Omaha Daily Bee Newspaper, January 23, 1910, Page 15

W) THE OMAHA S NDAY BEE: JANUARY \ - MAKE READY FOR AUT® SHOW Dealers of Omaha Busy Preparing for Annual Exposition, MORE SPACE USED THIS YEAR|™!me 's a niost = | Which are demanded by the city trade, as | well ms carrying a large supply of cars | cspecially adapted for the country trade. Every dealer has two or more Kinds of cars on exhibition. The lmmense territory | surrounding Omaha has learned of the | many advastages to be lerived fiom buying in this great automobile center essential thing In the automobile Industry and the country deal- | ers have Jearned they can not only get Plek of Thirty Thousanf-Dollar Deco- | better deliveries on thelr ears trom ‘hmuha % at Madison Square Gar- den Secured—Garage Now | Making Money. Automoblle dealers of Omaha are already making blg preparations for the annua automoblle show which will be held at the Auditorium February 2§.-t0 March 5 They are securing show cars and chassis from thelr factories in anticlpation of the of polished parts exhibits which are now m-»1‘ show and are also getting promises Ing shown at other ldrge shows. Omaha has a reputation to maintain in the line of automoblle gshows for the ex hibition of last season and the year before wet a paoce which will be hard to follow or to excel. Last year space was at mium and besides the show make the show much more beautiful. More space will be provided by using the | utilizing of | Which & large display will be made. Deal- | ers foel certain that the time has come| where there will be a heavy demand for basement of the Auditorfum by the basement for commercial vehicles commerelal stage in wagons as the experimenta these machines has passed a pre-| was most heautiful, but this time more space will be needed and an effort will be made to and | they are now being bullt on a more sen- | dealers; but also that they ean get needed | | 'parts much quicker than from eastern job- | vers. | Bastern shows have taught that the | ar will far surpass demand for cars this y | the «Bply- and Aealers have taken avan- || tage of this to get in as large a supply as possible, Along AutoRow Proparations for the Show in All of the Garages—New Oars Ave Now Awriving Dally. | H. E. Fredricksos has a Gabriel trumpet on his Chalmers-Detroit ' demon- strator. This instrument serves not only | the purpose of a road clearer, but it can | be used to reproduce varfous aits and ! tunes, particularly the bugle calls, and it will be one of the novalties at the show. “Thomas , B. Jjeffery & Co., makers of the new Rambler automobile, have pald an unusual tribute to newspaper advertising in devising their sales plang for the coming ! year,” sald J. T. Stewart He said that it wa formerly the custom of automobile manufacturers to devote the » 5w ble I Omabu dewiers Wil grepter portion of thelr advertising appro- e priations Lo iie purchase of space in wh to exhibit. The large stage at the Audi-|hi known as the standard magasines, the torium will algo be removed to prafide ad- | yeei oM ad the trade publications ditional space and the accessory men Will | puring (he past two years Thomas B. bs given space on the remainder of the ! jorpery & (Co. have, through co-operation stage. ‘ "" b with thelr dealers, carried advertising in andsome Decorations Arranged. |approximately 300 dally and weekly news- The show will be beautiful at the expen- | diture of a large amount of money and The managers of New York had a large amount of statuary and beau- some good management, the Madison garden show at titul decorations which they provided at ah expense of $30,000. Omaha visitors will be” able to see the pick of these decora- tiuns as they have Omaha show. lighting will be doubled this year that every nook of thé big building may be as light as day. Bvery dealer in Omaha s preparing to (exhibit at the show, which will necessitate some of the dealers, who have been in Omaha the longest, diving up some of the spaoce they have heretofore occupied. Thare 18 the utmost harmony among the dealers and all are boosting to make the show a blg success. Auto row ‘will put on a galg day attire during the show and visitors will be sur- prised at the magnificent display of garages which Omaha has $a offer. Some of the are unsurpassed by any in the entire west. More are golng up every day and the limit has not been reached. The question Is often asked, “How will all these garages be able to make money ?”’ The answer Is simple. Omaha dealers are ® most discerning set and deal in cars been secured for the Some of the electrical effects | used last year have been preserved, but the papers throughout the United States. Joe Matson and his Chalmers-Detroit will attend the show In February, and inas- much as H. B. Fredrickson Automobile | company will have a display at its garage on Farnam street, Matson will show there. George Ade, the humorist, is a keen mo- torist. He likes to drive his own car. His motoring experiences have been tinged with fncidents which abound In the quality which has made him famous—humor. | Mr. Ade's favorite machine is a Mitchell roadster in which he has driven thousands of miles over the Indiana highway. Eight years ago, when living in Highland park, a buburb of Chicago, he purchased a cusved dash Oldsmobile which the car- toonise chum, John T. McCutcheon, who Is now shooting at lions and tigers in Africa with Colonel Roosevelt, christened “the rolling peaput’’— a name whieh, clung to it untll its disintégrating days. The Kissel Auto company reports that it 18 mora than pleased with the interest being displayed in the Kissel Kar. While at the Kissel Kar factory a short time ago Mr. Holtzinger of the Kissel Auto company made arrangements with Mr. O. L. Curtis, sales manager, to be in Omaha during the auto show and states that Mr. k(”‘lfl" Kissel, president, and Mr. Frank | Edwards, general manager, are trying to | arrange matters so that they can spend at least one day at the shbw. Mr. Holt of the Kissel Auto company makes the | statement that, even though they have | been open for business but a short time, | over cne-third of theif early spring de- liveries have been spoken for, showing | that the buying public is ) beginning to | reulize that an early order Is necessary if they expect carly delivertes The flying machine s advertised right along in the automobile column of The Bee. At present the Apperson sales agency \hnn put on the Matthewson-Marrs aero- | planes. Colorel Deright will no doubt make | an aunouncement some time soon Colonel Deright has engaged a flying machine and an operator for the show in Febeafiry. It will be one of the attrac- | tions, L. E. Doty, manager for Maxwell, Bris- coe Omaha company here, 4 attending the automobile show In Kansas City | /Guy Smith has received some of the (£ars to be exhibited at the show. They are | attracting a great deal of attention. The 1910 Velies are trim cars and strong. | A few to be exhibited at the show have | arrived . | Charles Merz of the Standard Auto Co. entertained a party of friends last week, touring through town In a National. The National 1910 is the fastest stock car made. | The Sweet-Edwards company received last week a large shipment of Parry | 'The garage of Charles Louk is progress- ing rapidly and will be one of the swellest in the west. Denise Barkalow has recelved some of the cars to be shown in February. The Packard is one of the great cars of the country. The Baker electric is greatly improved over 1909. Freeland Bros. /& Ashley are getting in Masons and Midlands. Some of these will be exhibited at the show. The Invineible Schact will be here in all | of its glory in February. This s one of | the high wheel cars which has grown all | along. The International Harvester company has brought out & new car, the I H. C., which will Le shown in February, and which Manager Rees.will push vigorously in this section. Through territory never vefore entered by & motor car and over some of the roughest roads along the Pacific coast & Franklin automobile was recently driven from Seattle, Wash., to Los Angeles by R. Oster and O, B. Roney. The two reached Los Angeles after covering a total distance of 3,66 miles without any me- chanical troubles whatever. Without giv- ing the motor car & rest they started to meke every large town in southern Call- fornia within the next fifteen days. All towns of importante in Washington, Oregon and northern California were visited. Tt was found that the motor: car O.e.l NO, 1—Type 1, Rambler, nger Touring Car, 2 cyl, 18-2 P., color blue, compiete, full equip- ditlon. Sale price . P., color green, complete ‘with top. tap, full lamp equipment, paint and 0‘# WO, “Waverly Bl about, 2 8.— it batteries will glve full mileage and are worth price asked for ear, good. Sale price .... I taghable tonueau. 1ittle, tires in new condition Price ... 4 $850. don’t you! Of course! 