Omaha Daily Bee Newspaper, May 27, 1909, Page 12

THE CHALMERS TALKS 10 AD MEN| Salesmanship and Advertising Closely Related Says Manufgcturer. MORE CARE IN PRESENTING GOODS | Soceessful Makers or Retailers Tell Castomers Only What Would Be | Told in Lecture on the | Suhject. to ad sald ‘Salesmanship is closer related ertising than a man to his wife, Hugh Chalmers at the banquet tendered him at Hansen's by the Omaha Ad club | Wednesday noon. “They are closer related hecause they can never be divorced Mr. Chalmers was the magnet to draw out 10 members of the club, the largest attendance the c¢lub has ever had to tax the capacity of Hanson's banquet room Adjeining rooms had to'be thrown open to accommodate all desirous of hearing Mr. Chalmers, who is recognized as quite a live advertising. He is president of t Chalmers-Detroft Automobile company Advertising and salesmanship cannot be as each contains the other The is to educate the people to the value things you have to sell To esell | goods at a profit Is the reason we are ail All advertisements should be | campaign of education. More | money is spent in this country each year | for advertising than for any other one | thing. It is the connecting link between the inventor and, the use of inventions lLet the people know what you have to sell and they will do the rest Care Used In Advertising. “Advertising must be convincing—it must tell a story--It must be such that a man can see the personallty back of the com- pany Advertising should be careful " A business man could gether all his pros- pective customers inth one large room he would be careful what he said to them or to whom he had to say it, and it is the same thing when you use printer's ink Selling goods s nine-tenths of the problem and making the 0ods is but one- tenth, Salesmanship is making the other fellow feel as you do concerning the goods you have to sell. You are dealing with a human mind and you want to make that mind teel as you do. There are three divisions to salesman- ship: Employment. training and super- vislon. Never employ an umsuccessful man pick out the live ones who have made a success of something. The expenses on the road are just as muich for a poor man as for an expensive man, the only differ- ence being that his salary is a little more. ““Peach the men before they go on the road and It will give them a good six months' start. If I was a retailer 1 would have a school for my clerks, if it was to | teach them nothing more than common courtesy. You can't throw insincere thoughts at a man and have him catch sincere ideas.” Elks Will Hold Funeral of Shaw at Lodge Rooms separated object in business. part of a most Make Arrangements When They Hear that Widow is on Her Way to Omaha. With the arrival of Mrs, Fd R. Shaw, widow of the broker who died Monday from the effects of & fall and a blow Wednesday afternoon, arrangements for tne funeral | huve been completed by the Elks' loass to | which Shaw belonged. The services aio | to be held Thursday at 2 o'clock | The Elks will have complete charge of fhe funeral seryice in thelr chapel on the third floor of the Ware block. Fifteenth and Farnam streets. The funeral ritual of the order will be used and Rev. A. E.| Knickerbocker, the chaplain, will officlate, | These men have been selected as pall- bearers AW a. w F. L Ruff. Frank Walters Wickersham, J. P. Fallon, Weavers, James Ainscow. | Mrs. Shaw was is a sanitarlum at Wau- watosa, Wis, near Milwaukee, when the | news of her hushand's sudden death was fmparted to her by her physicians. She withstcod the shock better than was ex- pected and left the institution Tuesduy afternoon for this city over the Milwaukee road. The inquest into the cause of and blame for Shaw's death is to be held by Coroner Heafey and County Attorney English Fri- day