Omaha Daily Bee Newspaper, April 19, 1891, Page 16

TRADE AND TRUST. Helping the Average Man to Help Himeolf, WHAT CREDIT CAN DO, flow Fair Prices are Possible with Easy Terms, THE USEFUL AND BEAUTIFUL, A Gigantie Bstablishment Where 1 erything from Kitchen Utensile toa Parlor Sulte or f n Cook Stove to the Furnishing of a House May be Had Conveniently at Moderate Prices, Under its ndmirable entlefnctory gy ment nd In ey stem of dit and pagment the People's m- moth Ineiallment House, which is lo- cated at 5-617-610-621 N. 16th st., between Californin and Webster has en joged & continuousty successful curcer or yenre Probhably transncted Yy way nstall ho character of business fa &0 fully appreciated by those who have tried it and derived ben efit from it, just ns there is none o grossly misunderstood by those who have glven it no investigation, but take their impressions haphazard. Cred ommerce and with- ont it the whole fabrie of trade wounld fall to pleces What the People’s Mammoth Installment House does nothing more nor less than to exte: the methods in vogue in th ness world at large to priv mestic life. Political economists are still far from bemng in accord ng to what are the limi tations of the power of eredit and re main much at son s to n comprehension of the methods by which it accomplishes its wonders, but there can be vory little doubt that the system, as applied” to the furnishing of homes, has been attended with the most gratifying results and has earried happiness and comfort to thon eands when they otherwise wonld have been denied or deferred, In the natural history of exchange barter eame first and then sale without money asa medium and then credit Natic have been established on and are still conducted through ity wars have been prosecuted by it:few churehes or public enterprises have heen eavried out without it, and, indeed, it may bo said to enter essentially into the conduct of most of the world’s every day nire, The farmer whose grain is ripening or is ns old the merchant whose consignment is on the sea or rail would be in a bad way if he was invariably obliged to wait until the product had actually enteved into other hands before he could consider it ns part of his possessions. The national banks are conducted on a credit and why should not the prineiple tended to the purchase of the average man or family in establishing and adorn- ing their homes? Credit multiplies both the producing and consuming pow- ev of society,for by facilitating ¢ ange it accelerates and increases it. The word answers for the thing it in- dicates. It supposes confidence. Con- fiding in the good will and honor and in- telligence of the purchaser, the seller has, a8 a last résort, the law to protect his rights. For years the People’s Mammoth In- stallmént House has been the pioneer in the credit business in Omaha, and in- deed in this countr) The principles they adopted years ago, have been earried out ever since by the firm, with h modifications as the times and increasing class of patronage r(‘(]'ni('(-t] Just as it is said, poets and hotel- keopers are born, not made, g0 Mr. B. Rosenthal, the head of the firm and general manager, has peculiar adapta- tions for the business in which he is so successful, Customers always see him Every move and every detail in his great establishment he is thoroughly familine with. He knows the sales that are made, the payments and within and without and from cellar to roof gives that po sonal attention to all transactions,wh is #0 necessary in the suc of such extensive operations, FPor the heads of his different depart- ments he selects only men of exper Several of them have already achioved success in other large establishments, No firm is more liberal in its treatment of its employes than B. Rosenthal & Company, ?nu\ln*h\hu-s of the People’s Mammoth Installment House, The same generous disposition is ex- tended to his customers, There is no enst-iron rula, but. the torms of sale regulated to the circumstances of each individual case. Everybody is not r quired to pay one-third cash down, nor are gilt-edged securitios or high-toned vefovences insisted upon. Mr. Rosenthal is a man who has the utmost and most abounding confidence in the integral honor of his fellow-man, and as #0 often happens in such eases he has the good fortune to be seldom im- posed upon, He holds out the holping Faon of followship and friendship and brotherly love to the workingmon and workingiomen of Omaha and says to them: *'I Pulp yQu to help your- g soct h ful conduct nce, sell." That -\. t. The People’s Mammoth Tnstallment House i one that has the confidence of the people, und it coutinues to proserve it by