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Pa) Buiy AR ] YN sd - TWELFTH YZAR. g OMAHA NEB SA’ l'l'livDAl M()R\JING JUN S b Mnrse and Gu SILK DEPT. The unprecedented success of this department is entirely due solely to the fact that purchasers in it have been sold at the cost to manufacturer the GOODS AT THE LOOM with custom duties added; the depressing effects of the new tar- ift law which goes into effect July 1st, has induced IMPORTERS AND MANU- FACTURERS . to slaughter their goods, and we have consequently resolved to sell SILKS at prices lower than for the past 20 YEARS. We stull present an unbroken line of Black Silks from cele- brated Lyons makers. BARGAIN NO. 25 pieces Lyons Black Silk 21 inches wide, manufac- facture of Alex. Giraud & Co., costin Lyons 3 francs, about 60 cts., add duties 60 7, 36¢, total cost 96¢, usual rvb.nl price $1.15, but wefare selling this lot at... o 15 pieces ‘‘Cachmer cesse” Black Silks, rich, deep lustrous goods, that are usually smlr% at 2.00 a yd., this lot we \\'111 offer A TG0 T L $1.374 18 pieces Anfoine Guinet's 8’ hmere Sublime” Black Silks 22 inches wide, heavy cord .uul | superb hmsh reg- ular 2.75 quality, we will sell during this sale at...1.90 14 pw((w Alexander (nrandi *Cashmere Princess"Black Silks,being the finest qual- ity made by this ng of Sill manufacturers.” full 24 inches wide, and never offered less than J 50, our price ... g Intending p\nLh sult their own interests by exi ing these bargains in Black Silks for the are VERY GHEAP. 60 pieces heavy cord colored gros grain Silk, manutac- tured by Crochard, LeMar- chand & IMils, Lyons, snd ever offered at wholesale less than 1,00 a yard, will be sold by us during this sale abt 7He, usual price...1.25 24 pie Ul we have left of our celebrated ‘Metropolis’ Colored Silks, and will be closed at 1.171, they are worth every cent of 1.75, being full 21 inches wide, heavy ribbed and very lus- trous; warp and filling of these Siiks contain the same number of threads conse quently they will not . cutor slip or warp. SUMMER SILKS, 100 pieces Elegant qual- ity pencil stripe silks, in Blues, Garnets, Browns, Bronzes, Grays, Modes and Purples, at 35¢ a yard, worth 60c 50 pieces elegant designs in fancy pencil stripes, check . gri- salle, ete., all at H0c worth 7de. 50 picces very choice high col- ored checks, fancy, grey stripes and bronze, n myrtle, wine colored silks at 65¢, worth at reg- uli 28 8dc. 15 pieces 24-inch Summer Foullard silks, navy, bronze, ca- det, seal brown and black, with white figures, at 50c a yard worth 75c. LADIES’ JERSEYS. We have just received a ship- ment, our direct importation of Paris eut and made Ladies’ Jerseys; they are beautifully shaped in the back and over the hips, but have come late; have turn over collar and sleeves trimmed with c buttons; they cost 3.00 apiece toimport, but we have placed them to the manufacturers or- der anl he telegraphs us to sell them At $2.50 Each They are a very great bargain, _'0 S. 1.&'""1 B, 1M & Gn GflLLAnS For the pur- pose of introdu- ;ing this make of Collars more ftully to the gen- tlemen of this state, we will e'l them during ur great sale at dozen; usuilly sold at $3.00. They combine f he advantages of durability without being thick and cum- |bersome, are i nade of the cery finest Irish [inen, and are flperfect m fit; we have a num- ber of new styles in addition to it hose illustrated. Those who once Gljuse them will <have no others. CUFFS. Eight different Rstyles of finest juality ~ Men’s Cuffs, during his sale &b 1300 a dozen, WIDTH 2 1§ GLENLYON: | 'hese Cuffs are made of the very best Linen mown to the rade; the work- p and cut erfection it- f, and if you I id 75 cts. a pair for Cuffs they could not | be finer or bet- Eqlter . | MAIL ORDDRS for Collars and Cuffs will be BlGilled promptly. Jost of mailing :1 alf dozen Co LINEN BEPAH?ME T The caution which we gave to