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e “W. R. BENNETT CO. GRAND TRANSF Coupons, Tea Checks, Spoons in Flour, Prizes in Baking Powder and Souvenirs of all kinds gracefully disappear and in their stead comes RMATION GE @UR GRAND NEVW DEPARTURE METHOD. One that will please everybody best. The originators of square dealing, $100,000 GROCERY DEPT. . Typical Big Store Bargains. ¢ ed sugar. 25 lhq sugar. Corn starch, 1-pound pkg. Sweet chocolate, per pkg. Corn, 2-pound ean Tomatoes, 3-pound ca Peaches, 3-pound can 2-pound ecan. String beans, 2-pound Blueberries, 2-pound cal Pumpkin, 3-pound can Pickles, per bottle. Blueing, per bottle Quaker Syrup, Cove oysters, Oil sardines Mustard French Mule matches, C. & B. marn a Knox gelatine, 1‘r|mvs baking xmwl-r noum] CROLI\ERY AND CHINAWARE.‘B At Challenge Prices, which means lower than the lowest. Decorated gold band toilet sets, with jar $ 4..95 Imported printed toilet set 175 Table tumblers, per st of 14 Glass pitchers, large size.. . 15 White granite plates, all sizes, each.. 3c White granite coffee cups and saucers, BECigetis o S ere ) 450 White granite ewers and basins, two pieces .85 White granite covered chamber: 45¢ Gold band ware dishes, 8 and 9 inch 12 French china decorated cuspidor: 8¢ China butter chips 1e Glass butters. . 10c White granite soap dishes, with cov- ers .. . 12 Decorated china mugs 8¢ Glass stand lamps, complete. . 25 Glass table sets . 26c s jelly dishes, S-Inch 10¢ Glass berry sets, 7 pleces. 25¢ DRY GOODS DEP'T Therehave been BARGAINS before, but none like these—A slashing in regular values. Figured China silks, worth §0c and T5c, now Halt wool cashmeres, D All wool challis, per yard. . Half wool challis, per yard. A S5c silk finish henrletta, per . A 50c all wool henrietta, per yard % all wool flannels, per yard Novelty dress patterns at 75¢ on lar. Best indigo prints, per yard Best light calico, per yard.. A 12tc green stripe gingham 12c figured satines Unbleached canton Outing flannel. 2c Columbia crepes nch brown cotton, per ya 36-inch bleached cotton, per yard. Double fold sheeting, per yard Pillow cases, each. Ready made sheets, eac Turkish towels, extra large. 25c fancy huck all linen towel 72-inch cream damask, worth 7 Best turkey red damask. Bed spreads,qbest values & " NOTION DEPT, - We meet your wants in little things cheaper than ever before. Hooks and eyes, per card. Pins, per paper. Palm leaf fans. Safety pins, per Hair curlers at. 26¢ needle books at Good pearl buttons, per dozen Spool embroidery silk, per dozen Rubber dressing combs. Warranted dress shields Windsor tles Canvas belts. Best spool cotton, per dozen LADIES' HOSIERY, UNDERWEAR. ETC ‘Where can you invest your money to better advantage than here. Ladies' and children's hoslery Best 25c hosiery in the world. Swiss ribbed vest Dr. Warner corsel 50c gauze corset at.. Good corset covers an Good apron ginghan < $1.00 quality suede kid gl Gents' hemstitched handkerchie TEA AND COFFEE DEP'T. The choicest and best grades at lowest prices—No tea checks given hereafter. Tea dust per pound. flannel. paper. .16¢ ) 20¢, 330, 43¢, 486 and 68c All other kinds of teas graded at same price. Finest Java and Mocha (:-‘(;flxw: g o, Java and Mocha per pound. .32 Maracaibo per pound.. 1300 Golden Rio per pound 1280 No. 2 Rio per pound.. 125¢ No. 3 Rio per pound ‘22 Crushed Java and Mocha per pound....170 German coffee per pound W R-BENNRETTEF OGO, One that will put money in your purse. W. R:BENNETT CO, The originators of souvenirs in this city. benefit our patrons. b=} A year actually given away to our customers by a system of low prices that will astonish everybody, even in the face o already low prices, During the past year we have given avay MANY CARLOADS of useful souvenirs. idea over to our ‘‘o!d fogy” imitators—who are never “‘up-to-date” in anything. We offer our new idea, most liberal of all our previous efforts. Think of it—$100,000 actually given away! HOwW WILIL. WE DO IT? FIRST--By dropping all gifts of every description, and reducing our expenses to the lowest notch. SECOND--By cutting the price as far as possible on every article of merchan- dise we handle, and selling to