goat. Our Birthday Book June 2, 1910. John G. Saxe, the American humorist, who sang of Omaha “Where rolls the deep Missourl down,” was born June 2, 1516, and 8 | died in 1857. He was a newspaper man, who visited this city in the early days and put his impressions into poetry Dr. Ewing Brown, practicing physiclan in the Brandeis bullding, is 63 years old today, He was born at Monmouth, IIl, and r|educated at Monmouth college, studying medicine later’ at Jefferson college and Johns Hopkins, He is now emeritus pro- fessor of gynecology in the medical depart- ment of the Unlversity of Nebraska. e| Arnold 8. Borglum of the Darlow Ad- vertising agency in The Bee building, Is just 4l. He was employed for some time with the Union Paeific, and is now secre- r net earnings continue to show heavy|tary of his present firm. Do People Read Newspaper Adver tisements? The answer to this question is obvious. It would be impossible to publish the newspaper of today and sell it for less than 5 cents per copy if the ayerage newspaper reader did not read the advertisements regularly and were he not influenced in his pur- chases, by the advertising. Merchants do not advertise as a charity to the newspapers. With them, advertising is a business proposition, and whether it pays, or not, is not guess work. Every now and then we meet & person who claims that he does not read newspaper advertisements, Mr. Lord, at the time he was head of the Lord & Thomas advertising agency, had a caller one day, who in- troduced himself as the senior partner of a Jarge. manufacturing concern, stating that his partners were very much in favor of advertising their i product, but that he could not see the matter in the same light that they did. “I have come to you, Mr. Lord,” he sald, “because you probably have had as much experience In the advertising business as any man In Chicago. Of course, while I don't belleve In avertising. I am not at all pig-headed about It and haven't any prejudices. 1f @ man can state the case strong enough, I am willing to be conyinced. Personglly, 1 never read any advertising, I am not In the least influenced by advertis- ing. When I make a purchase I don't know whether the goods are advertised or not,— 1 simply buy what, In my own judgment, I think 1s best. Naturally, I believe that everybody else is the same way, and I can- not see what good an advertising campaign will do for us, anyway.” Mr. Lord very adroitly turned the subject to more personal matters and In the course of his .conversation, it appeared that Mr. Berry, the manufacturer, and Mr, Lord had a common bond of sympathy In the fact, that at home, there was a “strike In the kitchen” and Mr. Berry, particularly com- plained about having to do the marketing, something he had never done before in all his life. “You must have & nlce time buylng meat and groceries,” sald Mr. Lord. “I don't believe you know ham from bacon. Why, it your wife asked you to buy & can of Laking powder, you wouldn't know what kind td ask for' “Sure I would,” said Mr. Berry, “I'd ask for Royal, or Dr, Price's."” A smile spread over Mr, Lord's face; it Talks for people who sell things dawned on Mr, Berry that the bottom had dropped out of the statement he had made a few minutes before, that he never was influenced by advertlsing, “"You cah see for yourselt,” sald Mr. Lord, after the laugh had dled away, “that with even as busy & man as you, who probably bolt your newspaper the same as you do your breakfast, that advertising has given you a knowledge of what to buy and where to buy, although you are not consclous of it. You have never bought & can of baking powder, but the first ti you do, the fact develops that you ean't think of any other brands than the advertised brands and that you have been uncon- sciously convinced that these are also the best in quality.” Mr. Berry started s successful ad- vertising campaign. But that, as Kip- ling would say, is another story. “Yes,” says the skeptical business man, “this may be true emough, but the question that interests me is, will people read my advertisement if I put it in the newspapers?” The newspaper reader, when he looks over @& paper, must read whether he wishes to or not, any line that is printed o that the eye catches it at a glance, It ie self-evident that he eannot help reading it if the line is one which th& eye reads involuntarily and the mind grasps without effort. That much of an advertisement, the newspaper reader must read whether he will or no. If there 18 a plcture connected with it, the picture also con- veys an jdea to the reader's mind, re- gardless whether this act is voluntary, or involuntary, on the.part of the reader. People do not shun reading news- paper advertising. They do not have to be fooled Into reading advertise- ments. They do so because they are as much interested in this feature of a dally newspaper as anything else in its eolurans. What can be more jnter- esting to men and women than how they can get the most good out of the money they have worked hard to earn. People work-—not for dollaré-—but what the dollar can be turned inte, Nothing Interests people more than stretching dollars, or knowing where and for what to ¢hange those dollars. And the boxes bnre‘hun posters upon which were printed in scarlet let- ters, the mystic symbol: N. A, P. D. of A., Richmond, Va, To the initiated this means: *“Na- tlonal Assoclation of Plane Dealers’ Conventlon, Richmond, Va.'—the sole means of identifying’ planos tha:(} ‘were last month exhibited at this famed southern city, by manufactur- ers who take a pride in their pro- ductions. The Bennett Co. was particularly fortunate in securing a number of these instruments from the exhibitors at a considerable reduetion fn price, and on Saturday las this concern in- augurated a epecial selling of ‘‘ex- hibit"” planos that win go down Into loeal music lovers’ history as an event of importance, The Bennett Co. was also fortu- nately able to secure a second and Jarger shipment of these “exhibit” planos—bought them juss as advant- ageously ag the first lot—and will re- tail the instruments at still greater reductions it that is possible. Cases that are marvels of the cabi- net maker's art—actions that embrace ae newest thoughts of mechanical ex- perts—tonal capacity that the born mugical artist will rave over—such are the features that 1ift these “exhibi- tion” instruments sbove the ordinary taken-from-stock planos, Many of today's arrivals were prizc winners at various national and inter national expositions and “Blue R bons'’. are promiscuous in the placo display windows and on the third floor of The Bennett Co.'s establish- ment, wherein 1s situated the depar ment devoted to the selling of this line, If you must have & plano why mot have a prize winning “Blue Ribbon" plano If it costs no more—even less— than the other kind, Of course, it will be 3 mere matter, of days before all of these exhibition planos from Richmond are disposod of. It behooves one well to hasten his selection If une desires to .o»i‘.u 4 benefit of the reduction offered. At any rate If you love beau the the torm of planos-—see “Blut Ribboners."” 4