adhering to the cardinal points of “Good goods, honest prices, falr dealing and easy terms.” A child can be sent with an_order and be ns honestly deait with as the most experienced adult pur- 1'HE OMAHA DAILY BEE: SUNDAY, APRII 19, PAGES chaser, and people who have teied vari ous establishments and eredit houses sny that they ean purchase at from twanty- five to forty eent chenpor from the Poople’s Mammmoth Installment House than they can elsewhere, Everybody is weleomoe—the working man, t mechaniec and the clerk, as ell a8 the prosperous householder, Tt fe, indeed, tho great cosmopolitan credit house of the day. There can bs no doubt but that the wonderful success of the firm ns evidenced in this great impro ment, doubling its capacity and facili ties, is due to the open and straightfor- ward hasie upon \\'!v]wh the husiness fs conducted 'e’lu-r" are no concenlments, no misrepresentations: hul everything is open and above bonrd, The size of the purchase is not ited. If the purchaser can be trusted n little they can be trusted more, The terms nre nlways made to suit, so that it is poseible for any honest-minded and intentioned purchnser to go to I'he Peo. ple's Mammoth Installment House and get what the need—and there nre few things that eannot be found under that ful roof. Deserving customers wlwngs treated leniently and con tely, and ns to the purchnses themselves satisfaetion is alwiys guar anteed, Fvery article 18 marked in plain figures with its price, and compar ing quality and price the goods offercd in every depnrtment are s low as the enme i nny cagh housge, and lower than enn be obtained in other instaliment e tablishments, If youdoubt it, make the comparison and see for yourself, All in all, though known ns n eredit house and giving such libernl terms, the Peo ple’s Mammoth Installment House has placed ftsell onnpar with any cash house in Omnhn, Itigout of the question to imagine any economic movement independent of the inepring of eredit. When exchange s to alm merely at the satisfaction immedinte wants of two contract ing parties,credit becomes indispensable A farmer’s son inherits a of land that if ele 1 will afford him means of support; o Ik Ym,wu of netivity, in nee and knowled of business which would make him a snecessful mer chant wishes to open amerchant skilled in his trade and nseured of o vendy snle for his handiwork wishes to rin shop, It clenr that if the farmer’s son must pay ensh for the agri cultural implements and seeds he needs, the clerk for the merchandise he is to sel 1d the mechanie for the raw ma- nl he is to vse in his work, the efforts lvance will he impossible, 1t one that enables them toover- difficulty That is what an institution and system like that of the People’s Mammoth In- stallment House does for the working man, the clerk, the mechanie and the man or woman who labor i any ity, ns well for those possessed of available menns. All laboring people practically have to wait a weels for their o lim- idor store; wages, and it is no uncommon thing for professional and other men to have to wait a month or months for their earn- ings, Often there are things they need things that are absolutely essential to their comfort and welfare ~and a system that enables them to procure what they desire and pay for it according to their convenience not_oniy contributes to the individual happiness of themselves, but is an element iteclf in sustaining the activity of trade, [t is10 credit alone, it has heen well said by one of the most eminent authe ities, that we are indebted for that in- termediate agent which plays g0 impor- tant a part in the transaction of busi- ness; without eredit this go-between is mostly impossible. The miller whose whole fortune consists of two wheels which grinds his geain, the fall of water which sets them in motion and the eabin which covers them, would not be able, with the best intentions in the world, to pay the farmer for geain which he is to make into flour until he himself had sold his flour and reccived pay therefor from the baker, who had delivered it as bread to his customers, The merchant who engages to deliver to his customers clc or linen made in some remote tory ot give the its ‘oquivalent until_he himself has sold the me handise; ihat is, unless, as so often happens with the 1’eople’s Mam- moth Installment House, who have the capital and ean do 8o and take advantage of the discount, There are cases where credit is a su- preme necossity heeanse, in the economic movement of fociety, everything is con- ducted like the links of a chain, The farmer who cannot get the pay for his grain until three months after he has deli 1 it eannot buy for h the eat- tle