the people on the very lowest margin of profit. THIRD--By doubling our sales and running them into the millions. A large business on a small profit will surely do this. s on a snmll prnht is dptlv ll( strated by “Uncle Sam’s” postal department. For 2 cents they car clket in the . Yet it is done, and the government reaps a small profit on every 2 cent stamp s you many miles, and not at a loss cither—they make a profit on cvery passenger. A RO TH AR pitroniz: the strect e W. R. Bennett Co. We will szl our goods not at a lo: ve mon Thercfore, we will do a larg ssible to stand still. We stop now and turn that 5, but on suzh a low margin of profit that everybody will t business, on smaller profits, and the people will reap the benefit. We live in an age where £ ¢ either progress or rece: Bennett's motto has always been: FORWARD. By 15 years of honesty and square dealing in this city, w re proud to say we have obtained the confidence of the people—and from a small beginning our business has grown until now we have one of the largést department stores in the west, and our name is a houschold word in the homes of Omaba. While we did not advance prices to pay for past souvenirs—zavery reas ble person knows that by d made to influence trade—our prices can bz lowers o just that extent, and furthermorse, if we can double our s the saving to uur customers would hu{ twoor th souvenirs where h.f{vr- they got but one. HESE ARE HARD, COLD FACTS, and the sooner everyone falls in line with Bzanctt’s new idea thz sooner will they realize how much larger the purchasing power of a silver dollar becomes. REMEMBER—THIS NEW DEPARTURE in prices must not be classed with the everv day heralded “fakes” of our competitors, T s no clearing sale of old stock. It is no below cost sal It is no bankrupt stock sale. It is no anniver: No fire sale—No humbug sale. Itis a genuine cut in prices on 1n-al class guaranteed me goods ill the city. “LET US REASON TOGETHER, on this matter. In the first place, we want to disabuse your minds of a few wrong ideas and make clear to the public a few points of ‘modern merchandising—and sa we plainly state right here a few things we can’t do and carry out new-departure idea: : WE CAN’T sell a few goods below cost to catch the confiding public—as some stores do—and then gull them on other goods. g g WE CAN’T sell brown cottonat 2 cents that costs 5 c2nts--and wz will not do lots of other thing that our competitors do to CATCH THE UNWARY and then BLEED them on something else. R AND THE FLY.” Wz¢ warn you not to be BAMBOOZLED by UNLIKELY below cost prices—they “lll p.m'ou be compelle ade w ropping souvenirs and other gifts 125 we can sell goods so cheap that ~there are no newer, fresher or better Remember the old story of the “SPIDE are a delusion and a snare. OUR MOTTO—A SMALL MARGIN on everything. ROBBERY on nothing. 2 Our reputation as merchants is at stake when we sell goods. We dare not abuse the confidence of our customers. We confidently seck your good will and patronage, with the assurance that you will receive square ling here, and save many and many a hard-earned dollar. Thrifty housckeepers will carefully study our new-departurs prizes, and w trust they will make comparisons, go the rounds—examine values and prices, and we are sure of their trade. SAVE MONEY IS THE DEMAND OF THE TIMES. OUR BALGCONY. The unprecedented increase in our grocery trade has compzlled us to again double our capacity. We have had built an immense balcony extending the full length of the store. Els SPLENDID ANNEX adds a thousand square feet to this mammoth department. l! will be INAUGERATED TUESDAY MORNING by a GRAND BALCONY OPENING, and from 7 n. m. until 9 p. m. we shall introduce this new department to our patrons and sell CHOICE LEMONS, JUICY ORANGES and other good of price Don't miss a v to our bal- cony—we keep open until 9 o’clock Tuesday night, and everyoody is invited—to u chance at the wonder ul h AT ,umi on the BALCUNY. ¢ idea in connection with pur balcony, was to furnish our customers a place wi down at a table and quictly mspss.t goods by sumple. on the same plan as a dealer does when purchasing from a whol, le hous:—give their order and see it fliled. NAPOLEON WAS A GREAT LEADER. ‘Wehave a hundred great leaders. Look at our NEW.DEPARTURE PRIC FURNITURE. LADIES' WRITING DESKS and combination book cases, solid oak, at. , $12.90, $13.50, $14.00, $15.75 A MODEL—SHOE DEPT. Our footwear prices ve always been lower than elsewhere for re- liable goods. Under our new de- Book cases. ! . s Es .