32 H. P. PARRY, 4 Oyl ment, paint and tire first class con- . $450.00 CAR NO. 8—Type 1, Bambler, 5 - senger Touring Car, 2 eyl u-zm lectric n- nger, used very little, tires .00 odel 1907, Auburn, § tools, has de- Car used very Sale H. E. FREDRIC CAR NO. 9—Model , Rambler—5& passenger Touring Car, 4 cyl, 84 H. P., color maroon, full’ lamp equip: ent and tools, paint and tires in good condition. Bale price $1,400.00 CAR NO. 10—Peerless, 5 passe: |~ Touring Car, 4 cyl, 40 H. P, color Royal blue, full lamp equipment and full lamp ‘equipmont, newly painted tools, newly painted, ures in good and tires In first class condition rondl’lo cost new $4,000. ale Sale Price . ..8500.00 e Sereon B 11 00 20, 3—Model 91, Ramblet, 5 . 11—Model ¥, Stoddard- passengor Touring Jaf, 2 cyl.7 32" H. i 0o P e Bt Beoorpry o ., _color red, complete with 4 cyl., 35 H. P, color red, with top, spesdometer, glass front, full lamp tires in first class condition. Sale e pment. &as tank, tire irons, ex- PR tm fres, fools, patnt in good condi- OAN B0, SoNotal X, Wl 0% tion. Saie price ... . .$1,800.00 r Touring Car, 2 cyl, 20-21 i 3| P.. color dark red, complete with | CAR WO. ll—I.’olpl "!}““%omg top, full lamp equipment, just dard-Dayton, 1 erm" P painted, tires good, car looks like Q0 e euats, 860 new. Sale price .. $650. equipment (electric) magneto, o absorbers, gas tank, Jones' electric horn, top, ete. d less than 200 miles and e Complete. Sale price . . .88, CAR NO. 13—Model Maxwell, 4 cyl, 30 5 passenger Touring Car, 4 cyl, H. P., color red, complete with top, gty S T A RN speadometer, glass front, full lamp top, full lamp equipment, Jjust equipment, generator, lonh‘n lm:?, J nted, tires good. Sale price $800 fl_“'; tires tirst class condit “x" Bale NO. 7—Model 34-A, Rambler i e UG £ A4 S 4 4 oadster with double rumble seat, | CAR NO, 14—Stoddard-Dayson, 3 pha- oyl, 34 H. P. color French sray, senger, 4 cyl., color dark red, with full lamp egulpment and tools. top, uuee-lomem,dg ss fronf, [ full Brand new, has never been used, lnmx equipment and generator, tires original selling price 50.00. Sale good as new, guaranteed in good price : L. .. 91,467.50 e throunont. Sale price $650.00 8—Model 31, Rambler, 5 | CAR NO.15—Csdillac “30,” 1909 Model . 233 H. \ ~—4 cyl, 30 H. P. Roadster, single roen, full lamp rumble 'seat, used one season and in extra good condition. Just re- painted and tires good as new. With top and wind-shield.- Sale flrlcu. ceranes B now 3} Myr. Progpective Purchaser! In your automobile you want the maximum efficiency, speed and durability for the minimum price, , / $1,285 Mr. Agent! AUTOMOBILE BARGAINS SNAPS IN SLIGHTLY USED CARS KSON AUTOMOBILE COMPANY 2044-6-3 FARNAM STREET, OMAHA, NEB. CAR NO. 16—Rambler, 1908 Model 34- A, 4 oyl, 34 H. P, roadster, color French gray with double rumble seat, electric lamps and dust shield. Just overhauled and repainted. Sale price .. . §1,080.00 CAR NO. 17-—Hatfield 1908 model, 2 ecyl, 12 H. P, h wheel runabout. Used less than six months and a great bargain_ Sale price S AP LD CAR NO. ll-—'.wrl( Blectrio Run- about, Piano box body, Batteries alone worth the price, 'Sale_price, MOW ivvsennrsnnnsenssanss . $300.00 CAR NO. 19—Jewell, 1908 mod: 1 eyl cycle, 8 H. P. motor. Top, paint and tires in good condition used one season. Sale price’ $175.00 OAR NO. 30—Chalmers-Detrolt, 1900 model F, Touring Car, & eyl 80 H. P., color red, Car has top, auto- matic g front, $40.00 speedo- meter, sch magneto, generator and tools. Driven 1,600 miles. Jus repainted. Original’ cost $1.875.00. Sale price .§1.250. CAR WO, 31—Chalmers-Detroit, 1909 model ¥, Téuring Car. This was our demonstrptor and We guaran: this to be in first class conditi Price includes top, generator and tools. Sale price . .$1,000.00 WO. 33—Xnox, about, 4 cyl, 30 H. P. Ro: T, color ‘red, with double rumble seal fitted with dust shield. Atwater Aent system, Fisk demountable rims, tire irons, generator and tools. d tires in good condition and inted. Cost new $3,000. _Sale ?_m 1909 model, 2 c{l- ouring Car, with top. etc. 0.0 Sale _price, N 50.00 ‘We are showing other good cars at different prices to suit your pocketbook and inclination. 45H. P. MOON, 4 Oyl, 7 Passenger’. .. ... 50 H. P. AMERICAN TRAVELER, $4,050 H. P- AMERICAN TRAVELER, $4,0 Our storage facilities and repairing equipment are as good, if not better, than any in the west. Our new concrete and steel building insures your car against less by fire. We invite inspection and our watchword is PROMPT SERVICE. We want agents in unallotted territory, in Nebraska and Western Towa. weet-Edwards Automobile Company 2052-2054 Farnam Street. T was th This 30 H. P, MOON 4-CYLINDER, 4!