he needs meantime, The cloth manufacturer who trusts the tailor would remain idle if he had to nit until the tailor got his bills col- lected. One nnd all are hound up to- gether in business affnivs, in the credit syster d why should it not be ex- tended to the workingman and the house- holder nd the mother of the family? I{ the credit system is liberal, then it will often run more smoothly in the larger and more complieated channels. Thus eredit gives birth to hoth indus- try and trade, which could not exist without it, and at times it prevents their stoppago or getting sluggish Bank notes, discounts, ev exchange itsell are not ne stituent elements of the eredit system, During the Middle A, pdit tpans- notions of great imporfhnce and on long time were made without the interven- tion of any of these means or without the slightest trace of writhng, and even today the Russian producers’ and me chants contract credit obligations for twelye months’ time without giving the least ovidence of the debt, for the nec eesary roason that as a rule they oan neither read nor write, i The service thus rendered to the econ- omy of anntfon by eredit is great enough to warrant'the gratitude of modern so- n the bill of sesrily con- ty in which it has nequired a develop fent hitherto unknown. 1t 1 the only thing kriown that keeps up perpetusl motion. The economlc machinery of gocloty seems to stand still, to slacken its motion or to accelorate its speed in proportion as eredit disappenrs or grows foeblo or revives. 'The activity of pro- duction and consumption of wenlth in any country or city is greater,more gen- eral, more fruitful, just as credit is more or less doveloped, ~ Few things render more seryice to the material and intel. lectunl, it might almost be snid the mornal progress of the community, than the liberal, generous credit giving of such an establishment as the People’s Mammoth [natallment House, enabling thousands to get what they could not in any other way, A great deal 1s heard in this day of Bellamy and his doctrine, but with a more general credit system, and a wider opportunity for the ordin ary wago-enrner to be trusted as o man o his merite ng well as the merchant or banker, nll that is involved in Bellamy- ism would fall to the ground. HOUSEHOLD CONV All the Necessities of the Kitchen and Tableware in Profasi In no part of the great r-qlulrlh:hmn”‘ of the People’s Mam- moth Tnstallment Houge 18 there so much to interest the housekeeper tho bosement, which is given over entirely to the conveniences and nccessories of the kitehen and the 1 varieties of chinn ez and tableware belong- R ing to the dinner table In that foundation of domestic economy —the stove-nll best and most venient makes found, notahly “lniversal,’ Lily” and “The Banner,” They are of different eizes and furnished with all the Intest appliances and conver e, Some of them have what is known ns the “pat- ent kick” for opening and shutting the front and bake-oven doors with the foot Others have gauze doors. whi ¢h give the B con- nre the “Th ventilation 1 baking and have an ad- vantage of which eaveful housewives are well aware. Some of these stoves have ken first prizes for making the finest crust on bread baked in them. The S 2 M qoem sTa7 Fnnmp ‘NeenS Jo s,01d0od 1S qIuaeIXIS jommupy VIEW OF THE NEW PARLOR FURNITURE DEPARTMENT. “Model™ is the best and is all that name implies, With these g0 bollers coppariant ¥n: lined, boiling pots, with inner granite surfaces; conl hods that will not break, and various agate-lined utensils, all d signed to facilitate in cooking and ai in that cleanliness which an eminent authority declared was next to godliness, and in which the truly good housekeeper delights. In tubs, clothes wringers and baskets and clothes boilers there is nlmost as much improvement as in any thing, and it is indecd wonderful to see how inven- tion has kept pace with the age even in these important details of the nether household. its Quite important acecssories at time of year are the gasoline stoves ranging from one burner up to fiv also the new Process stoves, The im proved ave guaranteed non-explosive and ure as great an institution as any home can possibly have on hand for the this 1.6 FURNITURE DEPARTM hot summer weather, when a continuous hot coal fre is not ‘only trylng to com- fort but unnecessaiy. Decidodly in contrast alongside of them are the refrigerators, of which the groatest varioty may be found in the People’s Mammoth Installment House, Thelr different styles are num- bored by the score and they vary from erude fce chests up to elaborate and wonderfully thought combinations of re- frigerator, lce water coolerand sideboard, all