afternoon at 2 o'clock at the Heafey rooms, 21§ South Fourteenth strect HORSE FALLS IN FIT AT SIGHT OF STREET CLEANING d Breaks Bugkgy When It Sces Gang at Work, Horses are prone to shy at unaccustomed | slghts and when the driving horse belong- ing to Mrs. W. N. Hoit, 1320 North Twenty- alghth street. Bouth Omaha, saw the street commissioner's force engaged in cleaning | Vinton street In the vicinity of Twentieth | street, It was so surprised that it fell down in & fit and Injured itself and the driver and broke the buggy These facts are set forth by Mrs. Holt Il\I information filed with the city clerk to- | gether with a demand for damages. Mrs. | Holt says the horse is a thoroughbred and was worth fully $500, but it now practically | valucless 'and that her $150 buggy was Wroken. She is also lald up with a sprained ankle as a result of thg accident, Damages 1 the sum of $400 are asked. The accident ved on April 19, PATENT MEDICINE IN COURT| | o Kemaering Formula “Ethical” | wroand on Which Receivership | of Company is Asked. | Not ‘akifg steps to render ethical,”” is named as one of the ( reasons why a recetver should be appointed | for the Acnéine Pharmacal company Western L. Capell, who says he discovs ered the formula in question, is plaintiff and George D. Rice defendant The “Derma apla figures in the petition as a a medieal formula company”’ alse | filed in district | absorbed by the Capell declares tha Rice has run the business into the ground and has “made false entries in the books. Capell also says that he urged again and again that the remedies should be s mitted to the counsel on pharmacy chemistry of the American Medical a clation, 50 that they might be made ethi cal, and that Rice's failure to do this in- volves & loss amounting td $25,000. court company Acneine company Frightened by fear of appendicitis, New Life Pills, and trouble. Guaranteed Beaton Drug Co. nte Fits take Dr. King’s away goes bowel %c. For sale by The lllinols Central, at 142 Farnam 8t for information concerning your vacation g ' Thursday Fxtra Specinls i. Ribbon Sale Brilliant all silk taffetas, in widths from No. 9 to No. all silk satin ribbons, all silk moires, all silk Dresdens and floral designs——~thousands of yards of black, white and all colors—values actu- ally up to 36c a yard—3 big lots—= 32°-10°-15° 120 35¢c and SOc Ruchingu at 15¢ Yard Fine Silk Crepe Lisse and Net Ruchings, in an endless vari- ety of choice designs—wide, medium and nar row widths; black, svhite and colors—worth up to H50c a yard; on bargain square, yard OUR GREAT MAY SALE Muslin Underwear The greatest undermuslin sale ever held in Omaha. The varieties are almost unlimited and the values are extraor- dinary. : Women's Corset Covers—Yood qua‘s ity, embroidery and lace trimmed —worth up to at ... Women's Skirts—Very well made— some quite elaborate, 45 -FJ¢ Women's Night (mwm—p‘mpire and kimono styles, elaborately hrerereiondosinnnedily |, 1 Wemen’s Wash Suits Smartly made of reps and lin- ss ens, newest styles for 1909, Women's Wool Tailored Suits—1In the latest styles for practi- cal and dressy wear—many new, models, at NEXT SATURDAY Sale of Men’s Blue Serge Suits ' A Big Cash Purchase from a Wholesale Tailor. All wool serges—sun prnof—A SlO Sls Aibszo Two or three-piece suits.". l See Windows. BEE: OMAHA, THURSDAY, MAY 27, OPTICAL DEPT.—Spex Complete gold filled frames, good lenses, $2.50 and $3 values §1 Still Further Clearing Bargains $15 Won s Sui omen s dSuits Here's a sale affording a chance to buy a handsome hard finished wos. sted or serge suit in black, navy, gray or green, right up-to-minute in style. Price until now has been 8$25.00, a few were $20.50. Thurs- day choice of about fifty, for. .