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opmnng day TFLARTY savan 1 mena TIRRNALTTRNY poqr AFATTIOAITISRTRIRAITL SHAY (TTITRTVegnar e n AR IREFRIA T “Meet Me Face to Face”, NO ONE CAN PURCHASE "HERE REGULARLY WITHOUT BENEFITING— the ying of SH way— Tomorrow morning, January 29, promptly at 10 o’clock, a new kind of choe store swings its doors open to the public— a new and original self-serv:ce store, where you, the publlc, supphes the costly part of the store’s operating expense, called service—a store operated on the cafeteria plan, where you wait on yourself, do your own picking and fitting and in return save $1.00 to $5.00 per pair on yéur shoes. “Meet Me Face to Face” A store alw#ys brim full of bargains without a smooth-tonguea satessaan to tell you what you want—a store every man and woman of thrift will be delighted with, just the same as they are today in Hartford, Providence, Putnam, New Bedford, Worcester, and other cities. And from the minute the beli rings on Saturday morning, Jan. 29, at 10, you'll find here the same kind of wonderful bargains for men, women and children that are ma.kmg these stores famous. Hundreds of pairs of Men’s Fine Tan Calf Shoes — all genuine Goodyear welt, Iaow we do it— This business was started and originated ‘by Frederick M. Heflin, not with a theory, but with a very practical purpose in view —the need to supply the public with bet- ter shoes at lower prices — and working from this, his great self-service idea de- veloped into a great public service. A system of shoe reté.iling that is going to around the world and change the shoe buying habits of millions of thinking people—selling yourself shoes is the only safe and economical way, it is the most extend . valuable habit you have ever fm:med. MEN! R S S e T 7™ 7 3 e Sy s e MEN’S $10.00 TO $12.00 SHOES Cordovan or Tan Calf, mc‘udmv A, % Black and tan, made for the U. S. Gov- Bates Fine Shoes, both Bmgues and R 90 ernment, that cost at wholesale $3 35 plain styles for all ages. A to E widihs Qi’" o per pair, sizes 6 to 11—Any pair. Y —————— m—a- ——q = saturday, mnuary 29th THESE TWO BIG SLIPPER SPECIALSFOR OPENING DAY 12,000 pairs of shoes There will be 12,000 pairs of shoes dis- played for you to see, try and examine, 1650 pairs Women’s nice, easy ! 3 . home slippers, made in ’three I haven’t anything up my sleeve. popular shades, gray, blue and : There’s no joker in the pack. black, elkskin soles. On Table @ L No. 8, Center. No mystery about my policy, it’s simple as 1 i ABC The cost of production is where the buga- boo is today. . Merchandise can’t be sup- plied to you today at old-time prices with cost of selling averaging close to 309,. Cut - the selling expense out and the trade is easy—that’s the plan we work on. ‘Women's $2 Comfy Skippers Made in all the pretty colors $7.20 you can imagine. Cushion elk soles, only 680 pairs, and the but you do your own picking, 1 MEN'S WORK SHOES s $2. GIRLS’ SHOES Size 11 to 2—Tan or black calf, narrow or wide toes— i 5 i LOOK, MEN! i 350 pairs, Short, Medium E and Hip Rubber Boots, in- 60: $2.25 with ocak soles, narrow . - cluding all gosd makes — VVOMEN’S' English last, or wide toe W OMEN' ! fl # WOMEN,S 56 00 TO ss 00 SHOES good values at $8.00. Pick $lo00 RlIBBERS shapes. Shoes werth $8.00 - aqy well-known makes, all fine leathers, all Goodyear vreité. adte 2 Mostly Hocd, with a few per pair, all sizes— 3 E Just like 5c carfares or 6¢c sugar — and here’s where you get $3 O@ SRICE 1liyou wamt ‘em— other good makes— 7 = 300 pairs, all “seconds” of | [ hetier than tWo £Or RS- . .. vvvueusvenersnssnnnnnnnnss % $3.60 g 69¢ : $3.90 : = -, « § high-grade Shoes — black, i MEN’S || F===| SELF SERVICE s/ o 4 CHILDREN'S | [the but part canmot be BOYS SHOES | | Hood qualiy — Storm and ! $1.50 SHOES found—at sbout the price H R P i ‘""*;7,""""“’“ - Only several hundred pairs of repairing your old shoes. 3 1 e s 00 : to start off with—in sizes 3 | [ Choice of the lob— | - ; : : g Yous ek, with, osk sales. Women s Shoes to 8., Soft Vici Kid, black . | Thayer Block Franklin Square, Norwich | a shoe tha: will wear like | | Because o ” don’t Ll 3 y ask any fooluh questions— e $2.00 Other Nearest Stores — l g 7 81 T : ik Se: S ‘ Uain Sireet, Worcester, Mass. and Putnam Conn, |~ "* A 5100 Pair ¥ el o - e T » ? ot - - S PR i o e SN