} in. x 5 in,, at $1,500, embodies the latest in design, work- manship and material. Call at our new garage, look the ocar over, test it and we will prove'it to be the best car on the market for the price. Better even than most higher priced cars. | center of the city. only meane of conveyance to somé of the smaller towns. In order to make such places as San Jose, Fresno, Paso Robles, San Luls Obispo and Bakersfield the car had to be driven over many eir- cultous routes. Colonel Deright will exhibit the Loco- mobile in February ard will ng doubt have some of the prettiest cdrs ever brought to this part of the world, W. L. Huffman is attending show i Kansas City the auto The CHicago show begins February & and about &ll of the Omaha /pll,rs will attend. d Wallace Auto eompany expects to have somle of the smartest Stearns cars made on exhibition at the show. The new plant of the Ford Motor com- pany is located at Highland Park, a suburb of Detrolt, about seven miles from the Until’ the erection and occupation of this new factory it was a strictly ' suburban residence district, its corner grocer, village marshal, of which all similar villages cani boast. The new factory has worked & complete |change. The store Is there, but so are a |dozen more: the suburban residences re- main, but their number has more than tripled; the Interurban also connects, but |50 does a regular short Interval service of |the Detroit Urban rallway. The little village has been converted into a hustling, bustling manufacturing center | with & new bank, s new church, a new |business block and several new business enterprises. Midwest Auto company has recelved | more pretty Cole cars and will have a large display at the show. | Manager Goul of the Ford Motor com- pany spent last week in the southwestern part of the state. A run from Oklahoma City to El Reno |and return, a distance of sixty-seven miles, |in one hour, fitt minutes and-three 'We have told in a book--which we ask you to send for—one of the greatest business stories ever told. A story of how John N. Willys stepped in two years to the topmost place in motordom. Of how Overland automobiles rose in 24 months to this year’s sale of $24,000,000. | How a factory has grown like magic to a payroll of 4,000 men—to a daily output of 30 carloads of automobiles. And how a large part of the demand of the country has been centered around one remarkable car. The Discovery Here is an outline of the story—just enough to make you want it all. Two years ago, Mr. John N. Willys was There came to him a remarkable car—evidently the a dealer in automobiles. one da; creation of a mechanical genius. plest, sturdiest, smoothest-running car that anyone around there had seen. The name of the car was the Overland. ‘And the price—then, $1,250—was as amaz- ing as the car itself. The sale of this car spread like wildfire. Each car sold brought a call for twenty others like it. Old and new owners came by the score to deposit ad- vance money—attracted by the matchless simplicity. But the cars did not come. Mr. Willys went to the makers hé found them on the verge of receivership. The genius which had created thig mar- velous car could not finance the the face of the 1907 panic. The New Start Mr. Willys in some way met the over- due pay roll—took over the planty~and con- trived to fill his customers’ orders. ! Then the crf" came for more e every place w mand became overwhelming. capacity was outgrown Then tents were erected. Another factory was acquired, then an- other; but the demand soon outgrew all three. During the next fiscal year these factories Yet the de- sent out 4,075 Overland cars, mand was not half supplied. mlo::::.—fih.lfl. 25 h, p.—103-inch wheel le rumble seat, re an Overland had been sold. As the new-cars went out the de- The factory in short order. Dealers Overland. users told others. The sim- motor car Overland’s factory. And when where else. making in cars from like it. And without any advertising. This years' Overland/ sales will exceed 000,000, Yet the Overland is but two old. e Made also rumble seat and Toy ‘onneau at slightly additional cost. Van Brunt Auto Co., = — with | seconds was recently made by a Frankiin Inter- imnl'\r urban cars and those other convenlences | cities. car In a race between those two Of eight' contestants the Franklin, en jtered and driven by Ray Colcord of Okla- | fairly fought Buyers paid premiums. None eould be con- tent with a lesser car when he dnce saw the