in antigue oak, with mirrors and shelves, making altogether as handsome an article of furniture as any one need care to huve in u dining room. Some of TARGESY CRED 021005 5010 0N EAS: them are porcelnifulined, and they are all things that thewkeusokeopor is {ntor- ested in just at thie sme, Almost one entivre sido of tho base ment 18 taken up twith china and table- ware and toilet set. Thore are china dinner sots of 125 fgecos and china sots in white and gilt & 120 pleces, onch in graceful shapes and tastoful docoration, Such is the varietydn dinner sets that they range from & e #40 a sot in price. The collection ko includes many henutiful snlad and ather largo diches in Louis XV, designe and pretty and dain- ty after dinner coffes sets in o variety of shapes and colors ak the most moderate Iu»rm--« Thoro nrosets of really good ooking and servicenble Amerioan gran- ite ware—full eots of 112 pieces that come n8 low ns 89, and others that run ns high ns & oparnte ton sets vary from %8 for fitty-six pleces up to #15, all exquisitely decornted and_highly ornn- mented. Tn toilot ware there is'an ne- sortment that nlmost mnkes choice dif- cult. The English sets, of twelve pieces handsomely docorated in floral dosigns, run from #6.50 {o #25 aset. Many of them have fluted tops, and the handles and shapes aro th y lntost, often o} ed of ancient and elegant models, Tnll Inmps abound in all the conven- 1] TN THE W WEEKLY AND MONTHLY fent arvangements, white and tinte from #1,75, while there is also a fine ray of ornamental tall piano lamps, with fancy umbralla shades, such as ave now go fashionables They practieally make n parlor, 8o far ae style is con- cerned, Some in nickel and some in wrought iron, and they come from $4.50 to #60, much, of cowrse, depending upon the shade. They have conter-deaft burners and adjustable springs, lo lamps, with duplex burners and a be- wildering diversityof snades, come any- where from £1.25 o $12, REMEMBER THE BAFIES, In building No. 613 is one of the most attractive coilections of perambulators and baby earriagesin Omaha, One seat is cane bodied and upholstered in da- mask with silicia parasol: another has a voed body with silk plush upholstery and a lace-edged satinparasol. What is known as the “shell” carriage is much larger and more elaborate, These range in price from $#4 to 12, Something entirely new is whatmight be termed a “baby buckboard.”™ The body is entively of English oak, as are the wheels, The springs and running gear are nickel, It is upholstered in silk and has an adjustable parasol. It would seem asif the climax of combined strength and elegance in the form of a baby carringe had been reached in this, though the various other ch models of elegance in their way. There is no reason why baby should be with- out a carriage to be wheeled out for a little air and sunshine this epring and the coming summer when a good one c: be had anywhere for #4 up on credit paid conveniently little at a time. little investment such as that m sibly save a treasured life. ELEGANT UPHOI Artistic STERY. Accessories for the Drawing Room and Boudoir, The only thing that can limit the splendor of a drawing room or parlor in these days is the length of one’s purse. But it is possible for any one, through the inducements offered by the People’s Mammoth Installment House, to have a parlor sufficiently elegant and attractive for all ordinary demands. No parlor is complete or can have any inviting eharacter without seats that are deep and comfortable, no matter what may be their woodwork, while sofas, lounges and ottomans always increase the air of luxury. The center table may be round, oval or obiong, according to taste or preference for the varying fash- ions. Cabinets, too, are essential, and hanging brackets, with little trifies to put on them, do much to break the monotony of the walls. All these and many move accessories of the parlor are to be seen at the People’s Mammoth Installment House in the greatest diversity and pro- fusion, so that there isno character of NT, LOOKING WEST FROM THF purse or variety of tastes that cannot ho suited, The parlor suites range in prices from $20 up and generally contain 8ix ploces. Tables vary in size and price almost as much as in form, and accord- ing to the prevailing tendency chairs are seldom alike. Some of the sofas are heautiful form and the lounges are models of ease and upholsterad with the benutiful stuffs that in design and ap. pearance often resemble tapestey As for the chairs, no matter for what apartment intended, they are bewilder- ing. Immedintely upon’ entering there are double rows of fancy rockers, some with plush seats anc. backs, othors