$15.00 SILK DRE Just in, new Foulards in fancy patterns and plain messalines. Fancy lace yokes and sleeves, all de- $19 50 v . sirable new colors. Values to $30.00, at Becoming g B UTRAY. | ——— WOMEN'S MISSES’ styles for n”Prlnx of TAILORED | 300 smartly TAILORED | M and lit- SKIRTS SKIRTS taflored mo- hair and pan- Materfals ar e amaskirts hard finished worsteds in all They are big including white yalue at $7.50, and fashionably $4.95 ey, tin, 2t ‘sinee. at. $9: 90 lnexpensnvo House Dresses Women tell us we have the very best collection of tasty styl D o8 t0 be best colorings, trimmings of self folds, bands and buttons, at was surely coming for these garments and placed our orders with the best designers in Ametics ALl who ses them grow enthusisstic over them. Materials are ery best, styles ous of Ahe ordinaty, the WorksiARERID most finished sort, and above all there fit and shape to them with price down lower n you'll expect. One-piece Dress of Simpson’'s Print cadet blue, neat and becoming, Percale Dresses black and navy, sl 75 white stripe with'band trimming .. .@Xe We also show wide variety madras, plain chambray and percale dresses in high or Dutch neck effects, all colors, many beauti- ful styles, neatly sz 50 s3 75-54 95 trimmed, at, each U9 e o WASH PETTICOATS of Gingham, neat stripe, best materials, fast colors, full 31 00 fancy flounce MUSLIN UNDERGARMENTS f(‘nmhlnn(hmr. Line new, gowns and skirts, big table full. fresh, crisp styles, beautifully trimmed, gray and 8L 25 1506 FARNAM STREET, 1 fame office. "Phone: D, ;’1‘“" Bri ‘Work, per So0th, up Front 9250 g‘:‘ru- removed with- A BPECIALTY. Work guaranteed ten years. DR, BRADBURY DENTIST Crowns, up from $2.50 Partial Plates, up $2.00 from Extracting 500 , up ffom 500 Porcelain Pillings, up from $1.50 Young Men's Shoes Ilustrations will give a style to your printed. matter and make it more affeo- tive. Let us work your ideas into cuts. BAKER BROS. ENGRAVING CO. Barker Block, Omaba, Neb. The young man is always a se- vere critic in the question of style and quality of shoes. In the detail of style, width of toe, shape of last, height of heel, he is well posted Shoes with distinctive peal to him. We've been shoeing smart dressers for years and we have the sort of shoes they want. style Smart styles in lace, button or blucher. Patent colt and kid skin. New lasts, military heels. ROSES’ ART and PICTURE STOCK HALF PRIOCE SALE STARTS SATURDAY Every article in stock will be closed out at half price. SMITH & KENNEDY, Props. 1521 Dodge St. —— Low cut shoes in all the wanted leathers. Ties, Pumps, Bluchers, Buttons and the new buckles. $3.50 We've all the snappy models that go straight to the heart of the young man looking for swell shoes. _— Drexel Shoe Co. 1419 Farnam Street Reliable Dentlstry Tafl’s Dental Hoams “'THE NATIONAL HEALTH RESORT" HOT SPRINGS, SOUTH DAKOTA App! by Nation and State. Best Climate and Medicinal Springs in fea. First Class Hotels, Lospl- tals and Bath Houses. Write to Becretary W Call Us by ‘Phone Whenever you want something call ‘Phone Bee Want Ad. NEXT SATURDAY. Big Sale of Wemen's Opera Brand WAISTS BRANDEIS STORES. Hl @ your eyes tested and glasses made to fit you by Wurn—A life-long experienced opticlan —Wurn Optical Co. —right on the 8 W. corner Sixteenth ¥ Tol S - 9. e made for $1.75 selling, spe- clal, at WAISTS—An offering you should not over- look. White lingerie with lace or embroid- ery, high or Dutch neck, also tailored styles In same lot are black lawn walsts, sl 25 either tucked or lace trimmed, at WHITE CHINA 30% For China Painting at a Reduction of .............. This includes our cntire stock innumerable pieces in new and artistic shapes—offered Thursday only. EMBROIDERIES Our wonderful purchase from New York Commission Co., makes bargaing that dwarf in comparison any embroidery sales of the past. EMBROIDERIES ‘ A EMBROIDERIES Worth to $1.25; heautiful Swisses, | Worth