All this without advertising. Abont the only advertising the car ever iad The Pope-Toledo Plant Mr. Willys’ next step was to buy the Pope-Toledo factory—one of the greatest automobile plants in the country. ave him four well-equipped factories—just 6 months from his start. But the Toledo plant wasn't sufficient. So he gave his builders just 40 days to com- plete an addition larger than the original © Then he equipped these buildings with the most modern machinery—with every conceivable help and convenience—so that cars could be built here for less than any- Now 4,000 men work on Overland cars. The output is valued at $140,000 per day. The contracts from dealers for this season’s delivery call for 20,000 cars. b Now this man has acquired 23 acres around his Toledo plant, is to see—from this time on--that those who want Overlands get them. Marvelous Sales Dealers had ordered 16,000 of the 1910 Overland models before the first car was delivered. That means that each Overland sold the previous year had sold four others Automobile Mavu- tacturers,Licensed Under Selden homa City, was one of three to finlsh the course. The other five were put out of the race by rough roads, which made fast time imposaible. The ait-cooled Franklin was a | twenty-elght-horse-power motor car. The Ploneer Implement company is plac- ing more Jacksons this year than in the history of the car. It 1= a matter of impossibility to meet the demands for Fuller cars. Drummond |s receiving some of the nit- tlest White steamers ever brought to this section of the country The Auburn (s to be displayed by the Omaha Auto company, and also the Rider- Lewis. The Overland most popular becoming one of to the ’ for preference. states of lowa and Nebraska. Henry H. Van Brunt Auto company is pushing the ear vigorously. President Herring of the Atiantic Autos mobile company I8 pushing thé Reo, Pre- mier and Ford in"Towa and NeSraska, and I8 meeting with abundant success. Loundon Cabs Imcrease. At present there are over 4,00 motor abs in London, and the number is Increas. ing at the rate of 1,600 a year. Horse- drawn cabs are doomed to disappear, as no one ever uses them Jf taxicabs are avail- able. Terrible Nervous Strain. A rether seedy-looking man hurried ex- citedly from the rear cosch into the one ahead. “Has any one got any whiskey?" i whrilly inquired. “A lady back there has tainted.” Half a dozen flasks were offered in- stantly. Seizing one, he looked at it eriti- cally, upcorked it, put it to nix lips, and took & long, lingering pull “Ah!" he exclaimed, with gusto, “T fesl better now. Beelng a woman faint always did upset me."—Cosmopo { Wonderful Business Sto The $1,000 Overland This year an Overland—better than last year's $1,250 car—is being sold_for $1,000. was what That is because the tremendous production has cut the cost 20 per cent. A 25 horsepower car, capable of 50 miles This an hour, for $1,000, complete with lamps and magneto. neatly so much for the money. There are higher- $1,250—$1,400—$1,500. cheap in comparison as the $1,000 model.’ The Overlands are unique in simplicity. They operate by pedal control. A ten-year- old child can master the car in a moment. They are made in the same factory, and Never did a_maker~give wered Overlands for They are just as by the same men as made the Pope-Toledo —a $4,250 car. lies in the production of 125 cars per day. Get the Whole Story - The reason for the price Send me this coupon to get the whole And his purpose oW, story, told in a fascinating book. Learn about the car which in two years captured so_large a share of the whole trade of the country. See what has done this—what there is in the Overland to make it the most desired car in existence. Please cut out this coupon F. A. Barker, Sales Manager, The Willys-Overland Company Toledo, Ohlo Please send me the_book. Overland Model 41—Price 81,400, 40 b. p.—112-inch whee) base— § passenger. Five lamps and maguete included. Omaha, Neb. ’OI?I AND BRANDES, RNASTINGS, NEB. Destributors for Western and Oentral Nebraska. . MOON, Model $0, $1,500.00, At Last We Have It! All you have ever desired in a car— even moderate price—is embodied in THE KISSEL KAR We will be pleased to meet our friend and patrons and demonstrate this old and reliable car. i KISSEL AUTO CO. OARL E. HOLT H. W. HOLTZINGER 2016 Farnam Street R. J. MANSFIELD MEET US AT THE AUTO SHOW, A BEE WANT AD- will rent that vacant house, fill those vacant rooms, or secure boarders on short notice at a very small cost to you. Be convinced