bound PAYMENTS e THE MOST LIBERAL CREDIT HOUSE ROMAHA | The People’s Mammoth Installment House, LARGEST CREDIT HOUSE IN THE WORLD, 613-615-617-619-621 NORTH SIXTEHENTH STRERT. | and ornamented with burnished metal extonding the longth of the store. Then at the back, at the loft, flanked by sofas and divans, aro the fine upholstored hair and spring chairs, some of which are triumphs of the upholsteror's art. An articlo that is now often introduced into parlors, though moro generaily seon in the library, is the oscritoire or writing desk, and of these many are seen in the forms that are largely roproductions of the French court perfods, Not one of the accessorios of the bed- room is wanting, Every article can b found in some departmont of the estabe lishment. The number and variety of bedstonds on the first floor alone, not to sponk of the hundreds stored away above and below, oxcites curiosity as to how there can bo such variability ir individ- unl taste. They are in walnut, light and dark onk, mahogany finish . Some are plain, others show carved work, and they are in all sizes and single and double The English onk bedstends made in the style of the sixteenth cen- tury appenr at presont to have the great- ost run, and a protty picco of furniture it is, There tablos and wardrobes in aro also burenus and dressing the grentest variety. wardrobes rango from #4 up, somo fino double one with plate-gls doors, heing It s, indoed, wonderful to sco what a substan- tinl and good- looking piece of onk ean ho turned out now inthe shape of n wardrobe for #8or #10. Intiro bed room suitc range from $1 up 1o #500. This of course, doc not include the cheval glass, of which there are many, some of thom large and expensive, Liko the sealskin sac- que and dinmond eaveings, the cheval glass is ono of the lux- uries that every woman without one looks for- ward to. There The are at present in the People’s Mammoth Installment House no less than soventy-five different patterns and styles of dining-room suites, no sideboard, no table, no group of chaivs alike. Some of the sideboards are massive, handsome affairs in the style of the fifteenth and Irs Given OUVERIF Handsome § All callers at th sixteenth centuries, the drawers plush lined and oxydized handles. The sideboards alone range from $3.50 up to $100. As for dining- room tables a good one is sold for The many corner china_closets interesting feature to the houscholder who visits this department. No other character of furniture excels in varied construction or interest that in- tended for halls The hall racks, some broad and elaborate aud others tall and with eateh-all raised seats, are a study in themselves, and represent all the grada- tions from $4 up to $200, An important br of the furniture department is the eurtain and drape room in the building, ground floor, 621. A gontleman who had no ide purchasing happened in_ there on an- other matter on Thursday. He was astonished to notiee them unpacking any of them with are an of REAR OF BUILDING NO, 6 some curtaing new in material, asort of knotted cheese cloth and exquisite in blue and brown color combinations, There were rows of blue silk stripes above and below and a narrow chenille fringe horder. There were just the cur- tains he had been looking for. They were by no means common. With his prejudice against installment houses grently shattored he nevertheless went 1o several large establshments, expect- ing to find the same article. Falling everywhere he came back In a few hours, but too late—the curtains were gone, and he left feeling like kicking imsel! for his procrastination. he curtain aisplay is really oxcollont, and the selections show taste and in: cludo many noveltios and entirely new things not to be found elsewhere, There is n large collection of lnce curtains, ranging from 83 a pair up, and some very attractive portieros ns low ns %5 COMFPORT IN THE CARF Varleties of Rugs a ings Th T. Floor Cover t Will Wear Well, It has boen eaid that ns charity atones for a multitude of sint, 5o o good carpet makes up for whatever else is missing in a room. Tho walls may look bare, the chairs may be old, the sofa dingy, and there may be vory little in the room, but if the earpet is good the place looks comfortable and fur- nished. With a new carpet it only takes n fow additions to make a room look elegant. It makes the toilet of a room and without it all is wanting, just liko a lndy otherwise woll dressed who spoils and “gives it all away” by wear- ing shabby shoos. The color of a carpet should always be chosen in keeping with the general design of the room, the wall paper, the furniture, ote, and there is hurdly a tint and fow known