$4.50, $10.85, $13.00, § $15.40, $21.00 parture, prices will be forever | . 0l T L0 Mo Yt writing maintained the lowest in town. dosks, solid oak. PR e A o 3 e—these prices save .$14.50, $16.40, $16 $16.95 and up 1 -plece suit, 20x2 Cutitohs ho,“," these.p 1t ‘will ‘pay you to examina these goods. cut from $18.00 to. you big money. FOLDING BEDS—We have a few solid oak, | g p; " 2 upright beds, large bent plate mirror in MEN'S SHOES. front, polished finished, marked at cost. Laco or congress, plain toe, crimped...$L18 | Mantel beds at...§11.00, $14.00, 316.00 and up | g-plece cheval suit, nice finish Extra vaiue, lace or congress, tip. 3 | REFRIGERATORS must go regardless of |~ bevel plate, cut from $22.00 to. Lace or congress tip, 5 wide.. - 1.63 | “cost; all hard wood, charcoal filled and Lace or congress, calf goodyear welt, il narrow square toe, imitation tp...... 195 [ an i Bhi18 Aodny 97 14 wide; formar LADIES' OXFORDS. B T el ME[' FURNISHINGS. wants— BEDROOM SUITS. Carload bought for spring trade but shipped too late—Must be |y Gottonad: moved. Doys' knee pants.. Men's fine all wool p,mu bevel nmu- 1Boys' suits, snAs[nnu shirts s shirts. e suit, nice finish, extra large cases, H bevel plate, cut from $20.00 to.$16.00 [ gg 3 Mcn's under wear "ngh.w | Rubber coats. meet you item a pants. .69 19¢ ood qualit, 3-piece cheval suit, nicely carved and ele- Susnenders good -quality gantly finished, 18540, bevel plate, cut | {nen’ collars, fram ' §88IR0 Tt N P < Tt ..$21.00 R0 LR, Kid oxford opera toe, patent tip. . PN SR R g R 4 Ladies' dongola oxford, patent tip.....81.35 [ *\ater cooler. former nrice $11.00, now.$s.50 | A larse assortment polished oak sults, with | Gents' 43c teck t Ladies' tan oxford, square toe. . 118 | st i 8 dRan 8 ile dauhis docest large French bevel plates, richly carv FLOUR DH) T Ladies' tan oxford opera toe.. R R el $10.85 | svlendid values, cut to unbeard of pric J Ladies' tan oxford, new square toe, 47 in. high, 21 deep, 33 wide, double doors see them. Rochester make, C, D and E widths, and water cooler, reduced from $18.00 “ONE OF THE FINEST"........... 245 | o 314,50 HARDWARE DEPT. LADIES' DONGOLAS, Other sizes All solid patent tips opera or square toe.$1.22 | ‘Some of the handy helps that Ben- ., nett sells cheaper than anybody. ‘QUITE A WR —Our justly SIOR PATENT. equal—pe $1.05, Snowflake, 50 Ib. sack.. Bennett's Fancy, sack. Rellance, sack.. | Davis No. 10, sack. Rye, Graham, sack t great reduction SIDEBOARDS. You said you wanted one, but could’| not afford it—Look at these prices.| gicen doors, 1t has no Genuine dongola opera or square toe... 1.48 Genuine dongola square toe patent tips, a $2.25 shoe, reduced t0.............. 1.98 Ladies' goodyear welt dongola, narrow square toe, C, D and E widths, a lmle Dbeauty, at HERE'S TWO EXCEPTIONAL BARG \le inch, complete with rautll's , 1 %' hingpe s 4 Ladies’ dongola button, B, O, D widths, and you'll change your mind 1 oot IBov ow White, 50 Ib. sack trom the forced sale of L. L. Ferris, Solld oak 20x24, bevel plate, nice fintsh, " {417 fih ge | Laughing Water, sack......! one drawer lined, former price $16.00, | |“Fqil size * | Craam, sack..... S Chicago, only 105 pairs, they are chup at $2.50. 1 Ladles’ cloth top dongola patent tip, C, D widths, worth $2.50 CHILDREN'S SHOES, Kid button shoes, BFE R HAEE prpy g Soup BEAUTIES, "I, GBS, EXC Fine derby hats. Rye flour, sacl 25-1b. sack )‘.Ilm\* | 25.1b. sack white meal 25¢, 'WOODERWARE AND BASKETS Basement Annex. Economy prices. ..10¢ 49¢ $12.00"| Lrgest size bread boxes, . 17x30, plate, 3 he best make Ice cream freezers former price §‘gallon galvanized iron ol cans $16.00:) No. 8 copper bottom wash boilers Clopper bottom tea Kettle Wktra good tin cups, pint ‘Rubber hose, per foot Axe handles. . “0tquart tn pall N copper tea kett g chains wn mower: A solid quarter sawed oak, elegantly pol- ished, 24x48-inch case, nicely carved, 3 fancy shelves, 4 drawersand 2 doors, 18x32 French bevel plate, shaped, A good wash board for. No. 1 wood wash tubs © | Water buckets, 2 hoops 12¢ )| Chopping bowls, 15-Inch . 