those who purchase for hotels, restaurants and all prudent house wives, at the beginning of this sale, to .mtupdh* their future wants even for two years to come has not been unheeded, and our sales have been enormous. Those who have pot yet purchased, need have no fear that they can- not obtain as good values now as earlier, because we have our IMMENSE RESEREVE to draw from,and you will find that the fortunate possessor of any of our linen goods, at present prices, owns GOLD DOLLARS, or their equivalent for 50c. 40 pieces Loom Dice Damask, 56 inches wide at 15c a yard; regular price 30c. 25 p eces Loom Dice Damask, 56 inches wide at 25c a yard; regular price 374c. 20 pieces Barnsley cream Dam- ask 58 inches wide, in plain or Turkey-red horder _4bc cts per yard, regular price 75c 20 I)in'('L Scotch bleached dam- < at 37)e u yard, would be cap at 60c. 18 pieces 64-inch Trish Cream Damask, made by Richardson’s Sons & Owden, Belfast, at 60c a yard; regular rctail price 90c. 32 pieces white Scotch Damask 64 inches wide at 624 cts per yd. 36 picces white Scotch Dy mmsk 64 and 66 inches wide at 75 cts per yard, 8 pieces white Scotch Damask 60 inches wide at 90c per yard. 20 pieces hand-woven German double-damask, full two yards wide, the finest goods imported, at 2 yard; \\urthu\'«-ry cent CHILDREN'S STRAW HATS. Our sales of these goods have reached such magnitude that we have devoted a counter to them exclusively; over a hundred styles of Children’s Straw Hats at less than small dealers pay for them at the jobbers; we buy by the case from manufacturers and have made four prices. Boys Straw Hats. ..o vevarees 10 “u\\ and was Struw Il.lh 15 “ “ “ “ usually sold at double, S, P Morse & Co. 8. P Morse & Co. S. P. MORSE & CO0. | 'MEENC S VR MEN'S SHIRTS » ONL LOT utility Men’s un- laundried Shirts, made from Fruit Loom Muslin, 2,100 Linen with Cuffs or bands, an A1 shirt, at 75 cts. each; would be choup at 1 00 each. 75 dozen of the finest quality unlaundried Shirts made, hand- made buttonholes, very choice Linen, New York mills or Wam- sutta Muslin, sleeves assorted ]on;:ths, with “*Cast Iron band” in back; would be cheap at 1.25. ()Ul{ PRICE, with bands.§ 95 43 Cuffs.... 1.00 This shirt cannot be pun -hased in Omaha except from us; being made of extra materials, this shirtis too heavy to mail, express rates being mnch cheaper; per half dozen, by express, 80c. UNDERSHIRTS. 60 dozens Men's Gauze Under- shirts, extra fine quality, and worth 40c¢, will bo sold dur- ing this sale at 25c. 48 dozen open mesh netted Lisle Summer Undershirts that sold at wholesale in April at &0c, our present retail prict'lf)u, these are very cheap 48 dozen finished seam, silk front Summer Gauze Under- shirts, an extra good qu.l!l'v undershirts, n~u.n|1\ sold at 75 our price now 50c. FRENCH BALBRIGGAN UN- DERSHIRTS. 1.00 each for French Balbriggan Undershirts and Drawers, with French \\':Ii.\‘thzmd, that usual- lysell for 1.50. 1.50 each for French Balbriggan Undershirts and Dm\\ers that usually retail for 2.00. 1.90 each for the finest number of C. & G. French Balbriggan Undershirts and Drawers that is imported; the usual retail price of this quality is from 5.00 to 7.00 a suit. 75 dozen, all we will have this seasol, of Men's pure Lisle Thread Undershirts, will be sold at the very low price of 8¢ each; never offered m the cheapest times for less than 3.00 a suit. LADIES’ GLGVES, Anticipating a backward seas- | on, we waited to purchase thase | goods until they were very che ap | and we now offer at | 45 COENTE LOT No. 1.