designs that cannot bo found in tho immense carpet depart- ment of the People’s Mammoth Install- mont House, covering a space 80x75,0n0 vod sized store. I‘I\'vrfnnn according to tasto, gonoral the color of n dining hall should be darker or more *‘soiid” than for a parlor, whilo that for a bed room ghould, if possible, be lighter than oither. Whenever the carpet covers thoentiro floor it is usual to have a deop bord thus giving it something of o rug-like charactor, though some prefer the entire pattern plain and un- broken. Whatover the carpot dete minod upon, whetner eich or the low- o8t in pric a suitable border can be found at **Tho People’s” to accompany it, and itis well to go to the additional expense, for, as a rulo, tho carpot is much enhancod by its border os is a jowel by its setting. but in room or All the varieties of carpets manufac- tured—the Wiltons, the Moguettes the various Brussels and the ingrains, not to mention deuggets, mattings and so on, are to be found in the immense and interesting stock accumulated in this, one of the most important departments of the People’s Mammoth Installiment House. The ingrain, one of the most servicoablo and economical carpots ano ean buy, which ean bo had here, by the way, anywhoere from 15 to 85 cents a yard, is within tho means of anybody. No one need have a bare or unatt tive floor when good serviceablo carpet ean be had at such a pr 1t comes in exceedingly neat designs, mixed and mossy, mottled and geomotrical, necord- ing to taste. There s not much danger of getting an ugly one, as some ono skilled intaste has had the selection of them already Almost every housewife kuows what venience were in the greatest abund¢ ance. The Gre eks living so much in publi and holding their dwellings and wome in small esteemn contributed but little t the developement of furniture, but th 4 n Q a Romans carried the art of household decoration to a seemed to have reached ite limt Rome fell nll that had been accomplish ed in househola elegance fell with i and for centuries th were dead. Slowly, after the voint where fancy When t » industrial arts Dark Ages and Charlemagne, the bench be- the comforts and houschold begun to rec eive attention. To the thoughttul observer, whethe ornot intent to purchase, n through such a large and tablishment as that of the Mammoth Installment House, with avenues of elegant and serviceable © ac: cessorios of the home, its congreg aggregation and variety of almos overy known article of furniture be longing to the housshold, it is in highest degree interesting to plate the sugy in the way of they con ve Though furniture may not bo us im portantas temples or monuments, i has takon cras ’ human comfort produce theso things. of Re! sen in the forms of a singlo chair, G | for every servico, Isingle chair, }llll‘ maste thore was occupied invari of the house, and n but ably on b; ior. Uncomfortable though it w not to be compared with some casy affairs at the People’s, in of the it was Remar s1nec svertheless the sc ble has beon the n the prosperous t of honor. to tinlly supported by cushions of which the fauteuil remains a relie. Throughout the first floor, but mora North 16th street. there is to at the People’s Mammoth House’s great establishment such a versity of houschold furnishing seldom seen under one roof. I thing that belongs to the comfort be di- s is the humblest statuary or richly kitchen utensil upholstered not restricted for but o ate income by meansof the credit sy tem. The array of attractive furnitur o8 in variety of stylos. ns well as di the wealthy alone came again a chair, the armor chest & couch, wom an’s ascendancy began and conv eniences of the r ramble complete ess People's its i 1 ation of chairs, its accumulation of bedstends and bedding and folding beds and an t the contems stions of achiev ements which t K ull of intonse human in- terest in the movements of the world to thd Crusade and of the Renaissance may be ront have been the changes, since in othic times the one great hall used VO surq | rendered by him oxcept' to somo supor s s, and a which jone sinks almost at once into a doze, revolution, their from a cloth spread on the floor ospecially the buildings 615, 617 and 619 found Installment verys and convenience of a home, from a stove or to aivang and lace curtains aro to be found here, lable to all and the most moders of forms and anyone wishing an exqu ¢ upholstered parlor lounge the equal in style of those in the ver! VIEW OF THE the gualities of Brussels carpets are. It is made by weaving into a linen body loops of woolen threads, three to a loop customarily.and as they are dyed in the wool, the ecolor is lasting and ‘“‘wears