to 59¢—Lot includes 24-in. skirtings,” 27 inches wide, ex- flouhcings and corset cover quisite COI‘fiFI cover widths, Ev- widths, hundvlol;mldpnlldlm. gor- 26 ous patterns, Swiss an ery yard $1. and lnmlnk, el lgc $1. Ol)’ value, at i+ EMBROIDERIES Thousands of yards of all kinds of Worth to 75c—hand loom Swisses pretty edges, insertions, bands, and Nainsook effects, such as ete., in match sets, in four lots, skirtings, flouncings, corset cov- | all under half real value— o 1 .29¢ | 5¢-10c-123¢-15¢ Boys' and Men's Wear, for Thursday THREE INTERESTING DRIVES Black Sateen SHIRTS for men and. boys, best 75c quality made, all sizes Thureday only, for 2.60 and $3 line 38c $1.65 Bennett's Big Grocery Basket Fired Japan, Men's TROUSERS Fine cassimere worsted materials serviceable cloths good patterns; Boys' SUITS Double-breasted coats, knickerbocker pants; new styles, 8 to 16 year sizes; best $3.50 line and TEAS - Thursday iisli Breakfast, 1b. including Tea Siftiags, per pound . Bennett's Capitol Extract, bottle 4 Polk's Tomato Boup, three cans for . Galllard’s Olive Oil, large bottle i Yacht Club Salad Dressing, bottle ... . Bennett's itol Baking Powder, Ib., fo Pure Honey. on pint jar Bennett's Capitol Country quality, 2 cans for ° Seeded Grapes. per pound 150 Best Wa Have Succotash, for 50c can California Ripe Olives, Oyster Shells for Chickens, *. Catsup. per bottle . f ndensed Milk, larga can No-More Sap, six bars for Rex Lye, three cans for Econofmy Clothes Cleaner Tal Gurpowder, Oolong eclal for 4 stamps for Eng- 580 186—and’ and 10 green stamps stamps stamps + stamps green stamps green stamps Ereen stamps 240—and 3 . . @80—and 2 ntlemen Corn 12%c § 3 28 Pie Preparation, assorted, 3 pkgs. Including 956 stamps stamps stamps stamps stamps stamps for . pound Rreen green green hottle Salt, two sacks for ‘*Once an Onimod, always an Onimod.’’ Men's Onimod Shoes or Oxfords, whether purchased for $2.50 or $3.50 KEEP their shape to the last. I'hat’s why men want ’em, buy ’em, wear ’em. Regent Shoe Co., 205 S. 15th THIS IS HOW you can easily decide on a that wedding or graduation Eift. Come to us and let us show you the very thing jpou. want Sterling Silver. Cut Glass. Hand Painted ning and Jewelry—at_reasonable e LOOX FOR THE WAME S. W. LINDSAY, Jeweler 1516 DOUGLAS STREET. Bee WanlA s Boost Your Business | 1 | NI e o PSS, 1 KR, o ST o AW 3 C—— b O & m— -'m"m'-r-'"-"'lw " |HAYDENG THE RELIABLE STORE THURB- DAY SPE. OIALS. THURS- DAY SPE- CIALS. Unrwaled Wash Suit and Dress Bargains IN OUR BUSY SUIT DEPARTMENT THURSDA | Among the chaicest bargains secured hy our huyer while in New | | | | | i | | l | Corn The best Extra fancy, | HAYDENs HAYDEN: - One case | One case of Clover, another of these | Worcester Sauce. pure Tomato Catsup. | The 3-1b. cans finest quality solld packed To- 16~ Fresh Spinach, | 8 bunches fresh Onions | 8 bunches fresh Radishes 2 bunches fresh | Fancy Wax or Green Beans, 1b. | Fresh | 6 bunches fresh Pie Plant | DON'T | FORGET York, was the manufacturer’s stock of Wash Suits and Dresses, which we will place on =sale Thursday at prices Just About Half the Actual Retail Worth. All are newest styles and come fin colors and white, plain or fancies: | WASH SUITS8 made to sell up to $10.00, Thursday, choice, at, each .. $5.00 B WASH SUITS made to sell at $12.50, choice Thurs. $7.95 ONE-PIECE DRESSES in fine ginghams, lawns and lingeries, actual $8.50 and $10.00 values, at, choice Scores of other Splendid Wa.sh Suit and Dress values, at prices ranging from $1.98 to $45 $18 and $20 Silk Dresses $10.00 Foulards, Messalines and Taf- fetas, greatest values ever, at sale price .$10.00 | Women's and Mmes Jackets, $7.50 values in coverts and black, choice, at. . .. $3.95 1$2.00 Long Klmonos, challies and cerpes, on sale at....95¢ $1.50 Percale Wrappers, at 95¢ 2 | Women’s $2.00 White Wash 512 50 i]k Coats, in the long, Skirts, very mnewest styles,| loose styles, while they last, Thursday, at ... .