—120 dozen Ladies | three threaded Lisle Gloves, ten button length Jersey wrist | at 46¢, worth 7dc. 656 dozen Ladies best quality three thread Lisle Gloves ten button lengtl, mnew shades, Mosquetaire style at 45c worth | e 90 dozen pure Silk Jersey Mitts, new colors, that cost 62jc to import and have never re uul. d er 75c¢; our price for these a p.ur S P Horse & Co. SELIRT S, R BLACK GOODS. We have replendished our stock from our wholesale reserve, and added many new hargaing 40 pieces 42 iuch “Bon jourr French black Cashmere during this sale at 50 cts. a yard \\mtr 76 cts. 20 pieces of 89 inch all wonl fine ‘*Albatross” cloth, will be sold at 374 cts, gerious retail price 60 cts. 4 18 pieces 46inch finest quality black Nuns Neiling, during this sale 85 cts a yard, would be ¢ heap at 90 cts, 292 pieces very finest quality 46 inch all weol biack French Gren- adines or Lace Bunting, all new gumls 90 cis a yard, usual retail price $1.25. 12 pieces extra fine summer weight, silk finish, 42 inch Black Tamise will be sold at 85 cls; worth y $125. 281 Inn- all wool Black Nuns/ ng will be sold at 184 cts; usual price double as much. MOURKING GOODS. 5 pieces English Silk warp Henrietta, during this sale at $1.20, usual price 1.50. 6 pieces Sillkk Henrietta at $1.55, worth and usual price 2 00 a yard. 4 pico @it Silk warp Hen- rietta imported, will be sold now at $1.824 cts., imported to sell at 9 6 picces French Black Etam- ine Cloth, 52 inches wide at $2.90 very rich for Spring and Summer wraps and worth 4.00 a \.nnl b pieces real Camels H s > from or Wri 4|)~ and b air, is worth 2.50 finest Camels Hz to 3.00 a yard. Summer White Gods LINEN D'INDES. We have six qualities of these lu-uthul sheer \\ lnt(\ I“n\ns 4&(-, ..u( w woo9p g “ 35 L Y1) ; 40¢ © 40 % B0c 75 picces very fine stripe Nain- sook, fully equal to any ever sold at 35c, will be sold at 25c. LAWN DEP'M'T We open to-day from our wholesale reserve 250 pieces ex- tra fine, fast color printed Cotton Lawns at 4 Cts. Per Yd, 150 pieces best quality Cotton Lawns 32 inches wide elegant designs at 8 1.3 cents, wholesale price 15 cts, PRINT DEPARTMT Nearly every retail store shows | its customers very inferior quali- l|m of print at a low price, and asks 8ic for choice never huy any but the ver) and under wo circumstances | we induced to buy or sell poor prints. At present we offer our | entire stock of STANDARD PRINTS | COCHECO ) ARNOLD, | \\I\l)\(lh. Best [MA ISTER | Prints ORIENTAL, L ge RICHMOND, | 2.8 ALLEN, | Yard. GLOUCHESTER PACIFIC, M S §. P. Morse and Co. SPMome&Gul LADIES® HOSE,"~ * We opened for sals this morn- ing the balance of our stock of fing LISLE THREAD HOSE. In-nw goods that usuallp sell for 25 1o 1.50 a pair, and all new and_fresh; for the purpose of (lu\*g them out, we will offer them 1( 65 cts a pair. HM‘\’. ) LUK, m\nmx‘\ll.‘ Lisle BLACK, $ Thread Hose DERBY Rinnrn, DROP STITCH, | 65c¢ apair, EMBROIDERED J LAGE DEPARTMENT Laces at merely nominal prices to close out the lot immediately. In view of the large gemand for these I:nodn. we have devoted a svecial founger for their sale. Thie goods cannot be import= ed to-dny at the price we offer them- Linen l«mhon, 2i¢, worth de W Bog. it SAL “ “ Sje. * 124e i & 10¢, * 2B8c BRABANT, . MORESQUE, Laces LAGUEDOC, 10 BRETONNE, | to ORIENTAL, [ 26c MADRAS, [ worth ALENCON, | 26cy DUTCHESS, to OLIVETTE, e, MYSORE, Cream Spanish Lace.. 15 Black N 15 4-ifch L) 2H 6-inch 5 40 Cordonne Y bb Nancy B vl 75 Escurial Chantilly Spanish f 90 d Run_Spi .95 Spanish Plouncing....... 100 Spanish Guipure Flouncing 1.50 BROCADED SiLKS. 10 pieces neat figure, elegant Black Brocades, will be sold at hOa No one can sell these good p\-l flmn $1.00, 20 rich black Brocade Hea yard, cost ab whole- Silks at sale 1.05. 18 pieces hand woven rich black Brocade Silks at $1.25 a yard, during this sale only; regu- Tar 2.00 quality. 12 pieces Bonet and Guinet black Brocade silks at 2,00 and 2.25 a yard, that have positively never been shown less L‘mn 3.00 and 3.50. All our finest black French Brocade silks, in superb patterns, all beautiful texture, the finest goods imported, at 2.50 and 2.75 a yard, worth 3.50 and 4.00. BED SPREADS. 10 cases full size Honey Comb bed spreads, suitable for hotels, e, at 9bc A.I(]I usually sold at $1.25. 