forever,” as the saying is. ‘Some beau- tiful designs in Tapestry Brussels at “The People’s” range from 55 cents a yard. Though others may be more lux- urious under foot, there 18 no betier carpet for the average houscholder than the Brussels, and by proper pad- ding when put down it can be made as soft as any and more durable than some others. The Brussels, though once, not many years ago, rarer than it is now, is used alike in the cottage of the me- chanic and the palace of the million- aire. It is not too rich for the poor and not too poor for the rich. Like the Ax- minster and other varieties, Brussels carpet 1s now made as good in this country as in Burope; indeed. some think, bette All the marked im- provements in carpet manufacture are distinotly American. hould pur: Carpet without seeing the ele- gant at the Peo- ple's Installment assortment Mammoth Hous PURNITURE. 1= Adapted to nd Comf st that the history of ConLemporaneous sl independence and the material prosperity of the average man. Even architecture does ot tell the ups and downs of munkind so thoroughly ns the objects that are identified with his daily life and domestic comfort No popular error is so common as the one that articles of domestic usc the household have had a steady develop ment through the conturies, and besu eluborated from simplest forms to those more complex und luxurious, such as ure now found the great empor, iums Not only of our chairs and tab itself, but it is vhe story of the human race. It has gone up and dowr fluctu ating with the varying fortunes and in- telligence of nutions and Skipping the Indian and Oriental 5 with their sculptured utensils and rich colors and their divans and rich fabries art in_furniture had alre reached great developement when the Egyptian Jed the world. He had his beds of cedar snpported on feet carved, painted and covered with the finest draperies, as well as chairs of turned wood, and vases, mirrors and small articles of con- ATTRACTIVE furniture has been with the pol is the story of our furniture the story of art peoples. ac — finest houses, can have it as easy as the plainest and most practical dining room chair. 1t is no uausual thing for young peo~ ple just beginning housekeeping 10 be furnished throughout entirely from the People’s Mammoth Installment House’s establishment, as they can find it much more convenient, can make satisfactory arrangements and can have better fae cilities by selecting everything need- ful at one place under the same roof. Many a pretty and happy home has had its beqinning in B, Rosenthal & Co’s estublishment. and many who have started in this way have coutinued dealing there, getting everything need- ful as the years went by. The People’s Mammoth House is located at 615, 615, 617, 619 and 621 North 16th street, between Califor= nin and Webster streets, directly oppos site Hotel Esmond. The situat10n of the establishment on this main business thoroughfure with the Hanscom Park and Twenty-fourth street motor pussing the door every four minutes, within one biock of the South Omaha and Sherman syenue mo= tor cars, and with a few minutos’ Ik from the terminus of the Council Blufls motor, mukes it the center to which not only the people Omaha, but hundreds from various purts of South Omuha, Council Blufls, ote., find their way to it doors Indeed, it may be said, that venient credit s of the Mammoth Installment House as great nn app Omaha as in1it. The number of lar customers from Council Bluffs other parts of lows have been increas- ing every year, und no other tnde has been found more mutually satisfuctory. [f the exteriorof this extensive estab- lishment is propossessing and a key to the thorough husit e and compre hensive churacter of the vrar »- the concern, the interior is ey The vastspaces « partments; the hu the thousands of ch the vistas of curtains, the avenues of wardrobes, the tiers of tables extending quite as far as the eye can ¥y om and the whole interesting age hroken and var here und there displays of pictures, exhibits of br nd stat- uAry, make up one sup howile dering spectacle of t artistic indug- trial achievement the presont day made at once availuble o the most or- dinary means, that when scen makep aoyone glad thut he or she is living i the fuvored nge und the favored ianl they are Installment the People’s fully outside of regu= and con- ste hius iution of re cupied by single do- ds of bodsteads, AsuTe ation by nzok 1 and ~ - = Here as elsewhere the same principle 2\ is available, that of getting the best goods ut cash prices by paying u small sum down and the remainder in ine stallments; a most convenicnt and ongy way of furnishing a house, . £}