$1.19| at, each .... .$7.95 New Tailored and Dutch Neck (Women's Gingham Petticoats, Waists, shown at, up from $1| $1.00 values, Thursday, at 49¢ 50c Embroideries Thursday 15¢ Hayden’s. Embroidery sales are always the delight of Omaha shoppers and Thursday 's sale will he the BANNER EMBROID- ERY SALE OF THE ENTIRE SEASON, Corset Cover Embroideries, extra wide skirt flouncings, ] 58 . THE RELIABLE STORS fine demi-flouncings, wide bands, and all odd lengths of allover embroideries, worth 35¢ to 50¢ yard, choice, at, yard. suits of a kind. About 360 suits in the lot. I 5 The season’s choicest styles, patterns and fabrics. We may not be ‘able to fit you in all patterns, but we can certainly suit you perfectly from some of the lots. Fxceptionally lmm\ gelling from some of the lots has left us with these broken lines and we make you this exceptiqnal olfel to close them quickly. THE CHOICEST OFFERING OF THE SEASON. TRY HERE FIRST H AYDEN’S IT PAYS. THE RELIABLE STORE THE RELIABLE STORE ke Sure and Attend Gur Famous Hourly Sales FROM 8:00 TO 8:30 A. M. | FROM 3:30 TO 4:00 P. M. THURSDAY THE RELIABLE STORE $18.00 HART, SCHAFFNER & MARX $20.00 SPRING SUITS $22.50 Broken lots from our regular $25.00 spring stock. Only five to seven One case of the Celebrated Pride of | | One case of Drv'amlnml Sheets 81x90, the Farm full size, worth each, to a customer, at each One case of Dreamland 72x90 65¢c each, 4 limit, at, each .. FROM 10: 00 TO 10:30 A. M. 1 FOR ALL DAY of 12t%c English Long|1214¢ India Linon, at ..., . Cloth, for fine underwear, worth | 15¢ Long Cloth, at, yard . $1.25 per bolt of 12 yards, one bolt | 7%¢ Apron Check, at Wi ek dar yard 5c Apron Gheck, at 121zc Organdies, at FROM 2:00 TO 2:30 P. M. . 36-inch Bleached The 4 sheets 10 yards limit, Muslin, | at, per 5‘¢c\ 12%c grade, worth yard - 48¢ The Ble .. B¢ | 19¢ Towels, at 25c Towels, at 12%c Towels, at 10c Towels, for ¥ 10 other speclals. Bleached Muslins, 36-inches | 10 yards llmit, at yard Q‘fit 12%¢ wide, READ THIS FOR THURSDAY IN 'GROCERIES, BUTTER, CHEESE, CRACKERS, FRESH VEGETABLES, ETC. 20-1bs. Best Pure Cane Granulated Sugar, | The best Sodd'or Oyster Crackerd, Ib dc for $1.00 | The best, Crisp Pretzelysor Ginger Snapy, or | per In B¢ | Plney Cookien, 40 diffecant kinad. Jb. i Sic | Oll or Musiard Bardines per can. . Lu_ Lu. Scouring. Powder ankolan; Jelyuon of JeIl pku st Tea 8iftings. per Ih... best Galden Santos' Coffes, Ib. Fancy Full Cheese. Fancy 1 Cresmery’ Rurter, per 1b., THAN YOU CAN GROW THEM Fresh Peas, per quart Fresh Beets, Carrots o Turnips, per bunch ey . 4e Fresh Cabbage r?l . PRI 2 heads fresh Hothouse Lettuce. , 2 large Cucumbers for..., o Buy Pineapples for canning while they last; each, Bc, T3¢, 814, 10¢, 12350 be | Per dozen, 35¢, Ric, O8¢c, $1.10, $1.32 SPECIAL (¢ \\\\ BULB SALEK Gigantum, Rubrium Canna Bulbs. This varigty retails at al Florists for 10¢ and 16c each These are a very ehoi¢e kind we bought the surplus stoek of one of the largest nurseries |n the country and will sell them for this special sale 8 BU I()l( S5¢ TRY HAYDEN'S FIRST .. Blcnles, per bottle. assorted kinds Best Domestic Maccaron, pkg matoes Ib. cans finest quality Sweet Corn i-lb. pkg. Cold Water Starch 10 bars best brands Laundry Soap Flakes. per pkg Lye, per can FRESH VEGETABLES CHEAPER per peck Tige 140 15, r‘I:nm Brick oy Limburger Asparagus One pound is equal to two quarts. Cauliflower, per Ib. . Ry Wall Paper Having BOUGHT FROM RECEIVER of the Firm of RUTHERFORD & JEN- SEN their Magnificent Stock of WALL PAPER of English, French and Ger- man Stock—STRICTLY UP-TO-DATE- which we OFFER AT ONE-TENTH their ORIGINAL VALUE. Come and LOOK THEM OVER at 2008 Farnam St. )