19¢ Plenic baskets, large size................15¢ Full fur crush hats others ask you $35.00 for them. Our [ Plenic mugs.. 50c boys' fur hat, silk, trimmed price . ... $26.00 | 50-pound flour | Disuie baskats, gy 6. 8ise . and. Daake A8 ~Extra heavy dish 1o Another one, above, with 24x34 French plate and Daisy wringers very richly carved, worth $40.00. Our Dog collars...... . price .. 049,00 | DoB collars with' padioc Many other styles all marked down so low | STEEL ENAMELED WaRi you can’t help but buy one. RICES. 4-foot step ladders Croquet sets, 4 balls A Indurated fibre wash tubs, Hampers, family size | Valley clothes bar. ¥ [ Door " mats, No. 2 size. Yacht caps at 18¢ and 2 dozen collar buttons. Men's hose.. Lavndered white shirts Night shirts, night robes Good umbrellas. No. L% One that will cause our would be competitors to wonder, the Originators of Low Prices West of the Missis ssippi. The originators of a gigantic method of doing business that will greatly \\"[lEELMliN LOOK lllil{li. STATIONERY DEP'E. Reductions on everything—Prices cut to the quick. Toilet paper in roll each.... Extra roll toflet paper, each Perforated tollet paper............ 25 for 1c packs for. extra qualit for... Quarter ream good wri Hox paper, eac Tablets, 1c, Scrap books, ity Paper covered no e and Pens, pencils, inks, mucilage, blank books at greatly reduced prices. CANDY DEPARTMENT. A Tastcy Subject— Always Fresh, Always Good. Ice cream soda, pure frult juice m drops per Ib.. Jelly beans per I Mixed cream per IL TGBACCOS AND CIGARS. We Carry a Cl ul“ Selection of All Gradces of ars ~Hn'( Trade at Surpr 3¢, 5¢, Pric, ar hat Will Ashhn Newsboy plug.. Star plug.. . Meerschaum plug. Bouncer plug Horseshoe plug. . Lucky cut plug smoking 14 b Greenback plug smoking % Ib pk Briar pipe % Ib pkg. JEWELRY AND CUTLE Spectacles and_eyegla: Nickel alarm clocks. . Pocket knives, like giving them away. Pocket knives, good quality. 0c and Big servicable butcher knives. The Christy pattern bread and cake knives, per set of 3. Rogers teaspoons Silver plated kni A boy's watch at.. Gent’s gold flled waich, complet Ladies' size Elgin gold watch Silver plated water pitcher CARPETS, MATTINGS, CUR[AI\S Some Sharp Reductions. Ingrain carpet, per yard.. An 18¢c Japanese matting 50c mattings reduced to 100 pound “maitings. 25 moquette rugs es. 5 chenille curt Window shades. . BUTTER, LGGS AND MEAT. Our butter department is the wonder of the city. It leads all others, not only in choice qualit ut in cheapness. Over a ton of butter pi is so0ld over our coun- . ters. Eggs fre y day. We carry a full line of salt and dried meats and fish. ins AT BOTTOM PRICES. DRUG DEPARTMENT. Stantly in Charge of Three Reg- red Pharmacisis of Long Ex- perience — We Carcfully Com- pound All Kinds of Prescriptions from Pure Fresh Drugs at Lower than Apothecary Store Prizes, Bennett's patent medicines best In use, all warranted. Bennett's sarsaparilla, $1.00 size at ..59¢ Bennett's royal female regulator, $1.00 size ....at 59 Bennett's kidney and Tiver re gulamr $1.00 size, at....... h < ...69¢ Bennett's emulsion cod liver ofl, $1.00 size at. - 590 Bennett's Universal linimer slze. ... 18¢ Bennett's Canadlan fir balsam, 26c size at Bennett's fig lax. syrup, Bennett's little liver pills, Paine's celery compound Hood's sarsaparilla Scott's emulsion.... Hires root beer..... CREPE PAPE RS Toys and kancy Goods, We have an elegant line of French tissus paper, crepe in rolls, tissue paper flowers and other decorative novelties in great pros fusion at lowest prices. Filigree ware at less than half price. Fancy baskets, celluloid photo frames, music rolls, wool dusters, phono harps, zitherns, doll carriages, doll and doll heads. iron wagons, toy carts, games and puzzles, to please the littla folks. Visit our blg annex basement for these bargains. Pioneers of Low Profit Prices. = e e = #“F#%%#Hé###éfl?#fi###fi#%fifi##fi%%#%%####fi% £ FlS