15 cases best quality 12-4 Honey Comb spreads, during this .\h- at $1.20, usually sold at es of the heaviest knotted » “Bridal Quilt” spread, weight and quality of the highest standard, will be sold at $1.60 each worth all of $2.00. 6 cases 12-4 imported Mar- ads wrchase from a uf wer, at $1.60 y cost $2.00 to make, 2-4 extra quality, Mae- seilles spreads, are offered at $2.00 cach. Same quality was considered cheap last season at §3.60. Handkerchief Dept, EXTRAORDINARY NS IN LADIES’ NTS' HANDKER- seilles s failed each. 3 cases \\Il Gl CHIEFS. 1 case Ladies’ pure hemstitched Hdkfs, 10¢ each, usual 1d¢ quality. H00 dozen Ladies’ hemstitched Linen Lawn Hdkfs, and 2-inch hems very fine, at 18¢ each, worth 25¢, 10 dozen Ladies' very sheer Linen hemstitched Hdkfs, and hemstitched, with blocks set in each corner, during this sale at 20, cannot be purchased less than 50c. S P, Mor.e and Gu 8 P Mose & Co P e — L-GHEVIOT SHIRTING 50 pieces double warp soft finish Cheviot Shirting at 10ca yd., reduced from 15c. 50 pieces heavy Amoskeag twil- led Cheviot _Shirting, at 10c, nsual price 15¢ 25 pieces (enuine Scotch Cheviot Shirting, 29 inches wide, will be soldgat 20¢, usual price 30c. FURKITURE CRETONNE. 150 picces “dlanchester, Orfenal errimag Purniture Cretonnes at 16¢; all new, desirable pat- terns, and the very best qual- ity, our former price 25¢; oth- ers ask 30c¢ io ube for them. —_— CURTAIN SWISSES, "00 rieces of striped and figured Swisses, suitable for Curf: \ins, wmarked down ta lac, u~ufll price 30¢ to H0¢. DOTTED SWISS'S 150 picces wide fine qu.nht) Dot- ted Swisses, reduced to 25c a yird, these cost 30¢ to import: SATINES. We have still a full line of Am- oru.m printed Satines which we s it x{einsnally sold for 30c to 45¢. " J ‘ EMBROIDERED ROBES. 50 best quality Cashmere Em- broidered Robes redMed to {13.50, were imported to sell for $2 5.00. 220 braided and Embroidered Summer Rober, 14 yard pat- terns, with 9 yards of Km- breider. will be sold at $5.00, $7.50, $10.00, $12.00, orig- inally cost to import, double the price. oy PARASOLS. We haye just purchased a man- facturers' stock of SATIN PARASOLS at H6¢ on the dollar and now we offer a parasol that sold in April for. . $ 5.00 pre sa-nt price. 6.00 . 8.50 o 12.00 b .$3.00 ceen. 400 . 650 7.50 MAIL ORDERS. We take pleasure in affording those residing at a distance the superior facilities of our MAIL ORDER DEP'T. Assuring them of faithful and prompt ser 5 Its organization i3 such that every advantage to he derived from a personal visit Is secured to the customers whose wants and wishes are clearly expressed. Intended to be of practical service to non-residents of Oma- ha it invites correspondence con- cerning all wants, large and small. Please be particular to STATE FXPLICITLY whether goods are to be sent by mail or express as we forward all goods by ex- ress unless otherwise directed. Vhen desired by mail remit suffi- cient to cover postage. No C. O, D, can be sent by mail, and pre- payment in full is required on all mail matter. Parcels weighing 41b or less can be sent by mail at once cent per oz., articles such as Table Linen, Sheeting, Ginghams, &c., often weigh over 4 1h In making selections from samples plmm- ~make No.1and No. 2 in case t choice i3 sold when order ves. As the rush during this sale is without precedent, we caution patrons that many lines of goods advertised will be sold quickly and we advise that they either have some friend make selections or entrust us to do so; we war- rant everything as represented, and will use the same care in se- lecting that you would yourself, If in want of any goods net ad- vertised here, you can depend on the lowest price an be sold. “atwhich they HOTELS AHD REST'R'NTS are especially invited to our housekeeping department, as the oods in 1t are 20 to 50 per cent fi-» than they have seld for in years, 1 S, P, Morse and Ce, l"